- Traditional media measurement relies on self-reported data that may not accurately capture actual media consumption. Newer passive measurement technologies provide more objective data on usage.
- For each medium, viewers/readers/listeners are operationally defined based on self-reported diaries or actions like pushing buttons, but these definitions may not accurately reflect engagement with the content.
- As media shifts to digital platforms, measurement will provide more granular data on user behavior and impact, but detection of actual attention remains a challenge.
Audience Economics: Media Institutions and the Audience MarketplaceOlga Kolgusheva
Book review presentation for Mass Media Seminar class at the University of Missouri School of Journalism.
I reviewed Philip Napoli's "Audience Economics: Media Institutions and the Audience Marketplace" (2003)
Audience Economics: Media Institutions and the Audience MarketplaceOlga Kolgusheva
Book review presentation for Mass Media Seminar class at the University of Missouri School of Journalism.
I reviewed Philip Napoli's "Audience Economics: Media Institutions and the Audience Marketplace" (2003)
Holistic measurement and monitoring, PRecious Communications, 11-2013Lars Voedisch
Holistic Measurement & Monitoring for Traditional & Digital Media Relations
• Setting smart goals: Aligning measurement principals with
business objectives
• Basics of monitoring & measurement:
- Measuring media relationship & scoring sentiment in the news sphere: Field studies, media content analysis, etc
- Ratings worth monitoring on various new media platforms
• KPI for various media relations scenarios (e.g. awareness,
advocacy, reputation, action, sales) & practical exercise to
develop metrics for your own organisation
• The Million Dollar Question: So what’s the ROI? What other KPI can you bring to the boardroom?
• Matching various free & paid analytics in the market to fit your needs
#PRmeasure
Presented at TMKedu by Sean Galligan on July 16, 2014
Have you heard about traditional media but aren't quite sure what it is? This presentation shares how to plan and buy traditional media and will give you some context on why advertisers use it and how you should think about it. Each medium is different in its own way and this presentation explores the nuances of each and how they are adapting in today's digital landscape.
PR Measurement Summit 2016 Session 1: Getting The Basics of Media Intelligenc...CARMA
Ben Levine, Vice President,Global Research & Analytics for Ketchum conducted a workshop on Getting The Basics of Media Intelligence Right last October 12th as part of the 2-day PR Measurement Summit. The theme of the event was “Measurement in an Age of Integrated Communications”. This was held last October 12th-13th at the Address Dubai Marina, Dubai, UAE.
a brief introduction to analyzing campaigns success,
for more information and help feel free to contact:
masih.nabizadeh@gmail.com
mnabizadeh@aut.ac.ir
Profiling partner programmes through thought leadership - Faculty Marketing I...Lars Voedisch
Profiling partner programmes through thought leadership
Identifying differentiators in your market
Profiling topics and personalities rather than programmes
Finding the right personality: Tone, voice, behaviour
PR Measurement Summit 2016 Session 3: Integrating Digital Measurement Into Tr...CARMA
Victor Benady, Global Creative Director for Grayling conducted a workshop on Integrating Digital Measurement Into Traditional PR Campaigns last October 12th as part of the 2-day PR Measurement Summit. The theme of the event was “Measurement in an Age of Integrated Communications”. This was held last October 12th-13th at the Address Dubai Marina, Dubai, UAE.
Social media Versus Traditional Media. A brief Study on Social Media ROI compared with TV, Radio, Newspaper and the web in general.
The Study is based on Kuhcoon Infographichttp://www.kuhcoon.com/
a brief introduction to Competitive life cycle analysis, the definitions and its use, plus a framework for analyzing and decision making about the life time of a product or serivce
PR Measurement Summit 2016: Mazen Nahawi, CEO of CARMA - Industry Insight Pre...CARMA
Mazen Nahawi, CEO of CARMA presented an industry insight on "Tribal Relations: How Our Understanding of Trust Will Chnage Amidst The Failures of Political Comunications" last October 13th as part of the 2-day PR Measurement Summit held at the Address Dubai Marina, Dubai, UAE. The theme of the event was “Measurement in an Age of Integrated Communications”.
Holistic measurement and monitoring, PRecious Communications, 11-2013Lars Voedisch
Holistic Measurement & Monitoring for Traditional & Digital Media Relations
• Setting smart goals: Aligning measurement principals with
business objectives
• Basics of monitoring & measurement:
- Measuring media relationship & scoring sentiment in the news sphere: Field studies, media content analysis, etc
- Ratings worth monitoring on various new media platforms
• KPI for various media relations scenarios (e.g. awareness,
advocacy, reputation, action, sales) & practical exercise to
develop metrics for your own organisation
• The Million Dollar Question: So what’s the ROI? What other KPI can you bring to the boardroom?
• Matching various free & paid analytics in the market to fit your needs
#PRmeasure
Presented at TMKedu by Sean Galligan on July 16, 2014
Have you heard about traditional media but aren't quite sure what it is? This presentation shares how to plan and buy traditional media and will give you some context on why advertisers use it and how you should think about it. Each medium is different in its own way and this presentation explores the nuances of each and how they are adapting in today's digital landscape.
