IS-4025, InContext ShopperMX – Innovative Shopper Marketing Simulations, by Tracey Wiedmeyer

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Presentation IS-4025, InContext ShopperMX – Innovative Shopper Marketing Simulations, by Tracey Wiedmeyer at the AMD Developer Summit (APU13) November 11-13, 2013.

INCONTEXT SOLUTIONS
YOUR CONCEPT IN CONTEXT
TRACEY WIEDMEYER, CO-FOUNDER, CTO
TW@ICS3D.COM

AGENDA
Who we are
Why we got here
ShopperMX Demonstration

3D in the Enterprise
An Evaluation Platform
AMD Collaboration
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TERMS
CPG
Planogram
Facing
End Cap
Aisle Blade
Floor Talker

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WHY WE GOT HERE
Last 20 years
On Premise vs. Distributed
Physical Mock Stores

Subjective vs. Objective
Real time decision making

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SHOPPERMX DEMO

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3D IN THE ENTERPRISE
Familiar
Interactions
Gizmos
Drag-n-Drop
Hallway Testing

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AN EVALUATION PLATFORM
Visual Attention Analysis

DIY Research
‒Dashboards
‒Sales Lift

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AMD COLLABORATION

Software | Hardware
Video Compression Engine (VCE)

Business
Credibility

‒Fixed function hardware coding

Cutting edge graphics cards

Investment dollars

3D specialists

Joint marketing opportunities

Sounding boards

Introductions

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AMD VIDEO COMPRESSION ENGINE (VCE)

Benefits of Video Recording
Cost of “Movie Production”
‒$20-25k
‒Time consuming

No specialized hardware required
‒Works in a browser

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Simple record and save
‒No complex training

Cross device compatible
‒Login and watch or download
‒Send link to partners

VIDEO RECORDING PROCESS

Client Side
User Records
A Video

Collect
Data

User Saves
Video

Server Side

InContext Data
Center
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Rendering
Process

User’s Cloud

User Notified

AMD VIDEO COMPRESSION ENGINE (VCE) BEFORE / AFTER

Before VCE
25 Minutes!

InContext Data Center

Raw Rendering

Transcoding

(Lagarith)

(H264)

Microsoft’s Cloud Microsoft Azure
Media Services

User’s Cloud

Happy User

After VCE
InContext Data Center

< 8 Minutes!
VCE Rendering

User’s Cloud

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Happy User

AMD VIDEO COMPRESSION ENGINE (VCE) BENEFITS
Ease of Use
Quality HD Content Rendering
Fast

Scales Easily
Cost Effective
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QUESTIONS?

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