Two investment analysts wanted to ensure their charity donations were being spent effectively, but found researching charities to be time consuming. In 2007, they quit their jobs and founded GiveWell to thoroughly research and recommend top charities, publishing their findings for free online. GiveWell is donor funded, issues grants to charities, and had $2.5 million in revenue in 2012, though initially operated at a loss as it grew.

1. Case Study: Give Well
BY: Dan Rolen, Sarah Young, Katelyn Dekle,
Mashairi Halifu

2. Ideation
• Group of 8 Investment Analysts were looking for a
charity to give too.
• Wanted to know where their money was being spent.
• Spent lots of time researching and realized this was very
time consuming.
• So in 2007, 2 of them decided to quit their jobs and
create Give Well and make this there full time jobs
o Holden Karnofsky
o Elie Hassenfeld

3. Launch
• 2007- GiveWell
o All Markets
o Excelling Charities
• 2011- GiveWell Labs
o Access to grants
o "An arm of our research process that will be open to
any giving opportunity, no matter what form and
what sector."

4. Strategies
● Donor Funded
● Issue Grants
● Publish Research to Public

5. Revenue
Donations and Grants
• 2012: $2.5 Million revenue, $200,000 profit
Negative Profit
• 2010
o -$250,000

6. Bottom Line
Takeaways
• Entrepreneurial Mindset
• Passion
• Networking
Future Success
• Transparency
• Donations