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Marketing Material
Planning presentation
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redevelopment at english walls
OSWESTRYOur proposals
a closer look
State-of-the-art digital cinema
‡ Single screen,170 seat digital cinema
‡ To be operated by“The Light”, a specialist
digital cinema provider
‡ Flexible use for films,conferences and other
local events will ensure its long term viability
Environmental credentials
The development will feature a range of
modern environmental features to help reduce
the operating carbon footprint:
‡ Using a sustainable location which is well
served by public transport and has easy
access for local pedestrian traffic will reduce
food miles for car users – a benefit which will
be lost with any out-of-centre store
‡ A combined heat and power plant to
increase energy efficiency and reduce waste
will be incorporated
‡ Grey water will be recycled to reduce the
use of local water supplies
‡ Widespread use of wall and roof glazing will
reduce the need for artificial lighting during
the day and contributes to a reduction in
heating costs
‡ Natural ventilation will be provided to
reduce reliance on mechanical ventilation
systems
‡ Low energy lighting at night will improve
energy efficiency.
Elevated view from Festival Square
Sketch view of Smithfield Road from Festival SquareSketch view along English Walls looking towards Smithfield Road
Sketch view along Smithfield Road
redevelopment at english walls
OSWESTRYOur proposals
a closer look
A quality national foodstore
‡ J Ross is in advanced discussions with a well
known foodstore operator
‡ Sensitive design will ensure the store
complements the conservation area
‡ Over 200 new jobs requiring a range of skills
will be created
‡ Vehicles will access the store from Salop Road
and there will be easy pedestrian access to
and from the town centre
‡ The development will have 600 short-stay
parking spaces,with both surface and
undercroft parking,increasing available
parking spaces for shoppers
‡ A safe and secure car park,incorporating
a pay on foot system will be created. Each
car parking space will be larger than in the
existing car park
‡ A new long stay car park for a further 140 cars
will be provided off Middleton Road
‡ A town centre foodstore will bring shoppers
into Oswestry.
Additional shops and facilities
‡ 3,000 ft² of retail units facing English Walls will
enhance Oswestry’s retail offer
‡ A new RADAR controlled disabled toilet,
available 24 hours a day
E N G L I S H W A L L S
SALOPROAD
R O F T S T R E E T
SMITHFIELDROAD
Street Level Plan
Upper Level Plan
Sketch view along English Walls
Retail Units Retail
Unit
Dis
WC
M&S
Festival
Square
E N G L I S H W A L L S
SALOPROAD
R O F T S T R E E T
SMITHFIELDROAD
Food Store Sales Floor
Public Cafe
Cafe Kitchen
Entrance
Warehouse
Service yard at
street level
Development Boundary
Vehicle Ramp
Parking Below
Food Store Car Park
134 spaces
Lobby
Trolleys
Public
Toilets /
First Aid
Lifts
Travelators
Cinema
Rainbow’s
End
The Bear
Travelators
Regent Court
Cinema
Lobby
Service yard
Down to
78 car spaces
Up to Food Store
Street Level Car Park
386 spaces
Start
Planning
Application
Desk Study
Field
Investigation
0093-PGGEB-01-Board-3
local foodstore with dedicated 200 space car
park linking directly to the High Street via
new small-scale shop units in a courtyard
setting
foodstore - a public facility
increased Town Centre parking provision in a safer
environment and more accessible
Town Centre car park - a public facility
250 to 350 new homes in a co-ordinated masterplan
with potential for other uses and community facilities
residential led mixed use
LAND USE
a new piece of town in place of under-used land close to the heart of Chipping
Sodbury. Increased Town Centre parking provision in a safe environment and more
accessible. Town Centre parking provision maintained during construction phases
making the most of the natural
quarry setting
residential layout
to exploit dramatic
landscape and
topography of
Barnhill Quarry
the design and layout of
development will
respond appropriately to the
cemetery and its wider setting
protecting and
enhancing the
special qualities of
the cemetery
north bank of the River Frome
opened up
into the public domain with
extended new
landscaping and enhanced
ecological value
north bank of the
River Frome
enhanced with new
landscaped river
edge
CHARACTER
creates new distinctive areas for the Town with enhancements to the public realm picking
up on the themes of river, dramatic landscape, unique architectural/ townscape heritage
south: tight urban area with traditional feel
although buildings might be contemporary
and incorporating new riverside and
cemetery side landscaping - north: spaciously
arranged residential area with open
contemporary feel
2 major new character areas
creation of new public areas between High
Street and the Frome and also at the riverside
that respond to the setting of St John’s
Church and the Conservation Area
Town Centre extension
high quality built development and
landscaping, including landmark
features, will greatly enhance this gateway
to the Town Centre
improving the gateway to the town
CONNECTION
improves strategic vehicular movement as well as creating
complete local accessibility
relieves vehicle pressure on High
Street and opens up access to all
parts of the site
possible new link road
one of the burgage plots opened
up and a new footbridge gives
direct pedestrian access to and
from the High Street and existing
shops
new direct access to
High Street
creates a safe pedestrian network
that links into surrounding parts
of Town
new permeable street
network
area shaped by powerful environmental influences
ENVIRONMENT
new
old
DesignRationale
Start
Planning
Application
Desk Study
Field
Investigation
0093-PGGEB-01-Board-1
Landscape slopes
Quarry view landscape
River bank landscape
Residential character area 1
Residential character area 2
Residential character area 3
Car park
Food store
Landmark
New strategic links
New local connections
Barnhill access
Link to Town Centre
New landscaped strategic links
Jubilee Park
St Johns
Burial
ground
Residential District
The Ridings playing fields
Barnhill Quarry
Ridge
wood
Food store River Frome New small
retail units
Potential for
bars & restaurants
River Walk
Existing
ground level
Town Centre car
park
Burgage plot opened up
Food store
car park
St.Johns Way
Wick
warRoad
Bowling Hill
High Street
HorseStreet
ProvisionalStrategy
1
2
3
4
5
6
7
8
9
1
1
2
4
5
6
7
8
93
3
8
UPPER
TERRACE,EUREKA
PARK,ASHFO
RD
IN
TRO
DUCTIO
N
i.iv
USIN
G
THIS
DO
CUM
ENT
Part3:A
G
eneric
Urban
Desig
n
Fram
ework
deals
with
th
e
fo
llowin
g
issues:
•
The
overall
conceptfo
r
th
e
develo
pm
entin
clu
din
g
pla
ce-
m
akin
g,
lo
cal
id
entity
&
distinctiveness
and
responsive
develo
pm
ent;
•
Achie
vin
g
good
urban
qualities
in
th
e
public
realm
;
•
The
m
ovem
entnetw
ork;
•
Street,
blo
ck
and
plo
tconfigurations;
•
Develo
pin
g
an
urban
desig
n
la
nguage
to
accom
m
odate
change;
•
The
synergy
betw
een
builtand
natu
ralfo
rm
s;
•
Energy
optim
ization;and
•
The
production
ofan
in
dicative
m
aste
rpla
n.
Part4:Puttin
g
It
AllTogeth
er
deals
with
th
e
fo
llowin
g
issues:
•
Achie
vin
g
pla
ce-m
akin
g,
supporting
lo
cal
id
entity
&
distinctiveness
and
accom
m
odating
change;and
•
The
production
ofa
finalm
aste
rpla
n.
Part5:Im
ple
m
enta
tion
and
Delivery
deals
with
th
e
fo
llowin
g
issues:
•
M
arketing
&
prom
otion;
•
Phasin
g
ofdevelo
pm
entand
in
frastructu
re;and
•
The
overall
contrib
ution
ofth
e
develo
pm
entto
th
e
fu
tu
re
profile
ofAshfo
rd.
7
UPPER
TERRACE, EUREKA
PARK, ASHFO
RD
IN
TRO
D
UCTIO
N
i.iv
USING
THIS
D
O
CUM
EN
T
Brie
f Structu
re
This
Develo
pm
ent Brie
f supports
an
outlin
e
pla
nnin
g
subm
issio
n
to
Ashfo
rd
Borough
Council
and
will,
on
approval,
have
th
e
sta
tu
s
of Supple
m
enta
ry
Pla
nnin
g
G
uid
ance
(SPG
) or com
parable
desig
n
guid
ance. The
brie
f is
m
ade
up
of five
parts
exclu
din
g
In
troduction,
O
verall
Sum
m
ary
and
Appendic
es. W
hen
consid
ered
collectively
th
ese
parts
reflectsequentialsta
gesofnegotiation
and
collaboration
with
Ashfo
rd
Borough
Council and
oth
er key
sta
kehold
ers.
