CEiS aims to be a key partner for new successful businesses in Central and Eastern Europe (CEE) by providing integrated solutions. It identifies businesses that could succeed in CEE and supports them through management consulting, financing assistance, legal/tax advice, and outsourcing/incubator services. CEiS' leadership has extensive experience in management, private equity, and working with companies entering CEE markets. An advisory board provides strategic guidance and ensures high quality client services.

1. CONFIDENTIAL
Central Europe
Integrated Solutions
Company presentation
Warsaw, 2011

2. CEiS aims to be the key partner of new successful
businesses in CEE
Economical opportunity in CEE Entry barriers for companies
• The market is huge and offers • There are examples of
strong potential companies that did not
succeeded in entering CEE
• The economy is growing at a
strong and sustainable pace • There is a cultural and linguistic
barrier which makes it
• Overall the region resisted well necessary in many cases to
(comparatively) to the credit Our Vision adapt business models
crunch
To be the key catalyst and
• It is hard to do business without
partner of new and successful
• There is still space for credit- appropriate business contacts
businesses in CEE
fuelled growth and introductions
• The age-pyramid is favourable • Red-tape is still a strong reality
to further growth Our Mission in some countries of CEE
• The education system has To identify and select businesses • Bureaucracy creates
shown proves of great that could succeed in CEE and bottlenecks in many
effectiveness support them with an integrated transactions
offer as their local partner
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3. CEiS offer is the combination of several existing services, with
the added value of being integrated
Foundations of CEiS value proposition
• Extensive know-how
and expertise in
management Management
• Profound knowledge consultant
Know-how
of CEE market Interim Private
management equity/
Business
Angel
Broad network of
contacts in a
comprehensive set of
Network business fields in CEE Legal adviser Tax adviser
Complete alignment
with the client by
establishing a Outsourcing Start-up
partnership with incubator
Alignment
common incentives Partner
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4. CEiS offer is based on 4 integrated solutions, NOT EXHAUSTIVE
tailored to each client
Strategy support Business origination and sales
• Define the entry strategy to CEE • Contact clients
– Analyse segments and pricing • Establish, train and manage the
– Elaborate market studies sales force
– Define product and value proposition • Introduce sales team to potential
– Design the business plan clients and partners
• Support execution of the strategy • Support business development
initiatives
Finance Management
and back-office
• Define corporate finance
structure • Manage the day-to-day activities
• Negotiate on behalf or support • Manage the back office (accountancy,
negotiations for funds raising legal, payroll, HR, etc)
• Support project finance design • Design and optimize procedures
and negotiations
• Perform due diligence
• Design metrics and control
mechanisms
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5. Who we are - Experience highlights
• CEO Central Europe Integrated Solutions
• Board member Polish Portuguese Chamber of Commerce
• Previously board member EDP Renewables Polska, with
responsibilities in planning and control
• Previously consultant with McKinsey & Company
• MBA from Insead
• Firm commitment to
Bruno success
Ferreira
• Solid partnership to
grow the business in
CEE
• Vice President Central Europe Integrated Solutions
• Strong and solid
background to
• CEO AJR Development
guarantee future
• CEO Grill & Co
achievements
• Board member AJR HD Sp. z o.o. (Haagen-Dazs shops)
• Vice President Polish Portuguese Chamber of Commerce
• Previously Member of Supervisory Board – FoodCare Sp. z o.o.
• Previously Board Member Martifer Gestão Imobiliária (Portugal)
João and CEO Martifer Polska
Rodrigues • MBA from IEDE/EUDEM
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6. To guide and advise CEIS is supported by an Advisory board
Advisory board
• His Excelency the Ambassador of Portugal in
Poland, Mr. José Sequeira e Serpa Responsibilities of the
• Chairman of the Polish Portuguese Chamber of advisory board
Commerce, Mr. Pedro Silva
• To give guidance to the
• Partner at Law Firm Domański Zakrzewski
definition of CEIS’
Palinka, Mr. Marcin Krakowiak
strategy
• Secretary General of the Polish Portuguese
Chamber of Commerce, Mr. Tiago Silva
• To support the
identification of long-
term market trends that
can affect CEIS
Executive board
• To evaluate and
• Bruno Ferreira, CEO
supervise the quality of
• João Rodrigues, Vice-President
the service provided by
CEIS to its clients and
partners
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