9
Project 1
June 16th, 2019
BGMT 364
Introduction:
The company is renowned for the delivery of the best natural products. The demand for these products is not limited to the US or Europe but is also high in China. Due to this, the company has decided to expand its product in these regions. Along with the expansion of their primary business, they have also introduced a whole new product range for infants, including an interest in pursuing an infant formula.
The external and internal factors of this new product line are analyzed so that favorable/unfavorable conditions that the company may face while introducing their new infant food line are examined. The paper presents a comprehensive view of SWOT analysis, PESTEL analysis, and Porter’s Five Forces analysis. All these analyses are summed up into goals and objectives that will be used in introducing this new product line.
PESTEL analysis:
Political
Currently, the company is free from any political barriers as it is successfully doing business in six countries. However, expanding the business in China, which is known as the biggest economy, can create a barrier for them. The changing regulations related to food standards and market actions may be a barrier for this new product line (Candela, 2019). The stability of the government in China also questions the risk as a part of the internationalization process. Also, the impending tariffs imposed by President Trump could hurt Great Start’s business in China. According to CNBC, “the Chinese authorities appear to be making operations more difficult for some companies.” (CNBC, May 2019) There has been decreased traffic and more inspections.
Economic:
The economic factor is quite favorable for this new product if they introduce it to new markets like China. However, the changing inflation rate, income level of people, and economic growth rate will affect the buying of these products. These are the factors that influence the buying power of the population. If these factors are under control, then there are many chances that this product sale will outperform.
Furthermore, the changes in consumer budget give rise to cost-conscious consumers. Here, the increase in prices of raw material due to changes in the inflation rate also affect the prices of products. A potentially concerning but advantageous thing to note is China’s One Belt, One Road Initiative. According to the Council of Foreign Relations, the new Silk Road would stretch from East Asia to Europe. “Some analysts see the project as an unsettling extension of China’s rising power.” (CFR, 2019) This Silk Road could make shipping our products more cost-effective, considering Great Start has locations in Switzerland, Belgium, and the Netherlands but considering the tariffs that affect American businesses in China could be potentially damaging.
Social:
The social factors are favorable for the company because the consumer attitude has changed as they prefer healthier .
Case 2 johnson and johnson has a baby powder problem (3)Nelson Opeña
Johnson & Johnson has faced over 1,200 lawsuits alleging their talcum powder causes ovarian cancer. While J&J continues to defend the safety of talc, this has damaged their brand image. To address this, the group recommends investing in research and development to reformulate the existing baby powder product. This would allow J&J to strengthen customer value and brand equity by assuring safety, while also driving profit growth through regaining market share. The plan is to create an R&D team to spend the next year developing a new formula, getting FDA approval, and launching an integrated marketing campaign to communicate the changes to consumers.
This document is a 1997 word research paper analyzing whether Abbott's strategy of continuous line extensions of their Pediasure product will maintain and increase their market share in Singapore. The paper includes an abstract, table of contents, introduction, SWOT analysis, analysis of identifying the product through the Boston Matrix and examining Singapore's baby food market. It also analyzes Abbott Pediasure's performance, uses investment appraisal techniques, and provides a conclusion and recommendation with limitations noted. The student conducted interviews and research to analyze the benefits and challenges of Abbott's line extension strategy for their leading Pediasure brand in Singapore.
Edited jay marketing plan yollies.editedAvik Naskar
The document provides a marketing plan for Kerry Foods to launch their new product "Yollies", a yogurt on a stick. The plan includes a situational analysis using PEST and Porter's 5 Forces models. Competitors like Westbury Dairies are identified. The plan sets SMART objectives to convince more supermarkets to carry Yollies, attract more consumers through advertising, and enhance market share. A SWOT analysis is conducted finding strengths in the product's innovation but weaknesses in low initial market share. The plan aims to integrate internal and external analyses to develop a strategic fit for Kerry Foods.
Running is a form of physical exercise that involves moving at a speed faster than walking. It is a popular recreational activity as well as a competitive sport. Regular running provides significant health benefits such as improved cardiovascular fitness, weight control, and reduced risk of diseases.
Even if you already know what a SWOT analysis is and what it’s used for, it can be tough to translate that information into something you can action.
