Curious to see what successful tech companies are doing to promote their businesses online in Japan? With the recent announcement of the UK-Japan free trade agreement, British tech companies – particularly in the fintech sector – will see great opportunities for market entry to Japan. Join TAMLO and SoftBank Telecom Europe for this free webinar where they will present several case studies of software and fintech companies.
This presentation by Anna Marie Clifton, Product Manager at Yammer, covers the important topics of when to use A/B testing, how to implement it and most importantly, how to measure the results.
The content is directed for software engineers who want to transition to product management, MBA's with finance/consulting background who wish to work high-tech companies as product managers and Project Managers, Marketers, and Designers who are seeking opportunities in product management.
Marketing Performance Report - Google Merchandise StoreRahul Kumar
Report with visualizations and text covering key insights, trends, data points explaining Google Merchandise Store website activity that occurred during Jan'2016-June'2016.
The power of me: The impact of personalization on marketing performanceEpsilon Marketing
The appeal for personalization is high among consumers. They not only want it, but expect it. And our research found that personalization is profitable. For more information contact us here: https://us.epsilon.com/data-driven-marketing-solutions-contact-us
inSided + Usabilla: Product Adoption Strategies for CSMs Danielle Juson
April 2019: The inSided and Usabilla Customer Success teams got together to deliver a great and inspiring presentation on how CSMs can stimulate product adoption within their B2B software customers. We're happy to share the slides with you here!
This presentation by Anna Marie Clifton, Product Manager at Yammer, covers the important topics of when to use A/B testing, how to implement it and most importantly, how to measure the results.
The content is directed for software engineers who want to transition to product management, MBA's with finance/consulting background who wish to work high-tech companies as product managers and Project Managers, Marketers, and Designers who are seeking opportunities in product management.
Marketing Performance Report - Google Merchandise StoreRahul Kumar
Report with visualizations and text covering key insights, trends, data points explaining Google Merchandise Store website activity that occurred during Jan'2016-June'2016.
The power of me: The impact of personalization on marketing performanceEpsilon Marketing
The appeal for personalization is high among consumers. They not only want it, but expect it. And our research found that personalization is profitable. For more information contact us here: https://us.epsilon.com/data-driven-marketing-solutions-contact-us
inSided + Usabilla: Product Adoption Strategies for CSMs Danielle Juson
April 2019: The inSided and Usabilla Customer Success teams got together to deliver a great and inspiring presentation on how CSMs can stimulate product adoption within their B2B software customers. We're happy to share the slides with you here!
Data Driven Digital Marketing Strategy Wecomex Ltd
In today’s modern global retail environment, customers and businesses alike are increasingly empowered by the new digital technologies and channels available right at their fingertips.
But, this explosion in increased connectivity has meant an overwhelming wave of data and information.
Businesses are challenged more than ever before to adopt a Data-Driven Digital Marketing Strategy and solutions to better manage that data deluge, understand their customers from every angle and surpass customers’ growing expectations for service.
When marketing teams spend money on a paid acquisitions program it is crucial to understand the effect of that ad spend. In this talk, we will outline incrementality as a way to measure the causal impact that ad spend has on acquiring new customers and its advantages over more traditional metrics. We will walk through several ad measurement products available today and give examples of how to apply them to your business.
Marketing Concepts - 360 degree of marketing strategy Moses Gomes
This presentation highlights the different concepts of marketing excluding the 4P's. Also, along with the presentation I have highlighted some case studies for ease of understanding of the concepts. Concepts explained are as follows
Affiliate Marketing
Referral Marketing
Loyalty Marketing
Visual Marketing
Viral Marketing
Word – Of – Mouth Marketing
Relationship Marketing
Multi – Level Marketing
Peripheral Marketing
Umbrella marketing
Sample marketing
POS Marketing
Online marketing
Up-sale marketing
Direct marketing
Event marketing
Cross marketing
Inbound Marketing
Permission Marketing
Guerrilla marketing
Google Analytics for Beginners - TrainingRuben Vezzoli
I used this presentation for an internal training about Google Analytics and Web Analytics.
Google Analytics Training for Beginners.
