YRALS is a digital marketing agency founded in 2008 that provides social media campaigns and services. They execute social media optimization through qualitative engagement and quantitative traffic generation. Their services include driving traffic, generating video views, adding social media followers, creating online applications, adver-games, viral videos, and websites. They have executed campaigns for over 50 clients across various industries. Their pricing varies based on the type and scale of the campaign or service.

1. Digital MarketingThe Future is Now!

2. About YRALSSet up to create social media campaigns for brands on an ROI Basis in 2008YRALS was founded by Jaideep Bir along with an angel investor and has a 20 member team in Mumbai YRALS executes SMO in two formats: Qualitative EngagementQuantitative TrafficYRALS also specializes in creation of web properties for Brands that enhance interactivity and build Brand loyaltyThe company has executed Social Media campaigns for over 50 clients across sectors including: Media | Travel | Automobiles | Apparel | Telecom |Technology

3. OurServices

4. What do we do?Driving Traffic – CPC (Cost Per Click)QualityConversations – using Blog, Product Reviews Generating Video Views – Online ReportAdding Fan / Follower Base (On Facebook, Orkut & Twitter)Creating Online ApplicationsCreating Adver-GamesCreating Video ViralsCreating Websites

5. CPC – Cost Per ClickBrands that have a landing page / Website and are looking todrive traffic to itneed to use the CPC modelOnline Report Traffic Generated is Targeted using keywords, for the brand, competition and the TG Reports are real time and online

6. The seeding process also helps SEO via link-backs to the site on other sites

7. Yrals as TrafficBrand Name: Guten Appetit India Campaign Name: GAICampaign Duration: 1 MonthBrand Name: Kingfisher WorldCampaign Name: IPLCampaign Duration: 38 DaysClicks: 30,000Brand Name: Tata IndicomCampaign Name: Second LifeCampaign Duration: 1 MonthClicks: 7,000Brand Name: ACSCampaign Name: ACSCampaign Duration: 1 MonthClicks: 12,500Brand Name: BajajCampaign Name: Bajaj XCD 135Campaign Duration: 1 MonthClicks: 7,000Brand Name: Aloo Chaat MovieCampaign Name: Aloo ChaatCampaign Duration: 45 DaysClicks: 26,000

8. Yrals as TrafficBrand Name: Tata IndicomCampaign Name: Photon Plus (Giz Guru)Campaign Duration: 1 MonthViews: 12,000 VisitorsBrand Name: FoxCampaign Name: Slumdog MillonaireCampaign Duration: 1 MonthClicks: 5,000Brand Name: Tata IndicomCampaign Name: Hello HelloCampaign Duration: 1 MonthClicks: 3,000Brand Name: IntelCampaign Name: Intel RockstarCampaign Duration: 1 MonthClicks: 40,000Brand Name: IdeaCampaign Name: Cricket FeverCampaign Duration: 1 MonthClicks: 5,000Brand Name: BajajCampaign Name: Pulsar 220 DTSiCampaign Duration: 1 MonthClicks: 20,000

9. Yrals as TrafficBrand Name: Tata IndicomCampaign Name: Photon Plus/ Speed Ka Baap Viral VideoCampaign Duration: 1 MonthClicks: 8,000Brand Name: Star PlusCampaign Name: Sach Ka SaamnaCampaign Duration: 1 MonthClicks: 40,000

10. Yrals as TrafficWindows Live Planet - MicrosoftBrand Name: MicrosoftCampaign Name: Windows Live PlanetCampaign Duration: 1 MonthRegistrations of 33,250 Users

11. Yrals as TrafficBrand Name: Star WorldCampaign Name: Dramarama - Knight RidersCampaign Duration: 1 MonthClicks: 40,000Brand Name: Tata TeaCampaign Name: Jaago Re - KBPSCampaign Duration: 1 MonthClicks: 10,000 Brand Name: Zee TVCampaign Name: JKRCampaign Duration: 45 DaysClicks: 25,000Brand Name: HPCampaign Name: Green NovationCampaign Duration: 2 MonthsClicks: 50,000Brand Name: Star PlusCampaign Name: Star PlayerCampaign Duration: 45 DaysClicks: 12,000Brand Name: HPCampaign Name: Green Novation P2CCampaign Duration: 2 MonthsClicks: 50,000

12. CPC – Pricing Up to 50000 clicks: Rs. 8 – 10 Per clickFor 200000 – 399999 clicks @INR 5 (Gross)For 100000 – 199999 clicks @INR 6 (Gross)LargeFor 50000 – 99999 clicks: @INR 7 (Gross)MediumSmall

