The hospitality industry in India is growing rapidly due to increasing tourism and a rising middle class with more disposable income and leisure time. Hotels and restaurants are a key part of the hospitality sector and are intertwined with tourism, providing lodging and food which are essential for both foreign and domestic travelers. The sector is also linked to other industries and provides numerous jobs across various skill levels. Competition in the industry is high as mobility has increased, leading some entrepreneurs to start mobile food vans as an innovative business model in this growing and changing industry.
This document discusses strategies for service failure recovery in the restaurant sector through an Indo-US comparative study. It finds that in the US, 68% of strategies involve an apology along with compensation, while in India it is only 60% with an apology and assistance short of compensation. Customers in the US are more ready to return and recommend the restaurant after a service failure compared to India. The document recommends that Indian restaurants offer compensation for failures more often and improve empowerment and training for managers to better handle customer complaints.
This document contains information about a project submitted to Sir Asad Ali on 24-08-2006 by 4 students: Ammara Rasheed, Sumbal Javed, Aamna Yousaf, and Uffaq Imtiaz. It includes an acknowledgements section thanking various people, a preface introducing the report topics on Pizza Hut's management, and a synopsis stating the research methodology used. The main body of the report covers Pizza Hut's history, products, planning processes, external environment, social responsibilities, and ethical responsibilities.
Pizza hut description and HR policies | project report of pizza hutMian Muhammad Zafar
Its a final report on the topic Pizza Hut.
The file contains a brief description about thee organization and it also contains the mission and vision statement as well as objectives of the organization.
The main content of the report is about the HR policies of the organization.
it don't have any unrelated description and it is very easy and just to the point so u can enjoy this report and it is very helpful for your study carrier
Burger Restaurant Business Plan Powerpoint Presentation SlidesSlideTeam
Introducing Burger Restaurant Business Plan PowerPoint Presentation Slides. This content-ready restaurant management PPT slide deck presents a burger industry overview, global market trends, major growth driving factors, global burger market presence, etc. The slide deck well explains the topics like target market analysis, market strategy, implementation, company profile, business model, financial plan, and human resources. The burger industry PowerPoint slideshow provides the current scenario of the industry. Describe how this industry is performing in current times with the help of a visually appealing burger industry PowerPoint slide design. Showcase current market trends that are emerging globally in the burger industry with these attention-grabbing PPT themes. Provide information about major driving growth factors prevailing in the burger market by utilizing restaurant operations PPT templates. Take the assistance of ready-to-use PPT themes to depict information about the burger market across the globe. Describe the objectives and mission statement of the company through our readily available PPT slide deck. Information like ownership, and legalities associated with the industry can also be displayed by incorporating professionally designed restaurant business plan PPT slides. https://bit.ly/3uVXYnO
This slide contains status of McDonald's in Malaysia. How McDonald's changed its policies and adapted itself according to political, social, economical and emotional status of country and its people and proved that it's glocal.
Final report on it system of pizza hut by waqasWaqas Mubarik
1. Pizza Hut uses an ERP system to store data, manage payroll, and process supply orders. They also use a biometric system for employee attendance and connect remote locations through software.
2. Technology helps Pizza Hut increase effectiveness and efficiency in operations and management. Automatic machinery and IT systems save time, costs, and ensure consistent product quality while reducing labor needs.
3. Future IT plans for Pizza Hut include installing an SAP system, generating their own solar power, and purchasing updated cooking and baking machines.
Subway has over 28,000 locations worldwide and seeks to open 1600 more locations in the UK by 2010. Their marketing program focuses on providing fresh, custom-made sandwiches and appeals to health-conscious consumers. Subway analyzes their strengths, such as their large size and brand recognition, and weaknesses, like outdated décor, to identify opportunities for growth and address threats from competitors. Their marketing strategies aim to increase sales and brand awareness through promotions, partnerships, and expanding into new channels.
This document discusses strategies for service failure recovery in the restaurant sector through an Indo-US comparative study. It finds that in the US, 68% of strategies involve an apology along with compensation, while in India it is only 60% with an apology and assistance short of compensation. Customers in the US are more ready to return and recommend the restaurant after a service failure compared to India. The document recommends that Indian restaurants offer compensation for failures more often and improve empowerment and training for managers to better handle customer complaints.
This document contains information about a project submitted to Sir Asad Ali on 24-08-2006 by 4 students: Ammara Rasheed, Sumbal Javed, Aamna Yousaf, and Uffaq Imtiaz. It includes an acknowledgements section thanking various people, a preface introducing the report topics on Pizza Hut's management, and a synopsis stating the research methodology used. The main body of the report covers Pizza Hut's history, products, planning processes, external environment, social responsibilities, and ethical responsibilities.
Pizza hut description and HR policies | project report of pizza hutMian Muhammad Zafar
Its a final report on the topic Pizza Hut.
The file contains a brief description about thee organization and it also contains the mission and vision statement as well as objectives of the organization.
The main content of the report is about the HR policies of the organization.
it don't have any unrelated description and it is very easy and just to the point so u can enjoy this report and it is very helpful for your study carrier
Burger Restaurant Business Plan Powerpoint Presentation SlidesSlideTeam
Introducing Burger Restaurant Business Plan PowerPoint Presentation Slides. This content-ready restaurant management PPT slide deck presents a burger industry overview, global market trends, major growth driving factors, global burger market presence, etc. The slide deck well explains the topics like target market analysis, market strategy, implementation, company profile, business model, financial plan, and human resources. The burger industry PowerPoint slideshow provides the current scenario of the industry. Describe how this industry is performing in current times with the help of a visually appealing burger industry PowerPoint slide design. Showcase current market trends that are emerging globally in the burger industry with these attention-grabbing PPT themes. Provide information about major driving growth factors prevailing in the burger market by utilizing restaurant operations PPT templates. Take the assistance of ready-to-use PPT themes to depict information about the burger market across the globe. Describe the objectives and mission statement of the company through our readily available PPT slide deck. Information like ownership, and legalities associated with the industry can also be displayed by incorporating professionally designed restaurant business plan PPT slides. https://bit.ly/3uVXYnO
This slide contains status of McDonald's in Malaysia. How McDonald's changed its policies and adapted itself according to political, social, economical and emotional status of country and its people and proved that it's glocal.
Final report on it system of pizza hut by waqasWaqas Mubarik
1. Pizza Hut uses an ERP system to store data, manage payroll, and process supply orders. They also use a biometric system for employee attendance and connect remote locations through software.
2. Technology helps Pizza Hut increase effectiveness and efficiency in operations and management. Automatic machinery and IT systems save time, costs, and ensure consistent product quality while reducing labor needs.
3. Future IT plans for Pizza Hut include installing an SAP system, generating their own solar power, and purchasing updated cooking and baking machines.
Subway has over 28,000 locations worldwide and seeks to open 1600 more locations in the UK by 2010. Their marketing program focuses on providing fresh, custom-made sandwiches and appeals to health-conscious consumers. Subway analyzes their strengths, such as their large size and brand recognition, and weaknesses, like outdated décor, to identify opportunities for growth and address threats from competitors. Their marketing strategies aim to increase sales and brand awareness through promotions, partnerships, and expanding into new channels.
Pizza Hut is one of the largest pizza chains worldwide. It entered India in 1996 and now has over 320 outlets across 60 cities. Franchising Pizza Hut offers benefits to both franchisees and franchisers. Franchisees gain an established brand name and business model, while franchisers can rapidly expand their operations through franchise fees. Starting a Pizza Hut franchise in India requires a large initial investment of approximately 2 crore rupees. Franchisees also pay ongoing royalty fees. In return, Pizza Hut provides training programs and ongoing assistance to help franchisees succeed.
This document summarizes a presentation about Pizza Hut's success in India and challenges faced. It outlines Pizza Hut's history and introduction to India. Pizza Hut uses strategies like customizing menus to local flavors and focusing on innovation. While it faces high costs and supply chain challenges, Pizza Hut captures 27% of India's eating-out market share. The conclusion emphasizes Pizza Hut's focus on wide availability and being the first pizza chain to offer fully vegetarian restaurants in India.
This document analyzes the franchise opportunity of opening a Wendy's restaurant in Barranquilla, Colombia. It finds that a Wendy's franchise represents a good investment option due to the low risks and rapid growth potential of franchising. Opening a Wendy's in Barranquilla takes advantage of the city's large population and strategic port infrastructure. The document provides details on the financial requirements, marketing strategy, menu, and competitive landscape for Wendy's to assess the viability of this franchise opportunity.
The document provides an overview of what should be included in a marketing plan, such as the business rationale, differentiation strategy, marketing strategy, and costing of advertising and promotion activities. It also discusses approaches to market research, including identifying main competitors, customer needs and preferences, optimal market positioning, target customer profiles, and promotion strategies. The second document sample is an excerpt from a KFC marketing plan, covering KFC's industry background, corporate structure, brand and store details, cultural values, resources, and key stakeholders.
Assignment taj hotels services by nilesh shuklaNILESH SHUKLA
The document provides an overview of Taj Hotels Resorts and Palaces, a luxury hotel chain in India. It discusses the company's origins in 1903 with the opening of the Taj Mahal Palace Hotel in Bombay. It then summarizes Taj's various hotel brands that operate across market segments, including Taj (luxury), Taj Exotica (resorts and spas), Taj Safaris (wildlife lodges), Vivanta by Taj (contemporary luxury), The Gateway (upscale), and Ginger (economy). The document also outlines Taj's international expansion, culinary experiences, wellness services, and other operations like airline catering and aviation services. It concludes by noting Taj's commitment to corporate sustainability and
KFC is a fast food chain founded in the 1930s in Kentucky. [1] It became the first major fast food chain to enter India in the 1990s after economic liberalization. [2] However, KFC faced issues including protests from farmers, activists, and animal rights groups. [3] To be successful in India, KFC needs to address cultural and regulatory differences and implement ethical standards for animal welfare.
Pizza Hut is an American multinational restaurant chain founded in 1958 in Wichita, Kansas. The document provides a history of Pizza Hut and discusses its international presence, competitors both globally and in India, market share and performance in India, product range, supply chain and logistics, customer service, and a sample performance appraisal for Pizza Hut employees. The document also includes a SWOT analysis and suggestions from the author on improvements if they were the owner of Pizza Hut.
During the past few decades, Pizza Hut has been able to develop an excellent reputation in the minds of consumers. The reputation helped in achieving respect from the experts within the industry and its consumers. Pizza Hut believed in providing value to its customers. This value includes great service experience, maintained quality and continuous innovation with their offerings. Pizza Hut is a brand which has changed the mindset. Pizza being an specialty as Italian product, has now transformed into the mass market product . The quality of the brand relies on the employees objectives too. The objectives of employees at Pizza Hut are aligned with the organizational goals, resulting with an acceleration in the growth platform of Pizza Hut.