PR Measurement Summit 2016 Session 1: Getting The Basics of Media Intelligenc...CARMA
Ben Levine, Vice President,Global Research & Analytics for Ketchum conducted a workshop on Getting The Basics of Media Intelligence Right last October 12th as part of the 2-day PR Measurement Summit. The theme of the event was “Measurement in an Age of Integrated Communications”. This was held last October 12th-13th at the Address Dubai Marina, Dubai, UAE.
a brief introduction to analyzing campaigns success,
for more information and help feel free to contact:
masih.nabizadeh@gmail.com
mnabizadeh@aut.ac.ir
Profiling partner programmes through thought leadership - Faculty Marketing I...Lars Voedisch
Profiling partner programmes through thought leadership
Identifying differentiators in your market
Profiling topics and personalities rather than programmes
Finding the right personality: Tone, voice, behaviour
PR Measurement Summit 2016 Session 3: Integrating Digital Measurement Into Tr...CARMA
Victor Benady, Global Creative Director for Grayling conducted a workshop on Integrating Digital Measurement Into Traditional PR Campaigns last October 12th as part of the 2-day PR Measurement Summit. The theme of the event was “Measurement in an Age of Integrated Communications”. This was held last October 12th-13th at the Address Dubai Marina, Dubai, UAE.
Social media Versus Traditional Media. A brief Study on Social Media ROI compared with TV, Radio, Newspaper and the web in general.
The Study is based on Kuhcoon Infographichttp://www.kuhcoon.com/
a brief introduction to Competitive life cycle analysis, the definitions and its use, plus a framework for analyzing and decision making about the life time of a product or serivce
PR Measurement Summit 2016: Mazen Nahawi, CEO of CARMA - Industry Insight Pre...CARMA
Mazen Nahawi, CEO of CARMA presented an industry insight on "Tribal Relations: How Our Understanding of Trust Will Chnage Amidst The Failures of Political Comunications" last October 13th as part of the 2-day PR Measurement Summit held at the Address Dubai Marina, Dubai, UAE. The theme of the event was “Measurement in an Age of Integrated Communications”.
A comprehensive review of TV Advertising Basics and Fundamentals. Nielsen's role; Measurement; Local TV, Network TV, Cable TV. The largest ad spenders and cable companies. Stats on who's watching and how much. Great for those who are looking to gain some basic TV knowledge.
From Idea to Execution: Spotify's Discover WeeklyChris Johnson
Discover Weekly is a personalized mixtape of 30 highly personalized songs that's curated and delivered to Spotify's 75M active users every Monday. It's received high acclaim in the press and reached 1B streams within its first 10 weeks. In this slide deck we dive into the narrative of how Discover Weekly came to be, highlighting technical challenges, data driven development, and the Machine Learning models used to power our recommendations engine.
A presentation prepared for KSFR, a public radio station in Santa Fe, New Mexico, USA. The main point is that the station should develop a "digital first" approach to all aspects pertaining to its Audience(s), Content and Technologies.
Podcasting, Internet Radio, You-Nique Branding and YOU!
by Butch Grimes
Presentation made to the National Associaition of Real Estate Professionals in Montego Bay Jamaica on Branding YOU!
The presentation covers all the elements to creating a you-nique podcast and internet radio show to empower and build educational ambassador status in the real estate community.
The presenetation covers all elements to build a brand. From show topics to social networking.
Be YOUNIQUE, "Be Informed, Not Surprised".
Powerpoint reviewed during the AMA Triangle Transitions Mastermind meeting on 4/6/2020 featuring Chris Daltorio. Chris taught us how to use LinkedIn more effectively and how to use these skills to develop a stronger network.
Kevin Seifert recently presented this deck during an AMA Triangle Transitions Mastermind Meeting. He offered some great tips on using Zoom and how to present yourself better online.
You get it. You know High Five Conference is one of the premiere gatherings of marketers and creatives on the East Coast. You know the ability to go is an opportunity to grow and learn from speakers like Jay Baer and Ann Handley. Help your boss realize the same things. Use our one-sheet to get approved to attend the two-day conference that celebrates the talent and vibrancy of the Triangle – right here in the Triangle.
Most web analytics tools contain more data than we know what to do with. Often times this leads to inaction as opposed to action.Chris Leone, Chief Marketing Officer at WebStrategies, Inc. spoke at the June 2012 Triangle AMA meeting on how to test, analyze and learn about your site visitors.
