HeroConf LA - "How to Scale Facebook Ads with Automation", session with Sahil...AdStage
Facebook provides incredible reach for advertisers to find, engage with, and influence their ideal target audience. However, managing Facebook Ads has become increasingly more complex with new objectives, ad placements, and creative types emerging continually – placing strains on marketers’ already thin bandwidth. In this session we’ll cover how to apply elements of marketing ops and automation in order to create robust Facebook systems that drive better results, without the need for continual manual actions. You’ll learn how to:
1. Automate your most tedious & manual Facebook optimization tasks, freeing you up to think about strategy, audience refinement, and creative.
2. Create a set of rules to monitor and optimize your ad campaigns 24/7 based on the KPI metrics you care about.
3. Align your campaigns to be in better alignment the customer journey, showing the most relevant ad creative based on time or a sequence of actions.
Sahil Jain, CEO of AdStage's session presentation at HeroConf LA 2017
This document provides a summary of an individual's experience and qualifications. It outlines their experience as a consultant focused on integrated strategies to maximize ROI. They have experience turning around startups and growing revenues. They are passionate about determining strategies to improve business performance and have expertise in SaaS solutions.
Check out this webinar for best practices on aligning resources and roles across strategic teams to increase pipeline.
You'll hear:
• How to use marketing automation as a tool to create alignment across your organization
• Best practices for implementing Service Level Agreements (SLAs) between cross-functional teams, to ensure proper follow-up
• Ideas you can put into practice now to align team resources and roles
Let's Get Visual, Visual! Turning Auction Insights Into Actionable Data - Her...Maddie Cary Deuel
Many know where to find the data in Google auction insights, but not how to translate it and make decisions off of it. During this session, we will demonstrate multiple ways to take complex, muddy auction data and turn it into clear, actionable graphs & visuals to help you quickly and easily identify what competitors are doing and what steps you can take to drive better PPC performance. In this session, you'll learn:
How to quickly & easily identify historical competitor performance and trends in your account
How to understand competitors’ bidding impact when you have 5-10+ competitors in auction
The CPC and Impression volume changes since Google removed all right hand ads
Which spying tools to use to get competitor alerts and gain insights on winning ads and landing page
Carly Gorka is a marketing professional with 5+ years of experience in marketing automation and project management with a solid background in both tactical execution and strategic guidance. Well-versed in digital integration across a variety of products and marketing communications. A natural curiosity for tinkering with, testing, and optimizing processes, I'm a strategy and analytics nerd at heart, and I love a challenge. My passions lie in marketing automation and campaign strategy, developing and tailoring campaigns to engage and nurture target audiences.
AdStage analyzed over 107 million clicks across Facebook, LinkedIn, and Twitter from January through June 2017. Here's The AdStage State of Paid Social benchmarks including CPC, CPM, and CTR metrics.
This document outlines Janet Miller's presentation on measuring marketing ROI. It discusses the challenges of attribution and tracking marketing efforts across different channels. It recommends setting up Google Analytics and integrating your CRM and marketing automation systems to track metrics like cost per lead, cost per opportunity, pipeline, cost per acquisition, and lifetime value to evaluate the performance and ROI of different marketing campaigns. The presentation provides steps on implementation and suggests testing various attribution models to determine the best approach.
Driving Sales & Increasing Profits with the Right Demand Generation ToolLeadFormix Inc.
Generating sales and leads is important for every business and demand generation can make a massive difference. When your business is attracting new and potential customers, demand generation is a necessity to ensure brand recognition and customer engagement.
HeroConf LA - "How to Scale Facebook Ads with Automation", session with Sahil...AdStage
Facebook provides incredible reach for advertisers to find, engage with, and influence their ideal target audience. However, managing Facebook Ads has become increasingly more complex with new objectives, ad placements, and creative types emerging continually – placing strains on marketers’ already thin bandwidth. In this session we’ll cover how to apply elements of marketing ops and automation in order to create robust Facebook systems that drive better results, without the need for continual manual actions. You’ll learn how to:
1. Automate your most tedious & manual Facebook optimization tasks, freeing you up to think about strategy, audience refinement, and creative.
2. Create a set of rules to monitor and optimize your ad campaigns 24/7 based on the KPI metrics you care about.
3. Align your campaigns to be in better alignment the customer journey, showing the most relevant ad creative based on time or a sequence of actions.