Pizza Hut was founded in 1958 in Wichita, Kansas by brothers Dan and Frank Carney. They opened the first Pizza Hut restaurant that year. By 1959, Pizza Hut had opened its first franchise location and entered the international market by opening an outlet in Canada. Pizza Hut has since grown to over 30,000 restaurant locations worldwide, employing over 300,000 people. It remains one of the largest pizza chains globally and is now owned by the parent company YUM! Brands.
pizza hut market analysis and consumer behaviourkarishma chawla
Pizza Hut is a global fast food chain that first opened in India in 1996. It has over 12,000 restaurants serving over 25 million customers daily in 95 countries. A survey found that 94% of respondents like Pizza Hut, with 72% visiting monthly. Most rated the service as excellent and considered Pizza Hut an internationally recognized brand with good quality food. However, some felt it could improve parking facilities and expand its outlet presence beyond major urban areas.
The document outlines a business plan for CRUSH Café, a new restaurant to be located in Dhanmondi, Dhaka. The plan discusses the restaurant's mission to provide quality food and service. It details objectives to control food costs and increase customer satisfaction. Management positions and responsibilities are defined. The location was chosen for its access to the target upper-middle and middle class markets. A variety of international foods will be served. Marketing strategies include advertising, promotions, and building customer loyalty. Financial projections account for costs, sales, and future expansion goals.
1) KFC uses strategies like one-on-one meetings and staff incentive programs to motivate employees.
2) They employ a bottom-up and top-down approach to strategic decision making.
3) KFC provides training programs to employees on topics like leadership, safety, and operations and also offers benefits such as health insurance, retirement plans, tuition assistance, and discounts.
This document provides a current and new customer profile and marketing strategies for a camera company. The current profile targets 16-35 year olds, while the new profile targets older adults aged 60-80. The document outlines the current and new products, pricing, placement, and promotion strategies. It also includes a SWOT analysis of the current positioning. The goal of the new strategy is to promote nostalgia and capture memories by recreating scenes and fashion from the 1940s-1950s to appeal to older customers.
“We are working with Pile & Company as we explore the possibility of a new agency to help us with some marketing programs we are planning for 2017,” Chipotle communications director Chris Arnold told Adweek. “We are always evaluating our roster of agency partners based on current and anticipated needs.”
Chipotle has worked with Austin’s GSD&M since 2014, and the chain named Carrot Creative as its social media agency of record last year. Earlier this month, the company released a digital-only campaign, created by GSD&M with animation by HouseSpecial, in a bid to win back loyal customers by focusing on its original selling point: quality ingredients.
This document summarizes the human resource management practices of Pizza Hut. It discusses Pizza Hut's history and operations globally and in Pakistan. It then describes Pizza Hut's HR activities like recruitment, training, performance appraisal, incentives, and benefits. It provides details on Pizza Hut's recruitment process, types of training, and performance review system. The document concludes with recommendations to further improve Pizza Hut's HR management and business operations in Pakistan.
Pizza Hut is currently in the maturity stage of its product life cycle in India. When it first entered the Indian market in 1996 it was in the introduction stage with few competitors and basic product offerings. As new competitors like Domino's and Papa John's entered, Pizza Hut grew by innovating its products to better suit Indian tastes and increasing advertising spending. It is now in the early maturity stage of high competition where competitors are exploring new markets while Pizza Hut focuses its advertising on families with two incomes and those in the 13-40 age range, especially teens and youth, to maintain its customer base into the future.
Nestle has a regional sales office in Gujranwala, Pakistan with a hierarchy consisting of a regional manager, area sales managers, and territory incharges who oversee sales distribution staff. The office manages sales and accounts departments and sales promotion activities. It implements Nestle's commitment to safety and environmental management through a SEM committee that provides training and ensures compliance with safety policies and procedures. The office also follows strict human resource security practices such as conducting interviews and background checks on employees and contractors and ensuring all personnel are aware of and implement Nestle's information security policies.
My Yum! Brands X The Inspiration I franklinozekhomeInsight Publicis
My Yum! Brands X: The Inspiration are 10 brands that have inspired me in the past twelve months - people, products, and places - and the reasons why they are at the top of my fave list in 2010, when it comes to trend setters, innovation, and cultural influence.
YUM Brands is investing heavily in India to make KFC and Taco Bell the number one restaurant companies. It plans to open over 1000 new locations by 2015 and 2000 total by 2020. While KFC and Pizza Hut previously struggled in India, YUM has improved menus and adapted to local tastes. It now uses strategies like opening company-owned stores and focusing on affordable options. YUM sees huge potential in India as the market grows to become the world's largest consumer market by 2030.
Pizza Hut is one of the largest pizza chains worldwide. It entered India in 1996 and now has over 320 outlets across 60 cities. Franchising Pizza Hut offers benefits to both franchisees and franchisers. Franchisees gain an established brand name and business model, while franchisers can rapidly expand their operations through franchise fees. Starting a Pizza Hut franchise in India requires a large initial investment of approximately 2 crore rupees. Franchisees also pay ongoing royalty fees. In return, Pizza Hut provides training programs and ongoing assistance to help franchisees succeed.
This document summarizes a presentation about Pizza Hut's success in India and challenges faced. It outlines Pizza Hut's history and introduction to India. Pizza Hut uses strategies like customizing menus to local flavors and focusing on innovation. While it faces high costs and supply chain challenges, Pizza Hut captures 27% of India's eating-out market share. The conclusion emphasizes Pizza Hut's focus on wide availability and being the first pizza chain to offer fully vegetarian restaurants in India.
This document analyzes the franchise opportunity of opening a Wendy's restaurant in Barranquilla, Colombia. It finds that a Wendy's franchise represents a good investment option due to the low risks and rapid growth potential of franchising. Opening a Wendy's in Barranquilla takes advantage of the city's large population and strategic port infrastructure. The document provides details on the financial requirements, marketing strategy, menu, and competitive landscape for Wendy's to assess the viability of this franchise opportunity.
The document provides an overview of what should be included in a marketing plan, such as the business rationale, differentiation strategy, marketing strategy, and costing of advertising and promotion activities. It also discusses approaches to market research, including identifying main competitors, customer needs and preferences, optimal market positioning, target customer profiles, and promotion strategies. The second document sample is an excerpt from a KFC marketing plan, covering KFC's industry background, corporate structure, brand and store details, cultural values, resources, and key stakeholders.
Assignment taj hotels services by nilesh shuklaNILESH SHUKLA
The document provides an overview of Taj Hotels Resorts and Palaces, a luxury hotel chain in India. It discusses the company's origins in 1903 with the opening of the Taj Mahal Palace Hotel in Bombay. It then summarizes Taj's various hotel brands that operate across market segments, including Taj (luxury), Taj Exotica (resorts and spas), Taj Safaris (wildlife lodges), Vivanta by Taj (contemporary luxury), The Gateway (upscale), and Ginger (economy). The document also outlines Taj's international expansion, culinary experiences, wellness services, and other operations like airline catering and aviation services. It concludes by noting Taj's commitment to corporate sustainability and
KFC is a fast food chain founded in the 1930s in Kentucky. [1] It became the first major fast food chain to enter India in the 1990s after economic liberalization. [2] However, KFC faced issues including protests from farmers, activists, and animal rights groups. [3] To be successful in India, KFC needs to address cultural and regulatory differences and implement ethical standards for animal welfare.
Pizza Hut is an American multinational restaurant chain founded in 1958 in Wichita, Kansas. The document provides a history of Pizza Hut and discusses its international presence, competitors both globally and in India, market share and performance in India, product range, supply chain and logistics, customer service, and a sample performance appraisal for Pizza Hut employees. The document also includes a SWOT analysis and suggestions from the author on improvements if they were the owner of Pizza Hut.
During the past few decades, Pizza Hut has been able to develop an excellent reputation in the minds of consumers. The reputation helped in achieving respect from the experts within the industry and its consumers. Pizza Hut believed in providing value to its customers. This value includes great service experience, maintained quality and continuous innovation with their offerings. Pizza Hut is a brand which has changed the mindset. Pizza being an specialty as Italian product, has now transformed into the mass market product . The quality of the brand relies on the employees objectives too. The objectives of employees at Pizza Hut are aligned with the organizational goals, resulting with an acceleration in the growth platform of Pizza Hut.
Pizza Hut was founded in 1958 in Wichita, Kansas by brothers Dan and Frank Carney. They opened the first Pizza Hut restaurant that year. By 1959, Pizza Hut had opened its first franchise location and entered the international market by opening an outlet in Canada. Pizza Hut has since grown to over 30,000 restaurant locations worldwide, employing over 300,000 people. It remains one of the largest pizza chains globally and is now owned by the parent company YUM! Brands.
pizza hut market analysis and consumer behaviourkarishma chawla
Pizza Hut is a global fast food chain that first opened in India in 1996. It has over 12,000 restaurants serving over 25 million customers daily in 95 countries. A survey found that 94% of respondents like Pizza Hut, with 72% visiting monthly. Most rated the service as excellent and considered Pizza Hut an internationally recognized brand with good quality food. However, some felt it could improve parking facilities and expand its outlet presence beyond major urban areas.
The document outlines a business plan for CRUSH Café, a new restaurant to be located in Dhanmondi, Dhaka. The plan discusses the restaurant's mission to provide quality food and service. It details objectives to control food costs and increase customer satisfaction. Management positions and responsibilities are defined. The location was chosen for its access to the target upper-middle and middle class markets. A variety of international foods will be served. Marketing strategies include advertising, promotions, and building customer loyalty. Financial projections account for costs, sales, and future expansion goals.
1) KFC uses strategies like one-on-one meetings and staff incentive programs to motivate employees.
2) They employ a bottom-up and top-down approach to strategic decision making.
3) KFC provides training programs to employees on topics like leadership, safety, and operations and also offers benefits such as health insurance, retirement plans, tuition assistance, and discounts.
This document provides a current and new customer profile and marketing strategies for a camera company. The current profile targets 16-35 year olds, while the new profile targets older adults aged 60-80. The document outlines the current and new products, pricing, placement, and promotion strategies. It also includes a SWOT analysis of the current positioning. The goal of the new strategy is to promote nostalgia and capture memories by recreating scenes and fashion from the 1940s-1950s to appeal to older customers.
“We are working with Pile & Company as we explore the possibility of a new agency to help us with some marketing programs we are planning for 2017,” Chipotle communications director Chris Arnold told Adweek. “We are always evaluating our roster of agency partners based on current and anticipated needs.”
