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Clicktivism
Clickscount!
Photo	
  via	
  kalw.org	
  
71%goonlinetodiscusswhat’sontheirminds[1]
Amongmillennials
Photo	
  via	
  falequin	
  (Flickr)	
  
American’saged18andolderspendanaverageof
OnehourperdayontheInternetandatleast
anotherhourwithapps[1]
	
  
Photo	
  via	
  ...
SocialMediathrivesonengagementandconversation
Togainvisibility,Anorganizationneedstobe
wheretheactionis[1,2]
Photo	
  via	...
Clicktivism|[klik-tuh-viz-uhm]
[noun]
1.  theuseofinformationcommunication
technologies,suchassocialmedia,topromote,
suppo...
ManycriticshavecondemnedClicktivists,instead
callingthemSlacktivists.[6]
CriticsofClicktivismbelieve:
Photo	
  via	
  pete...
1.Gettinginvolvedonlinemerelycreatesthe
impression ofsupportforanorganization[1]
Photo	
  via	
  mindful342	
  (Flickr)	
  
2.Allthe“likes”,“tweets”,and“shares”generatedby
onlineactivistsare“feel-goodmeasures”thatdonot
yieldresults[7]
Photo	
  vi...
3.ThatClicktivistsarelazyandactuallydegrade“the
verynatureofactivism”[8] -megWagner
Photo	
  via	
  Bill	
  (Flickr)	
  
inordertocreategreaterchangeoffline[1]
Butinfact,anumberoforganizationshavefoundwaystooperate
effectivelyonline
Photo	
  v...
SowhydoesClicktivismwork?[9]
Photo	
  via	
  an	
  untrained	
  eye	
  (Flickr)	
  
PartofClicktivism’ssuccessisdueto
theeasewithwhichindividualscaninitiallyget
involved
andsharetheircausewithfriends[10]
Ph...
Socialmediaallowsorganizationsandactiviststoraise
awarenessonalargerscale
andreachanaudiencetheymightnothavetouchedoffline...
Butinordertomakedigitalengagementmeaningful
onlinepresencemustbeleveragedsothatonlineactivismis
tiedtospecificofflineactio...
“Asuccessfulactivistutilizesbothvirtualandreal-life
toolstospreadthemessage”[8]
-MegWagner	
  
Photo	
  via	
  3eCheval	
 ...
TheALSIceBucketChallenge
Forexample:
Photo	
  via	
  dragonbandphotos	
  (Flickr)	
  
Thepointofthechallenge:
ToraiseawarenessandmoneyforALS
bycreatingfunny,shareablevideosofindividuals
pouringbucketsoficewat...
Theicebucketchallengeisatrueexampleofasuccessful,
viral,onlineandofflinecampaign.
Thechallengeraised800%overwhatwasraisedi...
So,howcanonlinecampaignsbesuccessful?
Photo	
  via	
  photosteve10	
  (Flickr)	
  
1.Presentthecampaignmessagefromanonlineperspective.
-Adaptyourmessagesothatittranslatesproperlyonline,wherepeople
function...
2.Bewittytoengageviewers!
-Socialmediahastheabilitytoallowmultiplenarratives
tooccuratthesametime.
-Ifyou’remessagecanenga...
3.Exposeyou’recampaignanddecentralizesocialnetworking
-Runyourcampaignonmanydifferentwebsitesinorderto
createmultiplepoint...
-Createarelationshipwithsocialmedia.
-Besuretoconnectyouronlinemissiontoofflineaction
inordertogeneratechangeintherealworl...
Clicktivismcan “maketheworld,theonebeyondthe
keyboard,abetterplace”
-DavidCarr
Photo	
  via	
  TwiPer	
  Icon	
  9a	
  (Fl...
WorkCited:
1. Carr, D. (2012, March 25). Hashtag Activism, and Its Limits. Retrieved June 5, 2015, from http://www.nytimes...
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Clicktivism: Clicks Count!

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This deck is about activism through the use of social media.

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Clicktivism: Clicks Count!