Steps to Converting Exisiting Visitors to Customers Using Data, Testing and Personalization presented by Greg Ng, CXO, Brooks Bell Interactive, at Triangle AMA Digital Marketing Camp on Feb 29, 2102. www.triangleama.org
Jenny Halasz President of JLH Marketing presentation on Search Engine and Landing Page Optimization from Triangle AMA Digital Marketing Training Camp on Feb 29, 2012. www.triangleama.org
Gamification for Your Brand the Promises and The Pitfalls by Jon Barlow, Senior Creative Technologist, Capstrat from the Triangle AMA Digital Marketing Training Camp on Feb 29, 2012. www.triangleama.org
3. The Breakdown
• 3 hour game:
– 90 minutes of players standing around
– 40 minutes of commercials
– 14 minutes of live action
– 10 minutes in instant replays
14. Video Consumer Mapping Study
(VCMS)
Ball State University Media Center
http://cms.bsu.edu/Academics/CentersandInstitutes/CMD/InsightandResearch/C
apabilities/ProjectGallery/VideoConsumerMappingStudy.aspx
16. What Did They Measure?
• Two full waking days of observation
• In April/May and again in Sept/Oct 2008
• Five markets across the US
• Total 952 days or 750,000,000 minutes
19. AVERAGE DAILY MINUTES OF SCREEN MEDIA BY AGE GROUP
Consumers Accumulated Screen Time
Average Daily Minutes, Core Sample, N=752 observed days, Spring and Fall 2008
All participants, including non-users of various media, including concurrent media exposure
22. Conclusion
• TV isn’t dead
• Concurrent usage is real and accounts for
15-28% of all media screen time
• Usage patterns will continue to evolve as
the population ages
• Target audience has to drive the media
strategy (McDonalds’ Happy Meal vs.
Polident)
27. Portable People Meters
• Measures analog, digital, live and
recorded broadcasts (not satellite)
• Utilizes "psychoacoustic masking,” which
makes it possible to “hide” tiny bits of
sound energy in the normal audio output
of electronic media signals
28. Station Encoder & Monitor
Analog Encoder
Digital Encoder
SDI Encoder
31. Diary vs. Meters
• High rated stations yield lower ratings with
PPMs
• Smaller stations increase in ratings
• More stations are reported
• More dayparts have ratings
32. Listeners Defined
• A radio station listener is operationally
defined as "someone who enters a
station's call letters (or dial position) in an
Arbitron diary with a start and stop time
OR
• "someone within earshot of a station signal
coming from a radio."
33. Listeners Defined
• A radio station listener is operationally
defined as "someone who enters a
station's call letters (or dial position) in an
Arbitron diary with a start and stop time
OR
• "someone within earshot of a station signal
coming from a radio."
• Is that really a listener?
35. Value of a Rating
• Higher the rating:
– The larger the audience
– The more costly the advertising time
– The tighter the inventory pushing the pricing
even higher
44. What is a Viewer?
• Operationally a viewer is defined by NTI
as "someone who enters a station's call
letters, program title with a start and stop
time in to a Nielsen diary
OR
• “someone who turns on their TV set”
OR
• "someone who pushes a button on the
Nielsen Peoplemeter remote, when the set
is tuned to the program.“
45. What is a Viewer?
• Operationally a viewer is defined by NTI as
"someone who enters a station's call letters,
program title with a start and stop time in to a
Nielsen diary
OR
• “someone who turns on their TV set”
OR
• "someone who pushes a button on the Nielsen
Peoplemeter remote, when the set is tuned to
the program.“
• Is that really a viewer?
46. What is a Viewer?
• Operationally a viewer is defined by NTI
as "someone who pushes a button on the
Nielsen Peoplemeter remote, when the set
is tuned to the program.“
• Is that really a viewer?
50. Value of a Rating
• Higher the rating:
– The larger the audience
– The more costly the program
– The tighter the inventory; the higher the price
to advertisers
51. Future of TV Measurement
• Screen shifting to the web/iTV will provide
more granular information on the user, the
session, the frequency of use, the program
loyalty, interaction with advertiser products
and ROI
• Detection technology to indicate you are
actually watching the screen
52. Newspaper Attributes
• Considered a mini-mass media vehicle
• Local market focused
• Reaches and older, more affluent
demographic
• Good flexibility
55. Reader Defined
• As someone who answers, "yes" to the
MRI question "Did you happen to read or
look into any of these publications (the
weeklies screened in) in the past week…"
• Is that really a reader?
60. Reader Defined
• As someone who answers, "yes" to the
MRI question "Did you happen to read or
look into any of these publications (the
weeklies screened in) in the past week…"
61. Reader Defined
• As someone who answers, "yes" to the
MRI question "Did you happen to read or
look into any of these publications (the
weeklies screened in) in the past week…"
• Is that really a reader?
64. Unit of Measurement
• DEC (daily effective circulation)
• Eyes On measurement (new to the
industry)
• Geographic proximity
65. Viewer Defined
• As the average number of persons 18+
potentially exposed to an out-of-home
advertising display for 12 hours (not
illuminated, daylight only 6:00 am – 6:00
pm), 18 hours (illuminated until
midnight), or 24 hours (illuminated
continuously).
• Is that really a viewer?
66. Conclusions
• The average adult see between 900 and
5,000 ad messages per day
• Traditional media vehicles are part of that
mix
• The target audience should drive the
media
• Traditional media will continue its migrate
to digital