Social media ROI - The Marketing MindsetLaurel Skurko
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Social media is a key outreach consideration for business leaders. While some many believe there may be a positive impact on business results, most agree that quantifying social media ROI is challenging. Without metrics, we cannot manage an important tool. With case examples from University of California San Francisco (UCSF) Radiology and University of Virginia (UVA) Radiology, we demonstrate metrics that can be used to measure results. Further, we provide management tools to ensure that all social media efforts produce a positive ROI. These include the use techniques used at Procter & Gamble and other brand management organizations such as the situational analysis, customer communications preference surveys and budgets. Thank you, RBMA members, for revealing your own experiences and concerns with social media spending and ROI. By sharing results and best-practices within our industry, we have an opportunity to take the reputation of Radiology to the next level.
Social media ROI - The Marketing MindsetLaurel Skurko
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Social media is a key outreach consideration for business leaders. While some many believe there may be a positive impact on business results, most agree that quantifying social media ROI is challenging. Without metrics, we cannot manage an important tool. With case examples from University of California San Francisco (UCSF) Radiology and University of Virginia (UVA) Radiology, we demonstrate metrics that can be used to measure results. Further, we provide management tools to ensure that all social media efforts produce a positive ROI. These include the use techniques used at Procter & Gamble and other brand management organizations such as the situational analysis, customer communications preference surveys and budgets. Thank you, RBMA members, for revealing your own experiences and concerns with social media spending and ROI. By sharing results and best-practices within our industry, we have an opportunity to take the reputation of Radiology to the next level.
How to Develop an Effective Content Marketing StrategySilverTech
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A content marketing strategy ensures that your business is always driving strategic proactive, short-term, and long-term content plans. In this 30-minute on-demand webinar, part of our Lead to Loyal series, learn how an effective strategy can change the way you attract new customers and drive new business.
Keys to Success: Measuring Influencer CampaignsJenneva Vargas
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We explore topics around tracking, measuring campaigns, important KPIs and attribution modeling as keys to success for influencer marketing campaigns. A part of the influencer marketing session at Pubcon.
You'll learn:
- The ROI of customer advocacy
- Why advocacy matters for marketers (even if itâs not managed by your team)
- How to leverage advocates to create content for every stage of the funnel
A guide to realistic social media and measurementAdam Vincenzini
Â
Social media measurement and performance analysis is one of the most debated topics in the current marketing environment.
Recently I hosted a workshop for the PRIA which attempted to put social media measurement in perspective, especially when linking it to tangible business objectives.
This is not an exhaustive presentation, nor will it answer every question linked to social media measurement, but it will hopefully give you a useful resource to refer to.
Presented at Digiday Hot Topic: Media Buying in the Age of Transparency. Presented in focus group by Ruben Schreurs, Managing Partner, Digital Decisions
The Definitive Guide to Monetized Net Promoter Maggie Bean
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This infographic is backed by research done by CustomerGauge about Net Promoter Score, otherwise known as NPS, that inform the Monetized Net Promoter methodology. This goes through the four steps of Monetized Net Promoter, with best practices for each.
7 Steps to Create a Killer Content Marketing Strategy in 2020Adsy
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See what steps to make to master an effective content marketing strategy. In this presentation, you'll learn more about how to set content goals and fulfill them.
Learn more - https://bit.ly/31aP350.
Pontus Staunstrup on the 5 keys to successful content marketing. Covering topics like the importance of having a strategy, doing your target group analysis, having a process for efficient content creation & content distribution â and how to measure your Content Marketing.
http://contentmarketing.no/fremgangsrik-innholdsmarkedsforing/
Visix content marketing strategies for digital signageVisix
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Content marketing is about attracting and retaining an audience. Thatâs also the goal for digital signs. Learn how to create engaging digital sign designsâŚ
The State of Marketing - Insights from 2500 MarketersKyle Lacy
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In the fall of 2013, we surveyed thousands of marketers to learn their top marketing objectives and priorities for 2014. With more than 2,500 responses, weâve analyzed their insights to give you a current snapshot of the state of marketing. From lifecycle campaigns to return on investment (ROI), youâll find timely recommendations to help you plan your marketing efforts for the year ahead.
