Alex Mari
![The Rise of Machine Learning in Marketing [Research Report 2019]](https://cdn.slidesharecdn.com/ss_thumbnails/theriseofmachinelearningresearchreportalexmari2019presentation-190505074536-thumbnail.jpg?width=640&height=640&fit=bounds)
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![The Rise of Machine Learning in Marketing [Research Report 2019]](https://cdn.slidesharecdn.com/ss_thumbnails/theriseofmachinelearningresearchreportalexmari2019-190505084850-thumbnail.jpg?width=640&height=640&fit=bounds)
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Personal Information
Organization / Workplace
University of ZurichLocation
Zurich SwitzerlandOccupation
Research Associate, UZHIndustry
Technology / Software / Internet
Website
ch.linkedin.com/in/alexmari/About
Alex Mari is a Research Associate and PhD candidate at the Chair for Marketing and Market Research, University of Zurich. He studies the adoption of AI-based voice assistants for marketing initiatives and their effect on shopping behavior. Alex advises entrepreneurs and teaches digital and AI marketing in business schools. Previously, he worked as a director of digital marketing, brand manager and tech startup CEO.