Rethinking mobile for brands- Planningness 2010Avin Narasimhan
Presentation I gave along with @chroma at Planningness 2010 in Denver.
Mobile is the latest in a constant stream of buzzwords swirling around the marketing world these days. "How do we extend our idea into mobile" is a phrase we've all heard all too often. While some brands have found success, by and large, most struggle to develop interesting mobile experiences for people. This session explored some of the reasons why that may be, and some ways we can start to rethink the challenge.
In this edition of TechTalk, GfK’s international technology magazine, we examine new developments across the TV landscape, plus the role of advertising in the multiscreen landscape, the development of smartphone apps and more.
http://www.stepchangemarketing.com/
In this Slideshare presentation:
1. Coraggio 2. Intro 3. Idea generation techniques 4. Techniques and examples 5. Further examples 6. Without words 7. Metaphor and analogy 8. Juxtaposition 8. Exaggeration 9. Do the opposite 10. Omissions and suggestions 11. Playing with time 12. Endorsement 13. Change in perspective 14. Dramatic style 15. Take it literally 16. Physical attributes 17. What's the feeling 18. Self - depreciation 19. Slice of life 20. Competitive sets 21. What if 22. How the products really made 23. Mouse trap 24. Dramatise the benefit 25. Double the meanings 26. Play with words 27. Focusing on a key word 28. End 29. Credits
Rethinking mobile for brands- Planningness 2010Avin Narasimhan
Presentation I gave along with @chroma at Planningness 2010 in Denver.
Mobile is the latest in a constant stream of buzzwords swirling around the marketing world these days. "How do we extend our idea into mobile" is a phrase we've all heard all too often. While some brands have found success, by and large, most struggle to develop interesting mobile experiences for people. This session explored some of the reasons why that may be, and some ways we can start to rethink the challenge.
In this edition of TechTalk, GfK’s international technology magazine, we examine new developments across the TV landscape, plus the role of advertising in the multiscreen landscape, the development of smartphone apps and more.
http://www.stepchangemarketing.com/
In this Slideshare presentation:
1. Coraggio 2. Intro 3. Idea generation techniques 4. Techniques and examples 5. Further examples 6. Without words 7. Metaphor and analogy 8. Juxtaposition 8. Exaggeration 9. Do the opposite 10. Omissions and suggestions 11. Playing with time 12. Endorsement 13. Change in perspective 14. Dramatic style 15. Take it literally 16. Physical attributes 17. What's the feeling 18. Self - depreciation 19. Slice of life 20. Competitive sets 21. What if 22. How the products really made 23. Mouse trap 24. Dramatise the benefit 25. Double the meanings 26. Play with words 27. Focusing on a key word 28. End 29. Credits
A review of 2011 looking at all best case studies in social media, PR, experiential, branded content, guerrilla marketing, street marketing, brand activation, advertiser funded programming.
Many of these campaigns were created by Havas Sports & Entertainment Miami, or agencies across our network (from our 30 offices in 20 countries). Many of these campaigns were created by other marketing agencies which we recognize as having produced work that we find inspiring and innovative. We encourage and recognize great ideas from anywhere, and anyone.
This document also contains some of our predictions for 2012 across PR and branded content, live and experiential marketing, digital and social media. These predictions were compiled by Manuel Reis, and Jez Jowett, our Global Head of Social Media and Digital, also known as @Jezmond.
We hope you find our review of 2011 and predictions for 2012 inspiring and thought provoking. We hope you enjoy the ideas and opportunities they might prompt you to think. If you would like to be inspired face to face then please contact:
Manuel Reis
Managing Director
Manuel.Reis@havas-se.com
http://www.havas-se.com
http://www.facebook.com/havas.se
http://www.twitter.com/havas_se_
We wish you all very Happy Holidays and a wonderful 2012 and look forward to featuring your campaigns next year.
Designing for a Multi-Channel Experience Megan Grocki
How many touch points does your brand have with your customers? Multi-channel experience design is accomplished by understanding of how technology and interaction are entwined into real users’ context of use. Various types of research and analytical activities will help give you a healthier understanding of your audience and their behavior.
Making Immersive Virtual Reality Possible in MobileQualcomm Research
Virtual reality will provide the ultimate level of immersion, creating a sense of physical presence in real or imagined worlds.
This whitepaper describes:
• The unprecedented experiences and unlimited possibilities that VR enables.
• Why VR is happening now and how mobile technologies are accelerating VR adoption.
• The extreme requirements for immersive VR in terms of visual quality, sound quality, and intuitive interactions.