So you've gotten in the cage with HootSuite and now you're ready to up the ante in some Insanity with HootSuite in this advanced session! Learn all about how to understand the analytics and metrics of your posts within HootSuite, learn about and how to manage campaigns, and utilize assignments within HootSuite to help you get the word out about your postings. This is guaranteed to make you sweat with excitement and anticipation! Presented by: Araceli "Sally" Perez-Ramos, St. Edward's University
Visual Storytelling: Where We Are & Where Weâre Headed in 2014 Michael Pranikoff
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This presentation was given by PR Newswire Global Director of Emerging Media, Michael Pranikoff on Dec. 12, 2013 at the BDI Visual Social Communications Leadership Forum in NYC.
Content marketing tactics effectiveness vs. difficultyDominik Suter
Â
B2B Marketers understand they need
A Content Marketing Strategy
To produce More Content
Content to be More Engaging
To Measure its Effectiveness
And yes, to Measure ROI
In the following slides I share stats that provide insights into what marketers are saying about content marketing.
The stats were accumulated from the input of over 5,000 marketers
Check out this presentation by Marketo experts to discover how you can earn your seat at the revenue table and increase your share of the budget next year!
How to Develop an Effective Content Marketing StrategySilverTech
Â
A content marketing strategy ensures that your business is always driving strategic proactive, short-term, and long-term content plans. In this 30-minute on-demand webinar, part of our Lead to Loyal series, learn how an effective strategy can change the way you attract new customers and drive new business.
Keys to Success: Measuring Influencer CampaignsJenneva Vargas
Â
We explore topics around tracking, measuring campaigns, important KPIs and attribution modeling as keys to success for influencer marketing campaigns. A part of the influencer marketing session at Pubcon.
You'll learn:
- The ROI of customer advocacy
- Why advocacy matters for marketers (even if itâs not managed by your team)
- How to leverage advocates to create content for every stage of the funnel
A guide to realistic social media and measurementAdam Vincenzini
Â
Social media measurement and performance analysis is one of the most debated topics in the current marketing environment.
Recently I hosted a workshop for the PRIA which attempted to put social media measurement in perspective, especially when linking it to tangible business objectives.
This is not an exhaustive presentation, nor will it answer every question linked to social media measurement, but it will hopefully give you a useful resource to refer to.
Presented at Digiday Hot Topic: Media Buying in the Age of Transparency. Presented in focus group by Ruben Schreurs, Managing Partner, Digital Decisions
The Definitive Guide to Monetized Net Promoter Maggie Bean
Â
This infographic is backed by research done by CustomerGauge about Net Promoter Score, otherwise known as NPS, that inform the Monetized Net Promoter methodology. This goes through the four steps of Monetized Net Promoter, with best practices for each.
7 Steps to Create a Killer Content Marketing Strategy in 2020Adsy
Â
See what steps to make to master an effective content marketing strategy. In this presentation, you'll learn more about how to set content goals and fulfill them.
Learn more - https://bit.ly/31aP350.
Pontus Staunstrup on the 5 keys to successful content marketing. Covering topics like the importance of having a strategy, doing your target group analysis, having a process for efficient content creation & content distribution â and how to measure your Content Marketing.
http://contentmarketing.no/fremgangsrik-innholdsmarkedsforing/
Visix content marketing strategies for digital signageVisix
Â
Content marketing is about attracting and retaining an audience. Thatâs also the goal for digital signs. Learn how to create engaging digital sign designsâŚ
The State of Marketing - Insights from 2500 MarketersKyle Lacy
Â
In the fall of 2013, we surveyed thousands of marketers to learn their top marketing objectives and priorities for 2014. With more than 2,500 responses, weâve analyzed their insights to give you a current snapshot of the state of marketing. From lifecycle campaigns to return on investment (ROI), youâll find timely recommendations to help you plan your marketing efforts for the year ahead.
