Insights2020 – Driving Customer-Centric Growth, is a global marketing leadership initiative focused on aligning insights and analytics strategy, structure and capability to drive business growth.
Visit insights2020.org to learn more!
Insights2020 is a global marketing leadership initiative focused on aligning insights and analytics strategy, structure and capability to drive business growth.
131004 Marketing2020 ANA Masters of Marketing presentationVermeer
• In today's and tomorrow's digital world what we do in marketing is changing beyond recognition, but how we organize marketing looks worryingly the same as 50 years ago.
• The Marketing2020 platform was created to define how marketing strategy, structure and capability can best be aligned to support business growth.
• EffectiveBrands partnered with the American Association of Advertisers (ANA) for the US, and the World Federation of Advertisers (WFA), Spencer Stuart, Forbes, MetrixLab and Adobe as global partners, and over 15 local advertising associations and marketing publications in the US, UK, Germany, The Netherlands, Belgium, France, Brazil, China, Singapore and Turkey.
• The M2020 Advisory Board was selected to represent a cross section of B2B and B2C industries and also include leading semi-academics with strong global marketing leadership experience.
• The M2020 research focused on identifying how best to align marketing strategy, structure, and capability to support business growth. We also looked at the CMO leadership skills required to most successfully lead the transition of the marketing function to 2020.
• The M2020 survey and analysis leveraged benchmark questions from the 2007 ANA/Booz & Company Right to Win study as well as benchmark questions and the Drivers of Effective Global Brands framework from EffectiveBrands’ Leading Global Brands™ study that ran from 2002 to 2012.
• Over 250 Chief Marketing Officers, marketing thought leaders and marketer’s peers worldwide gave in-depth vision interviews. 10,231 marketers and their peers from 92 countries participated in the 30 minute online quantitative study, resulting in 3,565 full survey completes.
Advertising Week Europe 2016: Robert Jan d'Hond, Senior Partner and Head of Europe, Millward Brown Vermeer & Christina Jenkins, Global Director, LinkedIn present Insights 2020 research at the LinkedIn B2B Forum 2016.
Insights2020 is a global marketing leadership initiative focused on aligning insights and analytics strategy, structure and capability to drive business growth.
131004 Marketing2020 ANA Masters of Marketing presentationVermeer
• In today's and tomorrow's digital world what we do in marketing is changing beyond recognition, but how we organize marketing looks worryingly the same as 50 years ago.
• The Marketing2020 platform was created to define how marketing strategy, structure and capability can best be aligned to support business growth.
• EffectiveBrands partnered with the American Association of Advertisers (ANA) for the US, and the World Federation of Advertisers (WFA), Spencer Stuart, Forbes, MetrixLab and Adobe as global partners, and over 15 local advertising associations and marketing publications in the US, UK, Germany, The Netherlands, Belgium, France, Brazil, China, Singapore and Turkey.
• The M2020 Advisory Board was selected to represent a cross section of B2B and B2C industries and also include leading semi-academics with strong global marketing leadership experience.
• The M2020 research focused on identifying how best to align marketing strategy, structure, and capability to support business growth. We also looked at the CMO leadership skills required to most successfully lead the transition of the marketing function to 2020.
• The M2020 survey and analysis leveraged benchmark questions from the 2007 ANA/Booz & Company Right to Win study as well as benchmark questions and the Drivers of Effective Global Brands framework from EffectiveBrands’ Leading Global Brands™ study that ran from 2002 to 2012.
• Over 250 Chief Marketing Officers, marketing thought leaders and marketer’s peers worldwide gave in-depth vision interviews. 10,231 marketers and their peers from 92 countries participated in the 30 minute online quantitative study, resulting in 3,565 full survey completes.
Advertising Week Europe 2016: Robert Jan d'Hond, Senior Partner and Head of Europe, Millward Brown Vermeer & Christina Jenkins, Global Director, LinkedIn present Insights 2020 research at the LinkedIn B2B Forum 2016.
The Insights 2020 research presented here shows how companies can align insights and analytics strategy, structure and capability to drive business growth.
Insights2020: Driving Growth through Customer-CentricityLinkedIn Hong Kong
Learn more about Insights2020, a global initiative by Millward Brown Vermeer, focused on uncovering the drivers of customer-centric growth and helping marketing leaders:
- Define the role of insights & analytics in driving business strategy and growth
- Build and organize the function for success
- Emulate the leadership competencies and behaviours of over-performing organizations
Insights2020: Driving Customer-Centric Business Growth Kantar
Based on more than 325 in-depth interviews with senior marketing and insights leaders and 10,000+ interviews with practitioners across 60 markets, the Insights2020 initiative examines the drivers of customer-centricity and how being a customer-focused company impacts business performance.
With a robust and global sample, we are able to quantify the financial opportunity for any business and guide organizations on their journeys to customer-centricity. The connection is clear and it is time to elevate insights and analytics to the boardroom.
