The document discusses three objectives: 1) To analyze the impact of telemarketing holidays in 2015 on monthly sales and branch-wise performance. 2) To forecast monthly registrations per day using time series analysis to help marketing and employee allocation. 3) To determine the monthly registration contribution to high-value customers over 40 days to aid in forecasting that customer base. The analyses will help strategic planning, sales prediction, marketing campaigns, and resource management.

1. ‘TELEMARKETING
HOLIDAY IMPACT’
ON MONTHLY
SALES IN 2015
FORECASTING
‘REGISTRATIONS/
DAY’ ON A
MONTHLY BASIS
MONTHLY
REGISTRATION
CONTRIBUTION TO
‘CUSTOMER BASE
WITH GREATER
THAN 40 VINTAGE
DAYS’
BUSINESS MODEL ENHANCEMENT
FOR MATRIMONY.COM DATA
SCIENCE MODULE
Objective: To find the telemarketing holiday impact on
monthly sales in the year 2015 (Overall as well as Branch
wise)
Impact: 1.Data on telemarketing holiday impact could be
used to strategically allocate human resource during
telemarketing holidays in the forthcoming months.
2. Improvement in monthly sales prediction.
Objective: To do the time series analysis on registrants/day
in a given month and forecast for the forthcoming months
by adopting method with least Mean Absolute Percentage
Error.
Impact: 1.Forecast on Registrants/day could be used by
board members to implement marketing campaign to
enhance sales conversion.
2.Better telemarketing employee allocation for sales
conversion.
Objective: To find the monthly registration contribution to
the Greater Than 40 (GT40) relevant base for a given
month.
Impact: Monthly registration contribution to customer base
with GT40 relevant base for a given month could be used
to forecast forthcoming month’s GT40 relevant base.