So you've gotten in the cage with HootSuite and now you're ready to up the ante in some Insanity with HootSuite in this advanced session! Learn all about how to understand the analytics and metrics of your posts within HootSuite, learn about and how to manage campaigns, and utilize assignments within HootSuite to help you get the word out about your postings. This is guaranteed to make you sweat with excitement and anticipation! Presented by: Araceli "Sally" Perez-Ramos, St. Edward's University
Visual Storytelling: Where We Are & Where Weâre Headed in 2014 Michael Pranikoff
Â
This presentation was given by PR Newswire Global Director of Emerging Media, Michael Pranikoff on Dec. 12, 2013 at the BDI Visual Social Communications Leadership Forum in NYC.
Content marketing tactics effectiveness vs. difficultyDominik Suter
Â
B2B Marketers understand they need
A Content Marketing Strategy
To produce More Content
Content to be More Engaging
To Measure its Effectiveness
And yes, to Measure ROI
In the following slides I share stats that provide insights into what marketers are saying about content marketing.
The stats were accumulated from the input of over 5,000 marketers
Check out this presentation by Marketo experts to discover how you can earn your seat at the revenue table and increase your share of the budget next year!
Blueprint for strategic sponsorship (whitepaper report PDF download)Janus Kodadek
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Downloadable PDF whitepaper report with a five-step how-to blueprint for marketers to create effective strategic sponsorship platforms. Combing best practice principles and real world insights from a range of senior-level brand marketing and sponsorship professionals, coupled with illustrative case studies of innovative sponsorship activations. White paper based on Henley MBA management project.
An awesome (yet short) slideshow that explains, in simple terms, how to calculate and use the ROI formula. Watch the video and download the workbook at http://miketurco.com/roi .
Daily Measurement: Marketing's New Secret WeaponOrigami Logic
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How Continuous Analysis of Marketing Signals Drives Business Outcomes:
The real-time flow of digital signals opens the doors for modern marketers to measure, analyze and optimize campaigns continuously. However, marketing organizations today struggle with aligning resources, data, and technology to enable agile measurement and decisioning at scale, resulting in missed opportunities to interact with customers at the moment of need.
Join special guest, Tina Moffett, Senior Analyst at Forrester Research, along with Scott Jones, VP Marketing at Origami Logic, as they provide guidance on how to create an agile data-driven organization, leverage technology to automate and scale measurement, and enable your team to make the right decisions at the right moment using signals that are up to date, accurate, and in context.
In this webinar, youâll get: 1) Detailed trends on the adoption of marketing measurementâ¨, 2) Guidance on how to identify people, processes, and technology necessary to enable agile measurement at scale, and 3) A to-do checklist for becoming an agile data-driven organization.
As marketers head into the third straight anomalous Q4 holiday season, you can no longer call it âunprecedented.â With anxiety about the economy, inflation, and supply chain challenges, this Q4 promises to be yet another period that will bring unique challenges and be hard to plan for.
Our experts have been collecting data-driven insights on how to navigate these challenges in order to see a successful Q4. In our Q4 Playbook, we'll cover everything you need to know, from Retail Media planning and holistic Marketplace operations to using Influencer, Affiliate and Lifecycle Marketing to reach and activate your ideal customers.
The Always-On Approach: How to Continually Improve Your Streaming Advertising...Tinuiti
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Take the guesswork out of driving results from your Streaming campaigns, and discover how the always-on approach can deliver the metrics needed for a full picture across your entire campaign.
In this webinar, our experts at Tinuiti and our Streaming agency, Bliss Point Media, with guest global market research company, Forrester, explore Streaming advertising marketing trends and the importance of incrementality testing in driving sales.
From Digital Attribution to Marketing Mix ModellingPetri Mertanen
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MeasureCamp Amsterdam 2018. We are good when it comes to measuring advertising but should you also thing what kind of effect other marketing P's have on sales?
Leveraging Measurement for Effective Audience Targeting and OptimizationTinuiti
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Measuring the success of your marketing efforts is crucial for optimizing your campaigns. In this session, weâll guide you through the process of reaching the right audience across multiple channels. Learn how to develop an effective media mix, understand incrementality, and leverage retargeting techniques.
Tinuitiâs Marketing Science expert will join App store optimization and app marketing tool, MobileAction, and leading mobile analytics and attribution provider, Singular. Say goodbye to guesswork and gain the insights you need to make data-driven decisions.