In recent years loyalty programs that reward buyers for sticking with the brand have steadily grown in popularity. Between 2008 and 2012, U.S. loyalty memberships increased by 10 percent per year – reaching over 23 memberships per household. But for all their growth and popularity, do loyalty programs really pay off for the companies that offer them? A recent McKinsey study suggests that on average, they do not – and may in fact destroy value for program owners. For more on loyalty, visit: http://www.mckinseyonmarketingandsales.com/topics/loyalty
Millward Brown Saudi Arabia - Marketing2020 - Organizing for GrowthKantar
The Marketing2020 study by Millward Brown Vermeer looks at the opportunities and challenges facing global marketing leaders, and gives answers on how to future-proof marketing organizations, focusing on the role of marketing in delivering the business strategy, the best way to structure the marketing department and how to build capabilities and equip marketers for success.
Four megatrends are defining today's and tomorrow's sales landscape: Technology, demographic shifts, economics of experimenting, and the power of the user. This speech by McKinsey's Jennifer Stanley explores the trends, and lays out the five things that sales executives need to do now to adapt. For more on McKinsey's megatrends, be sure to check out: http://www.mckinseyonmarketingandsales.com/megatrends-for-sales-organizations
The marketing function has changed profoundly in recent years, thanks to its position atop growing mountains of valuable customer data. The Chief Marketing Officer’s influence is growing, too, along with expectations to deliver business results. Indeed, the pressure’s on for Marketing to improve its analytics game – big time.
Informe de eMarketer sobre las tendencias en Marketing Technology para 2016. Da buenas pistas para entender por donde se mueve internet y que áreas son las relevantes para la industria de media.
Do tech marketers differ from their non-tech counterparts and reign supreme in particular domains of marketing expertise?
New LinkedIn research says yes. But more importantly, findings from our recent global marketer’s study point out significant lessons that non-tech marketers can learn from today’s tech trailblazers.
PR and communications managers in the business to business technology sector are under increasing pressure to deliver but are still not seen as contributing to business growth, according to Kaizo’s first B2B Tech In-House PR Barometer survey.
http://kaizo.co.uk/b2b-tech-in-house-pr-survey-2015/
Account Based Marketing + Account Based Sales Development = ABFMLora Kratchounova
Learn how to put ABM + ABSD into Account Based Funnel Management (ABFM) practice. Highlights from my recent talk at the American Marketing Association/ Boston. Discover how you can flex ABFM to become an integrated and seamless flow between marketing, sales and customer success to land and expand the accounts that matter the most to your business.
From Me to We: The Rise of the Purpose-Led Brandaccenture
New research from Accenture Strategy found that 62 percent of consumers globally prefer to buy from companies that stand for a shared purpose that reflects their personal values—and are ditching those that don’t. The study found that companies that stand for something bigger than what they sell are more likely to attract consumers, influence purchasing decisions, and improve competitiveness. Read these and other findings from Accenture Strategy’s 14th annual Global Consumer Pulse Research. To learn more, visit https://www.accenture.com/us-en/insights/strategy/Brand-purpose?c=strat_latestthinkingslideshare_10436878&n=smc_1118
We provide solutions to STRATEGIC MARKETING
challenges, rooting our approach in consumer research,
stakeholder understanding and financial analysis. We DEVELOP and EMBED insight-led marketing
strategy, structure and capability
We TIE INSIGHTS TO DOLLARS, the only universally
accepted language of business
Our global team fuses PRACTITIONER AND
CONSULTING experience in marketing, management
consulting, research, investment banking and advertising
Our WHOLE-BRAIN THINKING brings an intrinsically
MULTI-LENS and PRACTICAL approach to all our work
The Insights 2020 research presented here shows how companies can align insights and analytics strategy, structure and capability to drive business growth.
Insights2020: Driving Growth through Customer-CentricityLinkedIn Hong Kong
Learn more about Insights2020, a global initiative by Millward Brown Vermeer, focused on uncovering the drivers of customer-centric growth and helping marketing leaders:
- Define the role of insights & analytics in driving business strategy and growth
- Build and organize the function for success
- Emulate the leadership competencies and behaviours of over-performing organizations
Insights2020: Driving Customer-Centric Business Growth Kantar
Based on more than 325 in-depth interviews with senior marketing and insights leaders and 10,000+ interviews with practitioners across 60 markets, the Insights2020 initiative examines the drivers of customer-centricity and how being a customer-focused company impacts business performance.
With a robust and global sample, we are able to quantify the financial opportunity for any business and guide organizations on their journeys to customer-centricity. The connection is clear and it is time to elevate insights and analytics to the boardroom.
In recent years loyalty programs that reward buyers for sticking with the brand have steadily grown in popularity. Between 2008 and 2012, U.S. loyalty memberships increased by 10 percent per year – reaching over 23 memberships per household. But for all their growth and popularity, do loyalty programs really pay off for the companies that offer them? A recent McKinsey study suggests that on average, they do not – and may in fact destroy value for program owners. For more on loyalty, visit: http://www.mckinseyonmarketingandsales.com/topics/loyalty
Millward Brown Saudi Arabia - Marketing2020 - Organizing for GrowthKantar
The Marketing2020 study by Millward Brown Vermeer looks at the opportunities and challenges facing global marketing leaders, and gives answers on how to future-proof marketing organizations, focusing on the role of marketing in delivering the business strategy, the best way to structure the marketing department and how to build capabilities and equip marketers for success.
