13. • Synergy
• Shared development & reuse
• Best practices
• Code libraries
• Efficient utilization
Challenges & Opportunities
• Limited collaboration
• Islands of expertise
• Siloed decision making
• Same biz - different process
• No reuse
High cost
High complexity
Slow innovation
15. But which model is right for us?
Formal Command & Control
One instance Many BU
Localized Customization
Single Global Team
Moderate Command &
Control
BU grouped in Few
Instances
Localized Customization
Multiple Teams w/ 1 CoE
Supporting
Informal Command &
Control
Many Instances (Current)
Best Practice Only
Multiple Independent
Teams
16. What are others like us doing?
Salesforce.com CoE Case Studies
17. How to we start?
Keep It Simple Stupid!
We do not need a complex framework to start
18. Rakuten CoE Workshop
Attendees included 35+ global members (Biz & Tech)
Shared
the problems
Discussed
the solutions
Planned
the roadmaps
20. Rakuten CoE Workshop
Find Common Challenges
Skilled Resources
Technical Debt (Old & Custom Code)
Cost
System Integrations
Lack of processes
21. Rakuten CoE Workshop
Establish a Charter
Connect
Develop
Deploy
Deliver Global Enterprise
Strategy & Best Practice
Architecture
Shared Development Team
Central Administration
Systems Integration
Data Management
Reporting & KPI
22. Establishing the CoE
Did I mention to... Keep It Simple Stupid!
Common Process &
Pains
Best Practice &
Knowledge Sharing
Targets for
Collaboration & Shared
Development
Project Execution &
Consolidation
24. Growing the CoE
1. Development
Center
2. Knowledge
Management
4. Design
Standards
3. Architecture
Governance
25. Vision for Salesforce in Rakuten
Business Intel
Data
Warehouse
E Comm
Backend
Finance/Billing
Digital Contract
Mgmt
KYC & screening
HR System/DB
Reviews &
Ratings
CTI
Full replication
Full replication
Metrics & KPI
Metrics & KPI
APIs
Selected
Metrics
26. Full integrated Global CoE
Finance
Card
Edy
Insurance
Life
Bank
Smart Pay
Securities
ECC
Ichiba (JP)
EU (FR, UK, DE, AT,
ES)
AM (US, BR)
Asia (TW, TH, ID, MY)
Marketing
LinkShare
LinkShare JP
Loyalty
MediaForge
Others
Travel
Fusion
Grommet
Kobo
Viki
Logistics
Salesforce CoE (CITD)
Support &
Admin
Development
Center
Architecture &
Standards
Knowledge
Sharing
Strategy
Group BU/DU
Leaders
Group BU/DU
Leaders
Group BU/DU
Leaders
Group BU/DU
Leaders