Sahil Jain, CEO of AdStage's session presentation at HeroConf LA 2017
This document provides a summary of an individual's experience and qualifications. It outlines their experience as a consultant focused on integrated strategies to maximize ROI. They have experience turning around startups and growing revenues. They are passionate about determining strategies to improve business performance and have expertise in SaaS solutions.
Check out this webinar for best practices on aligning resources and roles across strategic teams to increase pipeline.
You'll hear:
• How to use marketing automation as a tool to create alignment across your organization
• Best practices for implementing Service Level Agreements (SLAs) between cross-functional teams, to ensure proper follow-up
• Ideas you can put into practice now to align team resources and roles
Let's Get Visual, Visual! Turning Auction Insights Into Actionable Data - Her...Maddie Cary Deuel
Many know where to find the data in Google auction insights, but not how to translate it and make decisions off of it. During this session, we will demonstrate multiple ways to take complex, muddy auction data and turn it into clear, actionable graphs & visuals to help you quickly and easily identify what competitors are doing and what steps you can take to drive better PPC performance. In this session, you'll learn:
How to quickly & easily identify historical competitor performance and trends in your account
How to understand competitors’ bidding impact when you have 5-10+ competitors in auction
The CPC and Impression volume changes since Google removed all right hand ads
Which spying tools to use to get competitor alerts and gain insights on winning ads and landing page
Carly Gorka is a marketing professional with 5+ years of experience in marketing automation and project management with a solid background in both tactical execution and strategic guidance. Well-versed in digital integration across a variety of products and marketing communications. A natural curiosity for tinkering with, testing, and optimizing processes, I'm a strategy and analytics nerd at heart, and I love a challenge. My passions lie in marketing automation and campaign strategy, developing and tailoring campaigns to engage and nurture target audiences.
AdStage analyzed over 107 million clicks across Facebook, LinkedIn, and Twitter from January through June 2017. Here's The AdStage State of Paid Social benchmarks including CPC, CPM, and CTR metrics.
This document outlines Janet Miller's presentation on measuring marketing ROI. It discusses the challenges of attribution and tracking marketing efforts across different channels. It recommends setting up Google Analytics and integrating your CRM and marketing automation systems to track metrics like cost per lead, cost per opportunity, pipeline, cost per acquisition, and lifetime value to evaluate the performance and ROI of different marketing campaigns. The presentation provides steps on implementation and suggests testing various attribution models to determine the best approach.
Driving Sales & Increasing Profits with the Right Demand Generation ToolLeadFormix Inc.
Generating sales and leads is important for every business and demand generation can make a massive difference. When your business is attracting new and potential customers, demand generation is a necessity to ensure brand recognition and customer engagement.
Download the 2018 Product Marketing Trends Report to learn where tech and cyber security companies are focusing their product marketing efforts.
Download The 2018 Product Marketing Trends Report Showing:
1. Non public versus public companies
2. Cyber security
3. Martech
4. Fintech
5. Infotech Services
6. Infotech
Sold on marketing automation, but having trouble getting the C-suite on board? Sometimes all you need is a well-planned strategy — and this presentation template can help you show upper management that you've thought ahead. Check out our blog post to download the editable template: prd.to/1kVo1pF
Modern marketing organizational structure @kaykas - jascha kaykas-wolffJascha Kaykas-Wolff
Organizational design and restructuring is not new. But, with the requirement to create data-driven marketing organizations and support marketers who show bottom line results more emphasis is being placed on marketing leaders to structure their teams and business in a way that is agile and impactful.
Reflecting on this, and doing some additional research of my own, I was struck by the lack of published material describing how one might go about building a marketing organization that addresses business challenges happening right now and most importantly that can drive results right now.
Over the past several years as I’ve been fortunate to lead marketing organizations for enterprise and mid-market businesses. During this time I’ve developed an organizational playbook that can scale to virtually any size of business, is highly adaptable, and has a proven track record for success.
Enclosed is the core framework for what I believe is an ideal composition for the modern marketing organization. I’m looking forward to your feedback. - Jascha
Rival IQ is digital marketing analytics software that provides competitive insights by gathering data from social media, websites, and SEO rankings across companies. It analyzes this data and provides fast, interactive reports on key metrics like social media engagement, content performance, keyword rankings, and how companies compare. The presentation showcases Rival IQ's features like building competitor landscapes, benchmarking reports, understanding top social content, tracking website changes, and getting alerts on important shifts. Sample Twitter and SEO reports are shown to demonstrate the type of analytics and metrics that Rival IQ can provide.