Chipotle has worked with Austin’s GSD&M since 2014, and the chain named Carrot Creative as its social media agency of record last year. Earlier this month, the company released a digital-only campaign, created by GSD&M with animation by HouseSpecial, in a bid to win back loyal customers by focusing on its original selling point: quality ingredients.
This document summarizes the human resource management practices of Pizza Hut. It discusses Pizza Hut's history and operations globally and in Pakistan. It then describes Pizza Hut's HR activities like recruitment, training, performance appraisal, incentives, and benefits. It provides details on Pizza Hut's recruitment process, types of training, and performance review system. The document concludes with recommendations to further improve Pizza Hut's HR management and business operations in Pakistan.
Pizza Hut is currently in the maturity stage of its product life cycle in India. When it first entered the Indian market in 1996 it was in the introduction stage with few competitors and basic product offerings. As new competitors like Domino's and Papa John's entered, Pizza Hut grew by innovating its products to better suit Indian tastes and increasing advertising spending. It is now in the early maturity stage of high competition where competitors are exploring new markets while Pizza Hut focuses its advertising on families with two incomes and those in the 13-40 age range, especially teens and youth, to maintain its customer base into the future.
Nestle has a regional sales office in Gujranwala, Pakistan with a hierarchy consisting of a regional manager, area sales managers, and territory incharges who oversee sales distribution staff. The office manages sales and accounts departments and sales promotion activities. It implements Nestle's commitment to safety and environmental management through a SEM committee that provides training and ensures compliance with safety policies and procedures. The office also follows strict human resource security practices such as conducting interviews and background checks on employees and contractors and ensuring all personnel are aware of and implement Nestle's information security policies.
My Yum! Brands X The Inspiration I franklinozekhomeInsight Publicis
My Yum! Brands X: The Inspiration are 10 brands that have inspired me in the past twelve months - people, products, and places - and the reasons why they are at the top of my fave list in 2010, when it comes to trend setters, innovation, and cultural influence.
YUM Brands is investing heavily in India to make KFC and Taco Bell the number one restaurant companies. It plans to open over 1000 new locations by 2015 and 2000 total by 2020. While KFC and Pizza Hut previously struggled in India, YUM has improved menus and adapted to local tastes. It now uses strategies like opening company-owned stores and focusing on affordable options. YUM sees huge potential in India as the market grows to become the world's largest consumer market by 2030.
Yum! Brands operates KFC, Taco Bell, and Pizza Hut restaurants around the world. The document discusses Yum!'s strategies for growth, including reducing exposure to domestic markets and increasing exposure to high-growth emerging markets like China and India. It also notes short-term hurdles in China from a chicken supplier issue but argues Yum! is well positioned for recovery and growth internationally and domestically through new store openings and strategies. Both bullish and bearish views are presented on Yum!'s debt levels and China recovery timeline, but the conclusion is that growth opportunities and current valuation make Yum! an attractive long-term investment.
SWOT Analysis Yum! Brands,pizza hut and kfcIsha Sharinah
The document provides a SWOT analysis of KFC, Pizza Hut, and Yum! Brands (parent company). For KFC, strengths include its dominant position in the chicken segment and strong brand recognition globally. Weaknesses include stagnating sales and franchisee dissatisfaction. Opportunities lie in expanding into new markets and product lines, while threats include increasing competition and shifting customer preferences toward healthier options. Similar SWOT analyses are provided for Pizza Hut and Yum! Brands.
This consultant report analyzes KFC's operations strategy and makes recommendations to improve its performance. It discusses KFC's order winners, competitive analysis, and uses models like the importance-performance matrix and four-stage model of operations contribution to evaluate KFC's operations. The report finds that KFC lost customers due to issues like improper antibiotic use and unhygienic outlets. It recommends focusing on customer service, CSR, and addressing health concerns to rebuild KFC's brand value and sales.
KFC is a global fast food restaurant chain headquartered in the United States that specializes in fried chicken. It has over 18,000 locations worldwide and is known for its secret recipe of 11 herbs and spices. A SWOT analysis of KFC found strengths in its strong brand recognition globally and market leadership in chicken products, but weaknesses in areas like unhealthy menu options and supplier issues. Opportunities exist in growing markets, new product lines, and delivery services, though threats include saturated markets, competition, and changing customer preferences toward healthier options.
KFC carefully considers various factors when selecting locations for new facilities. These include proximity to customers, infrastructure quality, labor availability, and total costs. Common techniques used in facility location analysis include factor rating and cost-profit-volume analysis. KFC aims to choose locations that maximize access to target markets while minimizing expenses. Its consistent application of analytical methods has supported the successful expansion of KFC operations across Pakistan over several decades.
KFC primarily sells fried chicken pieces, wraps, salads and sandwiches. It uses the 4 P's of marketing - product, price, place and promotion. For product, KFC's specialty is pressure-fried chicken pieces made with its original recipe. It targets upper and middle income families. KFC prices competitively and uses various promotions like advertising to increase awareness of its fried chicken offerings.
KFC remained the largest chicken restaurant chain in the world in 1996 with over 9,000 locations globally. While it dominated the US market, international operations accounted for most new restaurant growth as domestic expansion became more difficult. To address changing consumer demands for healthier options and variety, KFC introduced new products and changed its logo from "Kentucky Fried Chicken" to "KFC" to move beyond its image as solely a fried chicken chain. However, issues with older facilities and attitudes, as well as significant service problems, posed challenges to transitioning into a brand that could meet evolving customer expectations.
Project on marketing strategies of pizza hut and dominoshiteshkrohra
This document is a project report on the marketing strategies of Pizza Hut and Dominos pizza chains in India. It provides a brief history of both companies, describing how Pizza Hut was founded in 1958 in the US and expanded globally, while Dominos was founded in 1960 in the US and entered the Indian market in 1995. It then discusses the companies' core competencies, strategies, and visions. Pizza Hut focuses on customizing its menu for Indian tastes, operating vegetarian locations, and expanding through express outlets. Dominos emphasizes on-time delivery, value, and using social media for crisis communication. The report aims to understand customers' preferences between the two major pizza brands in India.
Presentation Explains, that how organizations implement four functions of management in the organization. As KFC is well known name in fast foods as well as it is multinational organization. in this presentation me and my group members explores that how KFC use and implement four functions of management.
Useful for business, commerce, management sciences students.
The document provides a marketing plan for the Cosmopolitan Hotel in Toronto. It includes an executive summary outlining key strategies around reconstructing the website, developing a booking app, increasing social media presence, improving employee training, and developing new packages. A situation analysis covers trends in the competitive hotel industry like the influence of millennials and sustainability. It also examines the local economic environment in Toronto and Ontario, noting opportunities from a lower Canadian dollar. The plan proposes market segmentation, marketing mixes, and implementation activities to achieve goals over the next year.
The hospitality industry is complex and covers four main sectors: food and beverage, lodging, recreation, and travel. It provides services to people away from home, including food, accommodation, and transportation. The industry employs millions of people worldwide and includes small, large, private, and public businesses that cater to customers from all backgrounds. It is characterized by shift work and focuses on both tangible products like food and rooms as well as intangible qualities like customer service. The objectives of the industry include making guests feel welcome, ensuring operations run smoothly, and maintaining a controlled profitable budget.
The document provides an overview of the history and development of the food and beverage service industry. It discusses how the first inns evolved from basic shelters for travelers to include amenities like privacy and sanitation. Major hotels in the 18th-19th centuries further improved standards of service and facilities. The food and beverage industry now encompasses over 100 million meals served daily across various sectors like hotels, restaurants, hospitals, and transportation. Catering establishments specifically prepare and provide food and drinks to meet the needs of clients across different settings from offices to prisons.
This document is a project report submitted by Ganeri Ranjit Kumar.P to Prof. Nithya Varghese on October 21st, 2013 in partial fulfillment of a Bachelor's degree in Management Studies. The report focuses on analyzing the hospitality industry, with a case study of the Taj Group of Hotels. It includes an introduction, research methodology, conceptual framework, company profile analysis of Taj Hotels, analysis of the hotel industry, questionnaires, limitations, conclusions, interpretations and recommendations.
The following terms are covered in the Sample reading material.
Indian Food Retail Scenario
Fast Food Chains in India
Challenges faced
Top food joints and restaurants in India
Get more details on the below link.
http://www.vskills.in/certification/Hospitality/Certified-Restaurant-Manager
Mia Mia is a real time local search engine that enables people to search for a search provider anywhere with ease and convenience. Some of the best restaurants in Mumbai are listed on MiaMia. Top restaurants are now, not too far. Everything is near you - with your local Search Engine - Mia Mia. For details - visit: http://miamia.co.in/
This document provides a feasibility report for opening a fast food restaurant called Foods & Moods in Lahore, Pakistan. It includes an introduction to the business, objectives, market analysis showing demand for fast food is growing due to changing lifestyles and convenience. A detailed project profile outlines the opportunity and competitive landscape. Key factors for success include developing a consistent concept with broad market appeal, maintaining quality over time, and establishing efficient operations and procedures.
The hospitality industry is ever-growing and more competitive. Read more to know hospitality trends and how it is going to change in the coming year 2020.
The document provides details about a proposed Thailand Delicacies restaurant business plan. The restaurant will be a partnership between Sanders Newton and Alexis Morgan, serving authentic Thai cuisine like tom yum gung, Kao Na Phet, and Kao mok gai. It will occupy 100-140 square meters and seat 80-100 customers. The restaurant aims to meet evolving customer demands through quality food and service at affordable prices. It will be located for easy accessibility and adopt green practices. The restaurant industry is growing globally and Thai cuisine is popular, positioning this business for success.
This document provides a business plan for The Canal Bar, a proposed restaurant and bar in Las Colinas, Texas. The executive summary outlines the concept of providing quality food, drinks, and live local entertainment in a unique canal-side location. The target market is 21-45 year old professionals in Irving. The plan includes sections on vision/mission, industry analysis, products/services, marketing strategy, management, finances, and investment proposal. Key points are establishing The Canal Bar as a community gathering place and nightlife destination in Las Colinas through its atmosphere, entertainment, and focus on customer service.
The document summarizes a report on the consumer foodservice industry in China. It finds that the industry saw dynamic growth supported by rising incomes and urbanization. Young consumers were particularly important as they were attracted to western brands and concepts. While independents dominated the market, leading chains like Yum! Restaurants benefited from early investment. The report forecasts continued strong growth for chains as consumers' incomes rise further.
OpenTable is an online reservation service used by over 28,000 restaurants worldwide. It allows diners to search for available reservations across location, cuisine, and time. More than 7 million diners use OpenTable monthly to make free and real-time reservations. Restaurants also use OpenTable hardware and software to manage their reservation processes. While it has some competitors, OpenTable has a large market share due to its relationships with restaurants and customers.
