The document discusses how data science can help marketing directors by making research more clear and usable. It proposes a three step process: 1) use market mix modelling and attribution to understand marketing impacts, 2) explain findings simply so they are understandable, and 3) provide interactive "toys" like a marketing mixer tool for the director to test assumptions and scenarios. This would help the director make better informed decisions and more effectively achieve business targets by leveraging data science in their work.
Marketing plays a crucial role in todays world .There are different types marketing like digital marketing ,online marketing ,offline marketing ,visual marketing ,e commerce marketing, Different strategy are used in marketing like firstly we decide to target on audience ,
People often use the terms 'Strategy' and 'Tactics', in general, interchangeably and in a random manner as if they mean the same. Browsing the internet to find out the differences between the two terms even makes the situation worse, as different websites, even professional ones, present misleading or wrong definitions and/or usage of those terms.
Whether you are running your own business or working for a business with the responsibility to develop or execute marketing strategies, it is very important to understand the big difference between a strategy and a tactic.
The purpose of this high-level presentation is to clearly delineate the distinct differences between Marketing and Tactics, and show how relate to each other and work in tandem for your organization.
*Disclaimer: The use of this presentation for commercial purposes is prohibited.
You’re probably spending money on areas that reap no real return on investment.
Half the money you spend on marketing is wasted. The problem is, which half?
If only that money can be better allocated to other areas with proven marketing effectiveness.
Contact marketer@digirine.com for more information.
Parts 1 - 4 include; current situation, objectives and critical issues, market analysis, marketing strategy. Manufacturing marketers must lay the foundation with a strong, collaborative marketing plan.
Marketing plays a crucial role in todays world .There are different types marketing like digital marketing ,online marketing ,offline marketing ,visual marketing ,e commerce marketing, Different strategy are used in marketing like firstly we decide to target on audience ,
People often use the terms 'Strategy' and 'Tactics', in general, interchangeably and in a random manner as if they mean the same. Browsing the internet to find out the differences between the two terms even makes the situation worse, as different websites, even professional ones, present misleading or wrong definitions and/or usage of those terms.
Whether you are running your own business or working for a business with the responsibility to develop or execute marketing strategies, it is very important to understand the big difference between a strategy and a tactic.
The purpose of this high-level presentation is to clearly delineate the distinct differences between Marketing and Tactics, and show how relate to each other and work in tandem for your organization.
*Disclaimer: The use of this presentation for commercial purposes is prohibited.
You’re probably spending money on areas that reap no real return on investment.
Half the money you spend on marketing is wasted. The problem is, which half?
If only that money can be better allocated to other areas with proven marketing effectiveness.
Contact marketer@digirine.com for more information.
Parts 1 - 4 include; current situation, objectives and critical issues, market analysis, marketing strategy. Manufacturing marketers must lay the foundation with a strong, collaborative marketing plan.
Inspired by the Agile Software Manifesto as well as the Lean Startup Movement and Business Model Canvas, the Visual Marketing Plan is a new agile approach to marketing planning that's collaborative, adaptive, user-friendly and fun.
A list of the top marketing innovations that have changed the marketing scene forever. The list includes top marketers, marketing concepts, and many more great concepts.
Our Social Business Maturity Model was designed to help organizations by providing a road-map for improving their Social Media Marketing and Social Business capabilities.
This Commerce for Insurance Marketing Solutions deck is meant to aid Insurance industry Chief Marketing Officers, and VPs of Marketing, eCommerce & Sales.
IBM Commerce has solutions that allow Insurance CMOs and Marketing VPs to engage customers with relevant and rewarding experiences in real-time.
How to Write a 90 Day Marketing Strategy in 90 MinutesAutomated Insights
Developing a marketing strategy can be a large undertaking that requires careful consideration and extensive planning. A good marketing strategy must be well thought out, actionable, and measurable, with clearly defined goals that ladder up to overall business objectives. Most importantly, it should be scalable because scalability is what will enable you to swiftly set your strategy so you can start executing while staying agile.
Why 90 days? You can pick any time frame but planning in 90-day increments gives you an actionable time frame and the flexibility needed for testing and learning. If you’re not testing, you’re not learning, and you have no opportunity for optimization. Successful marketing is agile.