Parts
1
to
3
can
be
consid
ered
as
dealing
with
th
e
process
of
producin
g
a
brie
f
th
at
has
been
in
fo
rm
ed
by
research
sources,
conte
xtu
al &
site
analysis
and
sta
kehold
er in
volvem
ent culm
in
ating
in
an
urban
desig
n
fram
ework
from
which
key
strate
gie
s
fo
r
develo
pm
ent em
erge. Parts
4
and
5
use
th
is
fram
ework
to
produce
a
final m
aste
r pla
n.
Part 1: Settin
g
th
e
Scene
deals
with
th
e
fo
llowin
g
issues:
•
A
conte
xtu
al
analysis
to
esta
blish
th
e
available
urban
resources
and
attrib
ute
s
th
at th
e
new
develo
pm
ent m
ust
explo
it and
respond
to
, such
as transporta
tion
links, patterns
of m
ovem
ent and
connectivity
with
existing
urban
areas;
•
An
evalu
ation
of th
e
la
ndscape, ecolo
gical characte
r of th
e
site
and
its
im
m
edia
te
surroundin
g
lo
cality
;
•
An
archaeolo
gical assessm
ent of th
e
site;
•
An
appraisal of national, regio
nal and
lo
cal pla
nnin
g
policie
s
th
at dete
rm
in
e
th
e
constrain
ts
fo
r develo
pm
ent;
•
The
role
of
key
sta
kehold
ers
in
contrib
uting
to
th
e
develo
pm
ent process;
•
The
develo
pm
ent econom
ics; and
•
The
need
to
enable
develo
pm
ent to
accom
m
odate
change
in
response
to
th
e
glo
bal trends.
Part 2: Producin
g
an
Urban
Desig
n
&
Develo
pm
ent Rationale
deals
with
th
e
fo
llowin
g
issues:
•
The
need
fo
r a
rationale
to
aid
th
e
auditin
g
of th
e
m
aste
r
pla
nnin
g
process;
•
The
benefits
of a
collaborative
sta
kehold
er workshop;
•
Analysis
of th
e
workshop
data
and
recom
m
endations; and
•
Synth
esisin
gth
em
ain
workshopfindin
gswithth
econte
xtu
al/
site
analysis
and
pla
nnin
g
constrain
ts
in
order to
produce
a
generic
urban
desig
n
fram
ework.
6
UPPER
TERRACE, EUREKA
PARK, ASHFORD
IN
TRODUCTIO
N
Ap
pe
nd
ium
to
the
Tra
nsp
ort
ass
ess
me
nt
Se
pte
mb
er
20
04
pc/
jg/2
00
3-3
88OUT
LINE
ECO
LOG
Y
MIT
IGA
TIO
N
PRO
POS
ALS
Eure
ka
Park
Ash
ford
, Ken
t.
ECO
LOG
ICA
L ASS
ESS
MEN
T OF
EUR
EKA
PAR
K
Eureka
Park
Ash
ford
, Ken
t.
PHA
SE
1 AND
ECO
LOG
ICA
L SCO
OPI
NG
SUR
VEY
Eure
ka
Park
Ash
ford
, Ken
t.
MIT
IGA
TIO
N
PRO
POS
ALS
i.iii
ACHIEVIN
G
QUALIT
Y
DEVELOPMENT
Sed
lesc
ombe
Chisw
ick Par
k
Pen
tad
BP Sun
bur
y
Cam
bour
ne
BP Sun
bur
y
Pen
tad
Cam
bridge Res
ea
rc
h
The brief dra
ws on severa
l key case studies including:
•
Sedlescombe Village Gre
en, East Sussex
•
BP
Business Park, Sunbury, Middx.
•
Chiswick Park, Chiswick, London
•
Cambridge Research Park, Cambs
•
Cambourn
e Business Park, Cambs
•
Pentad, Edinburg
h Park, Edinburg
h
The brief should
be re
ad in
conjunction with the following supporting
documents
•
Phase
1
and
Ecological Scoping
Survey
(R
PS
November
2003)
•
Ecological Assessment of Eure
ka Park
(R
PS
July
2004)
•
Outline
Ecology
Mitigation
Pro
posals
(R
PS
September
2004)
•
Tra
nsport
Assessment
(D
enis
W
ilson
Partnership
December 2003)
•
Addendum
to
Tra
nsport
Assessment
(D
enis
W
ilson
Partnership
September 2004)
•
An
Archaeological Desk-B
ased
Assessment and
W
alkover
Survey of Land at Eure
ka Park, Ashford
, Kent (A
rchaeology
South
East December 2003)
•
Eure
ka Park, Ashford
- Infrastructure
Report (S
cott-W
hite &
Hookins
July
2003)
•
Feedback
Report
for
the
Design
and
Development
W
orkshop
for Upper Terrace, Eure
ka
Park, Ashford
, Kent
(D
EGW
&
Townscape June 2004)
5
UPPER TE
RRACE, EUREKA PA
RK, ASHFO
RD
INTRODUCTIO
N
i.iii
ACHIEVING QUALITY DEVELOPMENT
Responsive Methods
During the past 10 years
there
has been an increase in the demand
for improving the urban quality
of developments
from
a range of
stakeholders. This
increase
of general interest in
the
issue
of
improving urban quality
arises because communities want better
places to
live, developers
are
pursuing a better product and local
authorities want to
be associated with better decisions.
This trend is reflected in the production of this brief through the use
of ‘responsive methods’ in
achieving quality
development (Figure
i.ii) The following methods have inform
ed the content and output of
this brief:
•
Collaborative
stakeholder workshops
that include
local
community
representatives, business
people
and
local
authority officers;
•
The
development of a
language
of design
through
the
production of an outline coding system
to
secure
base-line
urban qualities irrespective of future
changes in
the master
plan; and
•
An
acknowledgement that any
development needs
to
contribute
to
the future
profile of Ashford.
Key References
The production of this brief draws on several urban design
references including:
•
The
Urban
Design
Compendium
(English
Partnerships
2000)
•
By
Design: Urban
Design
and
the
Planning
System
–
towards better practice (DETR & CABE 2000)
•
Better Places to
Live – A companion guide to
PPG3 (DLTR
& CABE 2001)
•
DB32 Places Streets and Movement (DETR 1998)
•
Responsive Environments: A Manual for Designers
(Bentley, I et al 1987)
The brief responds to
policies contained within key planning
documents
including:
•
Ashford
Borough Council Local Plan 2000
•
Kent and Medway Deposit Structure
Plan 2003
•
Regional Planning Guidance for the South
East (RPG
9)
2001
•
Regional Planning Guidance for the South
East (RPG
9),
Chapter 12 - Ashford
Growth
Area 2004
•
National Planning Policy and Guidance
Sear
ch
Adva
nced
Searc
h
Plann
ing
Wha
t we
do
Buildi
ng
Regu
lation
s
Civil
Resili
ence
Devo
lution
Fire
Gove
rnmen
t Office
s
Home
lessn
ess
Hous
ing
Local
Gove
rnmen
t
Neigh
bourh
ood
Rene
wal
Unit
Plann
ing
Regio
ns
Regio
nal
Co-or
dinati
on
Unit
Scien
ce
and
Rese
arch
Socia
l Exclu
sion
Unit
Susta
inable
Comm
unitie
s
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Policy
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out
more
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t ODPM
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s to
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ation
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desig
n in
the
plann
ing
syste
m
By
Desi
gn,
Urba
n desi
gn
in
the
plan
ning
syst
em:
main
docu
men
t
Conte
nts
Forew
ord
The
Need
For
Bette
r Urban
Desig
n
Purpo
se
of
the
guide
Urban
desig
n
Place
-maki
ng
The
role
of
the
plann
ing
syste
m
Towa
rds
better
practi
ce
Think
ing
Abou
t Urban
Desig
n
Objec
tives
of
urban
desig
n
Aspec
ts
of
devel
opme
nt
form
Objec
tives
and
devel
opme
nt
form
broug
ht
togeth
er
Prom
pts
to
thinki
ng
Urban
Desig
n And
The
Plann
ing
Toolk
it
Unde
rstand
ing
the
local
conte
xt
The
devel
opme
nt
plan
Supp
lemen
tary
plann
ing
guida
nce
Deve
lopme
nt
contro
l
Revie
wing
outco
mes
Raisin
g Stand
ards
In
Urban
Desig
n
Proac
tive
mana
geme
nt
Collab
oratio
n
Deve
loping
the
right
skills
Desig
n Initiat
ives
Monit
oring
and
review
Chec
klist
1
Is
desig
n worki
ng
for
you?