Eatery Pulse News Media provides news, information services, and content marketing for the restaurant industry in Washington D.C. and nationally. It publishes a digital magazine and operates an online video news network focused on trends, best practices, and insights. It aims to help restaurateurs and innovators succeed by building a toolkit of resources on its platforms. The company is expanding its services in 2018 to include national programming and support for the restaurant industry.
(iCHEFTeam A) (DeVry Inc. MGMT 600 November.docxjoyjonna282
(
iCHEF
Team A
) (
DeVry
Inc.
|
MGMT 600
|
November 24, 2015
)
Industry Review
iCHEF is a convenient service presented to our customer through a mobile APP. We offer an array of Appetizers, Entrees and Desserts. The industry we are embarking on is the Food Service and Catering industry.Examining the food service/ catering industry, we’ve learned that this industry is on the rise. It is an industry that is expected to expand over the next five years. This industry will continue to grow and define its niche by being innovative, offering international cuisines and beverages, and using sustainable locally sourced produce. The industry has received a boost from an improving economy, as consumer spending is expected to rise at an annualized rate of 2.6% during the five years to 2020. Households, which account for over 50.0% of industry demand, are expected to bolster their demand for catering services as consumer conditions improve. Unemployment is forecast to decline over the next five years, while disposable income is expected to moderately grow. As consumer conditions improve, time-poor consumers are also expected to prefer to use catering services, rather than attempt to do it themselves.
Over the next five years, consumers will continue to demand higher-quality food, better food presentation and a wider menu selection with healthier alternatives. Many customers will also begin to seek out caterers that use organic and locally sourced foods. Menus will need to more thoroughly describe items, by methods such as listing ingredients, where they came from and how they were prepared. These new demands may force some operators to increase their purchase expenses, or choose to vertically integrate by owning and operating their own farms. Consumers will also demand more value-added services, such as decorations, floral arrangements and entertainment. Overall, the number of industry enterprises is anticipated to increase 1.2% per year on average to 11,320 households and businesses.
Industry profitability is expected to strengthen and stable over the next five years in line with rising demands of the consumers. However, profit growth will be limited by strong internal and external competition and forecast rising purchasing costs. As competition rises, it will become even more important for operators to define their niche and find a way to differentiate themselves from competitors, whether through services offered or quality of service. Food costs are forecast to increase due to strong emerging market demand and volatile weather conditions. The trend towards serving more innovative, exotic food and using locally sourced and sustainable produce will also increase purchasing costs for caterers. Wage costs are also expected to increase by 2.0% per year on average over the next five years to reach $3.0 billion, as higher-paid chefs and consultants are brought on to provide more complex fare.
Looking ahead the food service/caterers industry is in the mat ...
The hospitality industry is complex and diverse, covering sectors like hotels, restaurants, recreation, and travel. It aims to welcome and look after guests' needs when away from home through food, accommodation, and entertainment. A key part of providing hospitality is making guests feel valued through friendly, respectful service. The document discusses trends in the industry like increasing technology use and aging populations, as well as characteristics like providing largely intangible services and operating continuously. It emphasizes that customer service is paramount in hospitality and outlines models for delivering excellent service.
In an increasingly competitive employment arena (1)Anamika Sengupta
1) The document discusses the hospitality industry as one of the fastest growing sectors of the economy that offers many opportunities. It covers the diverse segments of the industry and the growth in jobs projected over the coming decades.
2) It emphasizes the importance of African Americans preparing for careers in this industry through college degrees in hospitality management and gaining hands-on experience through internships and mentorships.
3) Successful careers in hospitality require flexibility, strong customer service and business skills, which can be developed through education and experience opportunities while still a student.
This document provides an overview of Zomato, an Indian startup that operates a restaurant search and discovery service. It discusses how Zomato was founded in 2008 and has since expanded to operate in 23 countries. The document outlines Zomato's history, services, employees, users, competitors and strategies for growth. Key points include that Zomato acquired over 1 million restaurant listings across 500 cities in 22 countries and sees over 19 million monthly visits on average. It also discusses the challenges Zomato faces in its online food delivery business and reasons for its success, such as its first mover advantage and strong social platform.
The hospitality industry encompasses a wide range of organizations that provide food and accommodation services. It is divided into sectors like accommodation, food and beverage, meetings and events. Some key players in India's hotel industry are OYO, Marriott, IHG, and Taj Hotels. The industry faces challenges like skilled labor shortages, revenue fluctuations due to seasonality, and needing to continually adopt new technologies. The Indian government is taking steps to promote the industry through initiatives like setting up a Hospitality Development board.
Example Introduction Paragraph Literary EssayAmi Hall
The novel All Quiet on the Western Front by Erich Maria Remarque is told from the perspective of Paul Baümer, a 19-year-old German soldier during World War I. Paul is convinced to enlist by his schoolmaster and undergoes basic training where he develops a dislike for his strictly disciplined commander. At the front, Paul makes new friendships with other soldiers that help him get through the horrors of war. During one battle, Paul and his friend Albert Kropp are injured by gunshots while evacuating a village under bombardment by the French.
Similar to TY-BMS SEM 5.............! YUM! BRANDS INC. (20)
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The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
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As we advance further into the digital age, artificial intelligence (AI) continues to evolve, shaping various industries and aspects of our daily lives. The advancements in AI for 2024 promise significant transformations across multiple sectors. From agentic AI and open-source AI to AI-powered cybersecurity and sustainability, these trends highlight the growing influence of AI on our world. By staying informed and embracing these trends, businesses and individuals can harness the power of AI to innovate and thrive.
This article explores the top 10 AI trends to watch in 2024, providing an overview, impact, and examples of each trend.
Top 10 AI Trends to Watch in 2024
Trend 1: Agentic AI
Overview of Agentic AI
Agentic AI represents a fundamental shift in artificial intelligence. These AI systems are designed to comprehend complex workflows and pursue difficult objectives autonomously, with minimal human assistance. Essentially, agentic AI functions similarly to human employees, understanding intricate contexts and instructions in normal language, defining goals, deducing subtasks, and adapting actions to changing circumstances.
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Agentic AI has the potential to drastically alter organizational roles, procedures, and relationships. AI assistants with advanced thinking and planning capabilities can perform tasks previously managed by humans. This shift enhances productivity by fully automating complex processes, freeing workers from repetitive tasks to focus on more critical activities. The ability to adapt quickly to changing circumstances ensures continuous operational improvements.
Examples and Use Cases of Agentic AI
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Smart Home Devices: AI-powered home assistants, like smart thermostats and security systems, operate autonomously to optimize energy usage and enhance security.
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Overview of Open Source AI
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Compitive analysis on Noise pvt Ltd.pptxSauravDey45
ChatGPT
Competitive Analysis: Noise Smartwatch
Overview
Noise is an Indian electronics brand that primarily manufactures smartwatches, wireless earphones, and other electronic accessories. Noise smartwatches have gained significant popularity due to their affordable pricing, feature-rich offerings, and stylish designs. The competitive landscape for Noise smartwatches includes both local and international brands that cater to various market segments. This analysis will focus on key competitors, market positioning, product features, pricing strategies, and consumer preferences.
Key Competitors
Amazfit (Huami):
Strengths: Known for excellent battery life, robust fitness tracking, and premium build quality.
Weaknesses: Slightly higher price points compared to Noise.
Products: Amazfit Bip U, Amazfit GTS series.
Realme:
Strengths: Strong brand presence, integration with Realme smartphones, and aggressive pricing.
Weaknesses: Limited variety in smartwatch models.
Products: Realme Watch, Realme Watch S.
Boat:
Strengths: Competitive pricing, appealing designs, and extensive marketing.
Weaknesses: Relatively new to the smartwatch market, which may affect consumer trust.
Products: Boat Storm, Boat Flash.
Samsung:
Strengths: High brand credibility, advanced features, and premium design.
Weaknesses: Higher price points make it less accessible to budget-conscious consumers.
Products: Galaxy Watch Active 2, Galaxy Watch 3.
Xiaomi:
Strengths: Strong ecosystem integration, affordable pricing, and extensive features.
Weaknesses: Less focus on premium design compared to some competitors.
Products: Mi Band series, Mi Watch.
Market Positioning
Noise positions itself as an affordable yet feature-rich alternative in the smartwatch market. Its target demographic includes budget-conscious consumers and fitness enthusiasts who seek value for money without compromising on essential features like fitness tracking, notifications, and battery life. Noise leverages its strong online presence and partnerships with e-commerce platforms to reach its audience effectively.
Product Features Comparison
Noise Smartwatches:
Key Features: Heart rate monitoring, SpO2 tracking, multiple sports modes, customizable watch faces, notifications, and music control.
Battery Life: Typically lasts 7-10 days on a single charge.
Build Quality: Focus on lightweight and comfortable designs with water-resistant capabilities.
Amazfit Smartwatches:
Key Features: Advanced fitness tracking, GPS, AMOLED displays, and long battery life (up to 20 days).
Battery Life: 10-20 days depending on the model.
Build Quality: Premium materials and durable designs.
Realme Smartwatches:
Key Features: Basic fitness tracking, SpO2 monitoring, and notifications.
Battery Life: Up to 9 days.
Build Quality: Sleek designs but slightly limited in variety.
Boat Smartwatches:
Key Features: Heart rate monitoring, multiple sports modes, and customizable watch faces.
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Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
1. HOSPITALITY INDUSTRY
The hospitality landscape is diverse and rapidly changing. Through lodging,
gaming, entertainment and other channels, hospitality companies around the
world seek to provide discerning guests with memorable experiences, which
then lead to referrals and
repeat visits. In today‟s uncertain economy,
business and leisure travelers alike want to maximize the value they receive
for their money. At the
same time, hospitality providers are looking for
efficiencies and effectiveness that lead to faster cash flow, optimized
working capital, and increased revenue per available room. Genpact, through
its smarter processes, smarter analytics and
smarter technology, delivers
enhanced business value to its clients, enabling them to serve guests in the
best possible manner.
2. HOSPITALITY INDUSTRY IN INIDA
India is known as the land of snake charmers to some, as land of religious diversity
to some others and as land of Bollywood to entertainment lovers. Whether it‟s the
food, the diversity in cultures, handicrafts or business opportunities, everybody
seems to have some or the other reason to travel to India. And the fact that the
World Travel and Tourism Council considers India to be one of the top most
tourist spot with the highest ten year growth potential (2009-18), we have a reason
to believe that India is only going to see more visitors.
