The document discusses new Facebook Insights that provide metrics for measuring the performance of posts and pages. It describes potential reach as the total number of fans multiplied by friends of fans, and total reach as the unique people who have seen a post through fans, friends of fans, or ads. It also explains that "People Talking About This" indicates how many people are actively engaging with a page through likes, comments, shares, answers, responses, mentions, tags, or check-ins. The document advises planning future content based on metric responses and understanding fans through available demographics.

1. New Facebook Insights
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2. Reach
Potential Reach • It is total number of fans multiplied by
friends of fans
• The number of unique people who have
seen the post. It includes fans, friends of
Total Reach fans and people who saw any ads,
sponsored stories pointing towards page.
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3. Metrics at top of Insights tab
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4. “People Talking About This”
 Indicates how many people are actually talking about your
business to their trends
 Includes everyone who:
 Liked the page
 Liked, commented on, or shared a page post
 Answered a question asked from the page
 Responded to your event
 Mentioned the Page
 Tagged photo from the Page
 Checked in or recommended your Place
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5. Plan content basis response
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6. Reach
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7. Engaged Users
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8. Engaged Users – „Talking About This‟
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9. Know your fans better
There is also a view available for reach by demographics
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10. New Likes
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11. Sources of Likes & Tab views
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12. Thank You