A hypothetical situation of marketing Mahindra Maxximo in 2014 amidst fluctuating Indian Automobile industry. The marketing plan includes media plan as well. All figures except those from SIAM is hypothetical.
A hypothetical situation of marketing Mahindra Maxximo in 2014 amidst fluctuating Indian Automobile industry. The marketing plan includes media plan as well. All figures except those from SIAM is hypothetical.
This is a presentation about the country's Small Car Segment leader- MSIL. Includes a brief analysis of the company. A presentation should be incomplete without the presenters, hence, these slides contain only brief words, which needs to be explained by the presenters to the audience.
The document contains a Marketing Strategies of Indian Automobiles Companies. A Case Study on Automobile Industry. The document contains Abstract, Introduction, Objectives, Brand Position of Strategy in Maruti Suzuki India, To Considerate Indian Buyers, Challenges faced during the Indian Market, Branded identifies the Manufactured Goods differentiation and purchaser switching costs, Conclusion.
So this is the presentation which I've made to describe how actually the automobile industry goes on in the flow in the market.
I hope you would like it and please share with your friends who are just the beginners in this field because this is the perfect presentation that shows how the automobile industry goes on..
Jatin Parwani
This is a presentation about the country's Small Car Segment leader- MSIL. Includes a brief analysis of the company. A presentation should be incomplete without the presenters, hence, these slides contain only brief words, which needs to be explained by the presenters to the audience.
The document contains a Marketing Strategies of Indian Automobiles Companies. A Case Study on Automobile Industry. The document contains Abstract, Introduction, Objectives, Brand Position of Strategy in Maruti Suzuki India, To Considerate Indian Buyers, Challenges faced during the Indian Market, Branded identifies the Manufactured Goods differentiation and purchaser switching costs, Conclusion.
So this is the presentation which I've made to describe how actually the automobile industry goes on in the flow in the market.
I hope you would like it and please share with your friends who are just the beginners in this field because this is the perfect presentation that shows how the automobile industry goes on..
Jatin Parwani
1. Company's -History, vision, international presence, awards, products & services, overall scenario of the company
2.Current brand scenario versus company scenario
3.Current Marketing Situation- how is the organization marketing and selling a brand
4.Internal analysis - Business goals, Internal marketing, export, supply chain and distribution
5.External Analysis -Market Analysis, Competitor analysis, Customer focus
Running head SWOT ANALYSIS FOR TATA MOTORS1SWOT ANALYSIS FO.docxtoltonkendal
Running head: SWOT ANALYSIS FOR TATA MOTORS 1
SWOT ANALYSIS FOR TATA MOTORS 3
SWOT Analysis for Tata Motors
Shaneya Acker
Professor Senft
MKT501
Trident University International
February 10, 2018
Introduction
Tata motors were established in 1945 with annual revenue in the excesses of ten billion. Over time, the company has grown to become one of India’s all-time leading motor vehicle manufacturers. It has equally been ranked among the top ten motor vehicle manufacturers in the world. Based on the nature of the operations and the quality of its vehicles, it has an impressive export record history thus marketing the services and the products of the company at the international arena. In its strategic growth, the company has launched Tata Nexon in its line of production and it’s expected to achieve the desired market penetration upon its launch. Its noteworthy that the competition in this area of concern has grown so immense that the there has to be a well laid down strategy through which the company is made capable of adapting to the changing market forces which shake up its market share from time to time. To effectively handle this, a SWOT analysis of the Company’s operating environment is necessary. Available evidence has pointed lack of SWOT analysis to the failure of the Company’s City Rover Model when it tried to enter into the British market.
Strengths
Based on the fact that Tata Motors is enjoying the largest share of the market, it has got a number of strengths which should be worked on to ensure that the company achieves the market penetration for its new model of luxury to be launched. These include:
· Strongest Brand equity and share of the Indian Market.
· Good Legacy coupled with Dignity of the Tata Brand is almost as old as Ford Motor Company
· Global recognition in trucks and light buses.
· Sound fundamentals in turbo diesel engines that they developed in joint venture with Cummins
· Effective control over the Indian Market.
· Ownership of the heritage of British motor brands – Land Rover and Jaguar
· Strategic approach and collaboration with Mercedes Benz which is leading seller in premium car marketing segment of the Indian Market.
