1) Restaurants should develop a mobile experience like a mobile app or mobile-optimized website to increase revenue and customers. Mobile use is growing rapidly and customers now use their phones to look up local information and make purchasing decisions.
2) Developing a mobile app or mobile website allows restaurants to provide customers information like menus, reservations, feedback and loyalty programs from their phones. It enhances the customer experience.
3) Having a mobile presence is especially important on holidays and busy days when more customers search for restaurants on their phones. Over half of all searches for restaurants on Valentine's Day were on mobile devices.