Four megatrends are defining today's and tomorrow's sales landscape: Technology, demographic shifts, economics of experimenting, and the power of the user. This speech by McKinsey's Jennifer Stanley explores the trends, and lays out the five things that sales executives need to do now to adapt. For more on McKinsey's megatrends, be sure to check out: http://www.mckinseyonmarketingandsales.com/megatrends-for-sales-organizations
The marketing function has changed profoundly in recent years, thanks to its position atop growing mountains of valuable customer data. The Chief Marketing Officer’s influence is growing, too, along with expectations to deliver business results. Indeed, the pressure’s on for Marketing to improve its analytics game – big time.
Informe de eMarketer sobre las tendencias en Marketing Technology para 2016. Da buenas pistas para entender por donde se mueve internet y que áreas son las relevantes para la industria de media.
Do tech marketers differ from their non-tech counterparts and reign supreme in particular domains of marketing expertise?
New LinkedIn research says yes. But more importantly, findings from our recent global marketer’s study point out significant lessons that non-tech marketers can learn from today’s tech trailblazers.
PR and communications managers in the business to business technology sector are under increasing pressure to deliver but are still not seen as contributing to business growth, according to Kaizo’s first B2B Tech In-House PR Barometer survey.
http://kaizo.co.uk/b2b-tech-in-house-pr-survey-2015/
Account Based Marketing + Account Based Sales Development = ABFMLora Kratchounova
Learn how to put ABM + ABSD into Account Based Funnel Management (ABFM) practice. Highlights from my recent talk at the American Marketing Association/ Boston. Discover how you can flex ABFM to become an integrated and seamless flow between marketing, sales and customer success to land and expand the accounts that matter the most to your business.
From Me to We: The Rise of the Purpose-Led Brandaccenture
New research from Accenture Strategy found that 62 percent of consumers globally prefer to buy from companies that stand for a shared purpose that reflects their personal values—and are ditching those that don’t. The study found that companies that stand for something bigger than what they sell are more likely to attract consumers, influence purchasing decisions, and improve competitiveness. Read these and other findings from Accenture Strategy’s 14th annual Global Consumer Pulse Research. To learn more, visit https://www.accenture.com/us-en/insights/strategy/Brand-purpose?c=strat_latestthinkingslideshare_10436878&n=smc_1118
We provide solutions to STRATEGIC MARKETING
challenges, rooting our approach in consumer research,
stakeholder understanding and financial analysis. We DEVELOP and EMBED insight-led marketing
strategy, structure and capability
We TIE INSIGHTS TO DOLLARS, the only universally
accepted language of business
Our global team fuses PRACTITIONER AND
CONSULTING experience in marketing, management
consulting, research, investment banking and advertising
Our WHOLE-BRAIN THINKING brings an intrinsically
MULTI-LENS and PRACTICAL approach to all our work
In the real world, you don’t have infinite resources; you don’t have a perfect product; and you don’t sell to a growing market without competition. You’re also not omnipotent, so you cannot enforce what people think your brand represents. Under these assumptions, most companies need all the help they can get with branding. Guy Kawasaki presents eight salient tips in The Art of Branding that will give your brand the attention it deserves.
Read the full article on LinkedIn: http://linkd.in/1iWCXgB
Create your own SlideShare presentations in Canva: https://www.canva.com/
We make brands stronger and brand leaders smarter. Here's how we can help:
1. We lead workshops to define your brand, helping you uncover a unique, own-able Brand Positioning Statement and an organizing Big Idea that transforms your brand’s DNA into a consumer-centric and winning brand reputation.
2. We lead workshops to build a strategic Brand Plan that will optimize your resources and motivates everyone that touches the brand to follow the plan.
3. We coach on Marketing execution, helping build programs that create a bond with your consumers, to ensure your investment drives growth on your brand.
4. We will build a Brand Management Training Program, so you can unleash the full potential of your Marketing team, enabling them to contribute smart and exceptional Marketing work that drives brand growth.
5. Our Executive Coaching program is designed to help Marketing Leaders get smarter, and then drive stronger performance on their brands. Executives can use their increased knowledge to help their own teams get smarter.
Live Webinar: Insights2020 Readout | Driving Growth Through Customer CentricityLinkedIn
LinkedIn and Millward Brown Vermeer review Insights2020, a global initiative focused on uncovering the drivers of customer-centric growth and helping marketing and insights leaders
Advertising Week Europe 2016: Robert Jan d'Hond, Senior Partner and Head of Europe, Millward Brown Vermeer & Christina Jenkins, Global Director, LinkedIn present Insights 2020 research at the LinkedIn B2B Forum 2016.
Driving Growth Through Customer CentricityLinkedIn
Sales and marketing leaders are asking themselves how to effectively compete and grow their business in a connected society where traditional business value drivers have become a commodity.
Insights2020 is a global initiative focused on uncovering the drivers of customer-centric growth and helping leaders:
- Define the role of insights & analytics in driving business strategy and growth
- Build and organize the function for success
- Emulate the leadership competencies and behaviors of over-performing organizations
The Metrics That Matter: How to Build Performance-Driven Inbound Marketing Ca...PR 20/20
(#INBOUND14 presentation) Measurement matters now more than ever. Marketing executives and business leaders are drowning in data. They have access to powerful tools that produce endless streams of information about contacts, including visitors, leads and customers. However, data without analysis is simply noise. In this presentation based on Paul Roetzer’s new book, The Marketing Performance Blueprint, you’ll learn how to align marketing KPIs with overall business goals, bring structure and meaning to numbers, and adapt campaign strategies in real time based on results (or lack thereof). Roetzer also will share a theoretical model showing what’s possible for the future of campaign and marketing performance management.
