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Case Analysis Rakuten Ichiba

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Eddie Lee
Eddie Lee

This is the case study conducted on Japan largest online retail chain store Rakuten Ichiba, and also its latest expansion to Rakuten Taiwan Joint Venture with President Chain Store, the largest chain store owner in Taiwan that own 7-Eleven.

BusinessNews & Politics
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Mr. Hiroshi Mikitani, Chairman & CEO Rakuten Inc. A former banker at age of 35, founded Rakuten in 1997 during Internet boom and brought the company to IPO in 2000.
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The most successful e-business portal in Japan
 
240,000 orders a day
 
 
 
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[object Object],[object Object],[object Object],Listed Items Monthly Rental Transaction Fees Package 1 2,000 items NT$ 5,000 5% Package 2 5,000 items NT$ 7,000 4% Package 3 100,000 items NT$ 10,000 3%
 
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