Google Analytics Tutorial
Google Analytics for Dummies
Google Analytics Guide
Discover in this presentation, the digital marketing trends for 2022, a quick review over 2021 trends as well as some of our resources to help you prepare for the next year.
Digital marketing in the time Pandemic (Covid-19)Heri Ardin
How marketer act and do marketing in the time pandemic, especially on covid-19.
Digital Marketing in the time pandemic is a thinking based on observation that current situation, especially in the covid-19 outbreak
Careem Ride Share Presentation May 2016Aakif Ahmad
Careem is a ride share company based in Dubai. I wrote this for them when we were talking about a position in the organization to support their growth objectives. While the position did not materialize, I have gotten quite good feedback on this and so thought I would share it. (My brother keeps sending links showing Uber implementing ideas I suggested Careem utilize to solidify their competitive position vs. Uber)
Network effects. It’s one of the most important concepts for business in general and especially for tech businesses, as it’s the key dynamic behind many successful software-based companies. Understanding network effects not only helps build better products, but it helps build moats and protect software companies against competitors’ eating away at their margins.
Yet what IS a network effect? How do we untangle the nuances of 'network effects' with 'marketplaces' and 'platforms'? What’s the difference between network effects, virality, supply-side economies of scale? And how do we know a company has network effects?
Most importantly, what questions can entrepreneurs and product managers ask to counter the wishful thinking and sometimes faulty assumption behind the belief that “if we build it, they will come” … and instead go about more deterministically creating network effects in their business? Because it's not a winner-take-all market by accident.
Our Social Media Marketing Plan Playbook is a methodology that highlights our tool-kit of tools & templates. Use this methodology to develop a comprehensive social media marketing plan.
Planning a Product launch ? Here is a guideline/template for Defining a Go To Market Strategy. The deck would be more apt for Technology Product / Solution launch. Feel free to download and customize the deck for your needs.
Data Driven Digital Marketing Strategy Wecomex Ltd
In today’s modern global retail environment, customers and businesses alike are increasingly empowered by the new digital technologies and channels available right at their fingertips.
But, this explosion in increased connectivity has meant an overwhelming wave of data and information.
Businesses are challenged more than ever before to adopt a Data-Driven Digital Marketing Strategy and solutions to better manage that data deluge, understand their customers from every angle and surpass customers’ growing expectations for service.
When marketing teams spend money on a paid acquisitions program it is crucial to understand the effect of that ad spend. In this talk, we will outline incrementality as a way to measure the causal impact that ad spend has on acquiring new customers and its advantages over more traditional metrics. We will walk through several ad measurement products available today and give examples of how to apply them to your business.
Marketing Concepts - 360 degree of marketing strategy Moses Gomes
This presentation highlights the different concepts of marketing excluding the 4P's. Also, along with the presentation I have highlighted some case studies for ease of understanding of the concepts. Concepts explained are as follows
Affiliate Marketing
Referral Marketing
Loyalty Marketing
Visual Marketing
Viral Marketing
Word – Of – Mouth Marketing
Relationship Marketing
Multi – Level Marketing
Peripheral Marketing
Umbrella marketing
Sample marketing
POS Marketing
Online marketing
Up-sale marketing
Direct marketing
Event marketing
Cross marketing
Inbound Marketing
Permission Marketing
Guerrilla marketing
Google Analytics for Beginners - TrainingRuben Vezzoli
I used this presentation for an internal training about Google Analytics and Web Analytics.
Google Analytics Training for Beginners.
Google Analytics Tutorial
Google Analytics for Dummies
Google Analytics Guide
Discover in this presentation, the digital marketing trends for 2022, a quick review over 2021 trends as well as some of our resources to help you prepare for the next year.
Digital marketing in the time Pandemic (Covid-19)Heri Ardin
How marketer act and do marketing in the time pandemic, especially on covid-19.