Which are the skills you need to develop your personal career in marketing? Which mix of skills does a business need to compete today? This research summary presented by Dave Chaffey at TFM2016 advises on the most sought-after skills.
Now You See it! Visualizing your PPC Competition - SMX West 2016Maddie Cary Deuel
It's not enough to be brilliant with your own paid search efforts. You also need to understand what your competitors are up to, including their keywords, landing page and quality score strategies, and campaign management efforts. In short, you need to know everything they’re doing to enhance their visibility and diminish yours.
This session reviews how eeasy it is to apply the time-tested techniques of competitive intelligence to give yourself a marketing edge.
How to Build an AI-Powered Competitive Intelligence StrategyEllie Mirman
The explosion of online data combined with AI-powered technology paves the way to gather competitive intelligence programmatically and help companies extract actionable insights in ways that were previously impossible.
IT Best Practices: Finding the Right Marketing SolutionMarketo
Ever rolled out a solution that no one used? If you're in IT, you hate wasting time and money on software that users hate, or — even worse — completely bypass. Today, IT isn’t the only one using technology – in the past decade, a huge number of new platforms and tools for marketers have emerged on the market.
Your marketing team wants the smartest solutions on the market, and it’s up to you to initiate a wise investment.
Check out our new slide deck below to learn how IT can implement tools that the marketing team will actually use.
How to Turn Competitive Insight into Revenue GrowthEllie Mirman
[Product Marketing Community Conference 2019] No company exists in a vacuum, so how are you adapting your product, sales, and marketing initiatives to succeed in that context? Competitive intelligence is more than collecting information on your competitors - it’s about taking that information and turning it into revenue-generating initiatives across product, sales and marketing.
Mastering a Student-First Approach to Marketing AutomationMarketo
Learn how The Ohio State University Fisher College of Business adopted Marketing Automation, in partnership with Marketo and Fathom to create a "student-first" communication strategy to engage with prospective students.
The document discusses how marketing is shifting from traditional outbound strategies to newer inbound strategies due to technological innovations. Outbound marketing involves one-way communication through mass media to push messages to potential customers, while inbound marketing allows customers to engage with companies through various interactive channels. Inbound marketing provides two-way communication, added value, flexibility, and allows companies to build precise customer data for more effective campaigns. Great content is vital for inbound marketing success by generating valuable leads, engaging audiences, enhancing social media, aiding in SEO, and separating brands from competitors. Marketing automation further helps inbound marketing by allowing personalization at scale through automated messages targeted to individual customer needs and behaviors over time.
Advice on what to measure for channel marketing programs and platforms to help measure the impact on your business and to make improvements to your programs.
This document discusses how business intelligence tools can help attract more customers and enable growth for an organization. It introduces three main BI tools: MyAIESEC.net, CustomerGauge, and manage.aiesec.org. MyAIESEC.net provides access to global organizational data through tools like supply and demand management and participant/partner numbers to help with targeted marketing. CustomerGauge allows analyzing promoter feedback and comments to showcase positive customer experiences. Manage.aiesec.org enables tracking marketing campaign performance, measuring conversions, and analyzing customer profiles and search behavior to promote the right products to the right audiences. Regular analysis of these tools is recommended to continually improve marketing strategies and asset updates.
The state of lifecycle marketing and automation 2016Smart Insights
This document summarizes Dave Chaffey's presentation on lifecycle marketing measurement and automation. The presentation covered 5 key topics: 1) understanding changing customer behaviors like multi-device usage, 2) mastering important marketing techniques like attribution modeling, 3) optimizing marketing technology stacks, 4) leveraging capabilities of marketing platforms like Google and predictive analytics, and 5) integrating insights into marketing plans and processes. The goal is to improve marketing efforts by understanding customers, using the right techniques, technologies, and integrating learnings into strategic plans.
This document discusses how business intelligence tools can help attract the right participants and grow an organization. It introduces three BI platforms - MyAIESEC.net, CustomerGauge, and manage.aiesec.org - and how each can be used for targeted marketing. MyAIESEC.net provides supply and demand data and participant numbers to inform strategies. CustomerGauge offers promoter feedback and comments to showcase positive impacts. Manage.aiesec.org allows tracking marketing campaign performance, measuring conversions, and analyzing user profiles to promote the right opportunities. Regular analysis of these tools is recommended to continuously refine marketing approaches and ensure effective participant attraction and organizational growth.