You had a strategy. You were executing it. You were then side-swiped by COVID, spending countless cycles blocking and tackling. It is now time to step back onto your path.
CCG is holding a workshop to help you update your roadmap and get your team back on track and review how Microsoft Azure Solutions can be leveraged to build a strong foundation for governed data insights.
7 Steps to Becoming a Performance-Driven Content MarketerPR 20/20
(#CMWorld 14 presentation) We have entered the age of content, context, and the customer experience. Audiences crave knowledge, answers, and entertainment, while marketers strive to provide remarkable brand experiences that capture the hearts and minds of their prospects and customers. Leading brands have become storytellers, but content creation and distribution is not enough. Marketers must go beyond brand storytelling to deliver personalized, highly relevant communications across all channels, and connect their actions to marketing goals including subscribers, reach, website visitors, leads, sales and customer retention.
TAKE-AWAYS:
* Learn how gaps in talent, technology and strategy are impacting content marketers’ ability to maximize ROI.
* Build integrated content marketing campaigns that take a scientific approach to success.
* Discover tools and techniques to connect content marketing activities to bottom-line business results.
The biggest compendium on business & digital transformation statistics and insights available online - curated and assembled by Wikibrands (wiki-brands.com) - the first on-demand transformation and futureproofing firm helping organizations achieve their better futures.
This is the sixth of 6 editions focused on innovation, business modelling, foresight and agile aspects of business transformation.
Follow us at: @wikibrandsFT / @wikibrands and
Track our hashtag: #transformation300
Top Digital Transformation Trends and Priorities for 2016Charlene Li
Given the importance of digital transformation and the never ending onslaught of new technologies, how should organization prioritize limited resources, time, and attention? This presentation to the San Francisco American Marketing Association is the 7th year in a row when Charlene has presented her take of top digital trends.
Highlights of 4A’s Agency2020 Research
The value of agencies as idea creators
Marc deSwaan Arons, CEO, Effective Brands
Visit http://www.4astransformation.com/ for more information.
Presentation on digital transformation, creating a data-driven, customer-centric organization from lafleurs symposium, may 2015. Modified to more effectively standalone.
Patrice Favière - EffectiveBrands - HUBFORUM Paris 2013HUB INSTITUTE
HUBFORUM PARIS 2013
Panel : Report # The Future of Digital Marketing
Intervenant : Patrice Favière - Partner Director - EffectiveBrands
http://www.hubforum.com/paris/2013/
www.hubinstitute.com
Brands have come to rely on social listening to determine what their customers want and what might be threatening the strength of the brand. Many, if not all, brands have social listening platform set up, though not all know exactly what to do with the data that platform provides. How does that listening play out in actionable ways? How do the best social management platforms allow brands to respond to opportunities -- and threats -- in real-time? What should you be listening for, and how do you take listening to the next level?
Join our webinar as our expert panelists discuss:
-The latest and greatest social management platforms
-How to use data from that platform to take action in real time
-How to predict and respond to potential problems or threats to your brand
"Ready or Not, Here Comes 2015: Marketing Trends to Master" TrendLab WebinarBluespire Marketing
During this BlueSpire TrendLab Webinar, our senior living, healthcare and financial services experts dive into the most relevant marketing trends and analyze what to look for in 2015.
Main themes of the webinar included:
•What global trends will have the most impact next year and how those trends will affect brand building and the overall customer experience.
•Changes in marketing staffing and spending, what should be on your radar regarding big data and analytics, and the importance of Web personalization.
• Effectiveness of branded videos, the accelerating trend of sharable and snackable content, and mapping content appropriately to your consumer’s journey.
Champions and Competitions; Making Social Fun - PTC Customer Story - Sales Co...LinkedIn Sales Solutions
Featuring Julian Lee, Senior Director - Sales Enablement - EMEA, PTC. Hear from your peers in Sales and Marketing leadership roles as they share real world social selling best practices learned at their own companies
Quantify your impact: how to measure the ROI of your talent brand | Talent Co...LinkedIn Talent Solutions
Today’s talent leaders are more empowered than ever to quantify the connection between talent brand and talent acquisition success. However, with so much data at your fingertips, it’s easy to get overwhelmed. Join us to learn how to pinpoint the key metrics & data points that matter most when measuring your talent brand and use them to tell a cohesive ROI story. Check out the best of Talent Connect: http://bit.ly/1MBqz6m
The advent of ‘big data’ has completely changed the way businesses can harness the information about customers to make powerful business decisions. Data could be of any type – campaign information, customer demographics, individual transaction behavior, interactions on social networks, web usage, or satisfaction surveys etc. BRIDGEi2i has the ability and experience to mine this wealth of unstructured and structured information to help businesses identify prospects, target them through the right channel, maximize cross sell and up-sell opportunities and thereby enhance the life time value of customer relationships. To know more visit: http://www.bridgei2i.com/customer-intelligence.html
The Most Effective Analytics Trends of 2019: Insights From Howard DresnerAggregage
Join Howard Dresner, founder and chief research officer of Dresner Advisory Services, as he shares his research on the analytics market from surveys with over 5,000 organizations. You’ll learn about the key drivers to business success with analytics and how predictive analytics can drive revenue.
