The document discusses the importance and methodology of case studies in business research, emphasizing their application across various fields such as education and finance. It outlines types of case studies—focusing on individuals, products, groups, locations, organizations, and events—and provides guidelines for solving them. The text also includes techniques for analysis and examples from different industries to illustrate case study applications.

1. Writing and solving
the Case (Case study)
Dr. Mangesh M. Bhople
Asst. Professor,
MAEER’s MIT Arts Commerce and Science College Alandi Pune
27/09/2020

2. Case study - Meaning
Customer
satisfaction
Financial
Performance
Personal appraisal
Document the
challenges that were
faced in any area
The solutions that
are possible for a
current problem
Case study method is
one of the most
important in business
research and conducted
to assess:
Case may be any subject specific in the
fields like Education, Industry, Finance,
Marketing, HR, Science and
Technology etc.

3. Dimensions of a case study
As a research
scholar /
student/Analyst
As a Writer/
researcher

4. Understanding a Case
Case study may be:
Descriptive
Exploratory
Explanatory
Focuses on:
Problem –
Minor, Major
Origin of the
problem – 5 Ms
Process – How
and What and
why?
Outcome –
Does it work?

5. Types of Subjects of Case Studies
Person – This type of study focuses on one
particular individual. This case study would use
several types of research to determine an
outcome.
Eg. Any entrepreneur, any actor actress, any
personality
Product - Any product from any sector, any
company any dimension such as invention,
market, marketing strategy, delivering startegy,
Journey of success, financial performance etc.
e.g. Pulsar, Lux soap, Shampoo etc.

6. • Group – This type of study focuses on a group
of people. This could be a family, a group or
friends, or even coworkers.
• SHGs
• Fashion
• Consumption patterns
• Trends

7. • Location – This type of study focuses on a place,
and how and why people use the place.
• For example, many case studies have been done
about studying the location, and it's weather and
people can help other people learn how to live
with extreme weather and isolation.
• Location studies can also be done on locations
that are facing some kind of change.
• For example, a case study could be done on any
specific Location

8. • Organization/Company – This type of study focuses on
a business or an organization. This could include the
people who work for the company, or an event that
occurred at the organization.
• Most company or organization case studies are done
for business purposes.
• In fact, in many business schools, such as Harvard
Business School, students learn by the case method,
which is the study of case studies.
• They learn how to solve business problems by studying
the cases of businesses that either survived the same
problem, or one that didn't survive the problem.
• Eg. Case study of Patanajli, BVG India, HUL or any other

9. • Event –
This type of study focuses on an event, whether
cultural or societal, and how it affects those that
are affected by it. An example would be the
Tylenol cyanide scandal. This event affected
Johnson & Johnson, the parent company, as well
as the public at large.
• Ethics and values
• Cultures and beliefs
• Festivals and celebrations

10. How to solve a case study?
1. Read the case thoroughly
and repeatedly
2. Think on the objectives,
topic and issues.
2. Gather the information
from case or the related
stream of knowledge (eg.
Finance, HR, Marketing, IT
etc.) on the issues
3. Think on the multiple
solutions from different per
4. A guide for the final case
study report.

11. Techniques used to Solve
Individual Performance
Simple mathematical calculation
Mapping and Sequence of events and statements
Key words
Key persons
Key issues
Logical thinking
Brainstorming
Specific Theory/concept
Group Performance
Expert
opinions
Group
discussions
Interviews
Panel
discussions

12. Types of solution
Finding answers / Descriptive Answers
Exploring the facts and figures
Finding sustainable solution on prevailing issues
Appropriate Title
Moral / conclusion
Strategy for future – product, performance

13. Some Examples
• https://docsend.com/view/d43anhc
• https://www.campaignlive.co.uk/article/strategy-case-study-times-india-readers-
react-star-appeal/831561
• https://www.indiatoday.in/education-today/featurephilia/story/mumbai-
dabbawalas-318051-2016-04-14
• https://www.theibfr.com/download/rbfs/2010-rbfs/rbfs-v1n1-2010/RBFCS-
V1N1-2010-2.pdf

14. Questions??