How do you measure the return youâre getting on your social media efforts? Social media marketing is an investment, and like any other investment, you need to be able to demonstrate the value it brings to your organization in hard numbers.
During this session, weâll cover quantifying success in relation to your business goals, tracking & measuring the effectiveness of your campaigns, and tools that can help you report your social media ROI.
Presented at Social Media Rockstar Event 2016 - #SMRE2016
Corporate Communications Directors' Forum 2014: Evaluation & Corporate Commun...Richard Houghton
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Presented at 2014 Corporate Communications Directors' Forum: how to develop an evaluation programme for PR and corporate communications campaigns using AMEC's advocacy funnel.
One challenge has perplexed businesses since the inception of social media, how to measure success in these platforms. From initial reach metrics to consumer engagement and ROI analytics. Check out the slides from our webcast on, "How to Measure Social Media Marketing."
Leeds Digital Festival: How to justify your marketing spend to your bossXpand Marketing
Â
Research shows that many marketing managers and executives are frustrated with the constant budget restraints and pushback that they face when trying to plan their company's marketing.Â
Is this you? If so, weâre here to tell you that it doesn't have to be this way.
In this webinar, Danni and Fran will discuss the common concerns and priorities of bosses or upper management when it comes to marketing spend.Â
We'll also share some proven strategies for aligning marketing objectives with the overall business strategy, proving the ROI of your marketing efforts, and building strong relationships with your boss and stakeholders.
By the end of this webinar, you'll have the tools and knowledge you need to justify your marketing budget and get the resources you need to succeed.
Looking at the three foundational phases of marketingâPlan, Engage, Measureâthere is a tremendous bias in terms of effort, resources, and technology spent on the Engage phase. And while it is critical, the dramatic imbalance throws off the marketing machine and hampers marketingâs ability to have a greater impact on the business.
The State of AI in Insights and Research 2024: Results and FindingsRay Poynter
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This presentation from Ray Poynter of NewMR shares the findings from the latest NewMR study.
The study looks at the use of Artificial Intelligence in insights and research, including a deeper dive into the topic of Synthetic Data.
Find out how many people are using AI, how many are testing it, what they are doing, and what people think about Synthetic Data.
And, hear about where AI and research might be in two yearâs time.
Listen to the recording of this presentation via NewMR.org/Play-Again, and also access other presentations from NewMR on all things market research, insight, and AI.
ResearchWiseAI - an artificial intelligence driven research data analysis toolRay Poynter
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This presentation was delivered as part of the NewMR 'State of AI and Insights 2024' webinar event, April 2024.
This presentation highlights the expanded range of tools available from ResearchWiseAI â an AI tool that summarises research findings from surveys.
Questions for the team? Email us at support@researchwiseai.com or visit our website: https://researchwiseai.com/
Visit NewMR.org/Play-Again to listen to this presentation recording , and access the other presentation in this webinar event.
AI-powered interviewing: Best practices from YasnaRay Poynter
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This presentation is Part 2 of 2.
Join us as we explore how AI can be used to supercharge your qualitative research.
Enjoy two presentations, the first presentation is shared by Ray Poynter from NewMR, who is looking at AI and Qual: The Story So Far.
The second presentation, this presentation, is Part 2 of 2 from Fastuna and Yasna, and shows how Yasna can be used to create AI-powered interviewing. Their presentation is called 'AI-powered interviewing: Best practices from Yasna'.
To listen to the recordings for both presentations in this webinar, visit NewMR.org/Play-Again.
Artificial Intelligence and Qual: The Story So FarRay Poynter
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This presentation is Part 1 of 2.
Join us as we explore how Artificial Intelligence can be used to supercharge your qualitative research.
Enjoy two presentations, the first (this presentation) is shared by Ray Poynter from NewMR, who is looking at AI and Qual: The Story So Far.
The second presentation, Part 2 of 2 is from Fastuna and Yasna, and shows how Yasna can be used to create AI-powered interviewing. Their presentation is called 'AI-powered interviewing: Best practices from Yasna'.