Similar to Insights2020 - Toronto Presentation 3/7/16 (20)
Millward brown vermeer organizational design think brand 2014 snfVermeer
MB Vermeer partnered with Google for Organizing for Marketing in a Digital Age – a thought-leadership initiative that codified best practices and practical insights into how winning teams are organizing for the evolving digital landscape. CMO Marc de Swaan Arons presented the findings to +500 senior level marketers at the Google ThinkBrand conference this October.
121011 effective brands ana contribution without videos msa v4Vermeer
Over the last 12-18 months we have been particularly active helping many of our clients organize for their Social Marketing programs.
What we are finding is that there is no shortage of expertise to help define what type of social marketing programs to run, but almost no expertise around to help define how to integrate social marketing into the overall global brand strategy, how to shape social marketing roles and responsibilities, and how to train marketers for social marketing proficiency.
We have helped develop digital/social marketing capability programs for Unilever, Hershey, Campbell, Virgin and Shiseido and if this is of interest to you, I would be happy to take you through some of the key learning, insights and case studies, as well as our experience and expertise in the area. Send an email to marc@effectivebrands.com and we will have a call scheduled in the near future.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
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11. Welcome to the connected society
212 Billion
Sensor enabled
devices
2008 2015 2020
7
Billion
25
Billion
50
Billion
Connected devices
!
Connected
Society
Data People
Process Devices
@insights2020
12. Traditional value drivers no longer provide competitive advantage
1900 -
1960
1960 -
1990
1990 -
2010
2010 -
PRESENT
Age of
manufacturing
Age of
Distribution
Age of
Information
Technology
Age of the
Connected
Customer
@insights2020
17. Largest and most global I&A study ever conducted
60 Markets
337 Vision Interviews
10,495 Survey Respondents
• LinkedIn Behavioral Analysis
• Wharton Crowd Sourcing
• 8 Global research teams
• Cross-industry, Cross-function
@insights2020
20. Challenges
Internal silos &
bureaucracy
Legacy of
structure &
functions
Making
sense of
data
Recruiting
wholebrain
people
Especially true
for
underperformer
s
Especially true for
overperformers
@insights2020
21. Key dimensions of Customer-Centric growth
CUSTOMER
CENTRIC
GROWTH
TOTAL
EXPERIENCE
CUSTOMER
OBSESSION
INSIGHTS
ENGINE
@insights2020
22. Key dimensions of Customer-Centric growth
1. Purpose-led
2. Data-driven
customization
3. Touch point consistency
TOTAL
EXPERIENCE
CUSTOMER
OBSESSION
INSIGHTS
ENGINE
CUSTOMER
CENTRIC
GROWTH
@insights2020
31. Key dimensions of Customer-Centric growth
8. Leading role of I&A
9. Unlocking the power of
data
10.Critical capabilities
TOTAL
EXPERIENCE
CUSTOMER
OBSESSION
INSIGHTS
ENGINE
CUSTOMER
CENTRIC
GROWTH
@insights2020
34. Driver 9. Unlocking the Power of Data
THE ECONOMIC
GRAPH
Linking different data
sources to distil
insights
67%
34%
35. Driver 10. Critical Capabilities
Storytelling
61%
37%
Business
Sense
75%
50%
‘Wholebrain’ thinking 71%
42%
@insights2020
36. 10 drivers of Customer-Centric growth
8. Leading role of I&A
9. Unlocking the power of data
10. Critical capabilities
4. Embraced by all
5. Leadership
priority
6. Collaboration
7. Experimentation
1. Purpose-led
2. Data-driven
customization
3. Touch point
consistency
@insights2020
37. 45%
53%
61%
+8%
+2%
+3%
Total Experience
Supporting scorecard
• Purpose-led
• Data-driven customization
• Touch point consistency
• Leading role of I&A
• Unlocking the power of data
• Critical Capabilities
• Embraced by all
• Leadership priority
• Collaboration
• Experimentation
Customer Obsession
Insights Engine
Revenue Growth
Potential
+2.8%
ILLUSTRATIVE NUMBERS
73%
49%
53%
+2%
+5%
+3%
+9%
-6%
-2%
+3%
-7%
-9%
-6%
-2%
SCORE
GAP vs
BENCHMARK AMBITION
SCORE
GAP vs
BENCHMARK AMBITION
SCORE
GAP vs
BENCHMARK AMBITION
+5%
63%
75%
61%
34%
+5%
+3%
+4%
+6%-
2%
@insights2020
38. NOW what?
Focus on products and
services
Focus on Total
Experience
@insights2020
39.
NOW what?