Digital Marketing in the time pandemic is a thinking based on observation that current situation, especially in the covid-19 outbreak
Careem Ride Share Presentation May 2016Aakif Ahmad
Careem is a ride share company based in Dubai. I wrote this for them when we were talking about a position in the organization to support their growth objectives. While the position did not materialize, I have gotten quite good feedback on this and so thought I would share it. (My brother keeps sending links showing Uber implementing ideas I suggested Careem utilize to solidify their competitive position vs. Uber)
Network effects. It’s one of the most important concepts for business in general and especially for tech businesses, as it’s the key dynamic behind many successful software-based companies. Understanding network effects not only helps build better products, but it helps build moats and protect software companies against competitors’ eating away at their margins.
Yet what IS a network effect? How do we untangle the nuances of 'network effects' with 'marketplaces' and 'platforms'? What’s the difference between network effects, virality, supply-side economies of scale? And how do we know a company has network effects?
Most importantly, what questions can entrepreneurs and product managers ask to counter the wishful thinking and sometimes faulty assumption behind the belief that “if we build it, they will come” … and instead go about more deterministically creating network effects in their business? Because it's not a winner-take-all market by accident.
Our Social Media Marketing Plan Playbook is a methodology that highlights our tool-kit of tools & templates. Use this methodology to develop a comprehensive social media marketing plan.
Planning a Product launch ? Here is a guideline/template for Defining a Go To Market Strategy. The deck would be more apt for Technology Product / Solution launch. Feel free to download and customize the deck for your needs.
How to enter the Japanese market - a guide for digital marketersNanako Aramaki
Learn how to promote your businesses in Japan - the world's third largest economy - with digital marketing and online advertising. This presentation includes an overview of the Japanese market, its top digital platforms, the impact of COVID-19 in Japan, plus a step-by-step guide on how to enter the Japanese market digitally.
This presentation was made on 18 Nov 2014 at Deree ACG in Athens, Greece for the Communications Society.
It focuses on the job market for young professionals in the digital marketing industry in Greece.
This paper is the result of the information which has been acquired from the case file. We attempted our level most suitable to prepare this case solution.
Debra Dixon-Anderson from Light of Gold PR Co-Facilitated with Pierre DeBois of Zimana, this powerful webinar for the Greater NY Chamber! We dropped gems and tips on the power of Social Media, Web, Video and Lives and Analytics! Check out what you missed!
2014 Tech M&A Monthly - Top 10 Tech TrendsCorum Group
This March, we're introducing a new resource for technology firms, both buyers and potential sellers, seeking to gain an insight into the forces driving the current market: the Corum Top Ten Disruptive Technology Trends. The Trends are a distillation of the daily discussions with strategic and financial buyers internationally about the needs and opportunities they see in their market, as well as the thousands of hours of research put in by our research team for our clients and educational events, and exposure to tens of thousands of software firms globally through our hundreds of conferences and educational outreach. Not to mention the very concrete feedback we get on the technology market, in the form of sales of technology companies. Tune in to Tech M&A Monthly for a look at the trends that are building the future.
A comprehensive look at the 2016 social media trends in business and how you can utilize them. A sneak peak into 2017 and how to prepare the marketplace using social media.
Complete IT solutions provider- Codiant SoftwareCodiant
Codiant software technologies is your end-to-end IT solution provider company that covers complete stage of IT development. Whether it is Mobile App development, Web Development, UI/UX Development or Website Maintenance, Codiant outshines across all the software development stages. Know us closely through this insightful presentation.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
2. DMFA is operated by SoftBank Telecom Europe, a UK-based subsidiary of SoftBank Corp.
offering digital marketing services targeting the Japanese market.
About DMFA
Strategic
Holding Company
Other subsidiaries
Subsidiaries related to
Digital Marketing
Softbank
Investment Advisers
3
3. TAMLO is a Japanese content agency based in
Tokyo and London. We help international
companies targeting the Japanese market and
also Japanese companies targeting the
international market through content marketing.
We are a member of one of the biggest
independent digital marketing agencies in Japan,
TAM.
4. SPEAKERS
Yuichi Ishino
Managing Director
Content Marketer
James Lovell
Manager of London Office
Social Media Planner
TOKYO LONDON
James began his career at
ITV, the largest commercial
television broadcaster in the
United Kingdom. After 3
years, he moved from
traditional media into social
media and worked for
Pulsar, a leading social
listening platform. This is
where he truly found his
passion for social media
research, analytics and
planning. On a chance
meeting with Yuichi at
TAMLO, he made the jump
and joined us all at TAM.
