The document discusses social media case studies for brand marketing. It describes challenges of reviving brand recall and positioning for a shoe brand among youth through social media. The strategies implemented included contests on Facebook, promotional videos, and an application around a missing mascot campaign. These efforts helped build a large online community engaged with the brand's theme.
Markigence - Intensive Analysis of BrandsMarkigence
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This is the Case Study prepared by Markigence Communications. No part of this analysis can be duplicated via any means without the prior written authentication from the office of Markigence Communications.
Bill flitter content marketing now conf_2012_dlvrit_distribution case study_day2dlvr.it
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Bill Flitter, CEO & Co-founder of dlvr.it, sits down with us to discuss highly successful content distribution programs. Content Marketing Strategies Conference - May 2012. http://ContentMarketingNow.com @contentmktgnow
A quick view of Atlanta copywriter and marketing communications consultant Dawn Richerson's portfolio. Samples for corporate, nonprofit, and small business clients and past employers.
Telligent - Secrets To Building Sustainable Online CommunitiesTelligent
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While there are huge benefits to an online community, at least 70 percent fail. Yet despite this failure rate, leading communities aren't just surviving; they are thriving. What sets these communities apart from the rest? How can you sustain an online community that provides a competitive edge?
Now you can learn the secrets of a successful community, including:
The most common fallacies of online communities
The importance of getting beyond the technology to strategy
The impact of the community life cycle
The benefits of harnessing user generated knowledge
Join Telligent founder and CTO Rob Howard for How to Build a Sustainable Online Community, and walk away with practical, action-oriented insights to help you transform your community from stale to effective.
A whitepaper I conceived and developed for one of my clients, ITN Productions, on the growing importance of video in B2B marketing and its use as a corporate storytelling medium.
Markigence - Intensive Analysis of BrandsMarkigence
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This is the Case Study prepared by Markigence Communications. No part of this analysis can be duplicated via any means without the prior written authentication from the office of Markigence Communications.
Bill flitter content marketing now conf_2012_dlvrit_distribution case study_day2dlvr.it
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Bill Flitter, CEO & Co-founder of dlvr.it, sits down with us to discuss highly successful content distribution programs. Content Marketing Strategies Conference - May 2012. http://ContentMarketingNow.com @contentmktgnow
A quick view of Atlanta copywriter and marketing communications consultant Dawn Richerson's portfolio. Samples for corporate, nonprofit, and small business clients and past employers.
Telligent - Secrets To Building Sustainable Online CommunitiesTelligent
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While there are huge benefits to an online community, at least 70 percent fail. Yet despite this failure rate, leading communities aren't just surviving; they are thriving. What sets these communities apart from the rest? How can you sustain an online community that provides a competitive edge?
Now you can learn the secrets of a successful community, including:
The most common fallacies of online communities
The importance of getting beyond the technology to strategy
The impact of the community life cycle
The benefits of harnessing user generated knowledge
Join Telligent founder and CTO Rob Howard for How to Build a Sustainable Online Community, and walk away with practical, action-oriented insights to help you transform your community from stale to effective.
A whitepaper I conceived and developed for one of my clients, ITN Productions, on the growing importance of video in B2B marketing and its use as a corporate storytelling medium.
This presentation outlines using Facebook in Social Media Marketing. A overview of the various elements that can be considered when building your campaign and some interesting examples of Facebook apps, groups and pages.
This presentation provides some practical considerations for those Marketers wanting to leverage Facebook in their social media marketing campaigns. Some interesting examples of Facebook apps, groups and pages.
Proximity BBDO Sweden presents: Digital Day 2011, Feb 10.
REZA GHAEM-MAGHAMI
The human behaviours have changed. What does it mean for brands? How do we create content for the social media era?
The presentation can be seen:
http://www.youtube.com/watch?v=JPwQYj3XTEo
Get to know Proximity BBDO Sweden here:
http://www.facebook.com/ProximityBBDOSweden
http://www.proximity.se
NetPress Content Marketing & Lead Management StrategieNetPress GmbH
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NetPress (http://www.netpress.de) Content Marketingâs strategies and solutions enable you to enhance your companyâs visibility and increase your target groupâs awareness of your company as regards specific topics.