To listen to the recordings for both presentations in this webinar, visit NewMR.org/Play-Again.
State of Research Insights in Q1, 2024 from NewMRRay Poynter
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Join us as Ray Poynter of NewMR presents the latest updates from NewMRâs study into the state of insights. This is the third wave in an ongoing series, where NewMR checks on topics such as:
- How optimistic are insight professionals?
- What are they most positive about?
- What are their main worries?
Ray will present the latest findings in the context of the two waves from 2023.
Ray will also present information about the skills people are seeking to learn and their preferences for face-to-face events.
We will also share a link for you to download the NewMR report into Optimism in the insights and research ecosystem.
In the final section of the webinar, Ray will illustrate how he used the AI-powered ResearchWiseAI tool to kick start his analysis.
Access the event recording via NewMR.org/Play-Again
Presented by Daniel Fazekas, Bakomo Social.
Social intelligence research possesses the capability to capture, analyze, and interpret the myriad factors influencing how consumers align themselves with product categories and brands, with special focus on their underlying dynamics.
By capturing unfiltered opinions across social media, this type of research unveils the process with which consumers can shift their perspectives, influenced by the opinions of others, influencers, news, and even misinformation. The talk by Daniel Fazekas shares examples of the volatile nature of consumer mindset across consumer categories and geographies.
This presentation is part of the Story Time: Narrative Research forum event, hosted and produced by the Irrational Agency and NewMR, bringing together leading proponents of commercial narrative research across disciplines, to share how organisations can use story to generate unique and impactful insights.
To listen to the presentation, and access the recording, visit NewMR.org/Play-Again
While nearly every participant is willing to answer our questions in market research, very few actually share whatâs really happening inside their minds. By leveraging insights from the field of narrative psychology, Kristian A. AlomĂĄ, PhD, an academic and practitioner in the field, will demonstrate how consumers really think about brands and the role narratives play in that thought process. Heâll break down what that means for businesses and market researchers and how we can move past surface-level answers and get to the rich stories driving consumer behavior.
This presentation is part of the Story Time: Narrative Research forum event, hosted and produced by the Irrational Agency and NewMR, bringing together leading proponents of commercial narrative research across disciplines, to share how organisations can use story to generate unique and impactful insights.
To listen to the presentation and access the recording, visit NewMR.org/Play-Again.
Narrative Exploration of New Categories at MondelÄzRay Poynter
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As part of the Story Time: The Narrative Research Forum event, Steph Shaarwi (Irrational Agency) and Maura Collins-Titone (MondelÄz) discuss and share how MondelÄz used narrative research to identify emerging category trends and leverage that information to shape new propositions.
This presention is part of the Story Time: Narrative Research forum event, hosted and produced by the Irrational Agency and NewMR, bringing together leading proponents of commercial narrative research across disciplines, to share how organisations can use story to generate unique and impactful insights.
To listen to the presentation and access the recording, visit NewMR.org/Play-Again
Join Ray Poynter, Alexandra Kuzmina, and Lisa Wilding-Brown as we investigate key topics for insights and research, including:
- Blending Conversation AI and Behavioural Science; Experiments in future oriented concept testing
- Quality & Fraud Trends; What is happening and what are the implications
- Automating Research; What can we automate and what are the implications
The recordings from this presentation can be found via NewMR.org/Play-Again
Join our panel of experts on NewMR as we explore:
- Synthetic Data, what is it, and what are the issues and opportunities, what should we do next?
- How should client insight teams be more efficient, more effective, and impactful in the rooms where the decisions are made?
- What do experiments with avatars tell us about data collection, how should we conduct and interpret experiments, and what are the next steps?
Access the recording to this webinar via NewMR.org/Play-Again
The State of Insights â September 2023Ray Poynter
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Presented by Ray Poynter
In this webinar, Ray Poynter provides a summary of the key trends that are shaping the world of insights. Addressing questions such as:
- What is really happening in insights with AI?
- What is happening in the field of Synthetic Data?
- What is happening with data quality?
- What forces outside market research are shaping insights?
- What are the key skills that people should be developing?
- What plans should you be making for 2024?