Chec
klist
2
Inform
ation
requir
emen
ts
for
a plann
ing
applic
ation
Gloss
ary
Furth
er
Read
ing
Some
Usefu
l Conta
cts
Ackno
wledg
emen
ts
Althou
gh
this
repor
t was
comm
ission
ed
by
the
Office
, the
findin
gs
and
recom
mend
ations
are
those
of
the
autho
rs
and
do
not
neces
sarily
repre
sent
the
views
of
the
Office
of
the
Depu
ty
Prime
Minis
ter.
Sear
ch
Adva
nced
Searc
h
Plann
ing
Wha
t we
do
Buildi
ng
Regu
lation
s
Civil
Resili
ence
Devo
lution
Fire
Gove
rnmen
t Office
s
Home
lessn
ess
Hous
ing
Local
Gove
rnmen
t
Neigh
bourh
ood
Rene
wal
Unit
Plann
ing
Regio
ns
Regio
nal
Co-or
dinati
on
Unit
Scien
ce
and
Rese
arch
Socia
l Exclu
sion
Unit
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4
UPPER TERR
ACE, EUREKA
PARK, ASHFOR
D
INTRODUCTION
i.ii
Development Brief PROCESS AND STATUS
Figure i.ii Flow
chart showing evolution of
Development Brief
DB
Edn 1
1993
DB
Edn 2
2001
Ashford Borough Local
Plan 2000
RPG9
2001
PPG1
2001
PPG13
2002
Sustainable Communities
2003
Draft
DB
Edn 3
2003
Public Consultation
Nov 2003
Council adopt LDF and DB
becomes Supplementary
Planning Document
Draft
DB
Edn 3
2003
Stakeholder Workshop
May 2004 + Public
Consultation July 2004
Full Council adopt DB as
planning guidance
equivalent to SPG
Draft
DB
Edn 3
2004
x Planning Advisory
Group Review
x Executive
Committee Review
Draft
DB
Edn 3
JAN 05
DB
Edn 3
JULY
2005
Statutory Consultation +
Public Consultation
including Exhibition
Executive Committee
Authorise Brief
DB
Edn 3 =
SPD
Legislative and
Planning Authority
Influences
Stakeholder
Influences
RPG9 Chap12 Ashford
2004
KSS Structure Plan 2004
PPS12
2004
3
UPPER TERRACE, EUREKA PARK, ASHFORD
INTRODUCTION
i.i
UNLOCKING POTENTIAL
The combination of good transport networks, the current ability to
attract a broad range of mixed uses and the future business growth
potential of the town confirms the Government’s interest in using
Ashford as a pilot model for sustainable development.
The natural attributes of Ashford lie in its location within a
predominantly rural sub-regional hinterland with access to large
distinctive and dramatic landscapes such as the chalk down land of
the North Downs, Wealdon Greensand and Low Wealdon together
with a variety of designated Countryside Character Areas. At a local
spatial scale the landscape includes gently undulating grassland
with defined field patterns within an open aspect. Local landmarks
such as the golf course, lakes and spine road provide the Upper
Terrace site with landscape components within which distinctive
development could occur.
Sustainable Communities
The UK Government’s Sustainable Communities Programme for
the South East identifies the need to:
•
Promote smart growth and sustainable
patterns of
development, in order to maximise the benefit gained from
scarce resources and ensure quality of life for all in the
region and also for future generations;
•
Promote the location as the gateway to continental Europe
attracting a high proportion of the UK’s inward investment
and requiring infrastructure for international, national and
local travel; and
•
Protect the diverse nature and character of the South East
and high quality of its countryside, whilst respecting the
central role of towns in attracting inward investment (ODPM
2003).
The Development Brief acknowledges that these sustainable
development objectives are achievable by:
• Promoting ‘smart growth’ by using design and development
principles that can accommodate change;
• Promoting Eureka Park as a contributor to the future profile
of Ashford as an important strategic location; and
• Promoting distinctive high quality development through the
optimization of local resources and attributes.
Figure i.i Ashford’s networking role at a global, sub-
regional and local spatial scale
2
UPPER TERRACE, EUREKA PARK, ASHFORD
INTRODUCTION
i.i UNLOCKING POTENTIAL
Global Business and Transportation Resources
The South East is the UK’s largest region covering more than 19,000
sq. km with an estimated population of about 8.1 million (13.5% of
the UK total) making up some 3 million households. Its regional
economy accounts for more than 15% of the UK’s GDP, the largest
share of any of the English regions, and providing 3.7 million jobs
(ODPM 2003).
Upper Terrace, Eureka Park is located approximately a mile to the
northwest of Ashford centre adjacent to the M20 motorway and in the
Kennington district of the borough. Ashford’s strategic importance
in the South East region is due to excellent road connections and
the International Rail Station. These can be considered as a global
resource whereby:
• Existing transportation networks provide convenient and
rapid connections to London, Paris and Brussels.
• In 2007 the high-speed rail link will secure the town’s
strategic importance as a satellite growth area for London
and a gateway to and from Europe.
• Within 60 minutes by road are the pre-eminent global and
European airport hubs of Gatwick and Heathrow, each with
capacity for further growth in freight trade and passenger
numbers.
The existing integration of Ashford into a global network provides
the town with an enviable location profile for attracting inward
investment from a range of globally orientated high-tech information
based companies, clean-manufacturing operators and ‘just-in-time’
production processes (Figure i.i).
Regional and Local Attributes
“The geographical location of Ashford has been historically a
dominant factor in the town’s development, an attribute that is likely
to shape the future of the town” (www.ashford.gov.uk 24 11 04).
The close proximity of Eureka Park to Junction 9 of the M20 and
within 10 minutes of Ashford International Rail Station means that
the Upper Terrace site can contribute to Ashford’s strategic regional
importance (Figure i.i). The importance of Ashford is recognised by
the UK Government with the town being included in: the Sustainable
Communities Plan; the Regional Planning Guidance for the South
East region; and, the Kent Structure Plan.
Ashford’s established transportation network provides the town with
a strategic regional role for employment whilst locally it has enabled
the integration of other uses such as residential, recreation and
leisure.