It can also be hard to examine your own business with a critical eye if you’re not entirely sure what you should be examining.
Reading an example SWOT analysis for a business that is either in your industry or based on a comparable business model can help get you started.
All of our SWOT analysis examples are based on real businesses that we’ve featured in our gallery of free sample business plans on bplans.com
The following 6 examples are
broken into three parts:
1. A quick introduction to the company.
2. The company’s SWOT analysis.
3. Some potential growth strategies for the company based on what’s revealed by the SWOT analysis.
The document provides examples of SWOT analyses for 6 different companies. Each example includes an introduction to the company, the company's SWOT analysis in a table format, and potential growth strategies based on the SWOT analysis. The examples cover companies in various industries including a brewery, plastics recycling company, herbal farm, pie cafe, medical device startup, and vintage hat online store. The document aims to help readers write their own SWOT analyses by providing real-world examples to examine.
24790 Business Project Final Marketing PROJECT PROPOSALSTEPS .docxdomenicacullison
24790 Business Project: Final Marketing PROJECT PROPOSAL
STEPS 1-9 should not exceed two written pages unless include figures, graphs, etc. which do not count towards limit
STEP 1a: Full Name:
STEP 1b: Student ID:
STEP 2: What is the title of your project? (make it strategic)
The potential for Ready-made meals delivery services.
STEP 3: Which organization/industry is your project about?
The company of Youfoodz.
STEP 4: Do you work for, or know managers at, this organization?
No,I have not worked in this company and the real contact with managers and other employees.
STEP 5: Do you have permission to do this research?
Is this project sponsored or funded in any way?
Yes, in this project, I contacted Youfoodz company by email and got permission from the company to conduct market research and data collection.
STEP 6: Describe a short market background based on your own research. State what the business problem is. Outline the research question. List the specific research objectives you will try to address. (DO NOT COPY/PASTE from client)
· Company overview
Youfoodz, founded in 2012, is a Brisbane, Australia-based ready-to-eat food delivery company. Youfoodz offers more than five million meals to customers across Australia and is changing the way people think about prepared foods. In this project, I contacted Youfoodz company by email and got permission from the company to conduct market research and data collection.
The service is offered through its online website and mobile application that consumers can order different products according to their preferences online, e.g., meals, snacks, drinks, gift card and meal plans. It also offers free shipping based on a certain number of orders or location. The company target primarily at people who are fitness, want to lose weight or time-poor. The most distinctive product concept of the company is "70/30", which means 70% clean and healthy meals plus 30% freedom what you want equals a happy and healthy you".
· Market overview
In the digital age, the fast-food industry is growing. From merely serving ready-made meals to people on the go, it has now expanded to include an online/web-based category that promises healthier choices than the prepackaged foods we see in the frozen section. These dishes are prepared by professional chefs and some new players on the market, ready to use the best and local products (Jacob, 2017).
In Australia, many start-ups are now trying to grab a piece of the growing market. From 2016 to 2022, the food delivery market is expected to grow at a CGAR (compound annual growth rate) of 6% to reach a market size of $140 billion (Indig, 2019). The industry's products are segmented by dietary ingredients which have benefited from growing demand from time-poor consumers over the past five years. Gluten-free, vegan and non-dairy prepared foods are expected to become more popular (IBISWorld, 2018). Also means that this is a potential, competitive and dynamic market.
· Re.
Assignment help for Individuals in Society , visit: https://academiapapers.net/, thousands of academic assignments, essays and homeworks has been published there, So don't miss those.
Case 2 johnson and johnson has a baby powder problem (3)Nelson Opeña
Johnson & Johnson has faced over 1,200 lawsuits alleging their talcum powder causes ovarian cancer. While J&J continues to defend the safety of talc, this has damaged their brand image. To address this, the group recommends investing in research and development to reformulate the existing baby powder product. This would allow J&J to strengthen customer value and brand equity by assuring safety, while also driving profit growth through regaining market share. The plan is to create an R&D team to spend the next year developing a new formula, getting FDA approval, and launching an integrated marketing campaign to communicate the changes to consumers.
