The document discusses Doordarshan, India's public service broadcaster. It notes that Doordarshan was started in New Delhi in 1982 and became one of the largest terrestrial television networks in the world in the 1980s and 1990s. However, the 1990s proved challenging as private channels like Sun Network and Star Network emerged. The document lists several Indian and international private news and entertainment channels that now operate in India. It identifies issues faced by Doordarshan like high costs and lack of viewership measurement tools compared to private competitors. The SWOT analysis highlights Doordarshan's strengths as the largest broadcaster but also weaknesses like lack of innovative programming. Privatization is discussed as an option to address Doordar

3. MEENAKSHI.K
MEENAKSHI.S
MOHANA.D
MOHAMED ANIS.M
MOHAMMED AJAS.M
MOHAMMED BARKATHULLAH.A
SADAM HUSSAIN.M
RAVI KUMAR.C

7.  Dhoordhashan(1981-2011),a public service
broadcaster is among the largest terrestial
television network in the world.
 The service was started on 15th sep in
Newdelhi
 Decade of 80’s-dd headed towards new
heights
 Decade of 90’s-most challenging years.

8.  To reach out to the largest possible
audience.
 To provide services of public’s broadcasting.
 To lead as a best public channel

9.  SUN NETWORKS  STAR NETWORKS

10.  BBC World
 CNN Times Now
 CNN IBN
 Headlines Today
 NDTV 24x7
 NewsX

11.  STAR Sports
 STAR Cricket
 ESPN India
 TEN Sports
 TEN Action
 TEN Cricket
 TEN Golf
 Neo Sports
 Neo Prime
 SONY MAX

12.  Sun TV -Sun networks' Tamil entertainment channel.
- Family entertainment channel.
 Jaya TV - General family entertainment channel
 Kalaignar TV - A new 24 Hour Tamil channel.
 Mega TV - A brand new Tamil channel in India
 Raj TV - Tamil entertainment channel.
 STAR - STAR Network's english entertainment channel
 Tamilan TV - Family entertainment channel
 Vasanth TV - New Tamil Channel from Vasanth & Co.
 WIN TV Tamil - Family entertainment channel
 Zee Tamil - General entertainment channel from Zee group.

13.  Initialisation of new private channels
 Emergence of foreign channels
 Digitalisation
 Compelling content
 Talent cost
 High customer acquisition costs
 Lack of sophisticated measurement tools for
measuring viewership.

14.  ADVERTISING
 SALEOF COMMERCIAL SERVICES
 TELEVISION AND RADIO CHANNELS

15. FOR EXAMPLE:
STAR VIJAY OF STAR
NETWORKS.

16.  Maintaining aggressive promotion & packaging approaches for all programmes.
 Expand the market by launching programmes that are relatable to all generation’s audience.
 For eg.neeya naana in star vijay
 Celebrations of festivals.eg:diwali special programmes
 Star awards. Eg:vijay awards

17. WEAKNESS
STRENTGHS
1.Programmes were lacking of
1.Largest broadcasting organization
innovative presentation
2.Covering 90% of the population
2.It telecasts only social programmes.
SWOT ANALYSIS OF
DD
OPPURTUNITIES THREATS
1.DD have three-tier programme- 1.Due to quality of programmes,the
national, regional and local. reach of C&S network is continuously
2.One of the attractive channel expanding.
launched-dd sports. 2.High price rate of the television.

18.  It should economise on its operational aspects and ensure more productivity in term
of revenue generation and optimisation of use of its infrastructure.
 Wherever, the capacities are underutilised, these may be leased out to the private
operations. At the same time quality and viewership of programmes should be
improved.
 Bureaucracy may reduce new strategic initiatives or make the organisation less
transparent.
 Complete privatisation can fetch a good sum and may solve many of the
managerial and operational problems.
 However, complete public monopoly is advisable because that denies the
government to fully exploit the avenue for social and public use.
 The government will also lose out as it will not be able to take advantage of rising
potential of the market.

19. After the opening of the sector to the
private entrepreneur (cable and satellite
channels), the markets witnessed major
changes.
The number of channels have increased
and also the quality of
programmes, backed by technology, has
improved.
Quality of programmers, opportunity to
.
advertise, outreach activities, the
broadcasting has become a popular
business

20. Because Complete privatisation can fetch a
good sum and may
solve many of the managerial and
operational problems