Artists use album covers to market themselves and construct their public image. They often include pictures of their face to make the audience aware of who they are. Some female artists use sexualized pictures to attract audiences and make money, though this is less common for male artists. Some artists prioritize being artistic and creative with abstract or colorful designs, allowing the audience to interpret the meaning. Others aim to sell an idea through controversial or thought-provoking cover designs that communicate what the album represents.