This document is a 1997 word research paper analyzing whether Abbott's strategy of continuous line extensions of their Pediasure product will maintain and increase their market share in Singapore. The paper includes an abstract, table of contents, introduction, SWOT analysis, analysis of identifying the product through the Boston Matrix and examining Singapore's baby food market. It also analyzes Abbott Pediasure's performance, uses investment appraisal techniques, and provides a conclusion and recommendation with limitations noted. The student conducted interviews and research to analyze the benefits and challenges of Abbott's line extension strategy for their leading Pediasure brand in Singapore.
Edited jay marketing plan yollies.editedAvik Naskar
The document provides a marketing plan for Kerry Foods to launch their new product "Yollies", a yogurt on a stick. The plan includes a situational analysis using PEST and Porter's 5 Forces models. Competitors like Westbury Dairies are identified. The plan sets SMART objectives to convince more supermarkets to carry Yollies, attract more consumers through advertising, and enhance market share. A SWOT analysis is conducted finding strengths in the product's innovation but weaknesses in low initial market share. The plan aims to integrate internal and external analyses to develop a strategic fit for Kerry Foods.
Running is a form of physical exercise that involves moving at a speed faster than walking. It is a popular recreational activity as well as a competitive sport. Regular running provides significant health benefits such as improved cardiovascular fitness, weight control, and reduced risk of diseases.
Even if you already know what a SWOT analysis is and what it’s used for, it can be tough to translate that information into something you can action.
It can also be hard to examine your own business with a critical eye if you’re not entirely sure what you should be examining.
Reading an example SWOT analysis for a business that is either in your industry or based on a comparable business model can help get you started.
All of our SWOT analysis examples are based on real businesses that we’ve featured in our gallery of free sample business plans on bplans.com
The following 6 examples are
broken into three parts:
1. A quick introduction to the company.
2. The company’s SWOT analysis.
3. Some potential growth strategies for the company based on what’s revealed by the SWOT analysis.
The document provides examples of SWOT analyses for 6 different companies. Each example includes an introduction to the company, the company's SWOT analysis in a table format, and potential growth strategies based on the SWOT analysis. The examples cover companies in various industries including a brewery, plastics recycling company, herbal farm, pie cafe, medical device startup, and vintage hat online store. The document aims to help readers write their own SWOT analyses by providing real-world examples to examine.
24790 Business Project Final Marketing PROJECT PROPOSALSTEPS .docxdomenicacullison
24790 Business Project: Final Marketing PROJECT PROPOSAL
STEPS 1-9 should not exceed two written pages unless include figures, graphs, etc. which do not count towards limit
STEP 1a: Full Name:
STEP 1b: Student ID:
STEP 2: What is the title of your project? (make it strategic)
The potential for Ready-made meals delivery services.
STEP 3: Which organization/industry is your project about?
The company of Youfoodz.
STEP 4: Do you work for, or know managers at, this organization?
No,I have not worked in this company and the real contact with managers and other employees.
STEP 5: Do you have permission to do this research?
Is this project sponsored or funded in any way?
Yes, in this project, I contacted Youfoodz company by email and got permission from the company to conduct market research and data collection.
STEP 6: Describe a short market background based on your own research. State what the business problem is. Outline the research question. List the specific research objectives you will try to address. (DO NOT COPY/PASTE from client)
· Company overview
Youfoodz, founded in 2012, is a Brisbane, Australia-based ready-to-eat food delivery company. Youfoodz offers more than five million meals to customers across Australia and is changing the way people think about prepared foods. In this project, I contacted Youfoodz company by email and got permission from the company to conduct market research and data collection.
The service is offered through its online website and mobile application that consumers can order different products according to their preferences online, e.g., meals, snacks, drinks, gift card and meal plans. It also offers free shipping based on a certain number of orders or location. The company target primarily at people who are fitness, want to lose weight or time-poor. The most distinctive product concept of the company is "70/30", which means 70% clean and healthy meals plus 30% freedom what you want equals a happy and healthy you".
· Market overview
In the digital age, the fast-food industry is growing. From merely serving ready-made meals to people on the go, it has now expanded to include an online/web-based category that promises healthier choices than the prepackaged foods we see in the frozen section. These dishes are prepared by professional chefs and some new players on the market, ready to use the best and local products (Jacob, 2017).
