Social media marketing is an important strategy for businesses today as traditional advertising methods become less effective. Some key points made in the document are: 1) 86% of consumers no longer trust traditional ads and media consumption habits are shifting online. 2) Social media allows people to connect in new ways and share recommendations that influence purchasing decisions. 3) Companies that actively engage in social media see increased sales, while those with little social presence have declining sales. 4) It is important for businesses to understand what potential customers are viewing online and engage in social media to communicate with people.

1. Social Media Marketing
&
Southwest Atlanta
Express Oil Change

2. Social Media
Marketing
What is it?
&
Why should we be utilizing it?

3. Why Social Media?
“The old way
of advertising
is no longer working
like it used to…”

4. 86% of consumers
don’t trust traditional advertising any longer
24 Of The 25
Largest Newspapers Are Experiencing
Record Declines In Circulation
Newspaper advertising
Is down 18.7%... And
dropping…

5. 90% of people
skip Television ads via DVR…
…and due to satellite radio, Pandora, and auxiliary inputs for iPod’s
radio advertisements continue to decline year after year

6. The customer shift
is happening Now…
74% of North Americans
Use the Internet
Over 50%
Of The World’s
Population
96% of millennials Is Under 30
Have joined a social Years Old
network

7. 14% of people trust
ads….
76% of people trust consumer
recommendations for purchase

8. TRUST CELEBRITIES
8%
TRUST EXPERTS
27%
TRUST FRIENDS
TRUST FRIENDS
TRUST EXPERTS
65%
TRUST CELEBRITIES

9. 81% of people surveyed they had received advice
from friends and family through a social site prior to
most purchases…
…and 74% of those people
found it to be influential in their decision

10. How Fast Is Social Media
Catching On?
Chart Title
40 38
35
TO GET 50 MILLION VIEWERS
30
25
YEARS
20
15 13
10
5 4
3
0 1
50 MILLION VIEWERS
AXIS TITLE
RADIO TELEVISION INTERNET IPOD FACEBOOK

11. Social Media is the #1
activity on the internet…
even above checking personal e-mail
Broadband Access
Grew from 55% in 2011
To
90% in 2012
1 in 8 couples married
In the United States
met via social media

12. Facebook is leading
the way people
connect to one another and the
way we receive information
If Facebook
were a
country, it
would be the
3rd largest
country in the
world… …with over 500 million users

13. The average user spends more
than 55 minutes a day on
Facebook alone
60 Million status updates happen on Facebook daily
300,000+ businesses have a presence on Facebook
How many eyes are looking at your business?

14. Smart Phones are changing the
way we connect with Social Media
More than 65 Million Facebook
users access the site through a mobile device
80% of Twitter usage
Is on mobile devices
averages 50 Million
Tweets per day

15. Why we need
To get involved NOW!
Companies that are both deeply and widely
engaged in social media, significantly surpass
Their peers in both revenue$ and profit$
A recent study found that company sales with the highest
levels of social media activity grew on average by +18% ...
…while the companies with the least amount of social
activity saw their sales decline an average of -6%

16. 25% of Ford’s marketing spent, “You can’t just say it, you have to get
the people to say it to each other.”
is on Digital/Social Media James Farley, CMO Ford
7% of Generation Y was aware of the
ord Fiesta via Social Media before
It’s launch in the US.
… they are the only US car company
that didn’t take a government loan

17. So, what are our potential customer’s viewing
right now?
What are we communicating to people online
right now?
What are they saying about us?
We no longer search for content,
Content finds us
Via social media