Join our program to learn strategies to improve admissions in your school. Four Full-day sessions, once every week in four consecutive weeks to share. Fill in the form https://docs.google.com/forms/d/e/1FAIpQLSfBjxEYPKwNeWZoYq44BRrO8B24UkDc7d9HHDQhJn6rLS_ygw/viewform?usp=sf_link
Marketing program planning can be tough! That is why we created a handy customizable PowerPoint deck with numerous planning templates to help you organize and streamline your projects and programs. So next time you go to present your quarterly or yearly plans you will be prepared.
Leeds Digital Festival: How to justify your marketing spend to your bossXpand Marketing
Research shows that many marketing managers and executives are frustrated with the constant budget restraints and pushback that they face when trying to plan their company's marketing.
Is this you? If so, we’re here to tell you that it doesn't have to be this way.
In this webinar, Danni and Fran will discuss the common concerns and priorities of bosses or upper management when it comes to marketing spend.
We'll also share some proven strategies for aligning marketing objectives with the overall business strategy, proving the ROI of your marketing efforts, and building strong relationships with your boss and stakeholders.
By the end of this webinar, you'll have the tools and knowledge you need to justify your marketing budget and get the resources you need to succeed.
Inspired by the Agile Software Manifesto as well as the Lean Startup Movement and Business Model Canvas, the Visual Marketing Plan is a new agile approach to marketing planning that's collaborative, adaptive, user-friendly and fun.
A list of the top marketing innovations that have changed the marketing scene forever. The list includes top marketers, marketing concepts, and many more great concepts.
Our Social Business Maturity Model was designed to help organizations by providing a road-map for improving their Social Media Marketing and Social Business capabilities.
This Commerce for Insurance Marketing Solutions deck is meant to aid Insurance industry Chief Marketing Officers, and VPs of Marketing, eCommerce & Sales.
IBM Commerce has solutions that allow Insurance CMOs and Marketing VPs to engage customers with relevant and rewarding experiences in real-time.
How to Write a 90 Day Marketing Strategy in 90 MinutesAutomated Insights
Developing a marketing strategy can be a large undertaking that requires careful consideration and extensive planning. A good marketing strategy must be well thought out, actionable, and measurable, with clearly defined goals that ladder up to overall business objectives. Most importantly, it should be scalable because scalability is what will enable you to swiftly set your strategy so you can start executing while staying agile.
Why 90 days? You can pick any time frame but planning in 90-day increments gives you an actionable time frame and the flexibility needed for testing and learning. If you’re not testing, you’re not learning, and you have no opportunity for optimization. Successful marketing is agile.
Join our program to learn strategies to improve admissions in your school. Four Full-day sessions, once every week in four consecutive weeks to share. Fill in the form https://docs.google.com/forms/d/e/1FAIpQLSfBjxEYPKwNeWZoYq44BRrO8B24UkDc7d9HHDQhJn6rLS_ygw/viewform?usp=sf_link
Marketing program planning can be tough! That is why we created a handy customizable PowerPoint deck with numerous planning templates to help you organize and streamline your projects and programs. So next time you go to present your quarterly or yearly plans you will be prepared.
Leeds Digital Festival: How to justify your marketing spend to your bossXpand Marketing
Research shows that many marketing managers and executives are frustrated with the constant budget restraints and pushback that they face when trying to plan their company's marketing.
Is this you? If so, we’re here to tell you that it doesn't have to be this way.
In this webinar, Danni and Fran will discuss the common concerns and priorities of bosses or upper management when it comes to marketing spend.
We'll also share some proven strategies for aligning marketing objectives with the overall business strategy, proving the ROI of your marketing efforts, and building strong relationships with your boss and stakeholders.
By the end of this webinar, you'll have the tools and knowledge you need to justify your marketing budget and get the resources you need to succeed.
Steps to Get Started with Growth Marketing: A Comprehensive GuideIntelisync
Discover the essential steps to get started with growth marketing. Learn about growth funnels, key metrics, audience targeting, A/B testing, content marketing, social media strategies, and more in this detailed slideshow presentation. Ideal for businesses and marketers aiming to scale and optimize their growth. This presentation covers growth funnels, key metrics, audience targeting, A/B testing, content marketing, social media strategies, growth hacking, and much more. Ideal for business owners, marketers, and entrepreneurs aiming to scale, optimize, and measure their growth marketing efforts. Learn how to create a solid strategy and use data-driven techniques to drive business success. Whether you're a business owner, marketer, or entrepreneur, this guide offers practical advice and innovative techniques to accelerate business growth and achieve measurable success. Dive into proven strategies and unlock the potential for rapid scaling with Intelisync's expertise.