It is said that the Indian tourism brings a substantial share to the country‟s foreign
exchange earnings and if you closely examine it, most of that comes from the
hospitality business in India. The revenue from the hospitality sector in India
broadly comes from two sources:
1. Hotels: Which include lodging, attending business conferences and meetings
2. Restaurants: Which includes all sort of eateries whether fine dining
restaurants, quick service restaurants, takeaways or other forms of eating joints.
3. Hotels and Restaurants after all are the prerequisites for any visitor, local or
foreign. And focusing on the last bit, it‟s hard to not miss out on the fact that not
only the foreign visitors, but Indian visitors travelling across states and cities bring
in a huge chunk of revenue for the country‟s Hotel and Restaurant Industry.
Therefore it can be said that the Tourism and the Hotel and Restaurant Sectors go
hand in hand. Or rather, it can be said that the latter forms a prominent and an
important part of the former.
The market comprising of the foreign tourists is huge and is only growing year
after year. The Foreign Tourist Arrivals standing at a figure of 4.15 Lakh in
September 2012, registered a growth of a little over 3 percent compared to the
corresponding month in the previous year. To prove the huge amount of foreign
exchange that is added to the country‟s reserves is the fact that the Foreign
Exchange Earnings during September 2012 were almost Rs. 6,650 Crores!
The rise in incomes coupled with fascination to travel to a new country is a
considerable reason to believe the growth of foreign visitors to India. Similar
reasons can be attributed to upsurge in the domestic visitors too.
4. India is believed to be a country with the fastest growing middle class, and
applying the general principles of economics with respect to availability of leisure
time and disposable income, travelling is now a necessity for many. Visiting the
dear ones, exploring your own country, taking a break from work, searching for
business opportunities, there are reasons galore for Indian citizens to look to
travelling.
5. Hotels and Restaurants Industry: A source for bread for many
It is clear that the Tourism and the hospitality industry are highly inter-related but
not only that, the hospitality or the Hotels and Restaurants sector is substantially
linked with other industries in the economy like agriculture, transportation and
construction which can be easily reasoned.
To add to that the sector creates the maximum number of jobs than any other
industry in the economy. After all it has place for all kinds of people, no matter
how unskilled or specialized, which can be easily sampled in any hotel or a
restaurant.
6. Typically a hospitality unit such as a Hotel or a Restaurant consists of various
departments which work in close tandem to provide the combine service a
customer enjoys. There is facility maintenance and direct operations which
includes bartenders, kitchen workers, servers, housekeepers, porters, etc. Apart
from that there is the obvious and more prominent Human Resources department,
people taking care of the marketing and the management.
7. CHALLENGES AND GROWTH IN HOSPITALITY
Mobility has become part and parcel of the high paced lives people lead today,
especially so in the metros. Competition you call it or the most modern
manifestation of the famous Charles Darwin‟s theory of Survival of the Fittest,
everybody is working very hard to the extent of being available 24x7. And this
makes it ever important for people to indulge in activities that rejuvenate their
sense, good food being one of them.
West has this popular culture of food trucks which are nothing but mobile catering
vans which move around in localities (very much like the ice cream carts here)
selling anything from fast food to gourmet food served by amateur chefs. Such
vans are very popular among people for various reasons: one, because of the
convenience of locality; second, because of their lower prices in comparison to
proper restaurants and third, the quickness of their service.
India has a similar concept bur more or less with the vans stationery at a place and
that too is more common in industrial areas. For someone who likes to cook and
feed people as a hobby, this is the best work idea where you not only get to fulfill
your interest but get to earn as well.
8. One thing to consider here is that the initial investment in a van which can
accommodate your cooking appliances depending on your preferences and the type
of food you wish to sell. How you can differentiate your food van from others is by
giving your van a proper look, having uniforms for all the staff that you plan to
have, giving attention to the appearance of food you serve, emphasizing on
hygiene and using social media to connect to the people. You can also give a new
dimension to your business by accepting contracts for catering and getting booked
for private events
Among other formalities before starting a business, you will have to consider the
license and registration as per the Food Safety and Standards (Licensing and
Registration of Businesses) Regulations 2011 and also seek permission from the
Traffic Police in case you want your mobile food van to be mobile in the truest
sense of the word.
9. COMPETITION AND USAGE RATES
Usage rate or its inverse "vacancy rate" is an important variable for the hospitality
industry. Just as a factory owner would wish a productive asset to be in use as
much as possible (as opposed to having to pay fixed costs while the factory isn't
producing), so do restaurants, hotels, and theme parks seek to maximize the
number of customers they "process" in all sectors. This led to formation of services
with the aim to increase usage rate provided by hotel consolidators. Information
about required or offered products are brokered on business networks used by
vendors as well as purchasers.
10. HISTORY:
Yum! Brands Inc. operates the Taco Bell, Pizza Hut, KFC, Long John
Silver's, and A&W chains. The company is the largest quick – service
restaurant concern in the world in terms of units with approximately 33,000
locations in over 100 countries across the globe. Taco Bell, Pizza Hut, and
KFC were part of PepsiCo Inc.'s restaurant group until 1997, when they
were spun off as Tricon Global Restaurants Inc. Tricon changed its name to
Yum! in 2002, the same year that Long John Silver's and A&W were
added to its holdings.
Key Dates:
1952: Harland Sanders establishes his first franchise.
1958: Pizza Hut is founded by brothers Dan and Frank Carney.
1962: The first Taco Bell location opens.
1977: PepsiCo purchases Pizza Hut.
11. 1978: PepsiCo acquires the Taco Bell chain.
1986: Kentucky Fried Chicken is added to PepsiCo's arsenal.
1997: PepsiCo spins off its restaurant holdings as Tricon Global Restaurants
Inc.
2002: Tricon changes its name to Yum! Brands Inc.; the company acquires
Long John Silver's and A&W All American Food Restaurants.
12. INTRODUCTION OF YUM! BRANDS
Yum! Brands, Inc., based in Louisville, Kentucky, is the world's largest
restaurant company in terms of system restaurants with over 39,000
restaurants in more than 130 countries and territories. Yum! is ranked 201
on the Fortune 500 List with revenues of over $13 billion in 2012. The
Company's restaurant brands - KFC, Pizza Hut and Taco Bell - are the
global leaders of the chicken, pizza and Mexican- style food categories.
Outside the United States, the Yum! Brands system opened over five new
restaurants per day, making it a leader in international retail development.
The Yum! System is comprised of company - owned restaurants (about 20%
of the system) and franchised or licensed restaurants and operations (about
80% of the system). Yum! Brands does not own or operate its franchised
or licensed units.
The
Yum! System includes four operating segments: U.S., International
(Yum! Restaurants International), China and India Divisions. Outside the
United States in 2012, the Yum! system opened approximately five new
13. restaurants each day of the year, making it a leader in international retail
development.
14. FRANCHSING:
Yum! was created on May 30, 1997, as Tricon Global Restaurants, Inc. an
independent company, as a result of a spin - out of the former fast food
division of PepsiCo, which owned and franchised the KFC, Pizza Hut, and
Taco Bell brands worldwide. Because of the company's previous relationship
with Pepsi, Yum! Brands have a lifetime contract with PepsiCo, with
notable exceptions the contracts of franchisees. Yum's lifetime PepsiCo
contract, along with some scattered KFC franchises across the United States
which continue to maintain Coke fountain rights.
Yum! Brands, is connect successful professionals to brands people crave:
KFC, Pizza Hut, and Taco Bell! These drive and these team combined with
Yum! Brands can be a powerful combination!
Yum! Brands want to help leverage the experience to become a multi - unit
franchisee with some of the biggest brands in the restaurant industry.
15. Yum! Brands proven process supports every step of the way with
development experts, business coaches and a peer network of more than
1,200 experienced franchisees, all part of what they call the Yum! Value
Network.
Yum! Brands is committed to franchising with over 80% of the stores
owned by independent franchise operators. They are actively seeking
operators with the vision and capability to open multiple restaurants.
16. PIZZA HUT:
The history of Pizza hut began in 1958, when what is now the world's
largest pizza franchise was born. Today the Pizza hut company is part of
the Pepsi Empire, but back then two brother‟s borrowed $600 from their
mother and started to forge the history of Pizza hut.
Pizza Hut has subsequently branched out and developed franchises all over
the world. In fact it is diversity that has made the history of pizza hut so
successful. Their menus and recipes are not the same, different locations use
different suppliers and different toppings, according to the demand of their
clients. The building block of the history of pizza hut has been this
diversity, not often present in such a large concern.
The whole history of pizza hut has been achieved through innovation, but
the history of pizza hut really took off with union into the Pepsi Company
and more aggressive marketing techniques especially in the take out market
17. Pizza Hut was founded in 1958 by brothers Dan and Frank Carney in their
hometown of Wichita, Kansas When a friend suggested opening a pizza
parlor, they agreed that the idea could prove successful, and they borrowed
$600 from their mother to start a business with partner John Bender.
Renting a small building at 503 South Bluff in downtown Wichita and
purchasing secondhand equipment to make pizzas, the Carneys and Bender
opened the first "Pizza Hut" restaurant; on opening night, they gave pizza
away to encourage community interest. They chose the name "Pizza Hut"
since the sign they purchased only had enough space for nine characters
and spaces. Additional restaurants were opened, with the first franchise unit
opening in 1959 in Topeka, Kansas. The original Pizza Hut building was
later relocated to the Wichita State University campus. Pizza Hut's prototype
version of a restaurant (1950 – 1961) at Wichita State University. This was
only used at four prototype Pizza Hut locations. There are only a few menu
items on this version.
18. Dan and Frank Carney soon decided that they needed to have a good
standard image. The Carney brothers contacted Wichita architect Richard D.
Burke, who designed the distinctive mansard roof shape and standardized
layout, hoping to counter competition from Shakey's Pizza, a chain that was
expanding on the west coast. The franchise network continued to grow
through friends and business associates, and by 1964 a unique standardized
building appearance and layout was established for franchised and company owned stores, creating a universal look that customers easily recognized.
In 1978, Pizza Hut was acquired by Pepsico, who later also bought KFC
and Taco Bell. In 1997, the three restaurant chains were spun off into
Tricon, and in 2001 joined with Long John Silver's and A&W Restaurants
to become Yum! Brands. The oldest continuously operating Pizza Hut in the
world is in Manhattan, Kansas, in a shopping and tavern district known as
Aggieville near Kansas State University.
19. Pizza hut cannot be accused of not listening to their customers, when a
Dallas survey declared that most people like to dip their slices of pizza into
a sauce. Pizza hut quickly conducted their own survey online and then
added dippers to their pizza menus.
20. MARKETING:
Marketing, the first thing that comes to our mind is about the personal
selling or the advertisement of goods and services. Though, the selling and
advertising are only the two
of many kinds of the marketing
activities.