To this end, we can develop an optimized content market strategy for your organization and help you roll it out in a manner that will clearly indicate to potential customers that youâre responsive to their needs and have the wherewithal to provide solutions that will meet those needs.
Thus NetPress Content Marketing provides your marketing teams with direct support and helps to ramp up your sales.
Since its founding a decade ago, NetPress Content Marketing (which is headquartered in Karpf, Germany) has shifted its focus from corporate communication to content marketing, for which we offer a broad range of solutions and strategies.
Apart from providing suitable solutions and strategies, on request we can also assist with content generation, generation and monitoring, as well as lead management.
Understanding User Needs and Satisfying ThemAggregage
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https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
⢠Introduce a taxonomy for user goals with real world examples
⢠Present the Onion Diagram, a tool for contextualizing task-level goals
⢠Illustrate how customer journey maps capture activity-level and task-level goals
⢠Demonstrate the best approach to selection and prioritization of user-goals to address
⢠Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
This presentation outlines using Facebook in Social Media Marketing. A overview of the various elements that can be considered when building your campaign and some interesting examples of Facebook apps, groups and pages.
This presentation provides some practical considerations for those Marketers wanting to leverage Facebook in their social media marketing campaigns. Some interesting examples of Facebook apps, groups and pages.
Proximity BBDO Sweden presents: Digital Day 2011, Feb 10.
REZA GHAEM-MAGHAMI
The human behaviours have changed. What does it mean for brands? How do we create content for the social media era?
The presentation can be seen:
http://www.youtube.com/watch?v=JPwQYj3XTEo
Get to know Proximity BBDO Sweden here:
http://www.facebook.com/ProximityBBDOSweden
http://www.proximity.se
NetPress Content Marketing & Lead Management StrategieNetPress GmbH
Â
NetPress (http://www.netpress.de) Content Marketingâs strategies and solutions enable you to enhance your companyâs visibility and increase your target groupâs awareness of your company as regards specific topics.
To this end, we can develop an optimized content market strategy for your organization and help you roll it out in a manner that will clearly indicate to potential customers that youâre responsive to their needs and have the wherewithal to provide solutions that will meet those needs.
Thus NetPress Content Marketing provides your marketing teams with direct support and helps to ramp up your sales.
Since its founding a decade ago, NetPress Content Marketing (which is headquartered in Karpf, Germany) has shifted its focus from corporate communication to content marketing, for which we offer a broad range of solutions and strategies.
Apart from providing suitable solutions and strategies, on request we can also assist with content generation, generation and monitoring, as well as lead management.
Understanding User Needs and Satisfying ThemAggregage
Â
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
⢠Introduce a taxonomy for user goals with real world examples
⢠Present the Onion Diagram, a tool for contextualizing task-level goals
⢠Illustrate how customer journey maps capture activity-level and task-level goals
⢠Demonstrate the best approach to selection and prioritization of user-goals to address
⢠Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
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Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
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Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website â www.pmday.org
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[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
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Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
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Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
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LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
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Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
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This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
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This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
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Updated case study markigence
1. Case Studies | Social Media Marketing
Presented by:
Markigence Communications Pvt. Ltd.
411-412, Ansals Majestic Tower, Vikas Puri, New Delhi -110018, India
Tel: +91-11-45527530 | biz@markigence.com | www.markigence.com
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
2. Key Clients
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
3. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
4. 1 2
Challenge Results
⢠Revive brand recall value & ⢠Built a community of 20,000
market positioning through members in 9 weeks; current
social media count 50,000 +
⢠Target the youth between ⢠Re enforced the brand recall
18-28 years. around the theme of
Stop@Nothing with regular
wall posts , contests, apps, &
viral videos
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
5. 3
Strategy
â˘Integrated Social Media space with TV/ATL campaign of âShare Your Storyâ by
developing an FB app. Over 2,000 user participation, and winner chosen from FB entries
â˘Creating a Viral Video âA-star Heroesâ; downloadables such as wallpapers
â˘Elevating the theme âStop@nothingâ with inspirational, knowledgeable content
â˘Strategic media buying to increase the community size
â˘Brand building exercises with regular contests, crowd sourcing, etc
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
6. Share your Story Contest; Based on the theme stop@nothing
⢠It was a month long contest based
on the theme stop@nothing
⢠Users were asked to share their
most heroic moment/story of their
life.
