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Oral Communication

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A discussion on how oral communication aids in marketing & commerce

Published in: Business, Technology
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Oral Communication

  1. 1. I. History of Oral Communication
  2. 2. History of Oral Communication <ul><li>Speech was developed about 200,000 years ago </li></ul><ul><li>Symbols were developed about 30,000 years ago </li></ul><ul><li>Writing was developed about 7,000 </li></ul>
  3. 3. History of Oral Communication <ul><li>Evolution of the brain differentiated humans from animals, as among other things it allowed humans to master a very efficient form of communication - speech. </li></ul>
  4. 4. History of Oral Communication <ul><li>FOXP2 regulates genes involved in the development of tissues such as brain, lung, and gut. </li></ul><ul><li>FOXP2 is required for proper brain and lung development </li></ul>
  5. 5. II. Definition of Terms
  6. 6. Definition of Terms <ul><li>Oral communication: the conveyance of ideas and information in forms that can be listened to or spoken </li></ul><ul><li>Verbal Oral communication: the conveyance of ideas and information in forms that can be listened to or spoken using words </li></ul><ul><li>Non Verbal Oral communication: the conveyance of ideas and information in forms that can be listened to or spoken using no words </li></ul>
  7. 7. Definition of Terms (continued…) <ul><li>Examples of Nonverbal Oral Messages </li></ul><ul><li>Intonations : </li></ul><ul><ul><li>rising intonation for echo or declarative questions ( He found it on the street? ) </li></ul></ul><ul><ul><li>falling intonation for wh- questions ( Where did he find it? ) and statements ( He found it on the street. ). </li></ul></ul><ul><li>Grunts: </li></ul><ul><li>Sighs: used to express relief </li></ul><ul><li>Pitch: </li></ul><ul><li>Volume: </li></ul><ul><li>Silence: </li></ul><ul><li>Others… </li></ul>
  8. 8. Definition of Terms (continued…) <ul><li>Paralanguage : non-verbal elements of communication used to modify meaning and convey emotion. </li></ul>
  9. 9. Definition of Terms (continued…) <ul><li>Manner of Articulation : describes how the tongue, lips, and other speech organs are involved in making a sound make contact </li></ul>
  10. 10. III. Uses / Purpose
  11. 11. Guess the Tagline? <ul><li>Just do it. (1988) </li></ul>
  12. 12. Guess the Tagline? <ul><li>Melts in your mouth, not in your hands. (1954) </li></ul>
  13. 13. Guess the Tagline? <ul><li>When it absolutely, positively has to be there overnight. (1982) </li></ul>
  14. 14. Guess the Tagline? <ul><li>Finger-lickin’ good! (1952) </li></ul>
  15. 15. Guess the Tagline? <ul><li>Let your fingers do the walking. (1964) </li></ul>
  16. 16. Guess the Tagline? <ul><li>The happiest place on earth. (1960s) </li></ul>
  17. 17. Guess the Tagline? <ul><li>Fly the friendly skies. (1966) </li></ul>
  18. 18. Guess the Tagline? <ul><li>Kills bugs dead. (1966) </li></ul>
  19. 19. Guess the Tagline? <ul><li>Share moments. Share life. (1990s) </li></ul>
  20. 20. Guess the Tagline? <ul><li>Think outside the box. (1990s) </li></ul><ul><li>Think different. (1998) </li></ul>
  21. 21. Guess the Tagline? <ul><li>Reach out and touch someone. (1979) </li></ul>
  22. 22. Guess the Tagline? <ul><li>The mind is a terrible thing to waste. (1972) </li></ul>
  23. 23. Guess the Tagline? <ul><li>Look, Ma, no cavities! (1958) </li></ul>
  24. 24. Guess the Tagline? <ul><li>This is your brain. This is your brain on drugs. Any questions? (1987) </li></ul>
  25. 25. Guess the Tagline? <ul><li>We bring good things to life. (1981) </li></ul>
  26. 26. Guess the Tagline? <ul><li>They’re gr-r-r-eat! (1950s) </li></ul>
  27. 27. “ It's not what he said, it's the way he said it.”
  28. 28. Business Uses of Paralanguage & Oral Communication <ul><li>Used to emphasize other forms of communication </li></ul><ul><li>Used to express / hide emotions or attitudes </li></ul><ul><li>Used as a tool to better recall an idea or concept of a product or company </li></ul>
  29. 29. IV. Advantages & Drawbacks
  30. 30. Advantages <ul><li>Able to retransmit information to others thru word of mouth unlike nonverbal visual communication </li></ul><ul><li>Paralanguage transcends language barriers </li></ul><ul><li>Does not require visual contact </li></ul>
  31. 31. Disadvantages <ul><li>Paralanguage is mostly limited to face to face contact </li></ul><ul><li>Except for paralanguage, it is subject to language barriers </li></ul>
  32. 32. -End of Report-

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