This document discusses why restaurants should develop a mobile experience, such as a mobile app or mobile-optimized website. It notes that the majority of adults now own smartphones and use them to look up local business information. Developing a mobile presence allows restaurants to reach more customers, provide ordering and reservation options, share information and promotions, and potentially increase revenue. The document also describes specific features and benefits mobile apps and websites can provide for restaurants.

1. Restaurants & Mobile
Why Your Restaurant Needs
A Mobile Experience
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2. Grow Your Business
• Grow your restaurants bottom line with an on-point
mobile experience.
• By starting up a few mobile projects,
restaurants can enjoy.
- more customers
- more business
- more revenue
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3. Mobile Industry
• Of the world’s 4 billion mobile phones in
use, 1.08 billion are smartphones
• 91% of all adults have a smartphone
Apple sold
9 million
iPhone 5S & 5C’s
during the first
weekend of
availability
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4. Android & iPhone Stats
• Over 500,000,000
Android phones
have been activated
• Over 300,000,000
iPhones have been
activated
• Android owns 52% of the U.S.
smartphone market
• iPhone owns 39.9% of the U.S.
smartphone market
Android
iPhone
Other
8.1%
39.9% 52%
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5. Why Mobile?
• 94% of smartphone users look for local information on
their phone, and 90% take action as a result
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6. Why Mobile?
• 67% say that they’re more likely to buy a product or service from a
mobile-friendly site.
• 48% said that if a site didn’t work well on their smartphones, it
made them feel like the company didn’t care about their business.
• 48% feel frustrated and
annoyed when they get to
a site that’s not mobile-friendly.
• 36% said they felt like
they’ve wasted their time
by visiting those sites.
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7. Mobile Searches on Valentine’s Day
• Google released data in February 2013 showing that:
– In the U.S., 62% of total searches for popular national chain restaurants on Valentine’s
Day occurred on high end mobile devices or tablets.
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8. Types of Mobile Experiences
• Mobile Apps
• Mobile Websites
• QR Codes
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9. Mobile Apps for Restaurants
• Easy for developers to make
• Boosts business esp. from existing customers.
• People who are already fans of your
restaurant are likely to download your app.
– If they need a push (contest, coupons, other
incentives)
• Increase your orders, visits, customer base,
buzz, customer satisfaction, and ultimately,
revenue.
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10. Apps Give Customers Options
• View menu items and daily specials.
• Submit orders for delivery or pickup.
• Make reservations.
• Submit comments and feedback.
• Post to your social media profiles.
• Obtain coupons.
• Participate in loyalty and reward programs.
• And more!
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11. Mobile Websites for Restaurants
• Websites made to enhance the user
experience on a mobile device.
• No app download necessary.
• Easy to make, user-friendly, and quick
turnaround.
• A great way to open up a new path for
customers to find your restaurant.
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12. QR Codes
• QR codes take a user directly to your site on a
smartphone or tablet without typing a single
letter.
• Simply scan and you're there!
• Can be placed in ads, storefront windows, and
elsewhere to take a customer directly where
you want them to go.
• FREE to make, easy to use.
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13. 8 Reasons Your Restaurant Needs a Mobile Ordering App
1. Customers spend more when using online & mobile apps.
2. Customers are already using restaurant ordering apps.
1. 40% of customers have already placed an order online.
3. It keeps your business fresh.
4. Your competitors may already be ahead of you.
1. 20% of quick-service restaurants already allow customers to submit
orders with their mobile phones
5. You can share information and generate business.
1. Nearly 40% of customers report that they’d like to get an email each day
from a favorite restaurant detailing the specials of the day.
6. Mobile orders boost return business.
7. Mobile orders can become a significant percentage of your
business.
8. You’ll make more money.
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14. Why Mobile Apps?
• FACT: Your customers prefer apps over mobile websites.
• Sources: AdAge.com | Digital, comScore Mobile Metrix, 2013
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15. But I want a mobile website?
• We offer both a mobile app and a mobile website.
• Appear in the iTunes App Store, Android Marketplace, and
mobilize your existing website.
• Complete mobile marketing solution.
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16. Why Our Company?
• We make mobilizing your business simple & pain free
• We help bring in new business and increase repeat customers
• We handle everything from start to finish
• We’re mobile experts
• We’re extremely affordable
• We’re fast & easy to use
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17. Information
• App can display
– Information on services
– Restaurants menu (text or PDF)
– All locations visible in Maps
– One click calling
– Events and more…
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18. Links to social networks
• Customers can link to your social media pages.
• Increase Facebook fans.
• Increase Twitter followers.
• Approximately 40% of social
media users access their
accounts through mobile
devices.
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19. Loyalty Coupons
• GPS coupons
- When at your location, customers
can ‘check in’ and receive bonuses.
• QR code coupons
- Used to replace stamp cards.
Increase customer loyalty!
28% of customers reported that they are
“Extremely Likely” to increase their visits
to a business if they have a loyalty reward
card for them. (Total Research Corp &
Custom Marketing Corp’s Loyalty Monitor Study)
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20. Live Updating
• Take full control over your apps content!
• App can update
- Display special events
- Specials of the week/day
- Loyalty coupons
- Image gallery
- Everything inside the app!
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21. Push Notifications
• Update your customers instantly
– Special offers, updates, happy hours.
• Push notifications break the barrier
between you and your customers.
– Included completely FREE.
– Compare to SMS texting plans
on average cost ~$200/month
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22. Many Other Great Features
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23. Our Pricing
• Professional app design & set up fee: $2000
• Monthly hosting fee: $99/month
• UNLIMTED Push Notifications
• UNLIMITED App Downloads
• ~$50,000 Value – Seriously!
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24. How to get started
• Contact Us Anytime By:
• Call: (551) 404-8200
• Email Us at: info@gobizap.com
• Visit our website at: www.gobizap.com
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