  1. 1. Clicktivism Clickscount! Photo  via  kalw.org  
  2. 2. 71%goonlinetodiscusswhat’sontheirminds[1] Amongmillennials Photo  via  falequin  (Flickr)  
  3. 3. American’saged18andolderspendanaverageof OnehourperdayontheInternetandatleast anotherhourwithapps[1]   Photo  via  Lel4nds  (Flickr)  
  4. 4. SocialMediathrivesonengagementandconversation Togainvisibility,Anorganizationneedstobe wheretheactionis[1,2] Photo  via  mkhmarke=ng  (Flickr)  
  5. 5. Clicktivism|[klik-tuh-viz-uhm] [noun] 1.  theuseofinformationcommunication technologies,suchassocialmedia,topromote, support,andadvanceworthycauses. 2.  Clicktivismcanincludearangeofactivatessuch asorganizingprotestsandsigningpetitions.[3,4,5]   Photo  via  frits  ahlefeldt-­‐laurvig  (Flickr)  
  6. 6. ManycriticshavecondemnedClicktivists,instead callingthemSlacktivists.[6] CriticsofClicktivismbelieve: Photo  via  petesimon  (Flickr)  
  7. 7. 1.Gettinginvolvedonlinemerelycreatesthe impression ofsupportforanorganization[1] Photo  via  mindful342  (Flickr)  
  8. 8. 2.Allthe“likes”,“tweets”,and“shares”generatedby onlineactivistsare“feel-goodmeasures”thatdonot yieldresults[7] Photo  via  Jason  A.  Howie  (Flickr)  
  9. 9. 3.ThatClicktivistsarelazyandactuallydegrade“the verynatureofactivism”[8] -megWagner Photo  via  Bill  (Flickr)  
  10. 10. inordertocreategreaterchangeoffline[1] Butinfact,anumberoforganizationshavefoundwaystooperate effectivelyonline Photo  via  OC  Always  (Flickr)  
  11. 11. SowhydoesClicktivismwork?[9] Photo  via  an  untrained  eye  (Flickr)  
  12. 12. PartofClicktivism’ssuccessisdueto theeasewithwhichindividualscaninitiallyget involved andsharetheircausewithfriends[10] Photo  via  got  credit  (Flickr)  
  13. 13. Socialmediaallowsorganizationsandactiviststoraise awarenessonalargerscale andreachanaudiencetheymightnothavetouchedoffline[5,7] Photo  via  oggin  (Flickr)  
  14. 14. Butinordertomakedigitalengagementmeaningful onlinepresencemustbeleveragedsothatonlineactivismis tiedtospecificofflineactionandoutcomes[6] Photo  via  Cali  (Flickr)  
  15. 15. “Asuccessfulactivistutilizesbothvirtualandreal-life toolstospreadthemessage”[8] -MegWagner   Photo  via  3eCheval  (Flickr)  
  16. 16. TheALSIceBucketChallenge Forexample: Photo  via  dragonbandphotos  (Flickr)  
  17. 17. Thepointofthechallenge: ToraiseawarenessandmoneyforALS bycreatingfunny,shareablevideosofindividuals pouringbucketsoficewateronthemselves Photo  via  globalpanorama(Flickr)  
  18. 18. Theicebucketchallengeisatrueexampleofasuccessful, viral,onlineandofflinecampaign. Thechallengeraised800%overwhatwasraisedin thesameperiodoftimeduringtheperviousyear Photo  via  ksayer11  (Flickr)  
  19. 19. So,howcanonlinecampaignsbesuccessful? Photo  via  photosteve10  (Flickr)  
  20. 20. 1.Presentthecampaignmessagefromanonlineperspective. -Adaptyourmessagesothatittranslatesproperlyonline,wherepeople functiondifferentlythantheydooffline -Makesureyourmessagecanbecomeacatalystforconversation[2] Photo  via  successonline.com.au  
  21. 21. 2.Bewittytoengageviewers! -Socialmediahastheabilitytoallowmultiplenarratives tooccuratthesametime. -Ifyou’remessagecanengagemany,youwillreachalarger audience[2] Photo  via  teachsxxxi.blogspot.com  
  22. 22. 3.Exposeyou’recampaignanddecentralizesocialnetworking -Runyourcampaignonmanydifferentwebsitesinorderto createmultiplepointsofcontact[2] Photo  via  siliconstaffing,co  
  23. 23. -Createarelationshipwithsocialmedia. -Besuretoconnectyouronlinemissiontoofflineaction inordertogeneratechangeintherealworld![2] 4.Createasustainableoperation Photo  via  gorge.net.au  
  24. 24. Clicktivismcan “maketheworld,theonebeyondthe keyboard,abetterplace” -DavidCarr Photo  via  TwiPer  Icon  9a  (Flickr)  
  25. 25. WorkCited: 1. Carr, D. (2012, March 25). Hashtag Activism, and Its Limits. Retrieved June 5, 2015, from http://www.nytimes.com/2012/03/26/business/ media/hashtag-activism-and-its-limits.html 2. Adhikari, A. (2012, April 5). How charities can use social media for digital campaigning. Retrieved June 5, 2015, from http:// www.theguardian.com/voluntary-sector-network/2012/apr/05/charities-social-media-digital-campaigning 3. Sharma, R. (2014, August 20). Stop Pouring Ice on Clicktivism. Retrieved June 5, 2015, from http://www.huffingtonpost.com/ritusharma/ stop-pouring-ice-on-click_b_5692555.html 4. What is clicktivism? (n.d.). Retrieved June 5, 2015, from http://www.clicktivist.org/what-is-clicktivism/ 5. Kielburger, C., & Kielburger, M. (2015, April 10). A click is not enough to have impact on world. Retrieved June 5, 2015, from http:// cnews.canoe.com/CNEWS/World/2015/04/10/22337541.html 6. Faw, L. (2012, October 23). Are Millennials Lazy Or Avant-Garde Social Activists? Retrieved June 5, 2015, from http://www.forbes.com/ sites/larissafaw/2012/10/23/are-millennials-lazy-or-avant-garde-social-activists/ 7. Moore, G. (2012, May 3). When clicking counts: In defense of slacktivism and clicktivism. Retrieved June 5, 2015, from http:// www.one.org/us/2012/05/03/when-clicking-counts-in-defense-of-slacktivism-and-clicktivism/ 8. Wagner, M. (2013, September 25). Why 'Clicktivism' Isn't a Dirty Word. Retrieved June 5, 2015, from http://mashable.com/2013/09/25/ clickivism/ 9. Carr, D. (2012, March 25). Hashtag Activism, and Its Limits. Retrieved June 5, 2015, from http://www.nytimes.com/2012/03/26/business/ media/hashtag-activism-and-its-limits.html 10. Kingsley, P. (2011, July 20). Avaaz: Activism or 'slacktivism'? Retrieved June 5, 2015, from http://www.theguardian.com/world/2011/jul/20/ avaaz-activism-slactivism-clicktivism

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