· Boasts some World class quality and product accreditations which are ISO 9001, ISO 20000 and ISO 14001
· Boasts Excellent and effective cost management framework which is Ariba Spend Management
· Excellent Supply Chain Management which utilizes SAP framework
· Has experienced, high quality, very productive and low cost work force
· Brags ownership of some of the largest automobile manufacturing plants of the world
· Strategic orientation through diversification strengths due to other conglomerate businesses of Tata Motors.
· Has high returns and excellent financial strengths totaling to about $10 Billion of annual revenues
· The parent group of the company has an annual turnover of over $30 billion thus making it stronger.
Tata Motors Weaknesses
· Product failure and has neve ...
Dessence Consulting is has extensive experience in helping international and global brands set up their business in India and explore the vast potential the Indian market and consuming population offers. Do contact us for your Consulting needs.
Why Is Your BMW X3 Hood Not Responding To Release CommandsDart Auto
Experiencing difficulty opening your BMW X3's hood? This guide explores potential issues like mechanical obstruction, hood release mechanism failure, electrical problems, and emergency release malfunctions. Troubleshooting tips include basic checks, clearing obstructions, applying pressure, and using the emergency release.
Symptoms like intermittent starting and key recognition errors signal potential problems with your Mercedes’ EIS. Use diagnostic steps like error code checks and spare key tests. Professional diagnosis and solutions like EIS replacement ensure safe driving. Consult a qualified technician for accurate diagnosis and repair.
What Does the Active Steering Malfunction Warning Mean for Your BMWTanner Motors
Discover the reasons why your BMW’s Active Steering malfunction warning might come on. From electrical glitches to mechanical failures and software anomalies, addressing these promptly with professional inspection and maintenance ensures continued safety and performance on the road, maintaining the integrity of your driving experience.
What Exactly Is The Common Rail Direct Injection System & How Does It WorkMotor Cars International
Learn about Common Rail Direct Injection (CRDi) - the revolutionary technology that has made diesel engines more efficient. Explore its workings, advantages like enhanced fuel efficiency and increased power output, along with drawbacks such as complexity and higher initial cost. Compare CRDi with traditional diesel engines and discover why it's the preferred choice for modern engines.
What Does the PARKTRONIC Inoperative, See Owner's Manual Message Mean for You...Autohaus Service and Sales
Learn what "PARKTRONIC Inoperative, See Owner's Manual" means for your Mercedes-Benz. This message indicates a malfunction in the parking assistance system, potentially due to sensor issues or electrical faults. Prompt attention is crucial to ensure safety and functionality. Follow steps outlined for diagnosis and repair in the owner's manual.
In this presentation, we have discussed a very important feature of BMW X5 cars… the Comfort Access. Things that can significantly limit its functionality. And things that you can try to restore the functionality of such a convenient feature of your vehicle.
5 Warning Signs Your BMW's Intelligent Battery Sensor Needs AttentionBertini's German Motors
IBS monitors and manages your BMW’s battery performance. If it malfunctions, you will have to deal with an array of electrical issues in your vehicle. Recognize warning signs like dimming headlights, frequent battery replacements, and electrical malfunctions to address potential IBS issues promptly.
Things to remember while upgrading the brakes of your carjennifermiller8137
Upgrading the brakes of your car? Keep these things in mind before doing so. Additionally, start using an OBD 2 GPS tracker so that you never miss a vehicle maintenance appointment. On top of this, a car GPS tracker will also let you master good driving habits that will let you increase the operational life of your car’s brakes.
Core technology of Hyundai Motor Group's EV platform 'E-GMP'Hyundai Motor Group
What’s the force behind Hyundai Motor Group's EV performance and quality?
Maximized driving performance and quick charging time through high-density battery pack and fast charging technology and applicable to various vehicle types!
Discover more about Hyundai Motor Group’s EV platform ‘E-GMP’!
