Competency profiling is a method used to identify the specific knowledge, skills, abilities, and other qualities needed to perform certain tasks and activities. It can be conducted through job analysis methods like critical incident interviews and behavioral event interviews. With well-defined competency profiling, an organization can ensure its objectives are fulfilled by providing clear standards and methods for employees. The advantages of competency profiling include providing guidelines for staff roles and responsibilities, serving as motivation for career development, and allowing managers to assess training needs and make decisions on employee selection and development.