Casual Dining Industry Situationer (Seafood Island)
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This document discusses trends in the Philippine food service industry, including more Filipinos choosing to dine out rather than cook at home. It also describes the growing Seafood Island brand, which has 37 branches promoting an "Extreme Seafood Bonding" experience through shared seafood dishes. The company aims to further expand its sister concepts and push into new cuisines, price points, and geographic areas to pursue continued growth opportunities.
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EXECUTIVE SUMMARY
SALES & ECONOMIC FORECAST
Adding It All Up: $709.2 billion
Projected restaurant industry sales in 2015
*Eating places include tableservice restaurants
and quickservice restaurants, cafeterias and
buffets, social caterers, and snack and
nonalcoholic beverage bars.
Eating Places*: $471.1 billion
Bars and Taverns: $20.6 billion
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Present
Restaurant Industry’s
Share of the Food Dollar
25%
47%
1955
Restaurant Industry Sales
(In Billions of Current Dollars)
*projected
$709.2
$42.8
$119.6
$239.3
$379.0
$586.7
2015
1970
1980
1990
2000
2010
*
*projected
RESTAURANT INDUSTRY
EMPLOYMENT
2005
2015*
2025*
12.2
million
14.0
million
15.7
million
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WORKFORCE OUTLOOK & TRENDS
1 Arizona 23.8%
2 Florida 22.4%
3 Texas 22.0%
4 Georgia 21.1%
5 Utah 21.0%
6 North Carolina 20.5%
7 South Carolina 18.6%
8 Alaska 16.1%
9 Colorado 15.7%
10 Alabama 15.3%
11 Arkansas 14.7%
12 Oregon 14.7%
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Tableservice Restaurant Segment Sales Growth
Nominal Sales Growth Real (Inflation-adjusted) Sales Growth
Source: National Restaurant Association; *projected
2012 2015*2013 2014
3.4%
0.7%
2.4%
0.1%
2.8%
0.4%
2.9%
0.6%
Tableservice Operators’ Outlook
for Sales and Profitability in 2015
Better Than 2014
About the Same as 2014
Down From 2014
Source: National Restaurant Association, Restaurant
Trends Survey, 2014
Tableservice Sales in 2015
Family Dining Fine DiningCasual Dining
56%
36%
7%
58% 61%
35%
4%
36%
1%
Tableservice Profitability in 2015
Family Dining Fine DiningCasual Dining
48%
39%
12%
46% 45%
56%
7%
33%
10%
Significant
challenge
...
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Driven by a strengthening economy, restaurant industry sales a.docx
Driven by a strengthening economy, restaurant industry sales are expected to hit a record high in 2015. According
to the National Restaurant Association’s 2015
Restaurant Industry Forecast, restaurant-and-
foodservice sales are projected to top $709
billion, up 3.8 percent from 2014.
In inflation-adjusted terms, industry sales
are projected to increase 1.5 percent in 2015.
Although 2015 will represent the sixth
consecutive year of real growth in restaurant
sales, the gains remain below what would be
expected during a normal post-recession
period.
The restaurant industry employs 14 million
individuals in one million locations, and
remains the nation’s second largest private
sector employer. The restaurant industry will
outpace total U.S. job growth for the 16th
consecutive year in 2015, keeping the industry
among the economy’s leaders in job creation. In
the next decade, restaurants will add 1.7 million
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For details, visit Restaurant.org/Forecast.
2015 Restaurant Industry Forecast
EXECUTIVE SUMMARY
SALES & ECONOMIC FORECAST
Adding It All Up: $709.2 billion
Projected restaurant industry sales in 2015
*Eating places include tableservice restaurants
and quickservice restaurants, cafeterias and
buffets, social caterers, and snack and
nonalcoholic beverage bars.
Eating Places*: $471.1 billion
Bars and Taverns: $20.6 billion
Managed Services: $49.5 billion
Lodging Places: $36.7 billion
Retail, Vending, Recreation, Mobile: $70.2 billion
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Present
Restaurant Industry’s
Share of the Food Dollar
25%
47%
1955
Restaurant Industry Sales
(In Billions of Current Dollars)
*projected
$709.2
$42.8
$119.6
$239.3
$379.0
$586.7
2015
1970
1980
1990
2000
2010
*
*projected
RESTAURANT INDUSTRY
EMPLOYMENT
2005
2015*
2025*
12.2
million
14.0
million
15.7
million
TABLESERVICE TRENDS
WORKFORCE OUTLOOK & TRENDS
1 Arizona 23.8%
2 Florida 22.4%
3 Texas 22.0%
4 Georgia 21.1%
5 Utah 21.0%
6 North Carolina 20.5%
7 South Carolina 18.6%
8 Alaska 16.1%
9 Colorado 15.7%
10 Alabama 15.3%
11 Arkansas 14.7%
12 Oregon 14.7%
Source: National Restaurant Association
Tableservice Restaurant Segment Sales Growth
Nominal Sales Growth Real (Inflation-adjusted) Sales Growth
Source: National Restaurant Association; *projected
2012 2015*2013 2014
3.4%
0.7%
2.4%
0.1%
2.8%
0.4%
2.9%
0.6%
Tableservice Operators’ Outlook
for Sales and Profitability in 2015
Better Than 2014
About the Same as 2014
Down From 2014
Source: National Restaurant Association, Restaurant
Trends Survey, 2014
Tableservice Sales in 2015
Family Dining Fine DiningCasual Dining
56%
36%
7%
58% 61%
35%
4%
36%
1%
Tableservice Profitability in 2015
Family Dining Fine DiningCasual Dining
48%
39%
12%
46% 45%
56%
7%
33%
10%
Significant
challenge
...
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- 2. IF YOU’RE MAD AT SOMEONE…. GO BUILD HIM A RESTAURANT
- 3. THE RESTAURANT INDUSTRY SERVICE ECONOMY RELATIONSHIP ECONOMY
- 4. WE ARE WHAT WE EAT
- 5. CHANGING RETAIL BEHAVIOR AND THE WAY PEOPLE EAT
- 7. CAPTURING THE EMERGING MARKET MORE AND MORE FILIPINOS ARE CHOOSING TO THAN TO MAKE THEIR OWN MEALS DINE OUT Php 4,700 Php 5,400 14% 25% AVERAGE GROCERY SPEND HOUSEHOLDS WHO FREQUENTLY EAT OUT2012 2012 2014 2014 13% 16% DECLINE INCREASE
- 8. EVERYBODY WANTS TO GO AFTER MILLENNIALS… BUT WHAT DOES THIS MEAN?
- 12. EVOLVING TOUCH POINTS THE POWER OF TECHNOLOGY What starts as SOCIAL MEDIA May end in CUSTOMER MARKETING LOYALTY
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- 14. EXTREME SEAFOOD BONDING “SEAFOOD ISLAND promotes an Extreme Seafood Bonding experience by sharing seafood directly from the same banana leaf-lined boodle tray – A truly unique Filipino-style celebration Etched in our hearts, and to be carried by our blood in the generations to come.”
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- 17. PUSHING CUISINES AND CATEGORIES PUSHING GEOGRAPHICALLY, ESPECIALLY OUTSIDE MM GROWTH OPPORTUNITIES ABOUND PUSHING OPPORTUNITIES AT DIFFERENT PRICE LEVELS
- 18. Captured the hearts of the Filipinos by introducing The Original Boodle Feasts
- 19. THE FILIPINO FOOD MOVEMENT
Editor's Notes
- http://www.rappler.com/thought-leaders/97243-middle-class-economic-growth-philippines
- 37 Branches to grow to