𝘼𝙣𝙩𝙞𝙦𝙪𝙚 𝙋𝙡𝙖𝙨𝙩𝙞𝙘 𝙏𝙧𝙖𝙙𝙚𝙧𝙨 𝙞𝙨 𝙫𝙚𝙧𝙮 𝙛𝙖𝙢𝙤𝙪𝙨 𝙛𝙤𝙧 𝙢𝙖𝙣𝙪𝙛𝙖𝙘𝙩𝙪𝙧𝙞𝙣𝙜 𝙩𝙝𝙚𝙞𝙧 𝙥𝙧𝙤𝙙𝙪𝙘𝙩𝙨. 𝙒𝙚 𝙝𝙖𝙫𝙚 𝙖𝙡𝙡 𝙩𝙝𝙚 𝙥𝙡𝙖𝙨𝙩𝙞𝙘 𝙜𝙧𝙖𝙣𝙪𝙡𝙚𝙨 𝙪𝙨𝙚𝙙 𝙞𝙣 𝙖𝙪𝙩𝙤𝙢𝙤𝙩𝙞𝙫𝙚 𝙖𝙣𝙙 𝙖𝙪𝙩𝙤 𝙥𝙖𝙧𝙩𝙨 𝙖𝙣𝙙 𝙖𝙡𝙡 𝙩𝙝𝙚 𝙛𝙖𝙢𝙤𝙪𝙨 𝙘𝙤𝙢𝙥𝙖𝙣𝙞𝙚𝙨 𝙗𝙪𝙮 𝙩𝙝𝙚 𝙜𝙧𝙖𝙣𝙪𝙡𝙚𝙨 𝙛𝙧𝙤𝙢 𝙪𝙨.
Over the 10 years, we have gained a strong foothold in the market due to our range's high quality, competitive prices, and time-lined delivery schedules.
"Trans Failsafe Prog" on your BMW X5 indicates potential transmission issues requiring immediate action. This safety feature activates in response to abnormalities like low fluid levels, leaks, faulty sensors, electrical or mechanical failures, and overheating.
Comprehensive program for Agricultural Finance, the Automotive Sector, and Empowerment . We will define the full scope and provide a detailed two-week plan for identifying strategic partners in each area within Limpopo, including target areas.:
1. Agricultural : Supporting Primary and Secondary Agriculture
• Scope: Provide support solutions to enhance agricultural productivity and sustainability.
• Target Areas: Polokwane, Tzaneen, Thohoyandou, Makhado, and Giyani.
2. Automotive Sector: Partnerships with Mechanics and Panel Beater Shops
• Scope: Develop collaborations with automotive service providers to improve service quality and business operations.
• Target Areas: Polokwane, Lephalale, Mokopane, Phalaborwa, and Bela-Bela.
3. Empowerment : Focusing on Women Empowerment
• Scope: Provide business support support and training to women-owned businesses, promoting economic inclusion.
• Target Areas: Polokwane, Thohoyandou, Musina, Burgersfort, and Louis Trichardt.
We will also prioritize Industrial Economic Zone areas and their priorities.
Sign up on https://profilesmes.online/welcome/
To be eligible:
1. You must have a registered business and operate in Limpopo
2. Generate revenue
3. Sectors : Agriculture ( primary and secondary) and Automative
Women and Youth are encouraged to apply even if you don't fall in those sectors.
Quanzen For Indian Automotive Market Support, technical sales, key account management & business development
1. Quanzen is a Business Development & Technical Sales
Support company based in the Indian Automotive city of Pune
- close to Mumbai. We offer a complete suite of services to
International companies for their India Market entry &
Business Development.
We offer our services to the suppliers across all the segments
of Automotive sector ie passenger cars, motorcycles, trucks,
tractors & off highway vehicles industries .
2. ABOUT US
Sudhir Nerurkar, Founder& President Rajiv Mandke, Principal Technical Advisor
Sudhir is an engineer and has worked for over 25 years Rajiv is an engineer with a vast experience in Indian
in senior executive positions at some of the best Automotive industry for the last over 30 years.
known Automotive & engineering companies in India. He held a variety of senior executive positions at Tata
He was a Vice president at Mahindra-Mahindra Auto Motors during his 20 years with them .
components Sector before starting Quanzen in 2009. He was Principal Consultant in India for Kaizen Institute
of Japan established by Mr. Masaaki Imai.