Development Brief
JULY 2005
Visualisation
3D Modeling, rendering & movies
modelled in 3D Max, rendered using vray and post production in photoshop
modelled in 3D Max, rendered using vray and post production in photoshop
modelled in 3D Max, rendered using vray and post production in photoshop
modelled in 3D Max, rendered using vray and post production in photoshop. animation edited in adobe premier
modelled in 3D Max, rendered using vray and post production in photoshop modelled in 3D Max, rendered using vray and post production in photoshop
modelled in 3D Max, rendered using vray and post production in photoshop modelled in 3D Max, rendered using vray and post production in photoshop
Signage
Design and Visualisation
Tandem Centre
Location Plan
2
New Totem Sign
Disc Sign to Gable Elevation
to replace existing
Disc Sign to Gable Elevation
to replace existing
North
0 5m 10m 20m
Totem - views
Illumination to be no more than 500 candelas per m² elevation: scale 1:50 @ A3
10500mm
Light Strip
Illuminated letters
that change colour
(blue to purple)
Silver Aluminium
Panels
Light Strip
recessed internal
lighting slots
Internally lit flex face
panels with screen
printed tenants logos
Internally illuminated
flex face retail park logo
Section A-A
Section B-B
Concrete base
to be at
ground level
1750mm
Tandem Centre
Totem - views
7
Section A-A Section B-B
Structural core
Illuminated letters
that change colour
(blue to purple)
Silver Aluminium
Panels
Light Strip
Internally lit flex face
panels with screen
printed tenants logos
Internally illuminated
flex face retail park logo
Scale 1:20 @A3
concept forms built forms
26 Lancaster Place
Wimbledon Village
London
SW19 5DP
T +44 (0)20 8946 6827
E info@mclarenlife.co.uk
www.mclarenlife.co.uk
Registered in England & Wales
Registered number: 07377477
McLaren
Life L i m i t e d
Graphic Design
Branding & Logo Design
chelverton freeddeeley
Tel: +44 (0)20 7965 4229 Fax: +44 (0)20 7495 1183
35 Davies Street, London W1K 4LS
Representative Office
N E W E U R O P E
P R O P E R T Y H O L D I N G S L I M I T E D
N E
P H
SPINEL DEVELOPMENTS LIMITED
Registered Office: Neocleous House
199 Arch. Makariou III Avenue
P.C. 3030, Limassol
Cyprus
Company Registration Number: 156245
Tel: +44(0)20 7695 4229
Fax: +44(0)20 7495 1183
35 Davies Street
London W1K 4LS
Registration No. 5569298
Registered Address: Numerica, One Victoria Street, Bristol, BS1 6AA
2 7 P o l a n d S t r e e t, L o n d o n, W 1 F 8 Q N
Tel: +44 (0)20 7965 4228 Tel: +44 (0)20 7292 0617
Fax: +44 (0)20 7965 4201
MAYBUSHT E L E C O M
W I T H C O M P L I M E N T S
Tel: +44 (0)20 7965 4229 Fax: +44 (0)20 7495 1183
35 Davies Street, London W1K 4LS
Representative Office
N E W E U R O P E
P R O P E R T Y H O L D I N G S L I M I T E D
N E
P H
W I T H C O M P L I M E N T S
2 7 P o l a n d S t r e e t, L o n d o n, W 1 F 8 Q N
Tel: +44 (0)20 7965 4228 Tel: +44 (0)20 7292 0617
Fax: +44 (0)20 7965 4201
MAYBUSHT E L E C O M
85 x 53
Telephone: +44 (0)20 7965 4229
DDI: +44 (0)20 7965 4228
Fax: +44 (0)20 7495 1183
Mobile: +44 (0)7785 368 172
e-mail: matthew.cartisser@neph.com
www.neph.com
Matthew Cartisser
N E W E U R O P E
P R O P E R T Y H O L D I N G S L I M I T E D
35 Davies Street, London W1K 4LS
Representative Office
Telephone: +44 (0)20 7965 4229
DDI: +44 (0)20 7965 4228
Fax: +44 (0)20 7495 1183
Mobile: +44 (0)7785 368 172
e-mail: matthew.cartisser@neph.com
www.neph.com
35 Davies Street, London W1K 4LS
Representative Office
N E
P H
Matthew Cartisser
N E W E U R O P E
P R O P E R T Y H O L D I N G S L I M I T E D
N E
P H
Tel: +44 (0)20 7965 4229
Fax: +44 (0)20 7495 1183
Mob: +44 (0)7788 720 467
e-mail: danny.langley@neph.com
www.neph.com
Danny Langley
N E W E U R O P E
P R O P E R T Y H O L D I N G S L I M I T E D
35 Davies Street, London W1K 4LS
Director
Representative Office
N E
P H
Tel: +44 (0)20 7965 4229
Fax: +44 (0)20 7495 1183
Mob: +44 (0)7788 720 467
e-mail: danny.langley@neph.com
www.neph.com
Danny Langley
N E W E U R O P E
P R O P E R T Y H O L D I N G S L I M I T E D
35 Davies Street, London W1K 4LS
Director
Representative Office
N E
P H
Tel: +44 (0)20 7965 4229
Fax: +44 (0)20 7495 1183
Mob: +44 (0)7768 902 488
e-mail: paul.langley@neph.com
www.neph.com
Paul Langley
N E W E U R O P E
P R O P E R T Y H O L D I N G S L I M I T E D
35 Davies Street, London W1K 4LS
Representative Office
N E
P H
Tel: +44 (0)20 7965 4229
Fax: +44 (0)20 7495 1183
Mob: +44 (0)7768 902 488
e-mail: paul.langley@neph.com
www.neph.com
Paul Langley
N E W E U R O P E
P R O P E R T Y H O L D I N G S L I M I T E D
35 Davies Street, London W1K 4LS
Representative Office
N E
P H
85 x 53
27 Poland Street, London W1F 8QN
Tel: +44 (0)20 7965 4228 Tel: +44(0)20 7292 0617
Fax: +44 (0)20 7965 4201 Mob: +44 (0) 7785 368 172
e-mail: matthew@cartisser.com
Matthew Cartisser
Director
MAYBUSHT E L E C O M
27 Poland Street, London W1F 8QN
Tel: +44 (0)20 7965 4228 Tel: +44(0)20 7292 0617
Fax: +44 (0)20 7965 4201 Mob: +44 (0) 7785 368 172
e-mail: matthew@cartisser.com
Matthew Cartisser
Director
MAYBUSHT E L E C O M
27 Poland Street, London W1F 8QN
Tel: +44 (0)20 7965 4228 Tel: +44(0)20 7292 0617
Fax: +44 (0)20 7965 4201 Mob: +44 (0) 7776 198 967
e-mail: pearsewheatley@btinternet.com
MAYBUSHT E L E C O M
27 Poland Street, London W1F 8QN
Tel: +44 (0)20 7965 4228 Tel: +44(0)20 7292 0617
Fax: +44 (0)20 7965 4201 Mob: +44 (0) 7776 198 967
e-mail: pearsewheatley@btinternet.com
Robin Pearse Wheatley
Director
Robin Pearse Wheatley
Director
MAYBUSHT E L E C O M
MAYBUSHT E L E C O M
35 Davies Street, London W1K 4LS
Tel: +44 (0)20 7219 1852 Fax: +44 (0)20 7495 1183
Mob: +44 (0) 7921 039 892
e-mail: barkerg@parliament.uk
35 Davies Street, London W1K 4LS
Tel: +44 (0)20 7219 1852 Fax: +44 (0)20 7495 1183
Mob: +44 (0) 7921 039 892
e-mail: barkerg@parliament.uk
Gregory Barker
Director
Gregory Barker
Director
MAYBUSHT E L E C O M
The Practice
Company Profile
Since its foundation in the 1920s, Mountford Pigott LLP has
become a well-established practice of architects specialising
in retail, leisure, commercial and residential design.
Our experience across these core sectors has led to a
substantial amount of mixed use and masterplanning work
in recent years.
Based in South West London, our studios are well positioned
to serve our growing client base across the UK and Europe.
Mountford Pigott have an ISO 9001 certified QA system, and
operate rigorous quality management procedures.
We have a proven track record and are able to draw upon
wide ranging internal expertise to provide a broad spectrum
of services:
yy Full Architectural Services
yy Urban Design
yy Master Planning
yy Graphics & Visualisation
yy Site Feasibility studies
yy Design and Build Services
yy Project Management
yy Contract Administration
yy Planning Applications and Appeals
yy Site Finding
yy CAD Services
yy Interior Design
yy Landscape Design
Design Clients
Mountford Pigott LLP have worked with a broad spectrum
of clients which include many of the UK`s leading funds and
institutional investors, to private development companies
and landowners, owner occupiers and operators, reflecting
the broad base of work undertaken in the practice.
Our design philosophy is driven by a respect for context and
an intelligent and imaginative approach that seeks to deliver
the appropriate solution for each project.
Our work is founded on two principles:
yy To listen carefully to the needs of our clients,
agreeing a brief and vision
yy To deliver creative contemporary, sustainable and
practical solutions meeting time and cost criteria
Each commission is personally supervised by a Partner and a
senior member of staff from inception through to completion.
This management principle enables us to reinforce our
commitment to achieving high quality design within the
financial parameters and time constraints which are unique
to each project.
Underpinning our service to clients our office is fully-
computerised with a state of the art CAD network and the
latest 3D and graphics software to ensure that the Practice
remains at the forefront of IT Technology.
