This presentation is an honest insight into how we do digital marketing at iconnect360 an IT software company based in Kuala Lumpur (KL) Malaysia. We share how we use search engine optimisaation (SEO) and search engine marketing (SEM) to drive traffic to our website to generate leads for our sales team. This was the first presentation of the Digital Marketing Meetup in KL held on 25th of June 2014. #DMM360

1. iconnect360.com
Topic: Or sub heading here...
Presented by: Celeste Kirby-Brown
Date: 15th February 2012
iconnect360
a digital
case study

2. iconnect360.com
Overview | #DDM360
Overview
About
Generate leads
Technology
Tools
Future

3. iconnect360.com
About | iconnect360

4. iconnect360.com
About | Web presence
Key Elements
Responsive
Clean design
SEO
SEM
Social media links
Testimonials
Call to action forms
Call to action buttons
Automation

5. iconnect360.com
Now | Generate leads
• PPC
• Google Remarketing Banners
• Organic Search

6. iconnect360.com
Now | Generate leads
• Call to action buttons
• Call to action forms
• Capture data in salesforce

7. iconnect360.com
Now | Generate leads
• Blogs
• Media releases
• Product information
• Emails

8. iconnect360.com
Now | Generate leads

9. iconnect360.com
Social Media
Now | Technology
Web Development
Web Design
Social and Content
LinkedIn
Facebook
YouTube
Twitter
Email
Blog
SEO
Web Development
Word Press
Google Analytics
Google Webmaster
Google Feedburner
Form Assembly
Salesforce
Web Design
Illustrator
Photoshop
InDesign
SEO
PPC
Google Remarketing Banners
Partner Websites
Online Media Releases
Keyword-rich Content

10. iconnect360.com
Very Cool (and FREE!) Marketing Tools
Now | Tools
 Your colleagues
 Your friends
 Your family

11. iconnect360.com
Future | Tweaks
Become scientists
Embed in iconnect360
Analysis of keywords and traffic
Increase daily leads from 7 to 20
Increase the quality of leads

12. iconnect360.com
Future | Digital channels
Get better at using Twitter

13. iconnect360.com
Future | Communication
Improve Communications
Get better at planning comms.
Focus on internal comms.

14. iconnect360.com
Future | Testing
More A/B testing

15. iconnect360.com
Future | Bigger audience
Syndicate content

16. iconnect360.com
Future | More content
Write more content

17. iconnect360.com
Future | Fun
Have fun along the way 

18. iconnect360.com
Future | More of this 