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MOBILE MARKETING APPSMOBILE MARKETING APPS
The Mobile Revolution is HereThe Mobile Revolution is Here
History
• Software Development Career
• 1980 Stockwatch: TRS-80, Dancing Demon Game
Hacked
• Computer Science, UCF
• Computer Associates, Merrill Lynch, Fiserv
• Started Blue Ridge Software, 2004
• Consulting…
MOBILE APESMOBILE APES
20152015
What is an App?
Native Apps
WEB Apps
Customer Relationships
Mobile Apps:
•Increase Customer Loyalty
•Boost Customer
Relationships
•Capture More Revenue
•Gain New Customers
• Mobile Marketing Apps
increase your visibility
among customers.
• Customers can use your
mobile app at any time,
day or night, increasing
the customer engagement.
• Mobile Marketing Apps
make it easy to share your
app with potential new
customers
Why Mobile Apps?
•41% of smartphone users make
mobile purchases
•Mobile shopping accounts for
$163 billion in sales worldwide
•Consumers are 51% more likely
to purchase from retailers with
mobile apps
•79% of smartphone users found
it useful to download mobile
coupons to their phones
Source: InternetRetailer.com
3 Reasons Why your business needs a mobile app
• 65% of users said they used
their mobile device to find a
business to make an in-store
purchase
• 74% of online retailers have
already, or are currently,
developing a mobile strategy
• 78% of retailers plan to
invest in mobile marketing
Source: mobilecommercedaily.com
Why Mobile Apes?
• Affordable
• We Design & Develop for All Smartphones
• Data is Encrypted & Secure
• 99.9% Uptime Guarantee
• Backups Daily, Weekly, & Monthly
Why Mobile Apes?
• We are not limited geographically. Anyone can
download our apps from anywhere in the world
• We can generally develop an app in about 2-3
weeks
Analytics
•Number of Visitors
•Number of Time Each
Tab is Visited
•Plots Geographic Location
of Visitors
Analytics
•New Visitors
•Returning Visitors
•Geographic Location
Analytics
•Know How Your
Customers Using Your
App
MARKETINGMARKETING
Getting the App in Customers HandsGetting the App in Customers Hands
Flathead Business
Directory
• Biz to Biz Members
• Flathead Chamber Members
• Flathead Business Group Members
QR Codes
QR Codes
QR Codes
QR Code History
• QR codes were first created
back in 1994 by Toyota
• Developed to help in the
manufacturing process to
allow for fast decoding
speeds, hence the name
Quick Response code
• Mobile Reservations
• Appointment Reminders
• Style Libraries
• Customer Photos
• Special Offers
• Loyalty Programs
• Referrals
• Product Sales
Salons
• Let customer schedule
reservations from their
phone
• Appointment reminders
• Reduce No-shows
• Increase customer
satisfaction
• Business competitive
advantage
Reservations
• Add new property listings
daily
• Broadcast open house
dates
• Customize click-to-call
and email features
• Give one touch directions
• YouTube virtual tours
• Mortgage calculator
• Showcase neighborhood
hotspots
• And More…
Realtors
• Boost return business
• Increase revenue per order
• Take in-app orders and payments
• Reward loyal customers
• Create competitive advantage
• Mobile orders can become a
significant percentage of business
• Highlight weekly specials
• Reward regulars with check-in
discounts
• In-app reservations
• GPS Coupons
• Mobile Menu
• Social Media Promotion
Restaurants
MOBILEMOBILE APESAPES
844-PRO-844-PRO-APESAPES
MOBILEMOBILEAPESAPES.CO.CO
.CO.CO
.CO.CO

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Biz to Biz Presentation

  • 1. MOBILE MARKETING APPSMOBILE MARKETING APPS The Mobile Revolution is HereThe Mobile Revolution is Here
  • 2. History • Software Development Career • 1980 Stockwatch: TRS-80, Dancing Demon Game Hacked • Computer Science, UCF • Computer Associates, Merrill Lynch, Fiserv • Started Blue Ridge Software, 2004 • Consulting…
  • 4. What is an App? Native Apps WEB Apps
  • 5. Customer Relationships Mobile Apps: •Increase Customer Loyalty •Boost Customer Relationships •Capture More Revenue •Gain New Customers
  • 6. • Mobile Marketing Apps increase your visibility among customers. • Customers can use your mobile app at any time, day or night, increasing the customer engagement. • Mobile Marketing Apps make it easy to share your app with potential new customers
  • 7. Why Mobile Apps? •41% of smartphone users make mobile purchases •Mobile shopping accounts for $163 billion in sales worldwide •Consumers are 51% more likely to purchase from retailers with mobile apps •79% of smartphone users found it useful to download mobile coupons to their phones Source: InternetRetailer.com
  • 8. 3 Reasons Why your business needs a mobile app • 65% of users said they used their mobile device to find a business to make an in-store purchase • 74% of online retailers have already, or are currently, developing a mobile strategy • 78% of retailers plan to invest in mobile marketing Source: mobilecommercedaily.com
  • 9. Why Mobile Apes? • Affordable • We Design & Develop for All Smartphones • Data is Encrypted & Secure • 99.9% Uptime Guarantee • Backups Daily, Weekly, & Monthly
  • 10. Why Mobile Apes? • We are not limited geographically. Anyone can download our apps from anywhere in the world • We can generally develop an app in about 2-3 weeks
  • 11. Analytics •Number of Visitors •Number of Time Each Tab is Visited •Plots Geographic Location of Visitors
  • 14. MARKETINGMARKETING Getting the App in Customers HandsGetting the App in Customers Hands
  • 15. Flathead Business Directory • Biz to Biz Members • Flathead Chamber Members • Flathead Business Group Members
  • 19. QR Code History • QR codes were first created back in 1994 by Toyota • Developed to help in the manufacturing process to allow for fast decoding speeds, hence the name Quick Response code
  • 20. • Mobile Reservations • Appointment Reminders • Style Libraries • Customer Photos • Special Offers • Loyalty Programs • Referrals • Product Sales Salons
  • 21. • Let customer schedule reservations from their phone • Appointment reminders • Reduce No-shows • Increase customer satisfaction • Business competitive advantage Reservations
  • 22. • Add new property listings daily • Broadcast open house dates • Customize click-to-call and email features • Give one touch directions • YouTube virtual tours • Mortgage calculator • Showcase neighborhood hotspots • And More… Realtors
  • 23. • Boost return business • Increase revenue per order • Take in-app orders and payments • Reward loyal customers • Create competitive advantage • Mobile orders can become a significant percentage of business • Highlight weekly specials • Reward regulars with check-in discounts • In-app reservations • GPS Coupons • Mobile Menu • Social Media Promotion Restaurants