Abbey National
Asda - Walmart
Axa REIM
B&Q Plc
Barclays Property Holdings Ltd
Bellway Homes
Big Yellow Self Storage Company
Black Country Properties
BlackRock
Boots Properties
Boultbee
Bowmer + Kirkland
British Land
British Rail Property Board
Brixton Estates
Cantor Developments
Capital & Provincial
Capital & Regional
Capital Shopping Centres
Cardinal Europe Limited
Carillion Richardson Partnership
Centros Properties Ltd
Chancerygate
Chelverton Deeley Freed
LaSalle Investment Management
Legal & General
Lidl UK Properties
Life Property Limited
McLaren Life Ltd
MGM Assurance
Midgard
Miller Construction
Millngate Properties
National Westminster Bank Plc
Oakmayne Properties
Parkridge
Peel Developments
Pillar Property Plc
Prudential Property Services Ltd - PRUPIM
Quadrant Estates Ltd
Railtrack Plc
Richardsons Capital LLP
Royal Brompton and Harefield Hospital NHS Trust
RREEF
Scottish Widow Investment Partnership
Spenhill
St George Central London
Terrace Hill Group
Tesco
Thames Water Property Services Ltd
UK & European Investments
Wyncote Developments Plc
X-Leisure
Chelverton Ltd
Cine UK
Citygrove Securities
Co-op Group Property
The Crown Estate
Deutsche Property Asset Management Ltd
Development Securities Plc
Discovery Properties
Draco
Friends Life Ltd
Glenkerrin (UK) Ltd
Henderson Global Investors
Henry Boot Developments Ltd
Hermes Property Asset Management Ltd
Homebase
Hyundai Motor UK Limited
ING RED UK
Investec
J P Morgan Fleming Asset Management
J Ross Developments
J Sainsbury Developments Ltd
J Sainsbury Plc
John Mowlem & Co Plc
John Sisk & Son
The Junction
Kensington & Edinburgh Estates
Kier Group
Land Securities
retail commercial residential leisure masterplanning design & build mixed use asset management graphics
selectedportfoliographics
Mountford Pigott LLP
50 Kingston Road,
New Malden,
Surrey KT3 3LZ
T:+44 (0)20 8942 8942
F:+44 (0)20 8942 8944
admin@mountfordpigott.com
www.mountfordpigott.com

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Mountford Pigott LLP Graphics Portfolio 2013

  • 2. graphics Mountford Pigott has an experienced Graphics division to add to its broad spectrum of services. Using the latest industry standard software, we offer a wide range of Design and Visualisation services, from Digital Imagery, Photomontage and Animation to complete in-house solutions including Full Brochure Design and printing, Development Logos and Planning / Marketing Presentation and Exhibition Boards.
  • 4. redevelopment at english walls OSWESTRYOur proposals a closer look State-of-the-art digital cinema ‡ Single screen,170 seat digital cinema ‡ To be operated by“The Light”, a specialist digital cinema provider ‡ Flexible use for films,conferences and other local events will ensure its long term viability Environmental credentials The development will feature a range of modern environmental features to help reduce the operating carbon footprint: ‡ Using a sustainable location which is well served by public transport and has easy access for local pedestrian traffic will reduce food miles for car users – a benefit which will be lost with any out-of-centre store ‡ A combined heat and power plant to increase energy efficiency and reduce waste will be incorporated ‡ Grey water will be recycled to reduce the use of local water supplies ‡ Widespread use of wall and roof glazing will reduce the need for artificial lighting during the day and contributes to a reduction in heating costs ‡ Natural ventilation will be provided to reduce reliance on mechanical ventilation systems ‡ Low energy lighting at night will improve energy efficiency. Elevated view from Festival Square Sketch view of Smithfield Road from Festival SquareSketch view along English Walls looking towards Smithfield Road Sketch view along Smithfield Road redevelopment at english walls OSWESTRYOur proposals a closer look A quality national foodstore ‡ J Ross is in advanced discussions with a well known foodstore operator ‡ Sensitive design will ensure the store complements the conservation area ‡ Over 200 new jobs requiring a range of skills will be created ‡ Vehicles will access the store from Salop Road and there will be easy pedestrian access to and from the town centre ‡ The development will have 600 short-stay parking spaces,with both surface and undercroft parking,increasing available parking spaces for shoppers ‡ A safe and secure car park,incorporating a pay on foot system will be created. Each car parking space will be larger than in the existing car park ‡ A new long stay car park for a further 140 cars will be provided off Middleton Road ‡ A town centre foodstore will bring shoppers into Oswestry. Additional shops and facilities ‡ 3,000 ft² of retail units facing English Walls will enhance Oswestry’s retail offer ‡ A new RADAR controlled disabled toilet, available 24 hours a day E N G L I S H W A L L S SALOPROAD R O F T S T R E E T SMITHFIELDROAD Street Level Plan Upper Level Plan Sketch view along English Walls Retail Units Retail Unit Dis WC M&S Festival Square E N G L I S H W A L L S SALOPROAD R O F T S T R E E T SMITHFIELDROAD Food Store Sales Floor Public Cafe Cafe Kitchen Entrance Warehouse Service yard at street level Development Boundary Vehicle Ramp Parking Below Food Store Car Park 134 spaces Lobby Trolleys Public Toilets / First Aid Lifts Travelators Cinema Rainbow’s End The Bear Travelators Regent Court Cinema Lobby Service yard Down to 78 car spaces Up to Food Store Street Level Car Park 386 spaces Start Planning Application Desk Study Field Investigation 0093-PGGEB-01-Board-3 local foodstore with dedicated 200 space car park linking directly to the High Street via new small-scale shop units in a courtyard setting foodstore - a public facility increased Town Centre parking provision in a safer environment and more accessible Town Centre car park - a public facility 250 to 350 new homes in a co-ordinated masterplan with potential for other uses and community facilities residential led mixed use LAND USE a new piece of town in place of under-used land close to the heart of Chipping Sodbury. Increased Town Centre parking provision in a safe environment and more accessible. Town Centre parking provision maintained during construction phases making the most of the natural quarry setting residential layout to exploit dramatic landscape and topography of Barnhill Quarry the design and layout of development will respond appropriately to the cemetery and its wider setting protecting and enhancing the special qualities of the cemetery north bank of the River Frome opened up into the public domain with extended new landscaping and enhanced ecological value north bank of the River Frome enhanced with new landscaped river edge CHARACTER creates new distinctive areas for the Town with enhancements to the public realm picking up on the themes of river, dramatic landscape, unique architectural/ townscape heritage south: tight urban area with traditional feel although buildings might be contemporary and incorporating new riverside and cemetery side landscaping - north: spaciously arranged residential area with open contemporary feel 2 major new character areas creation of new public areas between High Street and the Frome and also at the riverside that respond to the setting of St John’s Church and the Conservation Area Town Centre extension high quality built development and landscaping, including landmark features, will greatly enhance this gateway to the Town Centre improving the gateway to the town CONNECTION improves strategic vehicular movement as well as creating complete local accessibility relieves vehicle pressure on High Street and opens up access to all parts of the site possible new link road one of the burgage plots opened up and a new footbridge gives direct pedestrian access to and from the High Street and existing shops new direct access to High Street creates a safe pedestrian network that links into surrounding parts of Town new permeable street network area shaped by powerful environmental influences ENVIRONMENT new old DesignRationale Start Planning Application Desk Study Field Investigation 0093-PGGEB-01-Board-1 Landscape slopes Quarry view landscape River bank landscape Residential character area 1 Residential character area 2 Residential character area 3 Car park Food store Landmark New strategic links New local connections Barnhill access Link to Town Centre New landscaped strategic links Jubilee Park St Johns Burial ground Residential District The Ridings playing fields Barnhill Quarry Ridge wood Food store River Frome New small retail units Potential for bars & restaurants River Walk Existing ground level Town Centre car park Burgage plot opened up Food store car park St.Johns Way Wick warRoad Bowling Hill High Street HorseStreet ProvisionalStrategy 1 2 3 4 5 6 7 8 9 1 1 2 4 5 6 7 8 93 3