Partnering with Intelisync agency can be a game-changer for startups looking to supercharge their growth marketing efforts in the dynamic Web3 landscape.
Converge 2014: Applying Best Practices to Marketing in Education - DennisConverge Consulting
Applying Best Practices to Marketing in Education
REGI DENNIS
Higher education, marketing, and our consumers have changed dramatically over the last decade. These changes impact everything from institutional objectives to overall marketing strategy. In this interactive session participants will explore the impact of our shifting marketplace as it impacts various aspects of marketing in higher education.
KEY TAKEAWAYS:
Online Marketing Tactics
Traditional Marketing Efforts
Measurement
A 6-Step Guide to 2021 Marketing PlanningAndrea Martin
This 6-Step process offers guidance on how to build out a strategic, tactical marketing plan that is audience specific and easy to follow so you can achieve your business and marketing objectives in 2021.
Presentation made for a lecture that I gave at ITM Mumbai. Marketing Research was an elective subject for the students and this is an overview of the subject
Marketing social media for trading investmen industry Dinis GuardaDinis Guarda
Marketing and Social Media for Finance: trading & Investment Industry:
Front Operations: Marketing Merlin - Everything You Need to Know.
How to leverage Marketing Strategy, Lead generation and tracking to get a full scope customer acquisition and relation?
As digital and social evolves how can you get the best of your marketing, media buying, SEO and social media activities to increase your sales and retain customers, and make sure we build a strong data base and analytic insights?
Levelwise PageRank with Loop-Based Dead End Handling Strategy : SHORT REPORT ...Subhajit Sahu
Abstract — Levelwise PageRank is an alternative method of PageRank computation which decomposes the input graph into a directed acyclic block-graph of strongly connected components, and processes them in topological order, one level at a time. This enables calculation for ranks in a distributed fashion without per-iteration communication, unlike the standard method where all vertices are processed in each iteration. It however comes with a precondition of the absence of dead ends in the input graph. Here, the native non-distributed performance of Levelwise PageRank was compared against Monolithic PageRank on a CPU as well as a GPU. To ensure a fair comparison, Monolithic PageRank was also performed on a graph where vertices were split by components. Results indicate that Levelwise PageRank is about as fast as Monolithic PageRank on the CPU, but quite a bit slower on the GPU. Slowdown on the GPU is likely caused by a large submission of small workloads, and expected to be non-issue when the computation is performed on massive graphs.
Opendatabay - Open Data Marketplace.pptxOpendatabay
Opendatabay.com unlocks the power of data for everyone. Open Data Marketplace fosters a collaborative hub for data enthusiasts to explore, share, and contribute to a vast collection of datasets.
First ever open hub for data enthusiasts to collaborate and innovate. A platform to explore, share, and contribute to a vast collection of datasets. Through robust quality control and innovative technologies like blockchain verification, opendatabay ensures the authenticity and reliability of datasets, empowering users to make data-driven decisions with confidence. Leverage cutting-edge AI technologies to enhance the data exploration, analysis, and discovery experience.
From intelligent search and recommendations to automated data productisation and quotation, Opendatabay AI-driven features streamline the data workflow. Finding the data you need shouldn't be a complex. Opendatabay simplifies the data acquisition process with an intuitive interface and robust search tools. Effortlessly explore, discover, and access the data you need, allowing you to focus on extracting valuable insights. Opendatabay breaks new ground with a dedicated, AI-generated, synthetic datasets.
Leverage these privacy-preserving datasets for training and testing AI models without compromising sensitive information. Opendatabay prioritizes transparency by providing detailed metadata, provenance information, and usage guidelines for each dataset, ensuring users have a comprehensive understanding of the data they're working with. By leveraging a powerful combination of distributed ledger technology and rigorous third-party audits Opendatabay ensures the authenticity and reliability of every dataset. Security is at the core of Opendatabay. Marketplace implements stringent security measures, including encryption, access controls, and regular vulnerability assessments, to safeguard your data and protect your privacy.
1. Making data science clearer with….. data science
Culture of Insight and Gracious Economics
2.
