Celador is an independent production company founded in 1983 by Jasper Carrot and Paul Smith. It is known for creating the hit game show "Who Wants to Be a Millionaire?" which Disney produced without rights and lost a lawsuit over. Celador was later bought but regained independence. It funds projects through initial funding, profits from past works, and collaborations. Notable Celador productions include TV shows, movies like "Dirty Pretty Things" and "Slumdog Millionaire," and a theater production of "Slumdog Millionaire." Though a small company, Celador has been financially successful with movies like "The Descent" that turned large profits despite smaller budgets compared to larger competitors.

1. L I A M N E WM A N S H A R K E Y
CELADOR

2. OWNERSHIP
• Celador was created in 1983 by jasper carrot and
Paul smith to make a show called detective, they
then made who wants to be a millionaire which
Disney produced with out the right to and lost a law
suit against Celador for 177 million
• It was bought by complete communications but
they have bought themselves back from complete
communication when complete communications
was bought by 2waymedia because they didn’t
want to be be by them and are once again an
independent company.

3. OPERATING MODEL
• Initial: Celador originally given project funding to
create a TV show
• Celador also use their own private funds or reinvest
profits from earlier productions like who wants to be
a millionaire into future productions
• Collaborative: Celador do deals with other small
companies and co- produce the movies
• Celador also receive sponsorship money from large
companies to advertise their products in the movies
the produce through product placement

4. PRODUCTS
• Television
All about me BBC
The detectives BBC
The Simpsons (FOX)
Who wants to be a millionaire
Movies
• Dirty pretty things(2002)
• Separate lies(2005)
• The descent(2006)
• Slum dog millionaire(2009)
• The descent part 2 (2009)
• The scouting book for boys (2010)
• They run radio stations and are currently working on a theatre
production slumdog millionaire

5. MARKETING POSITION AND
COMPETITION
• 4th Celador The descent:
£3.5m budget £33.5m profit
• 1st Sony Rocky balboa:
£15.5m budget £86.5m profit
• 3rd DNA films 28 days later:
£6.5m budget £48.7m profit
• 2nd Working title Pride and prejudice:
£22m budget £57m profit
Celador are a very small independent company so in
this list they have gained the least profit but they are
still successful because they got millions of profit from
the descent, however Sony gained the most profit
with their film rocky balboa