  • 5. 8 UPPER TERRACE,EUREKA PARK,ASHFO RD IN TRO DUCTIO N i.iv USIN G THIS DO CUM ENT Part3:A G eneric Urban Desig n Fram ework deals with th e fo llowin g issues: • The overall conceptfo r th e develo pm entin clu din g pla ce- m akin g, lo cal id entity & distinctiveness and responsive develo pm ent; • Achie vin g good urban qualities in th e public realm ; • The m ovem entnetw ork; • Street, blo ck and plo tconfigurations; • Develo pin g an urban desig n la nguage to accom m odate change; • The synergy betw een builtand natu ralfo rm s; • Energy optim ization;and • The production ofan in dicative m aste rpla n. Part4:Puttin g It AllTogeth er deals with th e fo llowin g issues: • Achie vin g pla ce-m akin g, supporting lo cal id entity & distinctiveness and accom m odating change;and • The production ofa finalm aste rpla n. Part5:Im ple m enta tion and Delivery deals with th e fo llowin g issues: • M arketing & prom otion; • Phasin g ofdevelo pm entand in frastructu re;and • The overall contrib ution ofth e develo pm entto th e fu tu re profile ofAshfo rd. 7 UPPER TERRACE, EUREKA PARK, ASHFO RD IN TRO D UCTIO N i.iv USING THIS D O CUM EN T Brie f Structu re This Develo pm ent Brie f supports an outlin e pla nnin g subm issio n to Ashfo rd Borough Council and will, on approval, have th e sta tu s of Supple m enta ry Pla nnin g G uid ance (SPG ) or com parable desig n guid ance. The brie f is m ade up of five parts exclu din g In troduction, O verall Sum m ary and Appendic es. W hen consid ered collectively th ese parts reflectsequentialsta gesofnegotiation and collaboration with Ashfo rd Borough Council and oth er key sta kehold ers. Parts 1 to 3 can be consid ered as dealing with th e process of producin g a brie f th at has been in fo rm ed by research sources, conte xtu al & site analysis and sta kehold er in volvem ent culm in ating in an urban desig n fram ework from which key strate gie s fo r develo pm ent em erge. Parts 4 and 5 use th is fram ework to produce a final m aste r pla n. Part 1: Settin g th e Scene deals with th e fo llowin g issues: • A conte xtu al analysis to esta blish th e available urban resources and attrib ute s th at th e new develo pm ent m ust explo it and respond to , such as transporta tion links, patterns of m ovem ent and connectivity with existing urban areas; • An evalu ation of th e la ndscape, ecolo gical characte r of th e site and its im m edia te surroundin g lo cality ; • An archaeolo gical assessm ent of th e site; • An appraisal of national, regio nal and lo cal pla nnin g policie s th at dete rm in e th e constrain ts fo r develo pm ent; • The role of key sta kehold ers in contrib uting to th e develo pm ent process; • The develo pm ent econom ics; and • The need to enable develo pm ent to accom m odate change in response to th e glo bal trends. Part 2: Producin g an Urban Desig n & Develo pm ent Rationale deals with th e fo llowin g issues: • The need fo r a rationale to aid th e auditin g of th e m aste r pla nnin g process; • The benefits of a collaborative sta kehold er workshop; • Analysis of th e workshop data and recom m endations; and • Synth esisin gth em ain workshopfindin gswithth econte xtu al/ site analysis and pla nnin g constrain ts in order to produce a generic urban desig n fram ework. 6 UPPER TERRACE, EUREKA PARK, ASHFORD IN TRODUCTIO N Ap pe nd ium to the Tra nsp ort ass ess me nt Se pte mb er 20 04 pc/ jg/2 00 3-3 88OUT LINE ECO LOG Y MIT IGA TIO N PRO POS ALS Eure ka Park Ash ford , Ken t. ECO LOG ICA L ASS ESS MEN T OF EUR EKA PAR K Eureka Park Ash ford , Ken t. PHA SE 1 AND ECO LOG ICA L SCO OPI NG SUR VEY Eure ka Park Ash ford , Ken t. MIT IGA TIO N PRO POS ALS i.iii ACHIEVIN G QUALIT Y DEVELOPMENT Sed lesc ombe Chisw ick Par k Pen tad BP Sun bur y Cam bour ne BP Sun bur y Pen tad Cam bridge Res ea rc h The brief dra ws on severa l key case studies including: • Sedlescombe Village Gre en, East Sussex • BP Business Park, Sunbury, Middx. • Chiswick Park, Chiswick, London • Cambridge Research Park, Cambs • Cambourn e Business Park, Cambs • Pentad, Edinburg h Park, Edinburg h The brief should be re ad in conjunction with the following supporting documents • Phase 1 and Ecological Scoping Survey (R PS November 2003) • Ecological Assessment of Eure ka Park (R PS July 2004) • Outline Ecology Mitigation Pro posals (R PS September 2004) • Tra nsport Assessment (D enis W ilson Partnership December 2003) • Addendum to Tra nsport Assessment (D enis W ilson Partnership September 2004) • An Archaeological Desk-B ased Assessment and W alkover Survey of Land at Eure ka Park, Ashford , Kent (A rchaeology South East December 2003) • Eure ka Park, Ashford - Infrastructure Report (S cott-W hite & Hookins July 2003) • Feedback Report for the Design and Development W orkshop for Upper Terrace, Eure ka Park, Ashford , Kent (D EGW & Townscape June 2004) 5 UPPER TE RRACE, EUREKA PA RK, ASHFO RD INTRODUCTIO N i.iii ACHIEVING QUALITY DEVELOPMENT Responsive Methods During the past 10 years there has been an increase in the demand for improving the urban quality of developments from a range of stakeholders. This increase of general interest in the issue of improving urban quality arises because communities want better places to live, developers are pursuing a better product and local authorities want to be associated with better decisions. This trend is reflected in the production of this brief through the use of ‘responsive methods’ in achieving quality development (Figure i.ii) The following methods have inform ed the content and output of this brief: • Collaborative stakeholder workshops that include local community representatives, business people and local authority officers; • The development of a language of design through the production of an outline coding system to secure base-line urban qualities irrespective of future changes in the master plan; and • An acknowledgement that any development needs to contribute to the future profile of Ashford. Key References The production of this brief draws on several urban design references including: • The Urban Design Compendium (English Partnerships 2000) • By Design: Urban Design and the Planning System – towards better practice (DETR & CABE 2000) • Better Places to Live – A companion guide to PPG3 (DLTR & CABE 2001) • DB32 Places Streets and Movement (DETR 1998) • Responsive Environments: A Manual for Designers (Bentley, I et al 1987) The brief responds to policies contained within key planning documents including: • Ashford Borough Council Local Plan 2000 • Kent and Medway Deposit Structure Plan 2003 • Regional Planning Guidance for the South East (RPG 9) 2001 • Regional Planning Guidance for the South East (RPG 9), Chapter 12 - Ashford Growth Area 2004 • National Planning Policy and Guidance Sear ch Adva nced Searc h Plann ing Wha t we do Buildi ng Regu lation s Civil Resili ence Devo lution Fire Gove rnmen t Office s Home lessn ess Hous ing Local Gove rnmen t Neigh bourh ood Rene wal Unit Plann ing Regio ns Regio nal Co-or dinati on Unit Scien ce and Rese arch Socia l Exclu sion Unit Susta inable Comm unitie s Urban Policy Find out more Abou t ODPM Acces s to inform ation News releas es Spee ches What 's new Site tools Help Acces sibility Cymr aeg Home > Plann ing > Plann ing guida nce and advic e > Urban desig n in the plann ing syste m By Desi gn, Urba n desi gn in the plan ning syst em: main docu men t Conte nts Forew ord The Need For Bette r Urban Desig n Purpo se of the guide Urban desig n Place -maki ng The role of the plann ing syste m Towa rds better practi ce Think ing Abou t Urban Desig n Objec tives of urban desig n Aspec ts of devel opme nt form Objec tives and devel opme nt form broug ht togeth er Prom pts to thinki ng Urban Desig n And The Plann ing Toolk it Unde rstand ing the local conte xt The devel opme nt plan Supp lemen tary plann ing guida nce Deve