6 Steps To An Advanced Competitor Analysis For Digital MarketersHanapin Marketing
In this presentation, Hanapin’s Jacob Fairclough and SEMrush’s Paul Klebanov will direct you through the process of analyzing your own account, comparing it to your competition, and taking the steps to put your brand above the rest.
The document describes a consulting firm called Nelson CEE that provides various growth consulting services to companies. It offers strategic consulting, market research, branding and advertising services. The firm was founded in 2001 and has over 100 customers and offices in multiple countries. It helps companies with issues like increasing sales, attracting new clients, fighting commoditization, and discovering new growth opportunities.
Daily Measurement: Marketing's New Secret WeaponOrigami Logic
How Continuous Analysis of Marketing Signals Drives Business Outcomes:
The real-time flow of digital signals opens the doors for modern marketers to measure, analyze and optimize campaigns continuously. However, marketing organizations today struggle with aligning resources, data, and technology to enable agile measurement and decisioning at scale, resulting in missed opportunities to interact with customers at the moment of need.
Join special guest, Tina Moffett, Senior Analyst at Forrester Research, along with Scott Jones, VP Marketing at Origami Logic, as they provide guidance on how to create an agile data-driven organization, leverage technology to automate and scale measurement, and enable your team to make the right decisions at the right moment using signals that are up to date, accurate, and in context.
In this webinar, you’ll get: 1) Detailed trends on the adoption of marketing measurement , 2) Guidance on how to identify people, processes, and technology necessary to enable agile measurement at scale, and 3) A to-do checklist for becoming an agile data-driven organization.
Download the 2018 Product Marketing Trends Report to learn where tech and cyber security companies are focusing their product marketing efforts.
Download The 2018 Product Marketing Trends Report Showing:
1. Non public versus public companies
2. Cyber security
3. Martech
4. Fintech
5. Infotech Services
6. Infotech
Sold on marketing automation, but having trouble getting the C-suite on board? Sometimes all you need is a well-planned strategy — and this presentation template can help you show upper management that you've thought ahead. Check out our blog post to download the editable template: prd.to/1kVo1pF
Modern marketing organizational structure @kaykas - jascha kaykas-wolffJascha Kaykas-Wolff
Organizational design and restructuring is not new. But, with the requirement to create data-driven marketing organizations and support marketers who show bottom line results more emphasis is being placed on marketing leaders to structure their teams and business in a way that is agile and impactful.
Reflecting on this, and doing some additional research of my own, I was struck by the lack of published material describing how one might go about building a marketing organization that addresses business challenges happening right now and most importantly that can drive results right now.
Over the past several years as I’ve been fortunate to lead marketing organizations for enterprise and mid-market businesses. During this time I’ve developed an organizational playbook that can scale to virtually any size of business, is highly adaptable, and has a proven track record for success.
Enclosed is the core framework for what I believe is an ideal composition for the modern marketing organization. I’m looking forward to your feedback. - Jascha
Rival IQ is digital marketing analytics software that provides competitive insights by gathering data from social media, websites, and SEO rankings across companies. It analyzes this data and provides fast, interactive reports on key metrics like social media engagement, content performance, keyword rankings, and how companies compare. The presentation showcases Rival IQ's features like building competitor landscapes, benchmarking reports, understanding top social content, tracking website changes, and getting alerts on important shifts. Sample Twitter and SEO reports are shown to demonstrate the type of analytics and metrics that Rival IQ can provide.
Which are the skills you need to develop your personal career in marketing? Which mix of skills does a business need to compete today? This research summary presented by Dave Chaffey at TFM2016 advises on the most sought-after skills.
Now You See it! Visualizing your PPC Competition - SMX West 2016Maddie Cary Deuel
It's not enough to be brilliant with your own paid search efforts. You also need to understand what your competitors are up to, including their keywords, landing page and quality score strategies, and campaign management efforts. In short, you need to know everything they’re doing to enhance their visibility and diminish yours.
This session reviews how eeasy it is to apply the time-tested techniques of competitive intelligence to give yourself a marketing edge.
How to Build an AI-Powered Competitive Intelligence StrategyEllie Mirman
The explosion of online data combined with AI-powered technology paves the way to gather competitive intelligence programmatically and help companies extract actionable insights in ways that were previously impossible.
IT Best Practices: Finding the Right Marketing SolutionMarketo
Ever rolled out a solution that no one used? If you're in IT, you hate wasting time and money on software that users hate, or — even worse — completely bypass. Today, IT isn’t the only one using technology – in the past decade, a huge number of new platforms and tools for marketers have emerged on the market.
