A series of deaths from poisoned Tylenol capsules in Chicago led Johnson & Johnson to immediately alert the public and halt production and advertising of Tylenol capsules, ordering a national recall of the product. Johnson & Johnson's swift and decisive crisis management response through public warnings, production halts, and recalls demonstrated social responsibility and effectively resolved the situation by investigating the cause and removing the dangerous product from the market.

1. Crisis Management by
Johnson & Johnson
An outstanding display of Social Responsibility.

2. Incident
A series of deaths resulting from Johnson and Johnson’s drug
Tylenol in Chicago metropolitan area.
A total of seven people died by poisoning.

3. Crisis Management by J&J
 Immediately alerted consumers via advertising and media.
 Halted the production and advertising of Tylenol capsules.
 Ordered a national withdrawal of the product.

4. Faced Four stages of
crisis Management ?
PRODROMAL STAGE
Not enough caution and
safety in the retail stores.
ACUTE STAGE
Seven People Dies.
RESOLUTION STAGE
Resolved the situation.
Took caution to prevent in
the future.
CHRONIC STAGE
Investigated how it
happened. Found the
person behind it.

5. Why was it effective?
The answer lies in
3 Stage model
1.Identifying
People are dying Because of
Tylenol.
2.Isolating
Stopped producing Tylenol.
Stopped advertising Tylenol.
3.Managing
Warned People about it.
Recalled Tylenol from market.

6. With the outstanding
effort about Corporate
citizenship and crisis
management.
Proves
they are socially
responsible.