lopme nt contro l Revie wing outco mes Raisin g Stand ards In Urban Desig n Proac tive mana geme nt Collab oratio n Deve loping the right skills Desig n Initiat ives Monit oring and review Chec klist 1 Is desig n worki ng for you? Chec klist 2 Inform ation requir emen ts for a plann ing applic ation Gloss ary Furth er Read ing Some Usefu l Conta cts Ackno wledg emen ts Althou gh this repor t was comm ission ed by the Office , the findin gs and recom mend ations are those of the autho rs and do not neces sarily repre sent the views of the Office of the Depu ty Prime Minis ter. Sear ch Adva nced Searc h Plann ing Wha t we do Buildi ng Regu lation s Civil Resili ence Devo lution Fire Gove rnmen t Office s Home lessn ess Hous ing Local Gove rnmen t Neigh bourh ood Rene wal Unit Plann ing Regio ns Regio nal Co-or dinati on Unit Scien ce and Rese arch Socia l Exclu sion Unit Susta inable Comm unitie s Urban Policy Find out more Abou t ODPM Acces s to inform ation News releas es Spee ches What 's new Site tools Help Acces sibility Cymr aeg Home > Plann ing > Plann ing policy > Plann ing policy guida nce notes Plan ning Polic y Guid ance 13: Tran spor t Secti on conte nts: Plann ing Policy Guida nce 13: Trans port Back to top 4 UPPER TERR ACE, EUREKA PARK, ASHFOR D INTRODUCTION i.ii Development Brief PROCESS AND STATUS Figure i.ii Flow chart showing evolution of Development Brief DB Edn 1 1993 DB Edn 2 2001 Ashford Borough Local Plan 2000 RPG9 2001 PPG1 2001 PPG13 2002 Sustainable Communities 2003 Draft DB Edn 3 2003 Public Consultation Nov 2003 Council adopt LDF and DB becomes Supplementary Planning Document Draft DB Edn 3 2003 Stakeholder Workshop May 2004 + Public Consultation July 2004 Full Council adopt DB as planning guidance equivalent to SPG Draft DB Edn 3 2004 x Planning Advisory Group Review x Executive Committee Review Draft DB Edn 3 JAN 05 DB Edn 3 JULY 2005 Statutory Consultation + Public Consultation including Exhibition Executive Committee Authorise Brief DB Edn 3 = SPD Legislative and Planning Authority Influences Stakeholder Influences RPG9 Chap12 Ashford 2004 KSS Structure Plan 2004 PPS12 2004 3 UPPER TERRACE, EUREKA PARK, ASHFORD INTRODUCTION i.i UNLOCKING POTENTIAL The combination of good transport networks, the current ability to attract a broad range of mixed uses and the future business growth potential of the town confirms the Government’s interest in using Ashford as a pilot model for sustainable development. The natural attributes of Ashford lie in its location within a predominantly rural sub-regional hinterland with access to large distinctive and dramatic landscapes such as the chalk down land of the North Downs, Wealdon Greensand and Low Wealdon together with a variety of designated Countryside Character Areas. At a local spatial scale the landscape includes gently undulating grassland with defined field patterns within an open aspect. Local landmarks such as the golf course, lakes and spine road provide the Upper Terrace site with landscape components within which distinctive development could occur. Sustainable Communities The UK Government’s Sustainable Communities Programme for the South East identifies the need to: • Promote smart growth and sustainable patterns of development, in order to maximise the benefit gained from scarce resources and ensure quality of life for all in the region and also for future generations; • Promote the location as the gateway to continental Europe attracting a high proportion of the UK’s inward investment and requiring infrastructure for international, national and local travel; and • Protect the diverse nature and character of the South East and high quality of its countryside, whilst respecting the central role of towns in attracting inward investment (ODPM 2003). The Development Brief acknowledges that these sustainable development objectives are achievable by: • Promoting ‘smart growth’ by using design and development principles that can accommodate change; • Promoting Eureka Park as a contributor to the future profile of Ashford as an important strategic location; and • Promoting distinctive high quality development through the optimization of local resources and attributes. Figure i.i Ashford’s networking role at a global, sub- regional and local spatial scale 2 UPPER TERRACE, EUREKA PARK, ASHFORD INTRODUCTION i.i UNLOCKING POTENTIAL Global Business and Transportation Resources The South East is the UK’s largest region covering more than 19,000 sq. km with an estimated population of about 8.1 million (13.5% of the UK total) making up some 3 million households. Its regional economy accounts for more than 15% of the UK’s GDP, the largest share of any of the English regions, and providing 3.7 million jobs (ODPM 2003). Upper Terrace, Eureka Park is located approximately a mile to the northwest of Ashford centre adjacent to the M20 motorway and in the Kennington district of the borough. Ashford’s strategic importance in the South East region is due to excellent road connections and the International Rail Station. These can be considered as a global resource whereby: • Existing transportation networks provide convenient and rapid connections to London, Paris and Brussels. • In 2007 the high-speed rail link will secure the town’s strategic importance as a satellite growth area for London and a gateway to and from Europe. • Within 60 minutes by road are the pre-eminent global and European airport hubs of Gatwick and Heathrow, each with capacity for further growth in freight trade and passenger numbers. The existing integration of Ashford into a global network provides the town with an enviable location profile for attracting inward investment from a range of globally orientated high-tech information based companies, clean-manufacturing operators and ‘just-in-time’ production processes (Figure i.i). Regional and Local Attributes “The geographical location of Ashford has been historically a dominant factor in the town’s development, an attribute that is likely to shape the future of the town” (www.ashford.gov.uk 24 11 04). The close proximity of Eureka Park to Junction 9 of the M20 and within 10 minutes of Ashford International Rail Station means that the Upper Terrace site can contribute to Ashford’s strategic regional importance (Figure i.i). The importance of Ashford is recognised by the UK Government with the town being included in: the Sustainable Communities Plan; the Regional Planning Guidance for the South East region; and, the Kent Structure Plan. Ashford’s established transportation network provides the town with a strategic regional role for employment whilst locally it has enabled the integration of other uses such as residential, recreation and leisure. Development Brief JULY 2005
  • 6. Visualisation 3D Modeling, rendering & movies modelled in 3D Max, rendered using vray and post production in photoshop
  • 7. modelled in 3D Max, rendered using vray and post production in photoshop modelled in 3D Max, rendered using vray and post production in photoshop
  • 8. modelled in 3D Max, rendered using vray and post production in photoshop. animation edited in adobe premier
  • 9. modelled in 3D Max, rendered using vray and post production in photoshop modelled in 3D Max, rendered using vray and post production in photoshop
  • 10. modelled in 3D Max, rendered using vray and post production in photoshop modelled in 3D Max, rendered using vray and post production in photoshop
  • 11. Signage Design and Visualisation Tandem Centre Location Plan 2 New Totem Sign Disc Sign to Gable Elevation to replace existing Disc Sign to Gable Elevation to replace existing North 0 5m 10m 20m Totem - views Illumination to be no more than 500 candelas per m² elevation: scale 1:50 @ A3 10500mm Light Strip Illuminated letters that change colour (blue to purple) Silver Aluminium Panels Light Strip recessed internal lighting slots Internally lit flex face panels with screen printed tenants logos Internally illuminated flex face retail park logo Section A-A Section B-B Concrete base to be at ground level 1750mm Tandem Centre Totem - views 7 Section A-A Section B-B Structural core Illuminated letters that change colour (blue to purple) Silver Aluminium Panels Light Strip Internally lit flex face panels with screen printed tenants logos Internally illuminated flex face retail park logo Scale 1:20 @A3
