Maruti Suzuki India's mission is to modernize the Indian automobile industry through producing fuel efficient vehicles. It aims for market penetration, partnerships, and learning. It has a wide range of popular vehicle models. It sees opportunities in India's growing purchasing power and government subsidies, but faces threats from used cars, competition, and Chinese manufacturers. It recognizes establishing electric two-wheelers as an opportunity due to no dominant player and tax benefits, but needs resources like production facilities and partnerships to pursue this new market.

1. Maruti Suzuki India Ltd.
MISSION STATEMENT
- Modernization of the Indian Automobile Industry
- Production of fuel efficient vehicles to conserve scarce resources
- Market penetration, market development
- Networking and Partnerships
- Openness and Learning

2. • Maruti Swift
• Maruti Omni
• Maruti WagonR
• Maruti Omni
• Maruti Gypsy
• Maruti SX4
• Maruti Grand Vitara
• Maruti Swift Dzire
• Maruti Ritz
• Maruti Kizashi
SBU(s) of Organisation
• Maruti Ertiga
• Maruti Alto 800/K10
• Maruti StingRay
• Maruti Celerio
• Maruti Insurance
• Maruti Finance
• Maruti TrueValue
• N2N Fleet Management
• Maruti Accessories
• Maruti Driving School

3. STRENGHTS WEAKNESSES
• Established distribution and
after sales service.
• Understanding of the Indian
Market.
• Brand Image
• Experience
• Lack of Experience with foreign
market
• Comparatively new to diesel
• People resistant to upper segment
modals
• Heavy import tariff of imported
items
OPPORTUNITIES THREATS
• Indians increased purchasing
power.
• Tax benefit
• Govt. Subsidiaries
• Prospective first time car
buyers.
• Competition from second hand
cars and TATA Nano.
• Threats from Chinese
manufacturers.
SWOT Analysis of Organization

4. Product Identification
STRENGHTS WEAKNESSES
• Established distribution and
after sales service
• Brand Image
• People easily trust Maruti brand
• No idea about e-automobile
• No understanding of 2 wheeler
market
• People resistant to try electric
automobiles.
OPPORTUNITIES THREATS
• No well established player in
segment.
• High sales of 2 wheelers
• Tax benefit and Subsidiary on
electronic automobiles.
• Whole new segment of 2 wheelers.
• Competition from
- Hero electric
- BPG
- BSA motors
- TVS
- EKO
Product: Electrically Operated 2 wheeler

5. • Market = Old
• Product = New
• Follow: Product Development Strategy
• Innovation
• Price differentiation
• Features and design
• Services
Product/Market opportunity Matrix

6. • Industry Growth Rate = HIGH
• Relative Market Share = HIGH
• ⭐️ in BCG matrix.
• Fuel price
• Concern for environment
• World Fuel reserve
• Less competition
• Availability of Technology
BCG Matrix

7. • Industry Attractiveness = Medium
• Company Business Strategy = Medium
• Relatively Small market size
• Technological requirements
• Opportunity for segmentation
• Brand image
• Customer loyalty
• Distribution efficiency
General Electric Business Screen

8. • Competitive Advantage = Differentiation
• Competitive Scope = Broad Target
• Competitive pricing
• Features & Design
• After sales service
• Better distribution network
Porter Generic Strategy Model

9. • Resource Needed
◦ Production and Assembly Unit. (Merge with Suzuki ??)
◦ Engineering and modeling by Suzuki Professionals.
◦ Tie-up with a Battery Provider. (Exide/Amaron ??)
◦ Dealership. (Merge with 4 wheelers ??)
• Implementation
◦ Researching about market
◦ Floating new SBU
• Expense
◦ Maruti profits surges 21% - (TOI; Aug 1, 2014)
◦ Apr-Jun quarter sales – Rs. 762 Crores.
Tactical Plan

10. A Presentation By:
Owais Ashraf (A0102214161)
Abhitanjay Chaudhary (A0102214093)
Anant Prakash Gupta (A0102214086)
Rajat Sharma (A0102214079)
Roopak Gupta. (A0102214183)
Thank You !!