In Australia, many start-ups are now trying to grab a piece of the growing market. From 2016 to 2022, the food delivery market is expected to grow at a CGAR (compound annual growth rate) of 6% to reach a market size of $140 billion (Indig, 2019). The industry's products are segmented by dietary ingredients which have benefited from growing demand from time-poor consumers over the past five years. Gluten-free, vegan and non-dairy prepared foods are expected to become more popular (IBISWorld, 2018). Also means that this is a potential, competitive and dynamic market.
· Re.
Assignment help for Individuals in Society , visit: https://academiapapers.net/, thousands of academic assignments, essays and homeworks has been published there, So don't miss those.
The document provides an analysis of the cereal industry and environment for Honey Nut Cheerios. It discusses key points:
- Cereal industry sales were $9.1 billion in 2008, peaking at $10.8 billion in 2009, then declining to $9.51 billion in 2012. Consumption has dropped 1% annually for a decade.
- The industry faces challenges like consumers choosing healthier/more convenient breakfasts and declining birth rates reducing the target demographic of children.
- General Mills' top competitors are Kellogg, Kraft, and PepsiCo, who together control 55% of the market. General Mills has 31% share.
- Trends impacting General Mills include
the paper is about the supply chain management ethical issues, dem.docxoreo10
the paper is about the supply chain management ethical issues, demographics, or environmental issues. In general, the paper is more strategic. You are expected to do your own research within the periodicals academic library. In other words, this is a research oriented assignment. You are expected to find other articles to compare, cite the authors properly, etc. It is a deliberately open assignment that is intended to promote analysis, information gathering, information processing and writing skills.
· 50% Articles and sources should be 2 years old at most and academic.
· A minimum of 2000 words per document is expected
· Must have Tables and Graphs (Tables are clear and complete. Text describing the graph in the body of the document shows understanding and analysis skills)
· Citation and reference
Table Of Contents
Executive Overview 3
Situation Analysis 4
Market Summary 5
Trends, growth, market share winners & losers 5
Segmentation & target market(s) 5
Environmental Scan 6
Social/Cultural Factors and Trends 6
Economic Factors 7
Technological Factors 8
Competition 8
Other factors 9
SWOT Analysis – key factors discovered 10
MKT 291 Industry Analysis Outline
1. Table of Contents (include page numbers)
2. Executive Overview (10 points)Executive Overview
The Colgate-Palmolive Company is a worldwide leading consumer products company committed to the care and cleanliness of families and-or their homes. It started in the early 19th century as a small soap and candle business founded by William Colgate. Now, more than 200 years later, Colgate-Palmolive serves and is trusted by millions of people worldwide. They sell their products in over 200 countries around the world and identify under brand names such as Colgate, Palmolive, Mennen, Irish Spring, Protex, Ajax, Axion, Soupline, Souavitel and Fab, Sorriso, and Kolynos. Colgate-Palmolive has an enormous market diffusion of 67.7%., which is actually 50% higher than the second leading brand. Colgate-Palmolive’s’ products are arranged as oral health, homecare product or personal product. As their market is evaluated, it is clear to see how the product diversion is segmented based on location and certain demographics. It is important for Colgate to recognize how certain regions act as well as understand their habits and lifestyle choices. This will enable them to promote their product in whatever way seems most fit. The economy, just as the environment, also greatly affects how Colgate must carry out their business. The economy can affect both the consumers and suppliers bargaining power, as well as the the rivalry among competitors, who place nearly identical products on the market. One of Colgate’s key competitors is Procter & Gamble Co. because they specialize in almost identical fields. Colgate obviously produces products that are ...
Whole Foods has experienced success over the past decade by establishing itself as the leader in the natural and organic food retailing industry. They currently operate 414 stores across North America and the UK. Their mission and strategies focus on profitability, community involvement, and an organizational philosophy of societal marketing. While demand for natural and organic products has increased industry growth, Whole Foods remains well positioned due to their reputation and loyal customer base. Their marketing objectives center on retaining customer loyalty by providing valuable healthy products and experiences.
The document discusses a SWOT analysis of Mama Earth, an Indian company that produces health, wellness, and baby care products. It identifies strengths such as reliable suppliers and strong branding, as well as weaknesses like a low number of outlets. Opportunities include expanding into new markets and adapting to changing consumer preferences, while threats include direct competition and rising costs.
