"Making Waves" Red Lobster Presentation

•

1 like•813 views

Marcos E. Da Silva

Campaign for Red Lobster

Marketing

1. Challenge
2. Strategy
3. Manifesto
4. Creative
5. Media Plan
6. Measurement Plan
7. Conclusion

I know what Red Lobster is, but it's not for me
because it's outdated and irrelevant.
“
”

• Movement toward
• locally sourced food,
• transparency
• sustainable practices
Category
Source: Mintel, Red Lobster, Nielsen

• Soft Activists
• Subset of AUCs
• Care about causes and how their participation
reﬂects on them
Target
Source: Mintel, Red Lobster, Nielsen

I prefer brands that make me feel like I’m
contributing to something larger“ ”
Insight

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