Generally, the marketing activities are associated with the identification of
the particular needs and wants for the customer‟s target market yet
satisfying the customers
as better the competitors. Then, it includes the
market research for the customers who can analyze their needs so that the
management can make the proper decisions regarding the pricing, design,
distribution, and promotion.
Accordingly, the term marketing has many definition and one of these is
the one made by Boone and Kurtz which is the process for executing and
planning the pricing conception, distribution, and promotion of the goods,
ideas, and services for the given organization as well as events in
maintaining and creating the relationship which can satisfy the organizational
21. and individual objectives. On the other hand, according
to the book of
Ries and Trout, it goes beyond the traditional definition of marketing which
is the satisfaction of customers‟ wants and needs . This is the activity of the
human that directly satisfy the needs of customers through the exchange of
process. This is also the performance of the business activities that directs
the services and flow from the producers and to the consumers. Marketing
can also considered to be the performance of the activities that seeks the
organizational accomplishments to their objectives on anticipating the clients
or customers needs by the direction of the flow of need - satisfying services
and goods that came from producers and pass to the client or to the
customers. Thus, the marketing
can also be defined into process as the
identification of the customers needs, then, it needs to conceptualize the
needs to the capacity of the organization in producing. The communication
will then follow to the concept for the appropriate law into the power of
organization. The concept will be consequent the output to the customers
needs earlier. Lastly, the communication for the concept to the customers
22. needs to be done. Generally, the term can be used in order to describe the
business functions and most concerned to the demand fulfilling and
stimulating activities for the business organization.
23. MARKETING OBJECTIVES
A marketing plan must be created to meet clear objectives. Objectives guide
marketing actions and are used to measure how well a plan is working.
These can be related to market share, sales, and goals, reaching the target
audience
and
creating
awareness
in
the
communicate what marketers want to achieve.
marketplace.
The
objectives
24. 7 P’S OF PIZZA HUT:
PRODUCT
Worldwide and in India, Pizza Hut has come to become synonymous with
the „best pizzas under one roof‟. This is because at Pizza Hut the belief is
that every pizza has its own magic, thus making it a destination product –
which everyone seeks. It is this belief that has ignited the passion to create,
innovate and serve the finest product the industry has to offer, while setting
standards for others to strive to replicate. Pizza Hut is committed to
providing uncompromising product quality, offering customers the highest
value for money and giving service that is warm, friendly and personal. A
critical factor in Pizza Hut‟s success has been its unique dining experience.
Crewmembers at Pizza Hut strive each day to provide „customer mania‟ the kind of service that ensures that every visit of the customer is a
memorable one.
Over the years Pizza Hut has also developed and successfully introduced a
range of products especially suited to the Indian palate. These products like
Chicken Tikka, Spicy Korma, Spicy Paneer and the Masala and Tandoori
25. pizzas have been a tremendous success. What has also given Pizza Hut a
competitive edge is that in addition to an extensive range of internationally
renowned pizzas like The Italian, the proprietary Pan Pizza and Stuffed
Crust, in India the menu offers the option of a complete meal. It includes
appetizers, a Salad Bar - where the customers can make their own fresh
salads, a range of soups, pastas and desserts.
26. PRICE
In the past, Pizza Hut has successfully used the high / low pricing strategy
when setting the retail price of its products. The high / low retail pricing
strategy allows Pizza Hut to charge a price that is above the competition,
but also promote frequent sales to lower the price below them. Both Pizza
Hut and the beverage Mountain Dew are Pepsi subsidiaries, bundle pricing
will be used. Pizza Hut will be able to sell two products together at a
single price to suggest a good value. Different groups of customers are
willing to pay different prices for the same product. Pizza Hut can sell
"The Extreme" to the customers who will pay the higher price to be the
first to buy and also to the bargain hunters Finally , this strategy will
emphasize product and service quality. Pizza Hut sets a high initial price
for its products to send a signal to customers that its products are quality
and the service is excellent.
27.
28. PROMOTION
The objectives of promotion are to introduce a new product, stimulate
demand, change the short - term behavior of the customers, and encourage
repeat or greater usage by current customers. Pizza hut uses many
promotional strategies. The main promotion is a coupon to purchase. This
promotion is also distributed mainly by mail (VIP members), but also by
fliers on college campuses around the country in order to reach the target
market. They are using billboards on main stream places to get there
customer. They are also distributing door to door brochures to capture more
and more customers. Pizza huts also using marketing techniques. These are
the strategies Pizza hut is using for its marketing. Pizza huts try's to attract
the younger generation as their main market segment. Apart from this Pizza
Hut is using intense marketing strategies they are also giving ads in
magazines. Advertising camping will creates awareness of the products in
our target markets.
29.
30. DISTRIBUTION
The type of distribution channel used by Pizza Hut is the direct channel.
The direct channel is successful when there is an extremely large market
that is geographically dispersed. The direct channel is also useful when
there are a large number of buyers, but a small amount purchased by each.
Pizza Hut uses three different methods of selling its products directly to the
market. The first method of distribution used by Pizza Hut is delivery.
Customers can call Pizza Hut ahead of time, place an order, and the order
is delivered to the customer's home.
Another method of distribution is for customers to dine - in. Customers can
go to the nearest Pizza Hut, place an order, and either leave with the order
or eat at the restaurant. One of Pizza Hut's largest competitive advantages is
its restaurant style facility. Pizza Hut offers a clean place to sit down and
enjoy the variety of pizzas, salads, and sandwiches in a fun, family
atmosphere.
31. The third method of distribution is! Online ordering. Customers can now go
on the Internet and place an order. This method is useful because it allows
customers to view the entire menu, download any special coupons, and
order without having to disclose any credit card numbers. The market
coverage for "The Extreme" will be nationwide. Customers all over the
country will be able to order "The Extreme" by one of the three
distribution methods.
32. PEOPLE
Here the job design is not the most difficult task to do. Also there is no
specific
requirement
for
recruiting
process. After
talking
one
of
the
employees in Pizza Hut, we came to know the criteria of selection. The girl
was from west India, she was only 10 th passed out. After this we it was
confirmed that there is no proper requirement of the educational background.
The only factor they were considering on the communication skills, how
they communicate with the customers.
Since the communication is the most important factor between the customer
and employee because the whole process is depended on giving the orders
for food. For this the Management conducted the training process for the
new employees. The Training is given for total 5 days. Out of 5 days, they
have 3 days for kitchen training and other 2 days in the main dining, that
is, how to take orders and basically how to communicate with customers
and make them happy by their services.
33.
34. PROCESS
The design of the process of the pizza hut is very efficient pizza hut do
not follow any kind of hierarchy, all the employee is at the same level,
pizza hut has a very prescribe and well known process by adopting various
technology software which help them to upgrade their supply management
and also manage their crowd of customer efficiently.
35. PHYSICAL EVIDENCE
The ambience of the pizza hut is good enough to catch up the people. They
provide a very good dining experience with high quality of atmosphere in
terms of their physical evidence. and pizza hut always try to upgrade with
changing envierment and modernization is key of success of the pizza hut.
36. PIZZA HUT, INC. COMPETITION
When it comes to tossing around dough, no one does it more often than
Pizza Hut. The unit of YUM! Brands operates the world's 1 pizza chain
with more than 13,000 outlets in about 90 countries worldwide. The chain
serves a variety of pizza styles, including its flagship Pan Pizza, as well as
Thin n' Crispy, Stuffed Crust, Hand Tossed, and Sicilian. Other menu items
include pasta, salads, and sandwiches. Pizza Hut offers dine - in service at
its characteristic red - roofed restaurants, as well as carry - out and delivery
service. About 15% of the restaurants are company - operated, while the rest
are franchised. The world's largest fast food company, YUM! Brands runs
KFC and Taco Bell in addition to Pizza Hut.
Dominos Pizza, Inc. is a pizza delivery company located in United
States. The company was founded in 1990 and it is ranked as the
second largest pizza chain in the United States (Dominos). Currently, the
company has franchise of more than 9,000 corporate and franchised
37. products. The starting point for this comparison would be on the produc
stores, which are located in more than 60 international markets
(Dominos). The company operates in all 50 states in the United States
(Dominos). Domino’s Pizza was sold in 1998 and the company went
public in 2004. The company menu mainly features pizza, pasta, over baked sandwiches, wings, boneless chicken, salads, and others.
Pizza Hut, Inc. is a leading American restaurant chain that offers
different kinds of pizzas. The company was founded in 1958 by two
brothers, Dan and Frank Carney, in Wichita, Kansas (Pizza Hut). With
an initial capital of $600, the company opened the first Pizza parlor in
the region that has grown to the restaurant giant it is today (Pizza
Hut). is the largest world‟s restaurant company operating in more than
34,001 restaurant and delivery centers in more than 100 countries
(Pizza Hut). Pizza Hut has different restaurant formats. Pizza Hut
Express and The Hut are the main locations for fast foods including
pizza (Pizza Hut). These two offers limited menu t itself.
38.
Considering the fierce competition between the two pizza kings, their
pricing strategy is mainly geared towards ensuring that they align
their products to this competition. One of the featured pricing for
both companies is that they tailor their price to the season. They
give deals that come with different prices. For example, Pizza Hut
has great value deals from $6 when one buys two pizzas (Pizza
Hut). A large pizza with three toppings goes for $10 while cheesy
bite pizza goes for $11.99 (Pizza Hut). Pizza Hut also sees 2 liter
and breadsticks for $5.00. In the same way, Dominos also offers
different deals (Pizza Hut). It offers carryout lunch deal for $5 that
comes with two toppings (Dominos). On pricing strategy, it therefore
appears that Pizza Hut has different pricing strategies that are meant
to attract customers.
39. TACCO BELL:
Taco Bell is an American chain of fast - food restaurants based in Irvine,
California. A subsidiary of Yum! Brands, Inc., they serve a variety of Tex Mexfoods including tacos, burritos, quesadillas, nachos, other specialty items,
and a variety of "Value menu" items. Taco Bell serves more than 2 billion
customers each year in more than 5,800 restaurants in the U.S., more than
80 percent of which are owned and operated by independent franchisees.
40. KENTUCKY FRIED CHICKEN
Way back in 1930‟s Colonel Harland Sanders got some distinguished
Kentucky folks licking‟ their fingers. It‟s been In fashion since then!
Colonel Harland Sanders, founder of the original Kentucky Fried Chicken,
was born on September 9, 1890. When he was six, his father died and his
mother was forced to go to work while young Sanders took care of his
three year old sibling. This meant he had to do much of the family
cooking. By the time he was seven, Harland Sanders was a master of a
range of regional dishes.