He also has a rich business development experience of He held the position of Dy Executive Director at
over 15 years in the markets of USA, Europe, Japan, Automotive Component Manufacturers Association of
Brazil, & ASEAN countries handling business with some India (ACMA) during his 10 years with the organisation.
of the leading global Auto OE’s and Tier-1 companies. He was instrumental in the transformation project for
This combination of Automotive industry knowledge, 260 Indian Automotive supplier companies through
vast Indian market experience & deep familiarity with ‘Cluster’ approach at ACMA & in deployment of the
global market & business practices helps us to training programs in over 25 cluster groups. He
understand our client’s business in a better way and to conceptualised & localised the ‘ACMA-AOTS’
support them well in their market success and sales programme to suit the needs of Component
growth. manufacturers in India. He was a Member of the Core
Group on Automotive Research & Development, and a
Member of the National Board of Quality Promotion.
He has done Paper presentations at various
International conferences.
3. Indian Market Opportunity
Booming passenger cars Market
• Over 2.2 million cars sold per year
• Market growth rate for the next ten years will be more
than double that of China.(E & Y report)
• All the global car makers have factories in India : Toyota,
GM, Volkswagen, Mercedes, BMW, Honda, Ford, Renault,
Nissan, Mitsubishi, Hyundai, Tata Motors, Mahindra &
Mahindra
World’s second largest Motorcycle market
• Over 10 Mn two wheelers sold per year
• Hero Honda Splendor- world’s largest selling
motorcycle brand.
World’s second largest heavy duty trucks
market One third of World’s tractor production
• Over 560,000 commercial vehicles sold per takes place in India
year • Over 430,000 tractors per year
• All global truck makers have production • Indian company Mahindra is the world’s largest
facilities in India : Daimler with an exclusive tractor maker by volume
Indian brand “Bharat Benz”. Volvo-Eicher,
Navistar-Mahindra, MAN-Force, apart from the
local giants Tata Motors & Ashok Leyland
4. Indian Market Challenge
Vast geography - Diversity – Complexity
• 3 Million Sq Km, almost three fourth the size of the entire European Union
• 28 states with varying tax and legal framework
• 22 different formal languages in the same country
• Unique logistics challenges and cost structure
Unique Market Requirements
• The market in India is different
from the developed world in terms
of its maturity stage, segmentation,
price points, sourcing organisation Quanzen with its long
structure etc. experience in Indian industry
and its close familiarity with
• A customised Go to Market businesses in Europe, USA,
strategy & approach is needed in ASEAN and Japan is in an
order to succeed in this market.
excellent position to provide
• Local expertise from experienced
such a support to
professionals can make this process International companies for
faster and more robust. their India market success and
sales growth
5. Our Offerings – Services
We become our client’s extended arm in India for sales, marketing & business
development.
Key account management & Technical Sales Support
• Market launch, prospecting & Lead generation
• Business Development Support : Support in techno commercial meetings &
contract finalisation
• Customer Relations Management across sourcing, engineering, logistics & quality
assurance functions
• Marketing & Sales Promotion Support : Support in local marketing initiatives such
as exhibitions, conferences, road shows, social media marketing and marketing
communication
6. Our Offerings - Consultancy
We provide consulting services to International companies in every aspect of business
development & sales in Indian Automotive & Industrial Products Market.
Consulting & Advisory Services
• Market Studies
- Market size estimation, customer mapping, competitive
analysis
- These are focused studies conducted through personal interviews across a large
number of target respondent companies by expert professionals with technical
background
• Strategy support
Preparing “Go to market” Strategic plan
Product offering adaptations for Indian market
Preparation of Pricing strategy
• Partner search & Tie up support
7. Assignments handled…
Some of our recent assignments :
• Indian business development partners to a Japanese global auto components
manufacturer
• India market support partners to a German global manufacturer of Automotive
transmission components
• Helped in preparing India business plan to an Australian dies & mould maker
serving Automotive sector
• Prepared India project plan for a Norwegian composites products maker
catering to Automotive & Petroleum sectors
A few key past assignments :
• Business development for automotive castings at Indian /global locations of
Daimler, Renault, Hyundai, Mahindra-Mahindra, Tata Motors, JCB, John Deere,
CNH , ArvinMeritor, Bosch & Cummins
• Business development for magnetic products at global locations of Denso,
Visteon, Valeo, Siemens, Alcatel , Dana, Honeywell.