• Why Qualcomm Technologies is uniquely positioned to meet these extreme requirements and deliver superior mobile VR experiences
Learn more at: https://www.qualcomm.com/VR
Download the paper at: https://www.qualcomm.com/documents/whitepaper-making-immersive-virtual-reality-possible-mobile
Sign up for our mobile computing newsletter at: https://www.qualcomm.com/invention/technologies/mobile-computing/signup
The World Of Digital - Key Shifts In The Distribution Of Video Games - Julius...Julius Chen
Tracking key shifts in digital trends that are shaping the way content distribution and business innovation is taking place across video games industry - Year 2013.
The following case study compares three video contests led by three different organizations within Cisco over the past two years who collaborated to showcase best practices and the overall impact of social media video contests on marketing.
Please keep in mind that there are several differentiating factors between the three contests as new social media channels such as Twitter, Facebook, and LinkedIn have developed and been more heavily used by businesses over the past two years.
SID LEE COLLECTIVE | Fatboy commercial creativity BootcampSid Lee
After releasing a Boot Camp recruitment video, we received hundreds of applications from more than 25 countries around the world. It was a tough task but we managed to narrow that list down to eight creative talents from a variety of backgrounds and disciplines. On May 30, 2011, they arrived in Montréal. Their mission? To imagine the next decade of Fatboy®—everything from products to branding. We chose to partner with Fatboy® because it shares with Sid Lee an open-minded, multidisciplinary approach that is ideal for this project. We believe that bringing together a diverse group of creative talents—with different ideas, knowledge and experience—produces the best and most innovative results.
A review of 2011 looking at all best case studies in social media, PR, experiential, branded content, guerrilla marketing, street marketing, brand activation, advertiser funded programming.
Many of these campaigns were created by Havas Sports & Entertainment Miami, or agencies across our network (from our 30 offices in 20 countries). Many of these campaigns were created by other marketing agencies which we recognize as having produced work that we find inspiring and innovative. We encourage and recognize great ideas from anywhere, and anyone.
This document also contains some of our predictions for 2012 across PR and branded content, live and experiential marketing, digital and social media. These predictions were compiled by Manuel Reis, and Jez Jowett, our Global Head of Social Media and Digital, also known as @Jezmond.
We hope you find our review of 2011 and predictions for 2012 inspiring and thought provoking. We hope you enjoy the ideas and opportunities they might prompt you to think. If you would like to be inspired face to face then please contact:
Manuel Reis
Managing Director
Manuel.Reis@havas-se.com
http://www.havas-se.com
http://www.facebook.com/havas.se
http://www.twitter.com/havas_se_
We wish you all very Happy Holidays and a wonderful 2012 and look forward to featuring your campaigns next year.
Designing for a Multi-Channel Experience Megan Grocki
How many touch points does your brand have with your customers? Multi-channel experience design is accomplished by understanding of how technology and interaction are entwined into real users’ context of use. Various types of research and analytical activities will help give you a healthier understanding of your audience and their behavior.
Making Immersive Virtual Reality Possible in MobileQualcomm Research
Virtual reality will provide the ultimate level of immersion, creating a sense of physical presence in real or imagined worlds.
This whitepaper describes:
• The unprecedented experiences and unlimited possibilities that VR enables.
• Why VR is happening now and how mobile technologies are accelerating VR adoption.
• The extreme requirements for immersive VR in terms of visual quality, sound quality, and intuitive interactions.
• Why Qualcomm Technologies is uniquely positioned to meet these extreme requirements and deliver superior mobile VR experiences
Learn more at: https://www.qualcomm.com/VR
Download the paper at: https://www.qualcomm.com/documents/whitepaper-making-immersive-virtual-reality-possible-mobile
Sign up for our mobile computing newsletter at: https://www.qualcomm.com/invention/technologies/mobile-computing/signup
The World Of Digital - Key Shifts In The Distribution Of Video Games - Julius...Julius Chen
Tracking key shifts in digital trends that are shaping the way content distribution and business innovation is taking place across video games industry - Year 2013.
The following case study compares three video contests led by three different organizations within Cisco over the past two years who collaborated to showcase best practices and the overall impact of social media video contests on marketing.
Please keep in mind that there are several differentiating factors between the three contests as new social media channels such as Twitter, Facebook, and LinkedIn have developed and been more heavily used by businesses over the past two years.
SID LEE COLLECTIVE | Fatboy commercial creativity BootcampSid Lee
After releasing a Boot Camp recruitment video, we received hundreds of applications from more than 25 countries around the world. It was a tough task but we managed to narrow that list down to eight creative talents from a variety of backgrounds and disciplines. On May 30, 2011, they arrived in Montréal. Their mission? To imagine the next decade of Fatboy®—everything from products to branding. We chose to partner with Fatboy® because it shares with Sid Lee an open-minded, multidisciplinary approach that is ideal for this project. We believe that bringing together a diverse group of creative talents—with different ideas, knowledge and experience—produces the best and most innovative results.