After a series of jobs, in the mid 1930s at the age of forty, Colonel
Sanders bought a service station, motel and cafe at Corbin, a town in
Kentucky about 25 miles from the Tennessee border. It is here that Sanders
began experimenting with different seasonings to flavor his chicken which
travelers loved and for which he soon became famous. During the next nine
years he developed his secret recipe of 11 herbs and spices and the basic
41. cooking technique which is still used today. Sander's fame grew. He sold
his chicken on the highway! But when the highway was removed, he sold
up and traveled the United States by car, cooking chicken for restaurant
owners and their employees. If the reaction was favorable Sanders entered
into a handshake agreement on a deal which stipulated a payment to him of
a nickel for each chicken the restaurant sold.
By 1964, from that humble beginning, Colonel Harland Sanders had 600
franchise outlets for his chicken across the United States and Canada. Later
that year, Colonel Sanders sold his interest in the United States operations
for $2 million. The 65- year - old gentleman had started a worldwide empire
using his $105 social security cheque . Sadly, Colonel Harland Sanders. His
legacy lives on with KFC restaurants all over the world. KFC now stretches
worldwide with more than 13,000 restaurants in more than 80 countries and
territories around the world serving up the Colonel‟s Original Recipe. It is a
$13 billion brand based out of Kentucky and is the leading QSR around the
world which is based in Louisville, Kentucky. Yum! Brands own 5 brands,
out of which KFC is the largest brand within the Yum! Portfolio, founded
by Colonel Harland Sanders in the year 1938.
42. KFC is the world‟s No. 1 Chicken QSR and has industry leading stature
across many countries like UK, Australia, South Africa, China, USA,
Malaysia and many more. KFC is the largest brand of Yum Restaurants.
Renowned worldwide for it‟s finger licking good food, KFC offers its
signature products in India too! KFC has introduced many offerings for its
growing customer base in India while staying rooted in the taste legacy of
Colonel Harland Sander‟s secret recipe. Its signature dishes include the
“crispy outside, juicy inside” Hot and Crispy Chicken, flavorful and juicy
Original Recipe chicken, the spicy, juicy & crunchy Zinger Burger, Toasted
Twister, Chicken Bucket and a host of beverages and desserts. For the
vegetarians in India, KFC also has great tasting vegetarian offerings that
43. include the Veggie Burger, Veggie Snacker and Veg Rice meals. In India,
KFC is growing rapidly and today has presence in 11 cities with close to
50 restaurants.
44. I. PRODUCT - It must provide value to a customer but does not have to
be tangible at the same time. Basically, it involves introducing new products
or improving the existing products.
II. PRICE - Pricing must be competitive and must entail profit. The
pricing strategy can comprise discounts, offers, and the like.
45. III. PLACE - It refers to the place where the customers can buy the
product and how the product reaches out to that place. This is done through
different channels, like internet, wholesalers and retailers.
VI. PROCESS - It refers to the methods and process of providing a
service
and
is
hence
essential
to
have
a
thorough
knowledge
on
whether the services are helpful to the customers, if they are provided
in time, if the customers are informed in hand about the services and
many such things.
VII. PHYSICAL (EVIDENCE) - It refers to the experience of using a
product or service.
46. COMPETITION
KFC faces competition from a number of fast food companies which
include Burger King, Subway, McDonald‟s.
McDonald‟s, Subway, and Burger King.
COMPETITIVE COMPETITION
KFC may offer chicken sandwiches and strips and other things of that
nature, they push a variety of other items more heavily, which generally
causes consumers to view them in an entirely different category from
restaurants like McDonalds.
47. Recent visitors at KFC outlets across the country have been getting a
surprise - there is a new, 10 - item, low – price menu on offer. Its highlight
is the 'Potato Krisper', a vegetarian burger costing Rs 25, where the fried
patty within consists almost entirely of potato. This was created exclusively
for the Indian market, the first time the global fast food giant has done so.
Indeed, it is also the first time KFC - known for its chicken items,
marinated in a 'secret sauce' - has ever created a potato burger.
Other items on the new menu, called the 'Wow' menu, include 'Chicken
Shotz - pieces of fried chicken - again available for Rs 25. 'Combos', where
a fizzy drink or other accompaniments are offered along with the burger or
the chicken fries, are available for just Rs 59. It is a steep price slash for
KFC, where all other items cost a lot more - the popular 'Chicken Zinger',
for instance, sells at Rs 99 a plate.
Not surprisingly, even more than the trendy music and décor at KFC
outlets, the new bargain – basement menu has proved a great attraction for
48. young people, especially students, whose disposable income is limited.
The key feature of the Happy Price Menu too is a potato burger called
McAloo Tikki, also priced currently at Rs 25. (It used to be Rs 20 when
launched
in
2004.)
In
comparison,
McDonald's
well
known
Chicken
Maharaja Mac costs Rs 95. A part – by part evaluation of the KFC and
McDonald's potato burgers shows there is hardly any difference between
them, though McAloo Tikki is a shade heavier.
49. BOSTON CONSULTING GROUP MATRIX ( BCG )
This technique is particularly useful for multi-divisional or multiproduct
companies. The divisions or products compromise the organisations “business
portfolio”. The composition of the portfolio can be critical to the growth and
success of the company. The BCG matrix considers two variables, namely..
x MARKET GROWTH RATE
x RELATIVE MARKET SHARE
50.
51. The market growth rate is shown on the vertical (y) axis and is expressed as a %.
The range is set somewhat arbitrarily. The overhead shows a range of 0 to 20%
with division between low and high growth at 10% (the original work by B
Headley “Strategy and the business portfolio”, Long Range Planning, Feb 1977
used these criteria). Inflation and/or Gross National Product have some impact on
the range and thus the vertical axis can be modified to represent an index where the
dividing line between low and high growth is at 1.0. Industries expanding faster
than inflation or GNP would show above the line and those growing at less than
inflation or GNP would be classed as low growth and show below the line.
The horizontal (x) axis shows relative market share. The share is calculated by
reference to the largest competitor in the market. Again the range and division
between high and low shares is arbitrary. The original work used a scale of 0.1, i.e.
market leadership occurs when the relative market share exceeds 1.0.
52. The BCG growth/share matrix is divided into four cells or quadrants, each of
which represent a particular type of business. Divisions or products are represented
by circles. The size of the circle reflects the relative significance of the
division/product to group sales. A development of the matrix is to reflect the
relative profit contribution of each division and this is shown as a piesegment
within the circle.
53. x QUESTION MARKS
These are products or businesses, that compete in high growth markets but where
the market share is relatively low. A new product launched into a high growth
market and with an existing market leader would normally be considered as a
question mark. Because of the high growth environment, they can be a “cash
sink”. Strategic options for question marks include..
Market penetration
Market development
Product development
Which are all intensive strategies or divestment.
54. x STARS
Successful question marks become stars. i.e. market leaders in
high growth
industries. However, investment is normally still required to maintain growth and
to defend the leadership position. Stars are frequently only marginally profitable
but as they reach a more mature status in their life cycle and growth slows, returns
become more attractive. The stars provide the basis for long term growth and
profitability. Strategic options for stars include..
Integration – forward, backward and horizontal
Market penetration
Market development
Product development
Joint ventures
55. x CASH COWS
These are characterized by high relative market share in low growth industries. As
the market matures the need for investment reduces. Cash Cows are the most
profitable products in the portfolio. The situation is frequently boosted by
economies of scale that may be present with market leaders. Cash Cows may be
used to fund the businesses in the other three quadrants. It is desirable to maintain
the strong position as long as possible and strategic options include..
Product development
Concentric diversification
If the position weakens as a result of loss of market share or market contraction
then options would include..
Retrenchment (or even divestment)
56. x DOGS
These describe businesses that have low market shares in slow growth markets.
They may well have been Cash Cows. Often they enjoy misguided loyalty from
management although some Dogs can be revitalised. Profitability is, at best,
marginal. Strategic options would include..
Retrenchment (if it is believed that it could be revitalised)
Liquidation
Divestment (if you can find someone to buy!)
Successful products may well move from question mark though star to Cash Cow
and finally to Dog. Less successful products that never gain market position will
move straight from question mark to Dog.
The BCG is simple and useful technique for strategic analysis. It is convenient for
multi-product or multi-divisional companies. It focuses on cash flow and is useful
for investment and marketing decisions.
57. BCG MATRIX OF YUM! BRANDS.
Yum! Brands Inc. has several business units that are considered cash cows. The
first business unit that is a cash cow is Pizza Hut. In 2003, Pizza Hut's sales were 5
billion dollars. It has almost 50 percent of the industries market share. Although its
market share is fairly high, its growth rate is only 1.3 percent. The average sales
per unit are $605,700 throughout its 7,523 units Another cash cow is Kentucky
Fried Chicken (KFC). As well as Pizza Hut, KFC is also the market leader in the
chicken chain. In 2003, KFC's total sales were almost 5 billion dollars, more than
50 percent of the market share in the chicken chain segment. KFC had a growth
rate of 2.8 percent.
58. The average sales per unit are $897,800 throughout its 5,524 units. Despite its
dominance, KFC is slowly losing market share as other chicken chains increases
sales at a faster rate. Sales indicated that KFC's share of the chicken segment fell
from a high of 64 percent in 1993, a 10 year drop of 14 percent. The last cash cow
of Yum! Brands Inc. is Taco Bell. Taco Bell is Yum Brand Inc. most profitable
among the business units. In 2003, its sales were 5.3 billion dollars, averaging
$879,700 per unit. Although it has a high market rate, it only has a growth rate of
2.8 percent. Taco Bell was able to generate greater overall profits because of its
lower operating cost. Its profits also were greater because the cooking machinery
was simple, less costly, and required less space then a pizza oven or chicken
broiler.
Despite the fact that the company has many cash cows throughout its business
units, it also has two dogs in A&W restaurants and Long John Silver's. In 2003,
A&W had sales of only 200 million dollars. That is over 5 billion dollars less than
the sales that Taco Bell exceeded. Additionally, Long John Silver's had sales of
777 million dollars, averaging $640,000 throughout its units. Its growth rate was a
low 2.8 percent six percent less than the industry leader McDonald's.
59. Whereas, Zinger is of KFC, Twister birthday buffer is of MC DONALDS, Rice
spice is of PIZZA HUT and Arabian rice is of LONG JOHN SILVER‟S.
60. SWOT ANALYSIS
SWOT analysis is a structured planning method used to evaluate the Strengths,
Weaknesses, Opportunities, and Threats involved in a project or in a business
venture. A SWOT analysis can be carried out for a product, place, industry or
person. It involves specifying the objective of the business venture or project and
identifying the internal and external factors that are favorable and unfavorable to
achieving that objective. The technique is credited to Albert Humphrey, who led a
convention at the Stanford Research Institute (now SRI International) in the 1960s
and 1970s using data from Fortune 500 companies. The degree to which the
internal environment of the firm matches with the external environment is
expressed by the concept of strategic fit.