Yuichi worked at one of the
biggest radio stations as a
program producer. After 3
years, he became an
editorial journalist and has
interviewed business VIPs
and star chefs all over the
world. In 2014, he joined
the major lifestyle website,
All About, as a senior editor
and a manager of the
editorial department. In
2016, he joined TAM, one
of the biggest independent
digital marketing agencies
in Japan and founded its
subsidiary, TAMLO, both in
Tokyo and London.
Nanako Aramaki
Head of Marketing
PPC Consultant
LONDON
Having over 10 years of
marketing experience
that span three countries,
Nanako is a cross-
cultural, multi-lingual
marketing and sales
professional. Since
joining SoftBank Telecom
Europe, she has been in
charge of the launch,
marketing and sales at
DMFA, the agency arm of
their London office.
Nanako consults
businesses on the best
digital marketing
practices for Japan.
12. Yahoo! JAPAN
Japan’s no.1 web portal
Yahoo! JAPAN delivers various advertising
solutions to help build your brand presence
as well as promote products and services to
a wide Japanese audience.
79 Billion Monthly Page Views
100+ internet services
88% Reach of all smartphone users
62.7 million smartphone users visit Y!J’s portal
Not the same as Yahoo Inc.
13
13. PC Users
(in millions)
Smartphone Users
(in millions)
Yahoo! JAPAN, 20.80
Google, 15.60
YouTube, 11.60
Twitter, 5.60
Instagram, 2.30
Facebook,4.40
LINE, 1.90
Google, 67.70
Yahoo! JAPAN, 61.80
LINE, 60.10
YouTube, 56.60
Facebook, 47.10
Twitter, 42.70
Instagram, 37.70
reach of all PC users
in Japan
reach of all smartphone
users in Japan
*1 Source: Yahoo! JAPAN research. Average of June to December 2019 (tablets and conventional mobile phones excluded).
*2 Source: "Nielsen NetView" PC access from home and office (excludes internet apps) "Nielsen Mobile NetView" Smartphone access (including apps).
Average of January to June 2019 data summarised at brand level. Calculated by Yahoo! JAPAN from "Nielsen NetView/Mobile NetView Custom Data feed".
Yahoo! JAPAN User Volume and Reach
14
15. Payment
Services
Company A is a Payment Solutions Provider
operating in 50+ countries.
They offer a multi-currency account. Receive
and send money without fees. International
transfers are completed in 24hrs, (while local
banks can take 2-4 days). Receive real-time
transaction notifications on any smart device.
• Transparent transactions
• Suitable for business & personal
• Verified by worldwide Financial
Institutions
• Conduct authority institutions
16
COMPANY A
Industry: Fintech
Payment Solutions Tech
16. Challenge
They wanted to increase the number users and increase
sales.
Suggestion
• Analyse keywords and search terms
• Pause or remove strangely translated keywords
• Competitor analysis
Implementation
• Account manager added keywords most likely to get
conversions based on search terms and competitor
analysis
17
COMPANY A
Industry: Fintech
Payment Solutions Tech
17. Results
When comparing pre and post
campaign (June vs August),
conversions doubled and CTR
improved by 42%.
18
COMPANY A
Industry: Fintech
Payment Solutions Tech
0.0%
0.5%
1.0%
1.5%
2.0%
2.5%
3.0%
3.5%
0
100
200
300
400
500
600
January February March April May June July August September
Conversions CTR
Keyword Proposals
& Implementation
Conversions and CTR
Conversions: +98 %
+42 %
(August vs Jun)
CTR:
18. 日本 イギリス 飛行機
19
Translating your English keywords is not enough!
English Keyword
flight from japan to uk
Japanese Keyword
日本からイギリスへの飛行機
• Japanese people do not use
propositions such as “from”
and “to”
• Some words can be translated
in several ways
日本 イギリス フライト
Remove word-for-
word translation
Add synonyms
Add appropriate
translation
Tip #1: Analyse Keywords & Search Terms
19. 20
Tip #2: Analyse the competitors’ search terms
Our proposal was based on the advertiser’s search terms and
their competitors (industry) search terms.