⢠Received huge response with over
2000 entries
⢠The best entry won a Reebok
watch.
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
7. Share your video Contest; Based on the theme stop@nothing
⢠It was a week long contest based
on the theme Stop@Nothing
⢠Users were asked to share a
video that inspires them the
most, could be a song, a movie
clip or a speech. And give it a
great caption.
⢠The entry with max likes and
best caption won Reebok
sunglasses.
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
8. 3 day Marathon for Republic Day; Based on the theme Stop@Nothing
⢠A 3-day Marathon starting January
25th , was run saluting all the brave
heroes who helped give India its
identity!
⢠Every hour a story of an Indian
hero was posted , continuously for
three days.
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
9. PROMOTION @
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
10. Link to the Video: http://www.youtube.com/watch?v=h--_fdy2k30
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
11. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
12. 1 2
Challenge Results
⢠Revive brand recall value & ⢠Built a community of 72,000
market positioning through members in 3 months; current
social media count 75,000 +
⢠Target the youth between ⢠Re enforced the brand recall
18-28 years. around the theme of âTake a
fresh view of lifeâ with regular
wall posts , contests &
applications.
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
13. 3
Strategy
â˘Contests on Facebook on themes varying from Guess whoâs COMING ALIVE? to
introducing and naming CTDs- Hottie and Nottie.
â˘Follow through on TVC â with promotional videos, contests and other activities
revolving around the CTDs.
â˘Ran a campaign where the CTDs went missing. The hi-tech characters had to be found to
win a cash prize worth Rs. 1,00,000
â˘Ran a promotional campaign (application based)around World Cup- Become part of
Hottie or Nottie squad
â˘Interactivity on popular blogging sites and forum discussion participation
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
14. Guess whoâs coming alive Contest; Based on the theme âCome aliveâ
⢠It was a pre launch teaser
campaign based on the new theme
âCome Aliveâ
⢠Was executed when the new Estilo
was about to be launched.
⢠Users were given hints and asked
to guess who was coming alive?
⢠Everyday Estilo t-shirts were given
to the closest guess
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
15. Conducted a series of contests combining with the ATL activities with huge
participation
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
16. Find the missing Hi-Tech Characters Contest
⢠Users were given hints on
Facebook and asked to spot the
missing hi -tech characters.
⢠The one who could spot them
won a cash price worth Rs.1 lac
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
17. Name to Fame Contest; Based on naming the CTDâs.
⢠It was a month long contest based
on naming the CTDs
⢠Users were asked to give the
characters a funny, cute or an
innovative name.
⢠Received huge response, winner
was chosen from Facebook
interaction
⢠The chosen name for the CTDs was
HOTTIE and NOTTIE
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
18. Other applications; Based on Hottie and Nottie
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
19. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
20. 1 2
Challenge Results
⢠To educate the customers ⢠Built a community of 8,000
about the brand members in 8 weeks; current
count 9700 +
⢠Increase brand awareness
⢠Consumer engagement
⢠Engage with the customers through interactive
through social media platform applications, contests and
content.
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
21. 3
Strategy
â˘Consumer engagement through:
â˘Contests on Facebook on related themes like current world cup theme
â˘Everyday wall posts :
Brand centric
Theme centric-Trust and dependability
â˘Interactivity on popular blogging sites
â˘Developing interactive applications like CAROLOGY, Love-o-meter
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
22. Contest on World Cup
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
25. Contest on World Family Day
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
26. Chimes Aviation Academy
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
27. 1 2
Challenge Results
⢠To generate leads through ⢠Built a community of 8,900
surrogate branding members , considering the
niche group of flying
⢠Increase brand awareness enthusiasts
⢠Engage with the customers ⢠Consumer engagement
through social media platform through interactive content
and media buying.