Your marketing team wants the smartest solutions on the market, and it’s up to you to initiate a wise investment.
Check out our new slide deck below to learn how IT can implement tools that the marketing team will actually use.
How to Turn Competitive Insight into Revenue GrowthEllie Mirman
[Product Marketing Community Conference 2019] No company exists in a vacuum, so how are you adapting your product, sales, and marketing initiatives to succeed in that context? Competitive intelligence is more than collecting information on your competitors - it’s about taking that information and turning it into revenue-generating initiatives across product, sales and marketing.
Mastering a Student-First Approach to Marketing AutomationMarketo
Learn how The Ohio State University Fisher College of Business adopted Marketing Automation, in partnership with Marketo and Fathom to create a "student-first" communication strategy to engage with prospective students.
The document discusses how marketing is shifting from traditional outbound strategies to newer inbound strategies due to technological innovations. Outbound marketing involves one-way communication through mass media to push messages to potential customers, while inbound marketing allows customers to engage with companies through various interactive channels. Inbound marketing provides two-way communication, added value, flexibility, and allows companies to build precise customer data for more effective campaigns. Great content is vital for inbound marketing success by generating valuable leads, engaging audiences, enhancing social media, aiding in SEO, and separating brands from competitors. Marketing automation further helps inbound marketing by allowing personalization at scale through automated messages targeted to individual customer needs and behaviors over time.
Advice on what to measure for channel marketing programs and platforms to help measure the impact on your business and to make improvements to your programs.
This document discusses how business intelligence tools can help attract more customers and enable growth for an organization. It introduces three main BI tools: MyAIESEC.net, CustomerGauge, and manage.aiesec.org. MyAIESEC.net provides access to global organizational data through tools like supply and demand management and participant/partner numbers to help with targeted marketing. CustomerGauge allows analyzing promoter feedback and comments to showcase positive customer experiences. Manage.aiesec.org enables tracking marketing campaign performance, measuring conversions, and analyzing customer profiles and search behavior to promote the right products to the right audiences. Regular analysis of these tools is recommended to continually improve marketing strategies and asset updates.
The state of lifecycle marketing and automation 2016Smart Insights
This document summarizes Dave Chaffey's presentation on lifecycle marketing measurement and automation. The presentation covered 5 key topics: 1) understanding changing customer behaviors like multi-device usage, 2) mastering important marketing techniques like attribution modeling, 3) optimizing marketing technology stacks, 4) leveraging capabilities of marketing platforms like Google and predictive analytics, and 5) integrating insights into marketing plans and processes. The goal is to improve marketing efforts by understanding customers, using the right techniques, technologies, and integrating learnings into strategic plans.
This document discusses how business intelligence tools can help attract the right participants and grow an organization. It introduces three BI platforms - MyAIESEC.net, CustomerGauge, and manage.aiesec.org - and how each can be used for targeted marketing. MyAIESEC.net provides supply and demand data and participant numbers to inform strategies. CustomerGauge offers promoter feedback and comments to showcase positive impacts. Manage.aiesec.org allows tracking marketing campaign performance, measuring conversions, and analyzing user profiles to promote the right opportunities. Regular analysis of these tools is recommended to continuously refine marketing approaches and ensure effective participant attraction and organizational growth.
6 Steps To An Advanced Competitor Analysis For Digital MarketersHanapin Marketing
In this presentation, Hanapin’s Jacob Fairclough and SEMrush’s Paul Klebanov will direct you through the process of analyzing your own account, comparing it to your competition, and taking the steps to put your brand above the rest.
The document describes a consulting firm called Nelson CEE that provides various growth consulting services to companies. It offers strategic consulting, market research, branding and advertising services. The firm was founded in 2001 and has over 100 customers and offices in multiple countries. It helps companies with issues like increasing sales, attracting new clients, fighting commoditization, and discovering new growth opportunities.
Daily Measurement: Marketing's New Secret WeaponOrigami Logic
How Continuous Analysis of Marketing Signals Drives Business Outcomes:
The real-time flow of digital signals opens the doors for modern marketers to measure, analyze and optimize campaigns continuously. However, marketing organizations today struggle with aligning resources, data, and technology to enable agile measurement and decisioning at scale, resulting in missed opportunities to interact with customers at the moment of need.
