This is the Case Study prepared by Markigence Communications. No part of this analysis can be duplicated via any means without the prior written authentication from the office of Markigence Communications.
Bill flitter content marketing now conf_2012_dlvrit_distribution case study_day2dlvr.it
Bill Flitter, CEO & Co-founder of dlvr.it, sits down with us to discuss highly successful content distribution programs. Content Marketing Strategies Conference - May 2012. http://ContentMarketingNow.com @contentmktgnow
A whitepaper I conceived and developed for one of my clients, ITN Productions, on the growing importance of video in B2B marketing and its use as a corporate storytelling medium.
A quick view of Atlanta copywriter and marketing communications consultant Dawn Richerson's portfolio. Samples for corporate, nonprofit, and small business clients and past employers.
The following case study compares three video contests led by three different organizations within Cisco over the past two years who collaborated to showcase best practices and the overall impact of social media video contests on marketing.
Please keep in mind that there are several differentiating factors between the three contests as new social media channels such as Twitter, Facebook, and LinkedIn have developed and been more heavily used by businesses over the past two years.
Telligent - Secrets To Building Sustainable Online CommunitiesTelligent
While there are huge benefits to an online community, at least 70 percent fail. Yet despite this failure rate, leading communities aren't just surviving; they are thriving. What sets these communities apart from the rest? How can you sustain an online community that provides a competitive edge?
Now you can learn the secrets of a successful community, including:
The most common fallacies of online communities
The importance of getting beyond the technology to strategy
The impact of the community life cycle
The benefits of harnessing user generated knowledge
Join Telligent founder and CTO Rob Howard for How to Build a Sustainable Online Community, and walk away with practical, action-oriented insights to help you transform your community from stale to effective.
Bill flitter content marketing now conf_2012_dlvrit_distribution case study_day2dlvr.it
Bill Flitter, CEO & Co-founder of dlvr.it, sits down with us to discuss highly successful content distribution programs. Content Marketing Strategies Conference - May 2012. http://ContentMarketingNow.com @contentmktgnow
A whitepaper I conceived and developed for one of my clients, ITN Productions, on the growing importance of video in B2B marketing and its use as a corporate storytelling medium.
A quick view of Atlanta copywriter and marketing communications consultant Dawn Richerson's portfolio. Samples for corporate, nonprofit, and small business clients and past employers.
The following case study compares three video contests led by three different organizations within Cisco over the past two years who collaborated to showcase best practices and the overall impact of social media video contests on marketing.
Please keep in mind that there are several differentiating factors between the three contests as new social media channels such as Twitter, Facebook, and LinkedIn have developed and been more heavily used by businesses over the past two years.
Telligent - Secrets To Building Sustainable Online CommunitiesTelligent
While there are huge benefits to an online community, at least 70 percent fail. Yet despite this failure rate, leading communities aren't just surviving; they are thriving. What sets these communities apart from the rest? How can you sustain an online community that provides a competitive edge?
Now you can learn the secrets of a successful community, including:
The most common fallacies of online communities
The importance of getting beyond the technology to strategy
The impact of the community life cycle
The benefits of harnessing user generated knowledge
Join Telligent founder and CTO Rob Howard for How to Build a Sustainable Online Community, and walk away with practical, action-oriented insights to help you transform your community from stale to effective.
Presentation by Dr Panayota Anaboli, European Commission at the WCO and OECD ...OECD Governance
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Pirates, virus, logiciels espions, non-respect de la vie privée… Les menaces sont nombreuses sur Internet, mais des solutions existent.
Venez découvrir comment protéger vos données personnelles, limiter les traces que vous laissez... et échanger sur vos bonnes pratiques.
10 miejsc, w których spotkamy beacony w 2015 roku. Prezentacja przedstawiona na Czwartkowe spotkania social media w Łodzi, 28 sierpnia 2014 roku
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Presentation by Dr Panayota Anaboli, European Commission at the WCO and OECD ...OECD Governance
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Pirates, virus, logiciels espions, non-respect de la vie privée… Les menaces sont nombreuses sur Internet, mais des solutions existent.
Venez découvrir comment protéger vos données personnelles, limiter les traces que vous laissez... et échanger sur vos bonnes pratiques.
10 miejsc, w których spotkamy beacony w 2015 roku. Prezentacja przedstawiona na Czwartkowe spotkania social media w Łodzi, 28 sierpnia 2014 roku
https://www.facebook.com/CzwartekSocialMedia
International or large organizations need to have a systematic approach in selecting and forming their portfolios aligned with their organizational goals.
Rev Up Your Lead Engine With Predictive ScoringMarketo
Check out this LaunchPoint presentation featuring data from Lattice, MuleSoft, and FireEye, to discover how to rev up your marketing engine with the power of predictive lead scoring!
Developed by Porter to get a bird's eye view of an organization's operation.
A value chain is a chain of activities for a firm operating in a specific industry.
Reveals opportunities to add value by improving cost, responsiveness to customers, efficiency, quality, reliability and integrity.
CMOs: Transforming Marketing into a Growth EngineMarketo
Check out this presentation featuring data from Forrester Research. You'll discover how to deliver optimal customer experiences and drive revenue in the process!
