Keynote slides for ISCRAM 2016. "Social Media platforms such as Twitter are invaluable sources of time-critical information. Information on social media communicated during emergencies convey timely and actionable information. For rapid crisis response, real-time insights are important for emergency responders. Although, many humanitarian organizations would like to use this information, however they struggle due a number of issues such as information overload, information vagueness, less credible and misinformation. In this talk, I will describe the role of social media and potential artificial intelligence computational techniques useful for humanitarian organizations and decision makers to make sense of social media data for rapid crisis response."