Marketing PlanVita-Go, Inc., a division of PepsiCo1. Com.docxinfantsuk
Marketing Plan
Vita-Go, Inc., a division of PepsiCo
1. Company Description
Vita-Go, Inc. is a division of PepsiCo which was formed by Jennifer Stieffenhofer, Christine Stear, Sally Swartz, Ryan Tate, Jonathan Vick, Jaclyn Wisecarver, and Teel Witt to develop, market, and promote a product that is inexpensive and convenient for the consumer to utilize on a daily basis in order to promote wellness. Initially, the line was introduced in the Lynchburg, Virginia market, spread to Maryland within the next 2 years, and to North and South Carolina within the next few years.
To the best of Vita-Go’s knowledge, Vita-Go is the only product/beverage on the market today that, with just one simple twist of a cap and a shake of a bottle, releases a daily dose of vitamins and nutrients equal to a person’s recommended daily intake of vitamins. What also sets the bar high on this product in relation to others is the availability of the product. While most manufacturers feel that their product can only be available in health stores, Vita-Go is not only available in health stores, but also grocery, convenience, and superstores.
2. Strategic Focus and Plan
“This section covers three aspects of corporate strategy that influence the marketing plan: (1) the mission, (2) goals, and (3) core competency/sustainability competitive advantage” (Kerin, Hartley & Rudelius, p.47) of PepsiCo.
Mission
Vita-Go’s mission is in line with PepsiCo’s mission which is "to be the world's premier consumer products company focused on convenient foods and beverages. We seek to produce financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity" (PepsiCo, 2015).
Vision
"Our vision is put into action through programs and a focus on environmental stewardship, activities to benefit society, and a commitment to build shareholder value by making PepsiCo a truly sustainable company” (PepsiCo, 2015).
Performance with Purpose
Just like PepsiCo, “we're committed to achieving business and financial success while leaving a positive imprint on society - delivering what we call Performance with Purpose. Our approach to superior financial performance is straightforward - drive shareholder value. By addressing social and environmental issues, we also deliver on our purpose agenda, which consists of human, environmental, and talent sustainability" (PepsiCo, 2015).
Goals
For the next five years, Vita-Go seeks to accomplish the following goals:
· Nonfinancial goals - “As a leading food and beverage company, we believe we can play an important role in helping people lead healthier lives”, (PepsiCo). Vita-Go’s bottle will be manufactured by PepsiCo. PepsiCo, as well as Vita-Go, seeks to achieve a healthier lifestyle by presenting vitamins on the market that allow customers to enjoy their vitamin in-take.
1. To provide a heal ...
Johnson & Johnson is a global healthcare company founded in 1886 in New Jersey. It has over 114,000 employees worldwide and sells its products in 175 countries. The company's segments include consumer health, pharmaceuticals, and medical devices. It has a strong presence in India dating back to 1947. Johnson & Johnson is guided by its credo which outlines priorities for customers, employees, communities, and shareholders. The company's strategic capabilities include its diverse product portfolio and global presence.
UpTown Swirl Business Plan 1 BUS 559 – Dr. Andr.docxjessiehampson
UpTown Swirl Business Plan 1
BUS 559 – Dr. Andrea Banto
Week 10 Assignment 4: UpTown Swirl Business Plan
By: Deborah Hughes
March 16, 2020
UpTown Swirl Business Plan 2
Table of Contents
1.0 Executive Summary ...................................................................................................... 3
2.0 Company Description ................................................................................................... 5
3.0 Industry Analysis and Trends ...................................... Error! Bookmark not defined.
4.0 Target Market.............................................................................................................. 13
5.0 Competition................................................................................................................. 23
