Ctrlaltshift

342 views

Published on

Published in: Technology, Design
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
342
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Ctrlaltshift

  1. 1. The principles of Digital marketing Ben Akin-Smith :07723 051 507 :Ben.Akin-Smith@Enableinteratctive,co.uk
  2. 2. This is me: …digital strategist, hopeful runner, entrepreneur, terrible cook, media planner, ex-fat man, email marketer, husband, business owner, atrocious singer, communicator, avid wearer of shoes, digital evangelist, aspiring photographer, blogger & Mac convert.
  3. 3. The Key Stages of digital activity & campaigning 1. Awareness 2. Engagement 3. Retention
  4. 4. Awareness - Introduce yourself , http://www.flickr.com/photos/lrargerich/3063054521/
  5. 5. Awareness •  Use all appropriate media •  Go to existing communities •  Mobilise content •  Give opinion, make a statement Aussie Tourist board
  6. 6. Define who you are & what you stand for COMMIT TO IT & BE CONSISTENT. •  About Us page •  Email •  Print •  Blogs •  Letters •  Campaigns •  Social media •  Content http://www.flickr.com/photos/gtmq8/2303591849/
  7. 7. Find your Audience – get them talking Simons Cat - RSPCA
  8. 8. Engagement •  Start a conversation •  Ask questions •  Make it personal •  Give people a challenge •  Have an opinion •  Build ‘social equity’ •  Be useful British Red Cross – ARG / HIV http://www.flickr.com/photos/28953625@N07/3171642571/
  9. 9. Retention •  Development of an idea •  Provide tools and assets •  Giving people space and support •  Respond to comments/ideas •  Community communication You need to know someone to have a” deep” conversation
  10. 10. •  Communication The glue •  Honesty •  Add Value http://www.flickr.com/photos/nifer/353230456/sizes/l/
  11. 11. It is all about communication http://www.flickr.com/photos/nichollsphotos
  12. 12. It is all about communication Getting someone interested is all about sharing, information, a story, a passion, an idea etc... It’s about people, not technology (but technology helps) http://www.flickr.com/photos/nichollsphotos
  13. 13. “In the past you were what you owned. Now you are what you share.” Charles Leadbeater. We Think http://www.flickr.com/photos/milivoj/2166043959/sizes/l/
  14. 14. Listen Act on their feedback Encourage discussion, be a part of it http://www.flickr.com/photos/twenty_questions/
  15. 15. Create a dialogue with them Not a monologue
  16. 16. People are talking, getting together and changing the world…
  17. 17. …. people will tell you what they think Image: farm3.static.flickr.com/2088/2213647530_4506ce2671_o.jpg
  18. 18. You will get it wrong Survey… http://www.tealeaf.com/resources/Harris_2008.asp http://www.flickr.com/photos/thomashawk/
  19. 19. Get it right and people notice BIG http://discussionleader.hbsp.com/haque/2008/09/how_to_build_a_nextgen_business_now.html
  20. 20. Be useful http://www.flickr.com/photos/xgray/
  21. 21. Be Honest Image: http://www.outdoorlens.com/funny-animal-signs/
  22. 22. Create space for agility, flexibility and iteration http://www.flickr.com/photos/mundilfari_gjk/2497402169/sizes/l/
  23. 23. Treat things well and they will grow
  24. 24. Work with others & things will evolve http://www.flickr.com/photos/babaghan/166756766
  25. 25. Because…. http://thisisindexed.com/
  26. 26. the future…
  27. 27. Mobile phones are changing the world 3.2 billion subscriber worldwide •  Smart Alerts – real time notifications •  Augmented reality •  Crowd sourcing goes mainstream •  Sensors everywhere (traffic/motion) •  Development potential – huge! •  Open Source? •  It’s about communication http://googleblog.blogspot.com/2008/09/future-of-mobile.html http://www.flickr.com/photos/splorp/64027565/sizes/l/
  28. 28. When you Travel - Take your friends with you The Single Social Graph Goggle Friend Connect Facebook Connect Passport (?) Open ID
  29. 29. Convergence iPlayer Virtual worlds Twitter GPS
  30. 30. Don’t get scared, remember we’re all human “what we’re really craving is more humanity itself. I see clues of this everywhere, from the direct engagement as enabled by Twitter, to Apple’s Genius bar which gives us live, breathing and fairly smart people to help us when a human touch is needed.” David Armano http://www.flickr.com/photos/flysi/
  31. 31. Thanks and bye for now… www.gapingvoid.com Ben Akin-Smith :07723 051 507 :Ben.Akin-Smith@Enableinteratctive,co.uk

×