To access the presentation recording, visit NewMR.org/Play-Again
Learn how we can embrace Research Thinking to build skills, develop research capabilities and capacity, and demonstrate the power and value of human research professionals.
Research Thinking can serve as a unifying concept that describes the strengths and capabilities that researchers have and how researchers add value, or what we can think of as a researcherâs superpowers.
The recording of this presentation can be access via NewMR.org/Play-Again.
How might AI impact Research and Insights over the next two years?Ray Poynter
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In this presentation, Ray focuses on the short-term picture for research and insights;
what will change, what will stay the same, and what are the big issues when it comes to the impact of Artificial Intelligence.
The recording of this presentation can be access via NewMR.org/Play-Again.
From Words to Wisdom: Unleashing the Potential of Language Models for Human-C...Ray Poynter
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Presenter: Paul Watts, Director, Product Management at Forsta
With the rapid adoption of AI technologies like ChatGPT into insight platforms, companies face the challenge of finding the right balance between harnessing the power of generative AI and navigating the well-documented pitfalls associated with a technology that is still in its infancy.
In this session, Paul provides valuable insights on the potential benefits and downsides of this technology, and he will explore how a hybrid model can effectively leverage the strengths of both humans and technology.
By embracing a human-centered approach, we showcase a compelling use case from the Forsta labs, demonstrating how insight professionals can effortlessly explore their datasets using natural-language questioning.
Furthermore, we discuss the future implications of this technology and the exciting possibilities it holds for data exploration.
To access the recording of this presentation, visit NewMR.org/Play-Again
ChatGPT for Social Media Listening: practical application with YouScanâs Insi...Ray Poynter
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A few months ago, YouScan released Insights Copilot (https://youscan.io/insights-copilot/), the first on the market ChatGPT-powered tool for social media listening that allows you to ask any questions about the data and get answers supported by relevant examples.
Alex Orap, YouScanâs Founder & Chief Growth Officer, shares practical examples of how Insights Copilot can be used for quick qualitative insights; what are some of the best practices, as well as current limitations, of using this new generative AI tool for the market and consumer research.
The recording of this presentation can be access via NewMR.org/Play-Again.
Using Generative AI to Assess the Quality of Open-Ended Responses in SurveysRay Poynter
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Presented by Karine Pepin.
An enormous amount of time and resources are devoted to improving data quality in survey research.
The quality of open-ended responses has become a critical factor for researchers in evaluating the validity of each participant. Reading through open-ended responses is a time-consuming task that has been difficult to automate.
While most tools are capable of identifying obviously inappropriate responses such as gibberish and profanity, they generally lack the ability to effectively assess the quality of the content.
With its ability to understand context and user-friendliness, Generative AI opens up opportunities for researchers to automate this laborious cleaning process.
During this session, you will be presented with a practical use case demonstrating how GPT was utilized to efficiently clean open-ended responses on a large scale.
Access the presentation recording via NewMR.org/Play-Again
Exploring the future of verbatim coding with ChatGPTRay Poynter
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Presented by Tim Brandwood and Damien Gouriet.
Codeit have been involved in Verbatim Coding and Machine Learning for the last 7 years.
In this presentation, they share their research on the use of Generative AI for coding market research verbatim responses, and their experiments using Generative AI to automate the coding process.
They also discuss the strengths and limitations of this as a coding tool, the role of human oversight in the process, and the potential for customized machine learning models working alongside it.
The highlights the importance of human expertise and the use of GPT as a labour-saving tool rather than a complete replacement for humans in the market research process.
Access the presentation recording via NewMR.org/Play-Again.
Using Generative AI to bring Qualitative Capabilities to Quantitative SurveysRay Poynter
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Presented by Phil Sutcliffe from Next Intelligence.
Open-ended answers in surveys can be disappointing, failing to deliver the insight that researchers hope for.
Often the answers given are descriptive at best and uninformative or complete gibberish at worst.
The advent of large language models (LLM's) and generative AI has brought great opportunity to change this.
We now have the capability to use AI to probe within quantitative surveys.
With the correct training of the generative AI models, probes can be returned that are relevant to what the participant has just said and the context of the original open-ended question.