Join special guest, Tina Moffett, Senior Analyst at Forrester Research, along with Scott Jones, VP Marketing at Origami Logic, as they provide guidance on how to create an agile data-driven organization, leverage technology to automate and scale measurement, and enable your team to make the right decisions at the right moment using signals that are up to date, accurate, and in context.
In this webinar, you’ll get: 1) Detailed trends on the adoption of marketing measurement , 2) Guidance on how to identify people, processes, and technology necessary to enable agile measurement at scale, and 3) A to-do checklist for becoming an agile data-driven organization.
Margaret Dawson defines integrated marketing and the required components of an integrated marketing plan. You can use this template to set up your marketing program for success. From performing a market analysis and SWOT to establishing the right strategies and objectives to establishing the right metrics - and then putting an action plan together based on all of that.
Integrated Marketing July Pc Austin2009 Kbkeballard
This document discusses the roles of product managers and product marketing managers in integrated marketing. It provides examples of how Kodak transformed its business through new products and strategies. The document outlines responsibilities of PMs and PMMs such as being a content provider, voice of the customer, educator, and matrix manager. It also advertises workshops on product positioning, market assessment, and strategic planning.
Introduction to marketing analytics.pptxIshuGupta84
This document provides an introduction to marketing analytics. It discusses traditional marketing principles and how marketing analytics can help solve problems. Marketing analytics uses data to help understand customers, measure campaign performance, and forecast results. It allows businesses to determine which programs are most effective and see a return on investment from marketing activities. The document also outlines some challenges faced by marketers today and how marketing analytics can help with data-driven decision making.
James Brenchley is a driven and dynamic marketing manager with over 8 years of experience. He enjoys originating fresh ideas with energetic teams and strategically implementing those ideas. He has a proven record of delivering strategic marketing plans that align sales and increase profits. He is passionate about continuous learning and has expertise in various marketing skills and techniques including branding, leadership, market research, SEO, social media, and photography.
Leeds Digital Festival: How to justify your marketing spend to your bossXpand Marketing
Research shows that many marketing managers and executives are frustrated with the constant budget restraints and pushback that they face when trying to plan their company's marketing.
Is this you? If so, we’re here to tell you that it doesn't have to be this way.
In this webinar, Danni and Fran will discuss the common concerns and priorities of bosses or upper management when it comes to marketing spend.
We'll also share some proven strategies for aligning marketing objectives with the overall business strategy, proving the ROI of your marketing efforts, and building strong relationships with your boss and stakeholders.
By the end of this webinar, you'll have the tools and knowledge you need to justify your marketing budget and get the resources you need to succeed.
Presented by Monique Lemus: June 24, 2015
This presentation covers how communications planning is the basis for how we approach media campaigns for our clients, why communications strategy is important from the onset and what factors should be considered when building our communications plan. We will also cover the notion of POEM and how to develop communication plans that work cohesively across paid, owned and earned media, to get the best results from all aspects of our clients' media presence.
Sean Donnelly is a Senior Research Analyst at Econsultancy. He spoke recently at DMX Dublin 2018.
For more info on DMX Dublin, please visit www.dmxdublin.com
Marketing Plan Of Energypac Engineering Limitedsample_m2000
This document provides a strategic marketing plan for a company called Energypac Engineering Limited. It includes sections on objectives, target markets, SWOT analysis, messaging, promotional strategies, sales plans, effectiveness evaluations, and more. The plan outlines strategies for the upcoming year including focusing on ideal customers, defining personal value propositions, and turning clients into a sales force.
Digital marketing involves promoting brands and products online using various digital channels. It is now the most important part of marketing strategies. Digital marketing includes search engine optimization, social media marketing, pay-per-click advertising, mobile marketing, and more. There are many career opportunities in digital marketing such as digital marketing manager, SEO specialist, and social media executive. Training programs teach skills across 17 modules including SEO, social media, paid advertising, email marketing and more.
Behavioral analysis provides insights into how website visitors interact with a brand online. It allows companies to understand visitor behaviors and craft data-driven strategies to support business goals. Behavioral insights can be derived from web analytics data to inform just-in-time optimizations and strategies without requiring complex predictive models.
Measure Marketing Like It's 2016: A Guided Tour of the Newest Tools & TechniquesOrigami Logic
There are currently more than 4,000 marketing technology companies worldwide, according to industry thought leader Scott Brinker. With marketers placing increasing emphasis on ROI and accountability, the solution category that focuses on cross-channel measurement and analytics is seeing explosive growth. Leading brands are investing in technology to automate campaign measurement and enhance their real-time understanding of strategies that drive marketing performance.