This presentation outlines using Facebook in Social Media Marketing. A overview of the various elements that can be considered when building your campaign and some interesting examples of Facebook apps, groups and pages.
This presentation provides some practical considerations for those Marketers wanting to leverage Facebook in their social media marketing campaigns. Some interesting examples of Facebook apps, groups and pages.
Proximity BBDO Sweden presents: Digital Day 2011, Feb 10.
REZA GHAEM-MAGHAMI
The human behaviours have changed. What does it mean for brands? How do we create content for the social media era?
The presentation can be seen:
http://www.youtube.com/watch?v=JPwQYj3XTEo
Get to know Proximity BBDO Sweden here:
http://www.facebook.com/ProximityBBDOSweden
http://www.proximity.se
NetPress Content Marketing & Lead Management StrategieNetPress GmbH
NetPress (http://www.netpress.de) Content Marketing’s strategies and solutions enable you to enhance your company’s visibility and increase your target group’s awareness of your company as regards specific topics.
To this end, we can develop an optimized content market strategy for your organization and help you roll it out in a manner that will clearly indicate to potential customers that you’re responsive to their needs and have the wherewithal to provide solutions that will meet those needs.
Thus NetPress Content Marketing provides your marketing teams with direct support and helps to ramp up your sales.
Since its founding a decade ago, NetPress Content Marketing (which is headquartered in Karpf, Germany) has shifted its focus from corporate communication to content marketing, for which we offer a broad range of solutions and strategies.
Apart from providing suitable solutions and strategies, on request we can also assist with content generation, generation and monitoring, as well as lead management.
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Markigence - Intensive Analysis of Brands
1. Case Studies | Social Media Marketing
Presented by:
Markigence Communications Pvt. Ltd.
411-412, Ansals Majestic Tower, Vikas Puri, New Delhi -110018, India
Tel: +91-11-45527530 | biz@markigence.com | www.markigence.com
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
2. Key Clients
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
3. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
4. 1 2
Challenge Results
• Revive brand recall value & • Built a community of 20,000
market positioning through members in 9 weeks; current
social media count 50,000 +
• Target the youth between • Re enforced the brand recall
18-28 years. around the theme of
Stop@Nothing with regular
wall posts , contests, apps, &
viral videos
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
5. 3
Strategy
•Integrated Social Media space with TV/ATL campaign of “Share Your Story” by
developing an FB app. Over 2,000 user participation, and winner chosen from FB entries
•Creating a Viral Video “A-star Heroes”; downloadables such as wallpapers
•Elevating the theme “Stop@nothing” with inspirational, knowledgeable content
•Strategic media buying to increase the community size
•Brand building exercises with regular contests, crowd sourcing, etc
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
6. Share your Story Contest; Based on the theme stop@nothing
• It was a month long contest based
on the theme stop@nothing
• Users were asked to share their
most heroic moment/story of their
life.
• Received huge response with over
2000 entries
• The best entry won a reebok
watch.
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
7. Share your video Contest; Based on the theme stop@nothing
• It was a week long contest based
on the theme stop@nothing
• Users were asked to share a
video that inspires them the
most, could be a song, a movie
clip or a speech. And give it a
great caption.
• The entry with max likes and
best caption won reebok
sunglasses.
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
8. 3 day Marathon for Republic Day; Based on the theme stop@nothing
• A 3-day Marathon starting January
25, was run saluting all the brave
heroes who helped give India its
identity!
• Every hour a story of an Indian
hero was posted , continuously for
three days.
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
9. PROMOTION @
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
10. Link to the Video: http://www.youtube.com/watch?v=h--_fdy2k30
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
11. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
12. 1 2
Challenge Results
• Revive brand recall value & • Built a community of 72,000
market positioning through members in 3 months; current
social media count 75,000 +
• Target the youth between • Re enforced the brand recall
18-28 years. around the theme of “Take a
fresh view of life” with regular
wall posts , contests &
applications.
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
13. 3
Strategy
•Contests on Facebook on themes varying from Guess who’s COMING ALIVE? to
introducing and naming CTDs- Hottie and Nottie.
•Follow through on TVC – with promotional videos, contests and other activities
revolving around the CTDs.
•Ran a campaign where the CTDs went missing. The hi-tech characters had to be found to
win a cash prize worth Rs. 1,00,000
•Ran a promotional campaign (application based)around World Cup- Become part of
Hottie or Nottie squad
•Interactivity on popular blogging sites and forum discussion participation
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
14. Guess who’s coming alive Contest; Based on the theme ‘Come alive’
• It was a pre launch teaser
campaign based on the new theme
‘Come Alive’
• Was executed when the new Estilo
was about to be launched.
• Users were given hints and asked
to guess who was coming alive?
• Everyday Estilo t-shirts were given
to the closest guess
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
15. Conducted a series of contests combining with the ATL activities with huge
participation
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
16. Find the missing Hi-Tech Characters Contest
• Users were given hints on
facebook and asked to spot the
missing hi tech characters.