13. Quality Conversations: Using Blogs, Product Reviews The philosophy at Yrals is that all good brand strategies start with the target audience and build convesations and communication from there. With an ear to the ground to capture the buzz and tactical placement of reviews, Brands often receive far more value via conversations we start, than is truly MEASURABLEYrals creates blogs for the brandsYrals uploads reviews on Product review sitesYralscreates and managesconversations with users on behalf of the brandProduct Reviews

14. Yrals as ConversationsFarah Khan’s Blog –Tere Mere Beach Mein

15. Yrals as ConversationsRajeev’s Blog –Sach Ka Saamna

16. Yrals as ConversationsStar Plus - Perfect Bride Blog

17. Quality Pricing

18. Video Views – Online ReportVideos are now becoming mainstream on the web, since 80% of the internet users have broadband. Research shows in a learning environment about 10% is remembered when Users Read, 20% of what is heard and 30% of what is seen, but 50% of what is Seen and Heard. So for clients who have videos / viral videos, can now use the online process to promote their brands.

19. Video Views – Online Report

20. Video Views – PricingA video View report would include 2 parts - Activation of videos across all video sharing sites - Promotion of the videos to increase video viewsPricing of a video view campaign is dependent on the following factors - Number of videos - Type of video (Viral, TVC, Episodic videos, etc.)Video Views are in the range of INR 5 – 8 per viewFan Based - Orkut & Facebook Groups & Twitter Facebook/Orkut/Twitter are becoming a marketer's fad and fantasy. Its growth in members, daily use and search frequency make it the place to target discrete customer groups or desirable segments. Just like print, radio or TV, on Facebook you have to find, engage and develop a unique audience for your brand. So the presence on Social networks is IMPORTANT for a Brand

21. Fan Based - Orkut & Facebook Groups & Twitter Sach Ka Saamna – Fan Page (Facebook)

22. Fan Based - Orkut & Facebook Groups & Twitter Sach Ka Saamna – Group (Facebook)

23. Fan Based - Orkut & Facebook Groups & Twitter Tere Mere Beach Mein - FacebookFan PageGroup

24. Fan Based - Orkut & Facebook Groups & Twitter Zee TV- Jhansi kiRani (Facebook)Fan PageGroup

25. Fan Based - Orkut & Facebook Groups & TwitterPricing

26. Online ApplicationApplications are tactical engagement vehicles brands can use within social media to enhance their communication with the TG Since this is a permission medium, apps can play a vital role in maintain relationships with consumers and don’t have the typical thresold barriers of registraion The ability to laser TARGET further enhances the potency of the applicaitonOnline ApplicationSKS Application Also On Facebook

27. Online ApplicationSKS Application Also On Orkut

28. Online ApplicationTata Motors: MANZA Indulgent Actors (Application)

29. Online ApplicationTata Motors: MANZA Indulgent Actors (Application)

30. Online ApplicationTata Motors: MANZA Indulge in MANZA (Application)

31. Online ApplicationTata Motors: MANZA Indulge in MANZA (Application)

32. Online Application

33. Online Application

34. Online Application

35. Online Application

36. Online Application

37. Online Application - Pricing

38. Adver GamesWith the growth of the internet, adver-games have proliferated, often becoming the most visited aspect of brand websites and becoming an integrated part of brand media planning in an increasingly fractured media environment.

39. Adver GamesOnline Game for Channel V – Exhausted

40. Adver GamesOnline Game for Zee TV – Jhansi KiRaniLevel 1Level 2Level 3Level 4

41. Adver Games - PricingNote: All games will be made using Flash 8

42. Viral VideoA viral is a way to connect on a humor tangent with the user. The Virals create the pun which easily makes the user relate to themselves. Virals create major impacts for the brand. A viral can push across a serious situation on a lighter note. And in today’s world, serious fun has become the need of the hour!

43. Video ViralsOnline Animated Viral for Zee TV - Dance India Dance

44. Video Virals- Pricing

45. WebsitesA website is the easiest way for a user to know about the brand. Facts and figures of the brand, about the company, about the future prospective etc. The more user friendly the website is, the better it is for the user. The brand’s website is becoming a necessity because people before using the product/service or invest also find out through the website.

46. WebsitesSMC Caribbean Website

47. WebsitesDramarama – Knight Rider Website

48. WebsitesRevival of the Tata Indica Vista

49. Websites3D Tata Indica Vista Website

50. Website - Pricing

51. Connect With YralsCEO: Name: JaideepBirMail: Jaideep@yrals.comSocial Media Head: Name: Rochelle Pereira Mail: Rochelle@yrals.comBusiness Development Team:Name: Nabeel MerchantMail: Nabeel@yrals.com Name: RakshaNarangMail: Raksha@yrals.comAddress:D1, Pioneer Heritage II, Daulat NagarOff S V Road, Santa Cruz(W)Mumbai - 400 054. MaharashtraCall : +91-22-2661 5764Mail : contact@yrals.com