6.0 Strategic Postion and Risk Assessment ....................... Error! Bookmark not defined.
7.0 Marketing Plan and Sales Strategy .............................. Error! Bookmark not defined.
8.0 Operations Plan ............................................................ Error! Bookmark not defined.
9.0 Technology Plan .......................................................... Error! Bookmark not defined.
10.0 Management and Organziation Plan .......................... Error! Bookmark not defined.
11.0 Ethics and Social Responsibility Plan........................ Error! Bookmark not defined.
12.0 The Financials ............................................................ Error! Bookmark not defined.
UpTown Swirl Business Plan 3
1.0 Executive Summary
UpTown Swirl Business Plan 4
2.0 Company Description
Uptown Swirl is a unique company that aims to provide organic products to the
consumers who are health conservative in nature and wants to provide frozen yogurt,
milkshakes, and bite-size desserts. This is a competitive market as there are already exiting firms
in the market with similar products to offer. Uptown Swirl would be known to provide various
variety of non-alcoholic food products such as frozen yogurt, milkshake, and quick-bite dessert
UpTown Swirl Business Plan 5
(Berberich et al. 2016). This would be meant to attract most customers as the milkshake and
yogurt would be made from fresh ingredients (Wilson et al. 2016).
The significance of the name itself conveys a message concerning the products we deal
with and to be of the best quality (Burns et al. 2016). The name also tries to give customers a
particular class by them being associated with the frozen yogurt, milkshake, and quick-bite
dessert. This would give this product a competitive advantage from the other companies that also
deal with frozen yogurt, milkshake, and quick-bite dessert (Wilson et al. 2016).
The company's primary aim is giving consumers non-alcoholic products so as the
customers’ needs can be fulfilled (Berberich et al. 2016). This ensures that there is saf ...
1. New market development involves researching new market segments and exploring opportunities to utilize existing goods or services with potential new consumers.
2. The product development process defines work to be done at both a macro and micro level across phases from research and preclinical trials to new drug application and production launch.
3. Strategies like market penetration, market development, product development and diversification presented in Ansoff's Matrix provide a framework for companies to understand uncertainties in growth.
Running head MARKETING PLAN PRODUCT AND PRICING 1Marketing.docxglendar3
Running head: MARKETING PLAN: PRODUCT AND PRICING
1Marketing Plan: Product and Pricing
7Marketing Plan: Product and Pricing
January 9, 2019Marketing Plan: Product and Pricing
The Product
Consumers normally view a product a physical item which they need to meet a particular need. However, it is imperative to recognize that the nature of a product can be explored further by looking its three different levels which can be considered as three different products which include the core, actual and augmented products, (Aghazadeh, 2015). This is what is referred to as the three levels of a product. The Core product is not an actual physical and tangible thing. It can not be touched or felt because it represents the benefit of the product which generates its value to the final consumers. In the case of the water, the benefit to the final users is quenching their thirst as well as improving their health by providing additional mineral with nutritional value to the final consumers of the bottled water.
A. Product Levels: Core, Actual and Augmented
Second, actual product refers to the tangible product. It is the final product that will be purchased and used by the targeted customers. The customers are able to get value out of the product. For instance, customers can look at the packing and the content information to determine whether or not the content of the water is good for their health. Also, consumers may look at the product, touch the packaging and feel it. This makes the customers have a better understanding of the product in terms of what it looks and feels like.
Lastly, the Augmented product refers to the non-physical part of the product which is made up of the value added to the product for which they may or may not opt to pay for the premium prices. When customers buy the bottled water, part of the augmented product is determining whether the packaging material is recyclable or biodegradable as it is the case for plastic bottling materials. The consumers might not have a problem paying premium prices when they know that they are doing so to protect and conserve their environment as well as argued by Akbar et al. (2017).
B. Product Life CycleThe product life cycle refers to the period when a product is developed, introduced into the market and when it is finally removed from the market. It is divided into four stages which include the introduction, Introduction if the first stage and this the point where the idea is implemented through research and development. The product is produced if the idea is determined to be feasible and potentially profitable.
C. BCG Model
The BCG Matrix is a model developed by the Boston Consulting Group and it focuses on helping businesses to develop profitable products and services for the current time as well as the future. It provides an effective framework that the business can utilize to analyze the growth and market share of the business. The model utilizes a chart with four quadrants. The .