Further enhancements allow the researcher to probe on specific aspects of the participantâs response, in a similar way to how a moderator would in a depth discussion.
No longer do researchers need to be frustrated that quant surveys only provide the âwhatâ, with AI probing, you can now understand the âwhyâ as well and do this at scale and speed.
Access the presentation recording via NewMR.org/Play-Again
How AI / ChatGPT Drives Business GrowthRay Poynter
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Hao, the Founder of HaoLifeLab, is an entrepreneur with over 10 years of experience specializing in integrating Digital, AI & Insight.
In this presentation, he discusses how to embrace the AI/ChatGPT revolution. This session will cover the following topics, which have been presented to international companies such as LâOreal, Alibaba, Bytedance, and Mars:
â Hindsight: Learn to use established AI tools effectively
â Insight: Understand AIâs impact on the insight industry
â Foresight: Learn how to transform yourself and your company with AI
Listen to the full presentation at NewMR.org/Play-Again
Tech for techâs sake? Learnings from experiments with AI in consumer researchRay Poynter
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MMRâs in-house tech innovation team NOVA, has been exploring, interpreting, and experimenting with emerging technology with a sole focus to uncover the kind of tech that will make a tangible difference to the quality and depth of insight.
The presentation outlines the latest experimentations with practical application of AI and LLMâs: conversing with consumers at scale with chatbots, in-the-moment data capture with voice technology, unstructured data analysis, increasing survey engagement and improving data quality with AI avatars.
Insights from case studies conducted alongside leading FMCG brands will highlight the advantages and limitations of these technologies, with a particular focus on product and packaging development and testing.
Listen to the full presentation at NewMR.org/Play-Again.
SEO as the Backbone of Digital MarketingFelipe Bazon
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In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
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In this session, Demandbaseâs Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. Iâll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
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Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNETâs AI Content Controversy:
CNETâs use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
The digital marketing industry is changing faster than ever and those who donât adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The digital marketing industry is changing faster than ever and those who donât adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
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E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
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Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Monthly Social Media News Update May 2024Andy Lambert
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TL;DR. These are the three themes that stood out to us over the course of last month.
1ď¸âŁ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2ď¸âŁ Instagramâs new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3ď¸âŁ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push âcollabsâ more too.
Videos are more engaging, more memorable, and more popular than any other type of content out there. Thatâs why itâs estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant â our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, youâll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, sheâll show you how to captivate on command so that viewers are excited and ready to take action.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
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In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Celina Burnett - How to measure the ROI of campaigns
1. How to Measure the ROI of Campaigns â Celina Burnett
Gain Theory, UK, July 2015
How to Measure the ROI
of Campaigns
Celina Burnett
15 July 2015
#NewMR 2015
Corporate Sponsors
#NewMR 2015
Supporters
GreenBook
Schlesinger Associates
2. How to Measure the ROI of Campaigns â Celina Burnett
Gain Theory, UK, July 2015
Data Access
Consultancy
Data Management
Platforms
Analytic Practices &
Technology
INDUSTRY EXPERIENCE
GLOBAL
IMPACT WHY?
CLIENT EXPERIENCE
SERVICES
ROI of client
engagement
client retention over last
5 years
20%
90%
200+ consultants
Trusted
adviser,
with near
with experience in over
30 markets
IntroductionsâŚ
3. How to Measure the ROI of Campaigns â Celina Burnett
Gain Theory, UK, July 2015
Consumer behavior
is changingâŚ
4. How to Measure the ROI of Campaigns â Celina Burnett
Gain Theory, UK, July 2015
Ad spend is playing catch up
4%
11%
37%
24% 24%
18%
11%
41%
23%
8%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Print Radio TV Internet Mobile
% Time Spent in Media vs. % Advertising Spend (US, 2014)
Time Spent Ad Spend
Sources: eMarketer, IAB
Total
Internet Ad
= $50B
Of Which
Mobile Ad
= $13B
5. How to Measure the ROI of Campaigns â Celina Burnett
Gain Theory, UK, July 2015
More emphasis on measurement
Which channels work well together?
What is the optimal mix to
achieve my target?