Join Origami Logic for an overview of the latest marketing measurement tools and techniques, and learn how these innovations will interact with your current technology stack and processes.
In this webinar, you’ll get:
- Snapshot of the fastest-growing category of marketing technology: marketing measurement and analytics
- Review of each of the major solutions in the space, and what value they provide to your business
- Guidelines for how to assess and prioritize marketing measurement investments in 2016
ABM is a strategic approach that coordinates personalized marketing and sales efforts at named accounts. It involves identifying target companies, engaging them with professional campaigns, and building lasting relationships that lead to new opportunities. Key aspects of ABM include researching accounts to develop ideal customer profiles, creating relevant content to engage accounts across appropriate channels, and measuring the impact of ABM activities on sales outcomes.
Marketo Pro Tips to Help Take Your Marketing Ops to the Next Level [Part I] ShowMeLeads
This document provides tips for account-based marketing (ABM) readiness. It discusses identifying high-value target accounts, profiling accounts to understand their needs, creating compelling content tailored for accounts at different stages, developing targeted multi-channel campaigns, and measuring engagement and success through various metrics at early, middle, and late stages. The presentation was given by Prash Shenoy of Show Me Leads, a Marketo partner that helps customers customize and deploy the Marketo platform effectively.
Introducing the goal-driven marketing strategy slide deck from Succeeding Small, a leading digital marketing agency dedicated to helping businesses achieve success in today's fast-paced online landscape. In this comprehensive slide deck, we outline the essential components of a successful marketing strategy, including identifying and defining your target audience, setting clear and measurable goals, creating a compelling brand message, selecting the most effective marketing channels, and analyzing and optimizing your results. Our team of experienced marketers has drawn on years of industry expertise to develop a proven framework that can help businesses of all sizes achieve their marketing goals and drive meaningful results. Whether you're just starting out or looking to take your marketing efforts to the next level, the goal-driven marketing strategy slide deck from Succeeding Small is a must-read resource. Download it today to learn how to build a powerful marketing plan that can help you reach your business objectives and succeed in today's competitive online marketplace.
Brand Development Approach of ActiCase(AC).
A branding strategy helps establish a product within the market and to build a brand that will grow and mature. Making smart branding decisions up front is crucial since a company may have to live with their decisions for a long time
Marketing analytics is the process of analysing data gathered through marketing initiatives in order to identify trends in areas such as how a campaign affects conversions, regional preferences, and creative preferences. Explore more at https://www.appice.io/
The document provides guidance on developing an effective marketing plan. It explains that the plan should outline specific actions to interest customers and persuade them to buy. Key elements that should be addressed include goals, target audience, and marketing system. It also describes conducting a SWOT analysis and market research to understand strengths, weaknesses, opportunities, threats, target markets, and competitors. The marketing mix of product, price, place, promotion, and people should be considered to coordinate the planning, implementation, and monitoring of the marketing strategy.
Download the PDF: https://www.demandmetric.com/content/content-marketing-solution-study
Our Content Marketing Solution Study presents the insights, landscape and vendors within the content marketing space. Demand Metric defines content marketing as the strategies, processes and software technology that enable marketing departments to automate, measure and improve the performance of marketing strategies, activities and workflows.
These strategies and activities include: Email Marketing, Multi-channel Campaign Management, Inbound/Search Marketing, Landing Pages, Lead Generation, Lead Management, Lead Scoring, Lead Nurturing, Social Marketing, Marketing Resource Management, Event Management, Engagement Marketing and Marketing Analytics.
The three foundation functions of marketing automation systems are – email marketing, campaign management and lead management. While the most advanced and sophisticated marketing automation systems have extending capabilities far beyond this base, these functions are core to a Marketing Automation system.
Similar to Marketing Operations Lecture at Boston University by Measured Marketing Lab April 2015 (20)
Marketing Operations Lecture at Boston University by Measured Marketing Lab April 2015
1. A Marketing Operations Perspective
“Grow the Brand”
MeasuredMarketingLab.comPresented @ Boston University – April 2015
2. Typical Goal: “Grow Sales”
History
Offer products via field
sales reps and catalog
mailings.
Costly to find new
customers fast enough.
New Strategy?
Tactic 1 ?
Tactic 2 ?
Tactic 3 ?
Bottom Line: get more
out of the same budget.
