Major film studios like Paramount have established corporate finance allowing them to reinvest profits from successful films like Mission: Impossible into new productions. Marvel Studios, owned by Disney, also has a solid financial base and invests heavily in Avengers films which are widely popular worldwide and help promote Disney's brand. Independent film companies sometimes sell future distribution rights to larger studios in exchange for upfront funds to finance production, as DNA Films did with 28 Days Later and 20th Century Fox. Crowdfunding sites like Kickstarter allow filmmakers to raise money from individual donors for projects rather than investors seeking financial returns, as was done successfully for the Veronica Mars film. Some films receive public financing from organizations like the BBC, Channel 4

1. Unit 4 pre-production:
Corporate finance
 Companies that makes big budget movies have finance in place, they reinvest profits
from earlier productions such as mission impossible this is a good example of a
successful productions they are run by paramount and the starting of the film wouldn’t
of been run on borrowed money as paramount can afford to take a loss on a filmif it
isn’t successful however mission impossible was a hit and has since released 5 films
since the first in 1996.
 Marvel studios/ Disney have a solid financial base and they spend their money on
more film production – so Avengers: endgame is produced by marvel studios (owned by
Disney) and distributed by Walt Disney, these films are widely received around the world
due to the popularity of Disney and the Avengers series carrying the name of this helps
push branding and encourages people to watch as they know it will be a big budget
production to make it an entertaining performance.
Distribution rights
 DNA films made Danny Boyle’s 28 days later’. They sold the distribution rights (all
rights worldwide in all formats – cinema/ DVD/ tv etc) to 20th
Century Fox and used the
fees from that sale to fund production.
Sponsorship
 Lots of UK television shows have corporate sponsorship (except on the BBC which is
non-commercial) so Compare the market sponsors coronation street also has deals with
cinemas offering 2 for 1 ticket deals and months' worth of free cinema when you sign
up.
Product placement
 Happens on TV, Jamie Oliver 15/30-minutemeals- uncle bens pre- cooked rice / Yeo
Valle low fat natural yoghurt. They appear in lots of his recipes across his TV shows.
 Happens in films- genral motors in the transformer movies, twinkes in Zombieland,
Rolex and Heineken in the bond movies.
Franchising
 Lots of examples of films doing merchandise tie-tins with fast food companies but
also with you and game production for example in a happy meal from Mcdonalds you
may get a small toy that is a figure from a film that is trending in local cinemas.
Crowdfunding
 Using online sites like ‘Kickstarter’ to raise money from individuals- not investors
as investors hope to get their money back where as individuals usually give their money
as gifts.
 Veronica Mars- the tv show was cancelled- the Kickstarter campaign raised enough
money to make a film this then raised money for the show to pay off any debts they may
have had.
Private financing
 This might mean going and borrowing money from a bank using a loan or it could
mean scrimping and saving yourself and maxing out credit cards in order to raise money
for a finance.
Public finance
 A small number of films are made by public bodies- BBC films, channel 4, which owns
film 4, also receives some public finance.

2.  This might also include British movies made with money from the BFI or from the
National lottery.