3. Our job as data scientists:
Make order and simplicity out of all the loveable chaos that
is humans running around doing their thing
4. We are not there yet in data-science for marketing
Source: Gartner 2019
5. We aren’t helping the marketing director get through his to-do list
Develop a marketing
strategy
Oversee
implementation of the
strategy
Develop a brand
strategy
Set and spend an
annual budget
Create and attend
events such as
webinars, conferences
and thought leadership
contributions
Guide the day-to-day
activities of the
marketing team
Continually review
changes to the market
and the activities of
competitors
Manage social media
Manage and measure
marketing campaign
costs
Negotiate with media
agencies
Report on the
effectiveness of
marketing campaigns
Conduct market
research studies
Source: Marketing director job descriptions
6. Even in the research specific tasks
Develop a marketing
strategy
Oversee
implementation of the
strategy
Develop a brand
strategy
Set and spend an
annual budget
Create and attend
events such as
webinars, conferences
and thought leadership
contributions
Guide the day-to-day
activities of the
marketing team
Continually review
changes to the market
and the activities of
competitors
Manage social media
Manage and measure
marketing campaign
costs
Negotiate with media
agencies
Report on the
effectiveness of
marketing campaigns
Conduct market
research studies
7. And yet, marketing directors are expected to use data everywhere
Develop a marketing
strategy
Oversee
implementation of the
strategy
Develop a brand
strategy
Set and spend an
annual budget
Create and attend
events such as
webinars, conferences
and thought leadership
contributions
Guide the day-to-day
activities of the
marketing team
Continually review
changes to the market
and the activities of
competitors
Manage social media
Manage and measure
marketing campaign
costs
Negotiate with media
agencies
Report on the
effectiveness of
marketing campaigns
Conduct market
research studies
10. Step 1: Market mix modelling & attribution to understand marketing levers
Sales
Pricing
Competitor
activity
Seasonality
PromotionsAvailability
Media
investment
Product
quality
Others
suggested by
client’s own
knowledge
11. Step 2: Explain findings in ways that normal people understand
Simple
analysis
where
possible
This makes
explaining where
findings came from
easier
Compare
with
other
research
Findings should
mostly match, but
sometimes
challenge
Practice
Always deploy
experienced team
that can see the
wood for the trees
• Debrief contains
– Rules of thumb: If you do this, expect that
– Accounting for the past: What worked, what didn’t
• Making it usable means
– communicate the common sense in findings
– speak client’s language
– build trust in results via triangulation
– put results into context via benchmarks
12. Step 3: Give the marketing director some “toys” to play with
+
Build in
existing
knowledge
Test beliefs
and
hunches
Explain
clearly
Useable
findings
13. A complex online retailer doing a huge range of marketing activity
Sales of
clothes,
beauty
products
Promo
codes,
sales etc
Comp-
etitors
Weather
&
season-
ality
Partners
hips
# and
quality of
range
SEO,
organic
social
Economy
& clothing
market
Web and
app
changes
Press,
Radio,
OOH,
Cinema,
TV
Google
shopper
PPC in
all its
forms
Influen-
cers
SEO in
detail
App roll
out &
down
time
Website
nav
changes
Content
on site
14. 2020
2020 SALES £100M
VS TARGET -5%
BUDGET £10M
ROI £2.50
A marketing “mixer” built using R and R-shiny
PRICE COMMS
Above
the line
Search
&
Shopper
Influen-
cers
P
R
T
V
O
Promo
codes
Seasonal
sales
Mark
down
Reset Export
15. User can start from an uploaded plan and tweak, or build from scratch
16. Add non-marketing drivers
PRICE COMMS
Above
the line
Search
&
Shopper
Influen-
cers
P
R
T
V
O
Promo
codes
Seasonal
sales
Mark
down
2020
2020 SALES £100M
VS TARGET -5%
BUDGET £10M
ROI £2.50
Reset Results
Econ-
omy
Same day delivery by June
Navigation re-design in March
RANGE & STOCK
Online
shop-
ping
Compe
titors
19. Plan how to reach business targets
Target: £15m
£8
£8
£1.0
£0.4
£0.6
£0.6
£1.4
£3.0
2020
Price & promo
Search &
shopper
Other above the
line
TV
Improved
delivery
Range and Stock
2019
Highlight
the
contribution
of
marketing