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1. 2. How does your media
product represent particular
social groups?
By Kyle Gordon
By Kyle Gordon

2. Preliminary task – Student magazine

3. The purpose of most student magazines is to inform students about new ways to
study and enhance their social life. We did this by suggesting that there are many
different ways inside in which we offer financial support, have noted down some
revision techniques and have some interesting clubs and events to recommend.
These are all features that, according to our target audience, students expect to
find inside a student magazine. Having a range of different recommended clubs and
events suggests that students are interested in finding different ways to socialise and
have fun.

4. We wanted to
show that our
student magazine
is suitable for...

5. ...both male...

6. ...and female students.

7. So we took a photograph of a female
student and placed it on the front
cover...

8. ...and took a picture of a male student
and placed it on the contents page.

9. The female student represented artistic students with an interest in fashion
and make-up as she has her hair was tied up and she wore fashionable
clothing that female students often wear.

10. The male student on the contents page represented male students with an
interest in the culinary arts, as he has dressed up in a chef’s uniform.

11. Main task – Music magazine

12. The purpose of music magazines is to
entertain readers and promote a
specific genre.

13. Both men and women have been exposed to the R&B and Hip-Hop culture.
Although a lot of music magazine institutions target their products at both
genders, I decided to sway more towards the idea of promoting my music
magazine to a male audience, but still ensure that it is suitable for women to
read and enjoy too. I did this by placing a photograph of a male model on the
front cover, contents and double page spread of my music magazine. I also
used quite masculine colours such as black and dark red.

14. R&B and Hip-Hop artists tend to wear clothes which loosely fit their bodies.
This can range from tracksuit bottoms, oversized T-Shirts and branded
hoodies and jumpers. Bling such as gold chains and other types of jewellery
are also common. They are used as statements to represent...

15. ...power, success and most
importantly, wealth.

16. At the preproduction stage of the main task, I picked a model that did not
initially look like a Hop-Hop artist. Nevertheless, the Hoodie and Nike T-Shirts
that he put on transformed him into an artist-like figure. One that could rise
up to the standards of the music industry. This style of clothing also suggests
that I have represented my social group: adolescence who follow the dress
code of the Hip-Hop culture.
Hip-Hop artist, Drake My music magazine model

17. You have reached...
The end of question 2