  • 13. 26 Lancaster Place Wimbledon Village London SW19 5DP T +44 (0)20 8946 6827 E info@mclarenlife.co.uk www.mclarenlife.co.uk Registered in England & Wales Registered number: 07377477 McLaren Life L i m i t e d Graphic Design Branding & Logo Design chelverton freeddeeley Tel: +44 (0)20 7965 4229 Fax: +44 (0)20 7495 1183 35 Davies Street, London W1K 4LS Representative Office N E W E U R O P E P R O P E R T Y H O L D I N G S L I M I T E D N E P H SPINEL DEVELOPMENTS LIMITED Registered Office: Neocleous House 199 Arch. Makariou III Avenue P.C. 3030, Limassol Cyprus Company Registration Number: 156245 Tel: +44(0)20 7695 4229 Fax: +44(0)20 7495 1183 35 Davies Street London W1K 4LS Registration No. 5569298 Registered Address: Numerica, One Victoria Street, Bristol, BS1 6AA 2 7 P o l a n d S t r e e t, L o n d o n, W 1 F 8 Q N Tel: +44 (0)20 7965 4228 Tel: +44 (0)20 7292 0617 Fax: +44 (0)20 7965 4201 MAYBUSHT E L E C O M W I T H C O M P L I M E N T S Tel: +44 (0)20 7965 4229 Fax: +44 (0)20 7495 1183 35 Davies Street, London W1K 4LS Representative Office N E W E U R O P E P R O P E R T Y H O L D I N G S L I M I T E D N E P H W I T H C O M P L I M E N T S 2 7 P o l a n d S t r e e t, L o n d o n, W 1 F 8 Q N Tel: +44 (0)20 7965 4228 Tel: +44 (0)20 7292 0617 Fax: +44 (0)20 7965 4201 MAYBUSHT E L E C O M 85 x 53 Telephone: +44 (0)20 7965 4229 DDI: +44 (0)20 7965 4228 Fax: +44 (0)20 7495 1183 Mobile: +44 (0)7785 368 172 e-mail: matthew.cartisser@neph.com www.neph.com Matthew Cartisser N E W E U R O P E P R O P E R T Y H O L D I N G S L I M I T E D 35 Davies Street, London W1K 4LS Representative Office Telephone: +44 (0)20 7965 4229 DDI: +44 (0)20 7965 4228 Fax: +44 (0)20 7495 1183 Mobile: +44 (0)7785 368 172 e-mail: matthew.cartisser@neph.com www.neph.com 35 Davies Street, London W1K 4LS Representative Office N E P H Matthew Cartisser N E W E U R O P E P R O P E R T Y H O L D I N G S L I M I T E D N E P H Tel: +44 (0)20 7965 4229 Fax: +44 (0)20 7495 1183 Mob: +44 (0)7788 720 467 e-mail: danny.langley@neph.com www.neph.com Danny Langley N E W E U R O P E P R O P E R T Y H O L D I N G S L I M I T E D 35 Davies Street, London W1K 4LS Director Representative Office N E P H Tel: +44 (0)20 7965 4229 Fax: +44 (0)20 7495 1183 Mob: +44 (0)7788 720 467 e-mail: danny.langley@neph.com www.neph.com Danny Langley N E W E U R O P E P R O P E R T Y H O L D I N G S L I M I T E D 35 Davies Street, London W1K 4LS Director Representative Office N E P H Tel: +44 (0)20 7965 4229 Fax: +44 (0)20 7495 1183 Mob: +44 (0)7768 902 488 e-mail: paul.langley@neph.com www.neph.com Paul Langley N E W E U R O P E P R O P E R T Y H O L D I N G S L I M I T E D 35 Davies Street, London W1K 4LS Representative Office N E P H Tel: +44 (0)20 7965 4229 Fax: +44 (0)20 7495 1183 Mob: +44 (0)7768 902 488 e-mail: paul.langley@neph.com www.neph.com Paul Langley N E W E U R O P E P R O P E R T Y H O L D I N G S L I M I T E D 35 Davies Street, London W1K 4LS Representative Office N E P H 85 x 53 27 Poland Street, London W1F 8QN Tel: +44 (0)20 7965 4228 Tel: +44(0)20 7292 0617 Fax: +44 (0)20 7965 4201 Mob: +44 (0) 7785 368 172 e-mail: matthew@cartisser.com Matthew Cartisser Director MAYBUSHT E L E C O M 27 Poland Street, London W1F 8QN Tel: +44 (0)20 7965 4228 Tel: +44(0)20 7292 0617 Fax: +44 (0)20 7965 4201 Mob: +44 (0) 7785 368 172 e-mail: matthew@cartisser.com Matthew Cartisser Director MAYBUSHT E L E C O M 27 Poland Street, London W1F 8QN Tel: +44 (0)20 7965 4228 Tel: +44(0)20 7292 0617 Fax: +44 (0)20 7965 4201 Mob: +44 (0) 7776 198 967 e-mail: pearsewheatley@btinternet.com MAYBUSHT E L E C O M 27 Poland Street, London W1F 8QN Tel: +44 (0)20 7965 4228 Tel: +44(0)20 7292 0617 Fax: +44 (0)20 7965 4201 Mob: +44 (0) 7776 198 967 e-mail: pearsewheatley@btinternet.com Robin Pearse Wheatley Director Robin Pearse Wheatley Director MAYBUSHT E L E C O M MAYBUSHT E L E C O M 35 Davies Street, London W1K 4LS Tel: +44 (0)20 7219 1852 Fax: +44 (0)20 7495 1183 Mob: +44 (0) 7921 039 892 e-mail: barkerg@parliament.uk 35 Davies Street, London W1K 4LS Tel: +44 (0)20 7219 1852 Fax: +44 (0)20 7495 1183 Mob: +44 (0) 7921 039 892 e-mail: barkerg@parliament.uk Gregory Barker Director Gregory Barker Director MAYBUSHT E L E C O M
  • 14. The Practice Company Profile Since its foundation in the 1920s, Mountford Pigott LLP has become a well-established practice of architects specialising in retail, leisure, commercial and residential design. Our experience across these core sectors has led to a substantial amount of mixed use and masterplanning work in recent years. Based in South West London, our studios are well positioned to serve our growing client base across the UK and Europe. Mountford Pigott have an ISO 9001 certified QA system, and operate rigorous quality management procedures. We have a proven track record and are able to draw upon wide ranging internal expertise to provide a broad spectrum of services: yy Full Architectural Services yy Urban Design yy Master Planning yy Graphics & Visualisation yy Site Feasibility studies yy Design and Build Services yy Project Management yy Contract Administration yy Planning Applications and Appeals yy Site Finding yy CAD Services yy Interior Design yy Landscape Design Design Clients Mountford Pigott LLP have worked with a broad spectrum of clients which include many of the UK`s leading funds and institutional investors, to private development companies and landowners, owner occupiers and operators, reflecting the broad base of work undertaken in the practice. Our design philosophy is driven by a respect for context and an intelligent and imaginative approach that seeks to deliver the appropriate solution for each project. Our work is founded on two principles: yy To listen carefully to the needs of our clients, agreeing a brief and vision yy To deliver creative contemporary, sustainable and practical solutions meeting time and cost criteria Each commission is personally supervised by a Partner and a senior member of staff from inception through to completion. This management principle enables us to reinforce our commitment to achieving high quality design within the financial parameters and time constraints which are unique to each project. Underpinning our service to clients our office is fully- computerised with a state of the art CAD network and the latest 3D and graphics software to ensure that the Practice remains at the forefront of IT Technology. Abbey National Asda - Walmart Axa REIM B&Q Plc Barclays Property Holdings Ltd Bellway Homes Big Yellow Self Storage Company Black Country Properties BlackRock Boots Properties Boultbee Bowmer + Kirkland British Land British Rail Property Board Brixton Estates Cantor Developments Capital & Provincial Capital & Regional Capital Shopping Centres Cardinal Europe Limited Carillion Richardson Partnership Centros Properties Ltd Chancerygate Chelverton Deeley Freed LaSalle Investment Management Legal & General Lidl UK Properties Life Property Limited McLaren Life Ltd MGM Assurance Midgard Miller Construction Millngate Properties National Westminster Bank Plc Oakmayne Properties Parkridge Peel Developments Pillar Property Plc Prudential Property Services Ltd - PRUPIM Quadrant Estates Ltd Railtrack Plc Richardsons Capital LLP Royal Brompton and Harefield Hospital NHS Trust RREEF Scottish Widow Investment Partnership Spenhill St George Central London Terrace Hill Group Tesco Thames Water Property Services Ltd UK & European Investments Wyncote Developments Plc X-Leisure Chelverton Ltd Cine UK Citygrove Securities Co-op Group Property The Crown Estate Deutsche Property Asset Management Ltd Development Securities Plc Discovery Properties Draco Friends Life Ltd Glenkerrin (UK) Ltd Henderson Global Investors Henry Boot Developments Ltd Hermes Property Asset Management Ltd Homebase Hyundai Motor UK Limited ING RED UK Investec J P Morgan Fleming Asset Management J Ross Developments J Sainsbury Developments Ltd J Sainsbury Plc John Mowlem & Co Plc John Sisk & Son The Junction Kensington & Edinburgh Estates Kier Group Land Securities retail commercial residential leisure masterplanning design & build mixed use asset management graphics
  • 15. selectedportfoliographics Mountford Pigott LLP 50 Kingston Road, New Malden, Surrey KT3 3LZ T:+44 (0)20 8942 8942 F:+44 (0)20 8942 8944 admin@mountfordpigott.com www.mountfordpigott.com