Focus on detail of data Focus on actionability of data
@insights2020
43. Next steps – Insights2020 Movement
43
5
4
3
2 Linking multiple
data sources
Data as service
to the customer
On- and offline
integrated
1 Know what data you
have
Predictive,
Forward
looking
46. Session Flow
Discussion:
• What resonates for you and your industry
• Best Practices on ten drivers
• Which is most difficult and important for you
• Implication for your discipline
• Implication for how your discipline collaborates with other disciplines
47. About Vermeer
Leading global marketing consultancy
47
BRAND
RESEARCH BUSINESS
We provide solutions to STRATEGIC MARKETING
challenges, rooting our approach in consumer research,
stakeholder understanding and financial analysis
We DEVELOP and EMBED insight-led marketing
strategy, structure and capability
We TIE INSIGHTS TO DOLLARS, the only universally
accepted language of business
Our global team fuses PRACTITIONER AND
CONSULTING experience in marketing, management
consulting, research, investment banking and
advertising
Our WHOLE-BRAIN THINKING brings an intrinsically
MULTI-LENS and PRACTICAL approach to all our work
…and a strong and broad coalition of founding partners
ESOMAR – the overarching industry association for market research
ARF (Advertising Research Foundation) – a large advertising industry association in the US.
Korn Ferry - a world-wide executive recruitment, leadership and talent consulting service
LinkedIn – the world’s largest professional social network
Kantar - home to the world's leading research, data and insight companies
Millward Brown Vermeer – global marketing strategy consultancy firm
…and a strong and broad coalition of founding partners
ESOMAR – the overarching industry association for market research
ARF (Advertising Research Foundation) – a large advertising industry association in the US.
Korn Ferry - a world-wide executive recruitment, leadership and talent consulting service
LinkedIn – the world’s largest professional social network
Kantar - home to the world's leading research, data and insight companies
Millward Brown Vermeer – global marketing strategy consultancy firm
…and a strong and broad coalition of founding partners
ESOMAR – the overarching industry association for market research
ARF (Advertising Research Foundation) – a large advertising industry association in the US.
Korn Ferry - a world-wide executive recruitment, leadership and talent consulting service
LinkedIn – the world’s largest professional social network
Kantar - home to the world's leading research, data and insight companies
Millward Brown Vermeer – global marketing strategy consultancy firm
…and a strong and broad coalition of founding partners
ESOMAR – the overarching industry association for market research
ARF (Advertising Research Foundation) – a large advertising industry association in the US.
Korn Ferry - a world-wide executive recruitment, leadership and talent consulting service
LinkedIn – the world’s largest professional social network
Kantar - home to the world's leading research, data and insight companies
Millward Brown Vermeer – global marketing strategy consultancy firm
…and a strong and broad coalition of founding partners
ESOMAR – the overarching industry association for market research
ARF (Advertising Research Foundation) – a large advertising industry association in the US.
Korn Ferry - a world-wide executive recruitment, leadership and talent consulting service
LinkedIn – the world’s largest professional social network
Kantar - home to the world's leading research, data and insight companies
Millward Brown Vermeer – global marketing strategy consultancy firm
…and a strong and broad coalition of founding partners
ESOMAR – the overarching industry association for market research
ARF (Advertising Research Foundation) – a large advertising industry association in the US.
Korn Ferry - a world-wide executive recruitment, leadership and talent consulting service
LinkedIn – the world’s largest professional social network
Kantar - home to the world's leading research, data and insight companies
Millward Brown Vermeer – global marketing strategy consultancy firm
As the introduction film just showed: We live in a connected society – by 2020 there will be an estimated 50 billion connected devices in the world – that is an average of 7 per person! Also an estimated 212 billion sensor-enabled devices. Just think about that number for a second. All the data-points we can leverage for insights!
It’s hard to imagine the possibilities for the ocean of behavioral data these devices will provide; but this does mean we will (finally) have the data available to figure out much better what customers want, it will allow us to better understand our customers and become much more Customer Centric.
But not only we now CAN be more customer centric, we also MUST become more customer centric, because traditional business value drivers don’t cut it anymore. Anyone can produce quality products, manufacturing doesn’t provide a (sustainable) competitive advantage anymore (Ford, Sony). And with the rise of connected devices, transparency of the digital world and commoditization of information and data, the real (future) source of competitive lies in truly understanding the needs of customers and serving them in a fast, transparent and credible way (Amazon). And in being truly customer centric.
And yes, everybody has been talking about it for decades, and it is getting even more attention recently in publications.
But does it really drive business growth?! Is it really the silver bullet we all think and want it to be? To answer that question we initiated Insights2020
And more specifically, these are the two questions Insights2020 will answer:
WHAT are the drivers of Customer Centricity? And HOW to achieve Customer Centricity?
…and a strong and broad coalition of founding partners
ESOMAR – the overarching industry association for market research
ARF (Advertising Research Foundation) – a large advertising industry association in the US.
Korn Ferry - a world-wide executive recruitment, leadership and talent consulting service
LinkedIn – the world’s largest professional social network
Kantar - home to the world's leading research, data and insight companies
Millward Brown Vermeer – global marketing strategy consultancy firm
Insights2020 is a combination of qualitative (331 vision interviews) and quantitative surveys. As well as distilling learning from behavioral data, for which we were able to use the LinkedIn database, and crowdsourcing which we did in collaboration with an expert pool from Whar6ton University. And of course we did quite a lot of desk research to make sure that we are building on all the knowledge and learning that was already available.
