Doordarshan was founded in 1959 and provides television, radio and online services throughout India and overseas. A SWOT analysis of Doordarshan found strengths in its monopoly status, profits and large infrastructure, but weaknesses in strict rules limiting creativity, few social programs, low cost and no online presence. Opportunities exist in exclusive event rights and expanding markets online, but threats include many private channels, HD quality attracting viewers, internet development and rigid formats. Recommendations to Doordarshan include making programs more interesting, spending on award shows, an attractive logo, reducing cultural programs and improving picture clarity. In conclusion, Doordarshan can educate farmers and students and provide innovative programming.

1. CASE STUDY
ON
DOORDHARSHAN

2. INTRODUCTION
 Doordharshan was founded in 15
September 1959 with a small transmitter
and a makeshift studio.
 The DD provides television, radio, online
and mobile services throughout
metropolitan and regional India, as well as
overseas through the Indian Network and
Radio India.
 Doordarshan's regional stations were
networked using INSAT 1A and a national
feed called national programme was
introduced.
 Rangoli is the oldest programme on DD
National, dedicated to Classic Hindi songs.

3. 1.DO A SWOT ANALYSIS ON DOORDHARSHAN
USING CASE METHOD OF LEARNING?

4.  STRENGTHS
 DD was the monopoly
player
 It was earning 100% profit
 It is one of the largest
broadcasting
organisations in the world
in terms of the
infrastructure of studios
and transmitters.
 Reaches to maximum
population especially in

5.  WEAKNESS
 Strict rules have been
made to make a channel
less creative.
 They are telecast only few
social programmes.
 It is one of the cheapest
channel.
 No presence on internet to
provide broadcasted
programmes
 90% saturated in the
Indian market, no visibility
elsewhere

6.  OPPORTUNITIES
 Buying exclusive rights of
major events.
 It also had three tier
programme services for
national local and
regional…
 Need to be more vibrant
and commercial.
 Online media access may
allow an interested
audience across the world
to expand their market

7.  THREATS
 Existence of number of
channels.
 Private channels turning
into HD quality are
attracting viewers.
 Development of internet
in the modern generation.
 Advancement in
education.
 Rigid format of
programmes and
stringent norms make
viewer dispassionate
about Doordarshan

8. 2.WHAT WOULD BE YOUR
RECOMMANDATION TO DOORDHARSHAN?
 Programmes should be
interesting
 They should try to spend
more money on award
shows.
 The logo of
doordharshan should be
attractive.
 Cultural programmes
should be reduced.
 The picture clarity

9. CONCLUSION
We would like to conclude
by saying that :
 It has a ability to educate
the poor farmers .
 It also help the poor
students in their
education and also the
uneducated.
 It also touches the lines
of success through
providing innovative

10. THANK YOU