What is the impact in the medium/long-term?
How should I invest in
linear vs. VOD vs.
YouTube?
What is the impact (ROI,
CPA) of each channel?
What is the role of social
media?
6. How to Measure the ROI of Campaigns â Celina Burnett
Gain Theory, UK, July 2015
More data and complexity
7. How to Measure the ROI of Campaigns â Celina Burnett
Gain Theory, UK, July 2015
Where to start?
Ask yourselfâŚ
1. What are the campaign objectives? (Sales? Awareness?)
2. What data is available? What is appropriate?
3. What decisions will the measurement inform? When?
4. Define the approach and methodology
5. Set targets and benchmarks
8. How to Measure the ROI of Campaigns â Celina Burnett
Gain Theory, UK, July 2015
Making Sense of Measurement
Digital Attribution
Online only
Granular Data
Daily/Weekly/Monthly
Tactical Insight
Market Mix Modelling
Online/Offline
Aggregate Data
Monthly/Quarterly/Annually
Strategic Insight
&
9. How to Measure the ROI of Campaigns â Celina Burnett
Gain Theory, UK, July 2015
Measuring Campaign ROI
Media Contribution to Loans Applications, by Channel
10. How to Measure the ROI of Campaigns â Celina Burnett
Gain Theory, UK, July 2015
Measuring Campaign ROI: Data
Dependent Variable
Business KPI e.g.
Sales, Awareness,
Consideration
Internal Variables
Price, Promotions,
Marketing spend by
channel, PR activity,
Social media WOM,
Website redesign etc.
External Variables
Seasonality, economic
factors (interest rates,
unemployment),
competitor activity
(media spend, new
product launches) etc.
11. How to Measure the ROI of Campaigns â Celina Burnett
Gain Theory, UK, July 2015
Campaign Optimisation
Diminishing Returns of Media Spend, by Channel
0
25,000
50,000
75,000
100,000
125,000
0 1,000,000 2,000,000 3,000,000 4,000,000 5,000,000 6,000,000 7,000,000 8,000,000
YearlySales
Yearly Spend
TV Curve for charts Display Search Press Radio Outdoor
125,000
TV Curve for charts Display Search Press Radio Outdoor
125,000
TV Curve for charts Display Search Press Radio Outdoor
12. How to Measure the ROI of Campaigns â Celina Burnett
Gain Theory, UK, July 2015
Case Study: Measuring Path to Purchase
CHALLENGE 1. What role do paid, owned and earned media
play in the customer journey?
2. How do media work together across
the journey stages?
3. How can we optimise activity to
reach our goals?
13. How to Measure the ROI of Campaigns â Celina Burnett
Gain Theory, UK, July 2015
Case Study: Measuring Path to Purchase
APPROACH
Purchase
Price Promotions Seasonality
Economy Competitors Climate
Other external
factors
Advertising TV OLV Print
OOH
Facebook
paid
Online
Display
Online
Paid
search
Organic
search
Online
traffic Facebook
earned
Facebook
owned
(% spontaneous)
(% âIs a brand for meâ)
(% first choice)
⢠Data modelled across the customer journey:
14. How to Measure the ROI of Campaigns â Celina Burnett
Gain Theory, UK, July 2015
Case Study: Measuring Path to Purchase
IMPACT ⢠Analysis enabled the brand to measure the value of social for the first time
⢠Facebook drove no direct sales impact, but through awareness and
consideration generated a 0.7% total sales impact
0% 25% 50% 75% 100%
Purchase
Consideration
Involvement
Awareness
Awareness Involvement Consideration FB Paid FB Owned FB Earned Other Factors
15. How to Measure the ROI of Campaigns â Celina Burnett
Gain Theory, UK, July 2015
Thank You
Celina Burnett
Gain Theory
Twitter: @celinacburnett
Email: celina.burnett@gaintheory.com
16. How to Measure the ROI of Campaigns â Celina Burnett
Gain Theory, UK, July 2015
Q & A
Ray Poynter
The Future Place
Celina Burnett
Gain Theory
#NewMR 2015 Sponsors
Sue York
Handbook of Mobile
Market Research