MeasuredMarketingLab.comPresented @ Boston University – April 2015
3. Q: So how do you think through it?
A: Start with the “Brand”
MeasuredMarketingLab.comPresented @ Boston University – April 2015
4. But which “part” of the Brand?
MeasuredMarketingLab.comPresented @ Boston University – April 2015
8. Brand Experience
Products +
Services
Environments
PR &
Events
Print
Materials
Advertising
Personal
Interactions
BRAND
STRATEGY
BRAND
IDENTITY
BRAND
MGMT
BRAND
EXPERIENCE
MeasuredMarketingLab.comPresented @ Boston University – April 2015
9. 28 Moving Parts of a Brand
Assets
Products +
Services
Customers
Market
Offerings &
Architecture
Messaging
Company
Personality
Category
& Position
Name
Logo
Design
System
Personality
Tagline
Tools
Planning Environments
PR &
Events
Evolution
Brand
Management
Print
Materials
Advertising
Personal
Interactions
Training &
Adoption
BRAND
STRATEGY
BRAND
IDENTITY
BRAND
EXPERIENCE
BRAND
MGMT
MeasuredMarketingLab.comPresented @ Boston University – April 2015
10. Connecting the Dots is Operations
Marketing
Operations
The Marketing Operations team typically connects closely to, or
includes, demand generation, and involves the alignment of
Marketing with Sales, Business Units, IT and Finance.
Source: Wikipedia
MeasuredMarketingLab.comPresented @ Boston University – April 2015
11. Operations supports all the teams
MeasuredMarketingLab.comPresented @ Boston University – April 2015
12. Operations crunches all the numbers
MeasuredMarketingLab.comPresented @ Boston University – April 2015
13. How Marketing Ops Contributes
GROW BRAND AWARENESS GET NEW BUSINESS GROW AT LOWER COSTS
y
WEBSITE + SOCIAL
TRAFFICOPTIMIZATION
- Campaign Search Strategy
- Site + Editorial +Content SEO
- Search Advertising
- Social Advertising
- Link Building+Directories
TRAFFIC-TO-SALES
CONVERSION OPTIMIZATION
- Campaign Visitor Goal Alignment
- Lead-Gen to Sale Programs
- Sales & ServiceAlignment
- Ecommerce Program Mgmt
- Remarketing Operations
- A/B Testing
RETURN ON MARKETING
INVESTMENTOPTIMIZATION
- Campaign Sales Attribution
- Channel Sales vs Assists
- Channel Marketing Budget
- Loyalty/Reward/Rererral Programs
PERFORMANCE
MEASUREMENT
- Goal Setting & Measurement Plan
- Webmaster Technical SEO
- Website, Visitor,Social Analytics
- Leads & Customer Analytics
- Sales Attribution Analytics
CHANNELSTRATEGY
& PLANNING
- Strategic Brief + Target Definition
- Category & Competitive Analysis
- Website Visitor Experience
- Graphic + Copy + Image Asset Plan
- Website Findability / SEO Strategy
MARKETING TECHNOLOGY
& ANALYTICS
- Brand Sites & BloggingPlatform
- Lead Gen & Ecommcerce Platform
- Customer Relationship Mgmt Tools
- Email & Mktg Automation
- Web & Social Analytics Tools
- Engagement Tools
- Visitor Funnel to Goal Alignment
GETREADYGETBETTER
MeasuredMarketingLab.comPresented @ Boston University – April 2015
14. Marketing Operations Questions:
WHAT?
We’re aiming at new outcomes. What are the metrics (KPI’s)?
HOW?
How are you going to promote the brand, engage customers,
manage activity, and measure performance?
WHO?
Which Agencies / Programs will participate? Who needs to get
assets, information, budget
WHEN?
Which goals need to be met when?
MeasuredMarketingLab.comPresented @ Boston University – April 2015
15. Budgeting
Planning
Analytics
Analysis
Examples…
Tools of the Trade
MeasuredMarketingLab.comPresented @ Boston University – April 2015
16. Campaign Visitors 50,000
% That Engage 2%
# Leads 1000
% Become Customers 15%
New Customers 150
Avg Rev Per Customer $500
Potential Revenue $75,000
Margin 60%
Incremental Rev $45,000
Marketing Investment $25,000
ROMI 80%
Leverage?
Where is theWhat are Your Numbers?
March 14 MeasuredMarketingLab.comPresented @ Boston University – April 2015
It’s about the Return On Investment