61. Setting the objective should be done after the SWOT analysis has been performed.
This would allow achievable goals or objectives to be set for the organization.
Strengths: characteristics of the business or project that give it an advantage over
others
Weaknesses: are characteristics that place the team at a disadvantage relative to
others
Opportunities: elements that the project could exploit to its advantage
Threats: elements in the environment that could cause trouble for the business or
project
62. Identification of SWOTs is important because they can inform later steps in
planning to achieve the objective.
First, the decision makers should consider whether the objective is attainable,
given the SWOTs. If the objective is not attainable a different objective must be
selected and the process repeated.
Users of SWOT analysis need to ask and answer questions that generate
meaningful information for each category (strengths, weaknesses, opportunities,
and threats) to make the analysis useful and find their competitive advantage.
63. SWOT Analysis of KFC
KFC Corporation was founded by Colonel Harland Sanders in 1952. KFC, also
known as Kentucky Fried Chicken is a chain of fast food restaurants based in
Louisville, Kentucky, in the United States. KFC is part of Yum! Brands, Inc (the
world‟s largest restaurant company in terms of system restaurants, with more than
36,000 locations around the world). Every day, KFC serves more than 12 million
customers in 109 countries and territories around the world. KFC operates more
than 5,200 restaurants in the United States and more than 15,000 units around the
world. The SWOT analysis of the KFC Corporation is given below:
STRENGTHS
KFC continued to dominate the Chicken Segment, with sales of 4.4 billion in
1999.
Strong trademarks recipes.
Ranks highest among all chicken restaurant chains for its convenience and
menu variety.
Generate $1B each year.
KFC is the world‟s biggest chicken restaurant chain and 3rd largest fast-food
chain.
KFC is a market leader in chicken foods for 50 years. It has more than 50
percent of the market share and has secret recipe of spice and 11 herbs.
64. KFC is a most identifiable brand in chicken/fried food.
It has the strong location, store management, motivated work force and
franchises.
KFC has a good image all over the globe and is globally placed for many years.
It has a strong distribution network such as outlets in shopping malls, airports,
etc.
Positioning among competitors is favorable.
Unconventional methods of distribution multi branding.
Management Objectives and goals are measurable and achievable Team
empowerment Productions/Operations.
Constant improvement on quality of chicken
WEAKNESSES
KFC was losing market share as other Chicken chain increased sales at a
faster rate.
Lack of knowledge about their customers.
Question of over franchising leads to loss of control and quality.
KFC finds difficulty in entering the German market (culture incompatibility)
KFC sales stagnated. There was widespread discontent among the
franchisees,
some
of
whom felt the new owners did not understand the chicken business and were
not providing leadership expected from a franchisor.
65. Company stores floundered and become underperforming the franchised
operations,
further convincing franchisees that the company did not know its own
business.
(KFC HQ acquired them to company-owned)
Lack of focus on R&D.
KFC is not innovative because it serves only the chicken products to the
customers. It does not offer new or differentiated products.
KFC fell after the market in offering new products because it was doubling
other fast food chains to remain competitive.
Mergers with different corporations resulted in big cultural problem for KFC
employees such as Merger with PepsiCo.
The company is only focusing on few locations and is ignoring to visit or
check standards at franchises in different countries.
KFC is facing problems to maintain the higher standards of hygienic food. It
is being charged in different countries due to poor standards of hygienic
food. Some of the important examples in this regard.
66. OPPORTUNITIES
Changing demographic trends provides opportunity to diversify into new
products and locations.
Increasing demand for foodstuff eaten outside the home.
Expand globally to capture the untapped markets and increase the revenue.
Expansion for the Latin American markets/ Mexican market.
Consumers are becoming health-conscious; introduce new products line for
this segment.
Be environment responsible because it will improve the public image of
KFC and will help it to increase its revenue.
Diversify into other fast-food and meals.
Overseas expansion with the rapid economic growth and trend toward twoincome families that had fuelled the growth of fast-food industry in the
1950s and 1960s were appearing in the late 1960s in the other country.
US market maturity- many restaurants expand to international markets as
strategy for growing sales.
KFC is an American company and 35 largest restaurant chains in the world
(2000) were American firms Expansion program for the Mexican
market/Latin
67. American markets NAFTA advantage Demographic trends (demand for
food eaten outside of the home.
McDonald‟s accounted for 35 percent of the Sandwich Segment while
Burger King ran a distant Second, with a 16 percent market share.
In family Segment, Friend‟s and Shoney‟s were forced to shut down
restaurants because of declining profits.
Within the Pizza Segment, Pizza Hat and Little Caesars Closed
underperforming restaurants.
Boston Market was a new restaurant chain that emphasized roasted rather
than fried chicken.
THREATS
KFC is facing strong competition from its competitors, such as McDonalds,
Yum and Subway.
It is also facing competition from local restaurants in different countries of
the world.
The company is facing problem in maintaining same standards at their
international franchises.
To sustain a market leadership position in the global fast-food industry.
68. Sustaining U.S. market leadership is also another important threat for the
company.
Other players are turning to new menu offerings, location and outlets.
Increasing number of health conscious consumers.
Saturated fast food industry in the U.S Market.
High rates on the prices as compared to the other brands selling same items
may cause the customer‟s shift.
Less economical packages and deals are being offered in comparison of its
biggest competitor McDonalds, which work on the strategy of seasonal
induction of tempting deals.
Shift of customer demand to more healthy and fresh food, avoiding the all
fried items.
Less variety of products pose a threat to the company, as they have very few
products other than their portfolio” Fried chicken”.
Saturation of the U.S. market
Increasing competition and rising sales of substitute products.
Obstacles associated with expansion in Mexico.
69. SWOT ANAYSIS OF PIZZA HUT
Is a restaurant chain and international franchise based in Addison, Texas, USA (a
northern suburb of Dallas) specializing in American-style pizza along with side
dishes including (depending on location): buffalo wings, breadsticks, and garlic
bread. Pizza Hut is the world's largest pizza restaurant chain and is a subsidiary of
Yum! Brands, Inc., whose restaurants total approximately 34,000 restaurants,
delivery carry out units, and kiosks in 100 countries. The chain was founded as a
pizzeria in 1958 by the Carney brothers - Dan and Frank.Borrowing $600 from
their mother, the brothers purchased some second-hand equipment. The then
Wichita State University students took a family pizza recipe, rented a small
building, and opened the first restaurant at a busy intersection in Wichita, Kansas.
The oldest continuously-operating Pizza Hut in the world is in Manhattan, Kansas,
in a shopping and tavern district known as Aggieville.
70. STRENGHTS
Over 20,000 franchises around the world.
Brand leader in the UK.
Innovative range of pizzas under one roof.
Famous television advertising.
Food attracts people of various ranges from young to old.
Sound financial situation and international turnover.
100% owned by yum!
Pizza Hut sits on top of global full-service restaurant tree.
Through pizza hut being the largest restaurant chain in the world, this
obviously means they dominate their market, and can invest in new
products, example new pizzas.
They have low competition, although they do have competitors such as
dominos pizza, yet they have an advantage over these as pizza hut are a
restaurant as well as a take away unlike dominos pizza, this means pizza hut
may have more sales therefore more income, which may help pizza hut with
any improvements or adjustments needed to the business.
71. Pizza hut has a huge market segment, attracting more customers meaning a
higher percentage in sales, which may lead to greater profits.
WEAKNESSES
Loyal customers are feeling that the satisfaction of the pizzas is declining.
This may lead to low customer satisfaction and a reduction in customers and
credibility in the market, this may lead to customers converting to main
competitors such as dominos pizza.
While Novak said Pizza Hut‟s expansion into China is going exceedingly
well, there is battling problems in New Zealand and Australia. This
therefore meaning they are losing money in places such as new Zealand and
Australia, this could be due to their culture and lifestyle, maybe meaning
pizza hut need to introduce a more varied range of products to attract
customers of all lifestyles and cultures.
There are complex computer systems and internal conflicts from
franchisees, this leads to de-motivation of staff. Lowering the quality of
products (pizzas), service to customers, and could lead to a lack of new
ideas.
72. OPPORTUNITIES
Pizza Hut can introduce new Pizzas with different crust sizes and flavours.
This may attract new customers with new tastes and this may increase their
sales.
Pizza Hut has expanded into the Indian market menu and looks to the old
favourite to bolster sales in the US.
Pizza Hut has targeted upscale products and a downscale consumer base;
this will attract customers who are more willing to buy these Pizzas.
73. THREATS
Rising competition undermines Pizza Hut as consumers go for greater
convenience; this will lower the amount of sales consumed by Pizza Hut as
these sales are going to smaller companies who are charging less.
Rising cheese costs threaten margins, cheese is essential to the business as it
is there primary good, there for they are unable to go with out it, this may
lead to Pizza Hut eventually buying goods from abroad or buying cheaper
brands.
Threat from Dominos pizza, also from Mc Donald‟s who have tried to
introduce a new meal that is a Pizza called: McPizza. So Pizza hut will have
to improve or maintain the quality of the pizzas in order to compete with
Dominos and McDonalds, to ensure that Pizza hut dominate this market.
They will also have to keep their prices down and this may lead to them
buying good from abroad where it is cheaper.
74. CONCLUSION
As a restaurant company, is to put a YUM on people's faces around the world,
satisfying customers every time they eat YUM! BRANDS food and doing it better
than any other restaurant company. A&W, KFC, Long John Silver's, Pizza Hut,
and Taco Bell offer customers food they crave, comeback value, and customerfocused teams. The unique eating experience at each of YUM! BRANDS
restaurants makes customers smile and inspires their loyalty for life. Toward that
end, YUM! BRANDS 750,000 associates around the world are trained to be
customer maniacs.
PIZZA HUT have many targets which it has achieve in a given period of time.
The time-period is mostly a year. Therefore, in order to fulfill the targets different
strategies are adopted by PIZZA HUT It can be concluded that these strategies
have been successful and there is flexibility in the strategies, as they can be
changed with the changes in the market conditions as well as the targets.
KFC operates in the environment that is influenced by the diverse cultures, ethnic‟s
customers, religious tenets, political systems, consumer watchdog groups, and
fierce competition from other entities seeking to erode some of the dominant
market that KFC enjoys. Including all of its shareholders in the process of ensuring
that quality, values, customer‟s relations, willingness to change with the winds of
consumer preference has been that recipe for success