• The one who could spot the
them won a cash price worth
Rs.1 lac
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
17. Name to Fame Contest; Based on naming the CTD’s.
• It was a month long contest based
on naming the CTD’s
• Users were asked to give the
characters a funny, cute or an
innovative name.
• Received huge response, winner
was chosen from facebook itself
• The chosen name for the CTD’s
was HOTTIE and NOTTIE
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
18. Other applications; Based on Hottie and Nottie
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
19. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
20. 1 2
Challenge Results
• To educate the customers • Built a community of 8,000
about the brand members in 8 weeks; current
count 9700 +
• Increase brand awareness
• Consumer engagement
• Engage with the customers through interactive
through social media platform applications, contests and
content.
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
21. 3
Strategy
•Consumer engagement through:
•Contests on Facebook on related themes like current world cup theme
•Everyday wall posts :
Brand centric
Theme centric-Trust and dependability
•Interactivity on popular blogging sites
•Developing interactive applications like CAROLOGY
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
22. Contest on World Cup
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
24. Chimes Aviation Academy
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
25. 1 2
Challenge Results
• To generate leads through • Built a community of 8,900
surrogate branding members , considering the
niche group of flying
• Increase brand awareness enthusiasts
• Engage with the customers • Consumer engagement
through social media platform through interactive content
and media buying.
• Website traffic augmentation
through SEO
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
26. 3
Strategy
•Word of mouth marketing: Surrogate Branding
•Generated constant user engagement with an average interaction per post of more than
70 which includes comments, likes and wall posts
•Frequent user comments on wall posts and photos with 34 as an average comment per
post
•Created a banner on LinkedIN
•Lead Generation of 53 flying enthusiasts, achieved without any media buying and only
through word of mouth marketing
•Successful conversion of 3 such enthusiasts joining CAA
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
27. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
28. CAA banner on
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
29. Samsung Mobile India
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
30. 1 2
Challenge Results
• Collaborated with a leading • Built a community of 1,65,800
digital marketing services members in 3 months.
agency for Brand promotion
• Consumer engagement
• Engage with the customers through interactive content .
through social media platform
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
31. 3
Strategy
• Developed engaging contest that involves constant user communication
• Surrogate Brand Promotion of Samsung’s Mobile’s latest offerings
• Sharing of Videos, Images and interactive content about celebrities across different
genres
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
32. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
33. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
34. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
35. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
36. 1 2
Challenge Results
• Increase Brand awareness • Built a community of 13,580+
members in 8 weeks.
• Brand promotion
• Consumer engagement
• Engage with the customers through interactive content
through social media platform and contests.
• Website traffic augmentation
through SEO
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
37. 3
Strategy
•Brand building exercises with regular interactive content, contests, crowd sourcing, etc
•Strategic media buying to increase the community size
•Strategized various contests to increase interaction with the audience around “Dirty
Shoes”, “The new F/W Campaign” and “Diwali”
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
38. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
39. Get Dirty Contest; Based on the concept of Dirty shoes
• It was a week long contest based
on the concept of Dirty shoes.
• Users were asked to post a picture
of the dirtiest pair of shoes they
posses and give it an interesting
caption.
• Three entries with dirtiest shoes
and interesting captions won
Tresmode vouchers.
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
40. Innovative showcase
of the Fall/Winter
collection
2011-2012
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
41. Tempt us Contest; Based on the F/W campaign- ‘Tempting you’
• It was a 4 day contest based on the F/W
campaign ‘ Tempting You with Tresmode’
• Everyday a picture from the campaign
was posted along with a hypothetical
situation built over it
• Users had to come up with interesting
answers to the given situation
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
42. Received great response with
huge participation
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
43. Diwali Contest; Based on celebrating the ‘Spirit of together ness’
• It was a week long contest
during Diwali
• Users were asked to upload their
picture along with their loved
ones, tag them and write special
Diwali message
• The most creative entry won
Tresmode voucher
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
44. A Photobook by Sandeep Maheshwari
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
45. 1 2
Challenge Results
• To introduce the theme and • Built a community of 11,000+
concept of the book members in 1 week; current
count 11,300 +
• Engage with the customers
through social media platform • Consumer engagement
through interactive contests
• Build a community of and content.
followers of the book.
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
46. 3
Strategy
•Introducing the concept of photobook with regular interactive content, contests, crowd
sourcing, etc
•Strategic media buying to increase the community size
•Strategized various contests to increase interaction with the audience around the
theme of the book to connect with the them.
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
47. Caption this Contest; Based on book’s theme
• It was a week long contest based
on the books theme “Bring out
the child in you”
• Users were asked to caption the
given picture and get max
votes(likes) on their entry
• The entry with maximum no of
likes won an iPod Touch
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
48. Blast from the Past Contest; Based on book’s theme
• It was a week long contest based
on the theme “Bring out the
child in you”
• Users were asked to upload their
childhood pictures and caption
them
• The entry with best picture and
caption was made the profile
picture for two days.
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
49. Thank You
Divya Chawla
#+91-989940774
Markigence Communications Pvt. Ltd.
411-412, Ansals Majestic Tower, Vikas Puri, New Delhi -110018, India
Tel: +91-11-45527530 | biz@markigence.com | www.markigence.com