study on doordarshan

1. STUDY
ON
DOORDARSHAN

2. INTRODUCTION
 Doordarshan was founded in 15 September
1959 with a small transmitter and a makeshift
studio.
 The DD provides television, radio, online and
mobile services throughout metropolitan and
regional India, as well as overseas through the
Indian Network and Radio India.
 Doordarshan's regional stations were
networked using INSAT 1A and a national feed
called national programme was introduced.
 Rangoli is the oldest programme on DD
National, dedicated to Classic Hindi songs.

3. SWOT analysis on doordarshan

4. STRENGTHS
 DD was the monopoly player
 It was earning 100% profit
 It is one of the largest broadcasting
organisations in the world in terms
of the infrastructure of studios and
transmitters.
 Reaches to maximum population
especially in remote area.

5. WEAKNESS
 Strict rules have been made to make
a channel less creative.
 They are telecast only few social
programmes.
 It is one of the cheapest channel.
 No presence on internet to provide
broadcasted programmes
 90% saturated in the Indian market,
no visibility elsewhere

6. OPPORTUNITIES
 Buying exclusive rights of major
events.
 It also had three tier programme
services for national local and
regional…
 Need to be more vibrant and
commercial.
 Online media access may allow an
interested audience across the
world to expand their market
share.

7. THREATS
 Existence of number of channels.
 Private channels turning into HD
quality are attracting viewers.
 Development of internet in the
modern generation.
 Advancement in education.
 Rigid format of programmes and
stringent norms make viewer
dispassionate about Doordarshan .

8. RECOMMANDATION TO DOORDARSHAN
 Programmes should be
interesting .
 They should try to spend more
money on award shows.
 The logo of doordarshan
should be attractive.
 Cultural programmes should
be reduced.
 The picture clarity should be
good.

9. It should economized on its operational aspects and
ensure more productivity in term of revenue generation
and optimization of use of its infrastructure.
At the same time quality and viewership of programmes
should be improved.
Complete privatization can fetch a good sum and may
solve many of the managerial and operational problems.
Setting up its own marketing department.
It should include some innovative programmes that can
more attract the viewers.

10. CONCLUSION
We would like to conclude by saying
that :
 It has a ability to educate the poor
farmers .
 It also help the poor students in
their education and also the
uneducated.
 It also touches the lines of success
through providing innovative
programmes.

11. THANK YOU