Ubiquitous access to the Internet has forever changed consumer behavior. Brands can no longer expect that their desktop experiences will satisfy, or that they will even be accessed from the desktop. One thing that brands can count on is that mobile platforms will be the primary driver of consumption moving forward.
http://www.sparksgrove.com/
20 Trends in Corporate Video Production 2023.docxStudio52
As the corporate landscape continues to evolve, so does the realm of video production. In 2023, businesses are embracing the power of visual storytelling to captivate audiences, convey messages effectively, and stay ahead of the competition. With technological advancements and shifting consumer preferences, the trends in corporate video production are constantly evolving.
Sampling of a wide variety of e-learning developed by CGS Learning. Includes mobile learning, augment reality, gamification, templates, hardware, simulations and more. For additional information, contact us.
Pufferfish: Solutions for Green, Sustainable MessagingChanel Turner
Visualise complex global data, explore environmental research in tactile and fun ways, transform weather data and track it live, spark discussion and debate, give a strong visual context to sustainable messaging, and showcase worldwide topics in a borderless view... and all while exploring global data in its inherent format - on a globe.
It sounds like the future, and it is. With Pufferfish, the future is now. Gather round!
The future of presentations is bright. New presentation software will make it easier to work together on presentations in real time. The future of presentations is full of possibilities, and it is sure to be more engaging, interactive, and personalized than ever before.
The emergence of tablets and smartphones has drastically changed the digital landscape. Our answer to changing consumer behavior is Responsive Experience Design.
What We Learned at CES and What Brands Have to Know – Day 2 RecapOgilvy
The 2013 International CES topped 150,000 attendees, covered 1.92 million square feet of exhibit space, unveiled 20,000 new products and showcased hundreds of speakers discussing the state of the technology industry in just four days.
But with all the hype, commotion and can-not-miss content flowing throughout the 4 day event, we wanted to find the answers to the one thing on the top of all of our minds, “What does all of this mean for my brand?”
Ogilvy & Mather broke down the 2013 International CES into bite size chunks of the most important brand takeaways and trends that you’ll find compiled within “What We Learned at CES and What Brands Have to Know – Day 2 Recap"
Co-authored by: Brandon Berger, Worldwide Chief Digital Officer and Matt Doherty, Associate Director, Global Digital Creative & Strategy
Key OTT (Over-The-Top) Market Trends in 2015 by Michael Ritchie.
In broadcasting, over-the-top content (OTT) refers to delivery of audio, video, and other media over the Internet without the involvement of a multiple-system operator in the control or distribution of the content. The Internet provider may be aware of the contents of the Internet Protocol packets but is not responsible for, nor able to control, the viewing abilities, copyrights, and/or other redistribution of the content.
Consumers can access OTT content through internet-connected devices such as desktop and laptop computers, gaming consoles (such as the PlayStation 4, WiiU, and Xbox One), set-top boxes (such as the Roku), smartphones (including Android phones, iPhones, and Windows phones), smart TVs (such as Google TV), and tablets.
Best practices and stratagies to engaging customers across multiple channels to deliver value and loyalty. Presented at the Professional Association for Customer Engagement conference (PACE), May 2012.
An Event Marketer's Guide to 2017's Biggest TrendsagencyEA
To help navigate this environment, agencyEA leveraged the collective knowledge of our cross-functional team, along with insights spanning B2B and B2C, to explore the emerging trends and cutting-edge strategies influencing the brand experience industry. From personalized activations to shareable content to immersive technology, we’re sharing our predictions and the ways marketers can use these trends to meet their most challenging goals in the year ahead.
Presentation for HR network in Oslo - the new era of Social Learning and Collaboration. Demo of new learning channels like podcasting, webinars and nano learning.
Every year, the IPG Media Lab attends SXSW in Austin, Texas, to meet promising startups and attend interesting panels in order to monitor developing media trends. This year, we noticed two key themes: personalization and immersion, both led by the proliferation of mobile devices and aided by other emerging interfaces. And brands can leverage these trends into a deeper connection with their audience, but only if they know how.
Boxstar offers over 100 years of combined experience in the experiential marketing industry. What further sets us apart is our passion, drive, and constant pursuit of the perfect execution.
From our award winning creative team, to the proven skills and knowledge of our first-rate production and account management teams; Boxstar understands exactly what goes into telling your brand’s story in a truly memorable way.