Throughout our analysis, we looked at what overperforming and what underperforming companies do. We compare the scores of companies that grow faster and outperform their competitors in terms of business growth, to those companies that lag behind in terms of growth; the underperformers
And the first question we asked was “How do they see the future?”
Well, Insights & Analytics and technological developments clearly offer opportunities: We can enrich our understanding of customer with behavioral data, we can personalize our offerings accordingly, we can bring our insights into actions across multiple touch-points with our customers and – especially true for over-performers - we can better let our brand purpose guide our actions by intensifying and amplifying our reach.
On the flipside, there are also significant challenges to overcome. The top-4 challenges are
Internal silo’s and bureaucracy - struggling with the functional silos, internal barriers that hamper collaboration
On top of that, organizations are struggling with their legacy of structure and functions that are not designed to deal with the opportunities of today
Making sense of data – with the commoditization of data the challenge is not so much to have the right data, but to make sense of it all
Recruiting wholebrain people – people who both have the analytical skills to work with data ánd have the capability to translate data into actions, into clear recommendations and to use their judgement to interpret data
Interesting to note that underperformers are especially struggling with Silos and Legacy. It seems like overperformers have accepted that ‘silo-busting’ is actually a myth, that there will always be silos, and that a cultural change is needed to deal with the silos rather than trying to find the solution in structure.
Overperformers on the other hand especially feel the challenge to make sense of all available data and to hire the right wholebrain people who can help them to make sense of it all.
So, ‘What ARE the drivers of Customer Centricity?
Well, our study uncovered 10 key drivers of Customer Centricity, clustered in 3 dimensions. We have used the 66 variables in the I2020 data to identify which drivers contribute most to Business Growth; Customer-centric business growth. By doing this, we can quantify the impact of drivers. Three distinct dimensions came out, each with consisting of specific drivers.
First of all, an external dimension: delivering a Total Experience to Customers. 3x more (85% vs 29%)
The second is the internal, the organizational dimension: Customer Obsession. 4x more (87% vs 22%)
The third dimension is about the Strategic Leverage of Insights and Analytics, and the Insights Engine. 4x more (51% vs 12%)
We will now zoom in on each of the 3 dimensions to understand in more detail WHAT to do and HOW to achieve this, step by step. We will illustrate each element with a case study example to bring it to life.
Let’s look at WHAT overperformers do to create Total Experience and HOW they achieve it, step by step.
Purpose-led
Data-driven customization
Touch point consistency.
Overperformers link everything they do to a clear brand purpose, very significantly more so than underperformers: 80% vs 32%.
Brand Purpose serves as a North Star, guiding all decision. Brand Purpose gives crystal clear direction on what you stand for towards customers, consumers, employees and other stakeholders.
Our brand positioning / purpose is based on customer needs (91% vs 56%)
The 2nd driver in creating a total experience for the customer is data-driven customization. Insights 2020 found that overperformers are much more likely to create experiences based on data-driven insights (73% vs 31%).
Overperformers also use Insights & Analytics to build personalized offerings compared to underperformers. (64% vs 28%)
Overperformers use I&A to drive consistency across all touch points (64% vs 29%). With the number of channels and touch points exploding, the need to create consistency for customers is all the more important.
Let’s move on the more internal focused dimension of Customer Centric Growth. WHAT to do and HOW to achieve this:
Embraced by all
Leadership priority
Collaboration
Experimentation
It starts with everyone focusing on the customer at all levels and across all functions and even through external partners. At overperforming organizations, Customer Centricity is fully embraced by all functions. This is the driver that contributes to customer centricity, more than any other one, sets winners apart from losers: 79% vs 13%.
At overperformers, Customer Centricity is top priority for leaders (91% vs 48%)
These organization have their leaders truly leading customer centricity from the front. They don’t just talk the talk of CC, they also walk the talk by basing incentives on Customer-related KPIs (45% vs 24%)
Interestingly, leaders of CC companies are often more likely to engage with and share content on social platforms like LinkedIn. They are reading and sharing content that is focused on their customer, leading from the top.
Sir Richard Branson is an influencer on LinkedIn and uses social media to engage directly with Virgin customers, combining a customer-centric approach with a strong brand purpose. Branson was the first influencer to reach over 1 million followers on LinkedIn and continues to highlight entrepreneurial tips and focus on leadership, management and the customer.
Overperformers work more closely with customers (72% vs 45%).
High customer-centric companies describe their companies as highly collaborative (52% vs 5%)
We also found that employees of truly CC companies are also more connected on the LinkedIn platform.
23% more connections
25% more connections outside their own company
20% more connections in their own function
23% more connections outside of their own function
Overperformers embrace risk and experimentation (40% vs 13%). This driver of a Customer Obsessive culture goes further than just managing risks, but embraces risk-taking and a test-and-learn mentality.
At LinkedIn, 2 of our values speak to this idea: “taking intelligent risks” and “acting like an owner.”
Let’s move to the last dimension of Customer Centric Growth: the Insights Engine. Again, we will talk about WHAT to do and HOW to achieve this:
- Leading role of I&A
- Unlocking the power of data
- Critical capabilities
I&A helps to lead the business significantly more often at overperformers (51% vs 18%). In this context we talk about the concept of I&A, not necessarily the I&A function. I&A leading the business means I&A are infused in all business decisions, and the I&A function has matured into a true business partner with a seat at the (board) table.