⢠Website traffic augmentation
through SEO
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
28. 3
Strategy
â˘Word of mouth marketing: Surrogate Branding
â˘Generated constant user engagement with an average interaction per post of more than
70 which includes comments, likes and wall posts
â˘Frequent user comments on wall posts and photos with 34 as an average comment per
post
â˘Created a banner on LinkedIN
â˘Lead Generation of 53 flying enthusiasts, achieved without any media buying and only
through word of mouth marketing
â˘Successful conversion of 3 such enthusiasts joining CAA
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
29. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
30. CAA banner on
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
31. Samsung Mobile India
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
32. 1 2
Challenge Results
⢠Collaborated with a leading ⢠Built a community of 1,65,800
digital marketing services members in 3 months.
agency for Brand promotion
⢠Consumer engagement
⢠Engage with the customers through interactive content .
through social media platform
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
33. 3
Strategy
⢠Developed engaging contest that involves constant user communication
⢠Surrogate Brand Promotion of Samsungâs Mobileâs latest offerings
⢠Sharing of Videos, Images and interactive content about celebrities across different
genres
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
34. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
35. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
36. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
37. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
38. 1 2
Challenge Results
⢠Increase Brand awareness ⢠Built a community of 13,580+
members in 8 weeks.
⢠Brand promotion
⢠Consumer engagement
⢠Engage with the customers through interactive content
through social media platform and contests.
⢠Website traffic augmentation
through SEO
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
39. 3
Strategy
â˘Brand building exercises with regular interactive content, contests, crowd sourcing, etc
â˘Strategic media buying to increase the community size
â˘Strategized various contests to increase interaction with the audience around âDirty
Shoesâ, âThe new F/W Campaignâ and âDiwaliâ
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
40. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
41. Get Dirty Contest; Based on the concept of Dirty shoes
⢠It was a week long contest based
on the concept of Dirty shoes.
⢠Users were asked to post a picture
of the dirtiest pair of shoes they
posses and give it an interesting
caption.
⢠Three entries with dirtiest shoes
and interesting captions won
Tresmode vouchers.
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
42. Innovative showcase
of the Fall/Winter
collection
2011-2012
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
43. Tempt us Contest; Based on the F/W campaign- âTempting youâ
⢠It was a 4 day contest based on the F/W
campaign â Tempting You with Tresmodeâ
⢠Everyday a picture from the campaign
was posted along with a hypothetical
situation built over it
⢠Users had to come up with interesting
answers to the given situation
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
44. Received great response with
huge participation
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
45. Diwali Contest; Based on celebrating the âSpirit of together nessâ
⢠It was a week long contest
during Diwali
⢠Users were asked to upload their
picture along with their loved
ones, tag them and write special
Diwali message
⢠The most creative entry won
Tresmode voucher
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
46. Tresmode E-Store; Exclusive discount for facebook fans
⢠An exclusive offer was launched
for Tresmode fans
⢠Facebook fans were offered a
special discount of 10% on
purchase from the website.
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
47. Picbadges; Based on New Year Resolution
⢠It was implemented on the
occasion of New Yearâs
⢠Badges were created in a manner
giving the brand visibility
⢠Users could choose from various
fun badges and upload on their
profile picture.
⢠Lead to a great viral effect.
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
48. Badges
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
49. Just paired Contest; Based on celebrating the âValentines dayâ
⢠It was a week long contest
during Valentines
⢠Users were asked to like and
caption the best pair out of
three options given
⢠The most creative entry for each
pair won Tresmode vouchers
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
50. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
51. Bond of Love Contest; Based on celebrating the âMotherâs dayâ
⢠It was a week long contest
during Valentines
⢠Users were asked to choose
the best pair for their Mother
and dedicate their wishes to
her
⢠The most creative entry for
won Tresmode voucher for
her Mother
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
52. A Photobook by Sandeep Maheshwari
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
53. 1 2
Challenge Results
⢠To introduce the theme and ⢠Built a community of 11,000+
concept of the book members in 1 week; current
count 11,300 +
⢠Engage with the customers
through social media platform ⢠Consumer engagement
through interactive contests
⢠Build a community of and content.
followers of the book.