Running head MARKETING PLAN PRODUCT AND PRICING 1Marketing.docxtodd581
Running head: MARKETING PLAN: PRODUCT AND PRICING
1Marketing Plan: Product and Pricing
7Marketing Plan: Product and Pricing
January 9, 2019Marketing Plan: Product and Pricing
The Product
Consumers normally view a product a physical item which they need to meet a particular need. However, it is imperative to recognize that the nature of a product can be explored further by looking its three different levels which can be considered as three different products which include the core, actual and augmented products, (Aghazadeh, 2015). This is what is referred to as the three levels of a product. The Core product is not an actual physical and tangible thing. It can not be touched or felt because it represents the benefit of the product which generates its value to the final consumers. In the case of the water, the benefit to the final users is quenching their thirst as well as improving their health by providing additional mineral with nutritional value to the final consumers of the bottled water.
A. Product Levels: Core, Actual and Augmented
Second, actual product refers to the tangible product. It is the final product that will be purchased and used by the targeted customers. The customers are able to get value out of the product. For instance, customers can look at the packing and the content information to determine whether or not the content of the water is good for their health. Also, consumers may look at the product, touch the packaging and feel it. This makes the customers have a better understanding of the product in terms of what it looks and feels like.
Lastly, the Augmented product refers to the non-physical part of the product which is made up of the value added to the product for which they may or may not opt to pay for the premium prices. When customers buy the bottled water, part of the augmented product is determining whether the packaging material is recyclable or biodegradable as it is the case for plastic bottling materials. The consumers might not have a problem paying premium prices when they know that they are doing so to protect and conserve their environment as well as argued by Akbar et al. (2017).
B. Product Life CycleThe product life cycle refers to the period when a product is developed, introduced into the market and when it is finally removed from the market. It is divided into four stages which include the introduction, Introduction if the first stage and this the point where the idea is implemented through research and development. The product is produced if the idea is determined to be feasible and potentially profitable.
C. BCG Model
The BCG Matrix is a model developed by the Boston Consulting Group and it focuses on helping businesses to develop profitable products and services for the current time as well as the future. It provides an effective framework that the business can utilize to analyze the growth and market share of the business. The model utilizes a chart with four quadrants. The .
12Week 6 Assignment 2In this essay I will discuss my.docxjesusamckone
1
2
Week 6 Assignment 2
In this essay I will discuss my opinion of General Mills greatest strengths and weaknesses. I will choose a way of strategy that the corporation should take to maximize their strengths along with explaining the steps they should take. Two segments of the general environment that has a high influence within the company will be addressed on how it affects General Mills. This essay will also evaluate two forces of competition that is important to General Mills. You will see my evaluation of the greatest external threats and greatest opportunity and explain how they should address them as well.
General Environment
The political environment is significant to the operations of general mills. New regulations regulating food quality standards is a significant threat to company operations. The high standards required for food products by the USA regulations may lead to the company dropping some of its brands which cannot meet the desired standards. Other political issues include changes in tax policies that may lead to higher taxes and reduction in the company’s operating profits. Such regulations can lead to the closure of firms in the industry as many cannot meet high standards and generate enough profits to offset high taxes at the same time.
The economic environment in which the company operates is characterized by rapid changes majorly on the consumer’s incomes which destabilizes their purchasing power hence the company sales. Inflationary trends in the USA are a cause for worry as they lead to rising input prices that often increase the firms operating costs (Green, 2017. The higher interest rates on borrowed capital also increase the company’s operating expenses hence adversely affecting the firm’s cash flows. This is also the case for other firms in the industry as adverse economic situations lead to low sales, high operation cots and small profits to the firms with some tending to operate on losses.
Five Forces of Competition
Item 1
One significant force of completion threatening the general mill's success and continued existence in the industry is the new entrants into the food industry. There are new upcoming industries interested in food processing which often comes with new brands into the market. The new firm's brands threaten the already existing products in the market as they may have a new feature which may lead to general mills losing customers and a significant market share to the new firms. Existence of many substitutes in the market is a considerable threat to the company (Hill, Schilling, & Jones, 2016). Customers often shift to various alternatives in case there is inflation is selling prices of general mills products. It is, therefore, right to argue that the selling prices of general mills products are dictated by the forces of demand and supply. Firms which set lower prices for their products often threaten the general mill's sales as they compete for customers forcing general mills to operate.