For example at overperformers I&A reports more often into the CEO (29% vs 12%), giving I&A a seat at the board table and the ability to be part of decision making.
Also Underperformers often have separate ‘Insights’ and ‘Analytics’ teams, within different departments. Also, I&A reports into Marketing more often, making I&A more of a ‘marketing services’ team.
It is critical to organize for a Single Version of the Truth in your company. This does not mean that The Insights folk have all the databases centralized, but that there is a clear Insights Guardian role. Because the risk with all these data in the hands of so many people and functions is clearly that the data can start to live a life on their own and the wrong conclusions are drawn.
Let’s look at some obvious and not-so-obvious examples of companies where I&A is leading the business. Leading can be explained in different ways.
At Unilever, no major decisions are taken without Stan (Global CMI) is either pulled into the room or consulted. CMI does not have an actual seat at the board table (reporting into the CMO), but is treated as of it it does. On regional and local level CMI does not report into Marketing, but into the GM to act as a true business partner. Unilever CMI mission is ‘inspire and provoke to enable transformational action’
At overperformers, the I&A function reports into the CEO (29% vs 12%). Although relatively low absolute number of companies where this is the case, we do see a clear trend that this is changing. ‘I&A from the corner of the room to the cornerstone of the room’
Harish Bath a former Insights leader is now a member of the Group Executive Council (GEC) of Tata Sons. Harish, a loyal Advisory Board member of Insights2020, truly champions the customer perspective at the very top level of the company.
Overperformers are linking different data sources to distil insights, in twice as many of the cases as their underperforming peers (67% vs 34%)
Overperformers are thinking about how to use and leverage data from various data sets in a holistic way. An example of unlocking the power of data stems from LinkedIn’s mission to help professionals be more productive and successful by building the economic graph, a digital map the global economy to connect talent with opportunity at massive scale on behalf of our members.
Three interesting data points: I&A within overperformers have a strong sense of the business (75% vs 50%) are Coming up with more creative solutions (Wholebrain) (69% vs 42%), apply Storytelling (60% vs 36%) to maximize their impact
So, today I presented to you WHAT the key dimensions are for customer centric growth and share with you the steps to improve each driver with a wide range of examples what other companies are doing.
The exciting part of having such a robust global cross-industry study, is that we are now also able to quantify the improvement potential for any organization that participated in our study.
We are able to assess a company on each of the 10 drivers in our framework on their current performance. We benchmark it across the total population and the over-performers to see where they stand.
We can then define the ambition on each lever – given their customer centricity ambition and strategy, and link the improvement potential of becoming more customer centric to revenue growth and thus concrete $$ monetary impact.
This is an illustrative case, but in this example, you see the company at hand has some higher and some lower scores vs the study. Based on the ambition presented there is an improvement potential leading to an equivalent of 2.8% in revenue growth.
I am convinced this will trigger some interest at board level, if they aren’t already driving customer centricity!
Each of you will be at different stages in your journey. And you will all define your own CC ambition, but before we go there are three things you could take out action immediately.
The customer is not static and your proposition will always be a part of a bigger experience. Winners look at the Customer through the lens of the Total Customer Experience Journey. It is not about your product or service but about the difference, be it big or small, that you make in the day or the life of your customer. Never forget that
Secondly: forget about 100% detail and correctness of the data, but focus on accessibility and increase actionability. Many companies hire high-paid data scientists that spend their time and energy creating the perfect data-set, cleaning and managing all day. That is a waste.
Stop managing risks. Start experimenting! Allocate some of your budget to learn and become future oriented. But not only budget, adopt a mindset that failure IS an option, embrace the power of experimentation
And don’t just validate what you deliver to your customers, but reach out and find ways to co-create and innovate with customers. Find new platforms where you can interact and rapidly deliver new solutions and enhance the customer experience.
More important than anything else: Go out and be with Customers. Talk to customers, walk with them eat and drink with them. If need be: sleep with them. And have fun while doing it. That will be contagious!
Today we presented WHAT the drivers of customer centricity are and what steps to go through to improve. This presentation is not the final deliverable of insights2020, but merely the kick-off.
It’s an invitation to those wanting to bring this industry to the next level. In the coming months we will further explore How we can build Customer Centricity in specific countries and business contexts, we seek to collaborate, experiment, use different techniques like crowdsourcing, use different sources like LinkedIn and other partner membership databases, exploit our networks, publish and share our findings and collect more data to enrich our insights in this area.
We invite you to join us in our quest to improve Customer Centricity via our 10 drivers and explore best practices and guidelines on HOW to best achieve this.
SAB is already experimenting with a next phase of adding more data to predict consumption patterns even better. For example in Australia weather data is added to become more predictive. Europe is adding all brand tracking data to predict trends based on available data
…and a strong and broad coalition of founding partners
ESOMAR – the overarching industry association for market research
ARF (Advertising Research Foundation) – a large advertising industry association in the US.
Korn Ferry - a world-wide executive recruitment, leadership and talent consulting service
LinkedIn – the world’s largest professional social network
Kantar - home to the world's leading research, data and insight companies
Millward Brown Vermeer – global marketing strategy consultancy firm
Thank you for listening, please reach out to us to further discuss.