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
54. 3
Strategy
â˘Introducing the concept of photobook with regular interactive content, contests, crowd
sourcing, etc
â˘Strategic media buying to increase the community size
â˘Strategized various contests to increase interaction with the audience around the
theme of the book to connect with the them.
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
55. Caption this Contest; Based on bookâs theme
⢠It was a week long contest based
on the books theme âBring out
the child in youâ
⢠Users were asked to caption the
given picture and get max
votes(likes) on their entry
⢠The entry with maximum no of
likes won an iPod Touch
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
56. Blast from the Past Contest; Based on bookâs theme
⢠It was a week long contest based
on the theme âBring out the
child in youâ
⢠Users were asked to upload their
childhood pictures and caption
them
⢠The entry with best picture and
caption was made the profile
picture for two days.
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
57. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
58. 1 2
Challenge Results
⢠To introduce the brand in the ⢠Built a community of 5,000+
online space. members in 1 week; current
count 12,000 +
⢠Engage with the customers
through social media platform ⢠Consumer engagement
through interactive contests
⢠Build a community of and content.
followers for the brand
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
59. 3
Strategy
â˘Positioning the brand as a cool, fun thing that people aspire to be with regular
interactive content, contests, crowd sourcing, etc
â˘Strategic media buying to increase the community size
â˘Strategized various contests to increase interaction with the audience around the
theme of the Brand to connect with them.
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
60. Predict to Win Contest; Based on the theme of IPL
⢠It was a week long contest based
on the theme of IPL
⢠Users were asked to predict the
highest number of runs to be
scored by a batsman in the
evening matches everyday.
⢠The entry with exact prediction
won Reebok T-Shirts
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
61. âNaam Do Inaam loâ Contest; Based on brandâs theme
⢠A contest based on naming the
newly introduced flavour
⢠Users were asked to name the
new citrus flavour mouth
freshener
⢠The most interesting, creative
and whacky entry won Cool Lip
merchandize
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
62. âSport a Cool Captionâ Contest; Based on brandâs positioning
⢠A contest based on captioning a
new unique picture everyday
using the word âCoolâ
⢠The most interesting, creative
and whacky caption entry won
customized Cool Lip
merchandize.
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
63. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
64. 1 2
Challenge Results
⢠To introduce & promote the ⢠Built a community of 3500+
brandâs services in the online members in 2 weeks
space.
⢠Consumer engagement
⢠Engage with the customers through interactive contests
through social media platform and content
⢠Build a community of ⢠Website traffic augmentation
followers for the brand
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
65. 3
Strategy
â˘Dishonwish is an online food delivery portal with its services in Mumbai and Gurgaon.
â˘Introduce the brandâs services with fun, interactive content.
â˘Strategic media buying to increase the community size
â˘Strategized various contests to increase interaction with the audience around the
theme of the Brand to connect with them.
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
66. âSpice up your Dishâ Contest; Based on brandâs theme
⢠A contest based on brandâs
theme: Dish on wish
⢠Users were asked to name a dish
and add an interesting extra
ingredient to that dish and name
the new dish
⢠The most interesting, creative
and whacky entry won food
vouchers.
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
67. âFood for Nationâ Contest; Based on brandâs CSR initiatives
⢠A contest where users were
asked to state any societal issue
and come up with an
appropriate solution
⢠The entry with maximum likes
won food vouchers.
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
68. Thank You
Divya Chawla
#+91-989940774
Markigence Communications Pvt. Ltd.
411-412, Ansals Majestic Tower, Vikas Puri, New Delhi -110018, India
Tel: +91-11-45527530 | biz@markigence.com | www.markigence.com