This document discusses AO Swift (Pvt.) Ltd, an automobile parts manufacturer, and its strategic objectives to expand. The company's vision is to be a leading manufacturer of automobile parts worldwide and its mission is to provide high quality parts to customers. Some of its strategic objectives are to partner with automobile manufacturers to supply components, manage 25% growth over 5 years, and increase annual turnover to Rs. 800 million. It also aims to enter foreign markets. The document analyzes alternatives for foreign market expansion such as exporting from India, establishing local manufacturing, or acquiring other manufacturers.

1. Strategic Management
AO Swif t (Pvt.) Ltd
CASE S TUDY
PRESENTED BY
NEXUS
( Sheereen, Jyoti, Chanda,
Atul, Kaushal, Shahzad )
IIBM PATNA

2. Vision
“To be the world’s leading
manufacture of automobile parts.”

3. Mission
“We at AO Swift Ltd. are determined
to bring the high quality automobile
parts to the customers.”

4. strategic objective
 To enter into agreement with various automobile
manufacturers and supply specific components for
their small cars.
 Manage the growth rate to 25% in the next five
years.
 Increase the turn over to Rs. 800 million in one
year.
 Enter the foreign market.

5. Business philosophy
•Emphasize on the quality standards or services
& diversification of the market.
•Clear understanding of value & quality.
•Creating superior products and services that
contribute to a better global society.
•Believe in behavioral skills of the employee.

6. AnAlysis of vArious AlternAtives thAt cAn
Be considered for expAnding into the
foreign mArket
 Continue to manufacture products in India and
export them to other countries.
 Initiate manufacturing activities in other
countries.
 Takeover existing manufacturers of the products.

7. K U
A N
T H