Search Term s Im pressions
検索語句1 1,000,000
検索語句2 994,200
検索語句3 988,400
検索語句4 982,600
検索語句5 976,800
検索語句6 871,000
検索語句7 765,200
検索語句8 659,400
検索語句9 553,600
検索語句10 447,800
Search Terms of the Competitors
Added search terms relevant
to the advertiser’s business
based on their competitors
search terms
20. Software as
a Service
Company B is a SaaS company that provides integrated
travel and expense management services to businesses.
Their product offers an easier way of managing
expenses vs paper receipts and manual spreadsheets.
• 24/7 customer service worldwide
• Fast and secure access for bookings
• Ranking 4.7★on App Store & Play Store
21
COMPANY B
Industry: B2B SaaS /Cloud
Computing Technology
21. Challenge
They wanted more people to know about their seminar to
increase event sign-ups and attendees.
Suggestion
Use Yahoo! Japan Display Ads (YDA) to advertise their event.
• Focus on users who have shown interest by using
Search Keyword Targeting
• Run YDA campaigns for 6 weeks prior to the event
Implementation
• Account manager helped accumulate keywords to
target
• Supported the client to create compelling ad copy
• The client prepared the creative
COMPANY B
Industry: B2B SaaS /Cloud
Computing Technology
22
22. Results
Visitors to the event landing page
increased dramatically.
The client was very happy with the
results as they saw 10 times more
people visiting their event landing
page.
We are now discussing a YDA
campaign for their next event.
COMPANY B
Industry: B2B SaaS /Cloud
Computing Technology
23
1st week (26-20 Aug) 2nd week (27 Aug - 2
Sep)
3rd week (3-9 Sep) 4th week (10-16 Sep)
YSA YDA
Event landing page visitors during
YDA campaign period
25. Client Public sector
Over 30 different Japanese keywords
How can we help British Fintech businesses to
launch and market in Japan?
Digital research through a combination of social
listening and google trends
Data cleaning and compiling by our team of
bilingual digital natives
The Brief
The Methodology
Keyword strategy
Analysis
27. What we found
- The language is nuanced and new terms are emerging
- Virtual Currencies and are rising in popularity
- Japan talks about Chinese, UK & US Fintech the most
- Most important topics are “Blockchain”, “Money” & “AI”
- There are 4 main audience personas
- These 4 have very different personality traits
Test Hypotheses
Surfacing Unknowns
28. The outcome
- A how to guide for British businesses launching in Japan
- Informing marketing, communication & content
- Informing policy for the pending trade deal with Japan
- Confirmed our belief that there is an opportunity for tech businesses in Japan
30. LANGUAGE
•Japanese people use
three writing systems;
hiragana, katakana and
kanji.
•Japanese has
completely different
grammatical order to
alphabetical one.
CULTURE MARKET
•More text, Less
images.
•Japanese people do
less believe the other
on social media.
•Japanese people
more likely to focus on
catch copy.
•Fact base rather than
emotional approach.
•Japan’s GDP is 4.9
trillion USD (2017). The
world third biggest.
•The population is 127
million.
•Japan is challenging
an aging population.
More than 17% are
over 75 y/o.
35. MARKET SIZE
Source: Similar web 2019
•Japan’s GDP is 4.9 trillion USD (2017).
The world third biggest.
•The population is 127 million.
•UK’s GDP is 3.2 trillion USD (2017). The
world fifth biggest.
•The population is 66 million.
UK JP
36. TRADE SIZE
£30 billion
£45 billion
Before After
The new FTA deal is expected to boost the value trade
between the UK and Japan by approximately 50%.
Currently Japan is UK’s 11th biggest export market.
39. 3 STEPS OF POC FOR THE JAPANESE MARKET
CONTENT MARKETING STRATEGY WORKSHOP
SOCIAL LISTENING RESEARCH
SEO & SEARCH AD
WEBSITE LOCALISATION / TRANSCREATION
CUSTOMER INTERVIEWS / ONLINE SURVEY
SOCIAL MEDIA MANAGEMENT & AD
1
2
3