Marketing Plan (Tractor Drug Company) Gaurav Arora
Tractor Drugs, an Indian pharmaceutical company, wants to expand into Southeast and West Asian markets. It has developed new life-saving drugs and seeks to penetrate these regions through a phased marketing plan. The plan involves distributing products through local warehouses, targeting hospitals and retailers, and promoting the brand's high quality yet affordable drugs and services through various online and offline advertising methods. The company aims to position itself as a reliable source for critical medications while keeping costs low.
Britannia Good Day biscuits are a popular product from Britannia Industries in the FMCG industry. Good Day biscuits target all ages and backgrounds with varied ingredients and premium positioning at an affordable price. They are marketed nationwide through Britannia's extensive distribution network of over 2500 wholesalers and retailers. Good Day faces competition from similar biscuits like Priyagold Butter Bite and Sunfeast, but maintains its market share through varied flavors, promotions, and competitive pricing.
This due diligence report provides an overview of Whole Foods Market, Inc. as of June 2012. It summarizes Whole Foods' corporate profile, strategy, management culture, industry, competitors, risks, legal matters, and financial position. Key points include:
1. Whole Foods operates 311 grocery stores in the U.S., Canada, and U.K., focusing on natural and organic products. It sees potential for expansion in new markets.
2. The company employs a decentralized leadership model with collective decision making. It aims to bring health and quality products to local communities.
3. Competition in the grocery industry is increasing, particularly from large retailers launching their own natural/organic lines. Whole
For this assignment, review the articleAbomhara, M., & Koie.docxsleeperharwell
For this assignment, review the article:
Abomhara, M., & Koien, G.M. (2015). Cyber security and the internet of things: Vulnerabilities, threats, intruders, and attacks.
Journal of Cyber Security, 4
, 65-88. Doi: 10.13052/jcsm2245-1439.414
and evaluate it in 3 pages (800 words), in APA format with in-text citation using your own words, by addressing the following:
What did the authors investigate, and in general how did they do so?
Identify the hypothesis or question being tested
Summarize the overall article.
Identify the conclusions of the authors
Indicate whether or not you think the data support their conclusions/hypothesis
Consider alternative explanations for the results
Provide any additional comments pertaining to other approaches to testing their hypothesis (logical follow-up studies to build on, confirm or refute the conclusions)
The relevance or importance of the study
The appropriateness of the experimental design
When you write your evaluation, be brief and concise, this is not meant to be an essay but an objective evaluation that one can read very easily and quickly. Also, you should include a complete reference (title, authors, journal, issue, pages) you turn in your evaluation. This is good practice for your literature review, which you’ll be completing during the dissertation process.
.
For this assignment, provide your perspective about Privacy versus N.docxsleeperharwell
For this assignment, provide your perspective about Privacy versus National Security
. This is a particularly "hot topic" because of recent actions by the federal government taken against Apple. So, please use information from reliable sources to support your perspective.
This assignment should be 1.5 pages in length, using Times New Roman font (size 12), double spaced on a Word documen
.
For this assignment, provide your perspective about Privacy vers.docxsleeperharwell
For this assignment, provide your perspective about Privacy versus National Security
. This is a particularly "hot topic" because of recent actions by the federal government taken against Apple. So, please use information from reliable sources to support your perspective.
This assignment should be 1.5 pages in length, using Times New Roman font (size 12), double spaced on a Word document.
.
For this Assignment, read the case study for Claudia and find two to.docxsleeperharwell
For this Assignment, read the case study for Claudia and find two to three scholarly articles on social issues surrounding immigrant families.
In a 2- to 4-page paper, explain how the literature informs you about Claudia and her family when assessing her situation.
Describe two social issues related to the course-specific case study for Claudia that inform a culturally competent social worker.
Describe culturally competent strategies you might use to assess the needs of children.
Describe the types of data you would collect from Claudia and her family in order to best serve them.
Identify other resources that may offer you further information about Claudia’s case.
Create an eco-map to represent Claudia’s situation. Describe how the ecological perspective of assessment influenced how the social worker interacted with Claudia.
Describe how the social worker in the case used a strengths perspective and multiple tools in her assessment of Claudia. Explain how those factors contributed to the therapeutic relationship with Claudia and her family.
.
For this assignment, please start by doing research regarding the se.docxsleeperharwell
For this assignment, please start by doing research regarding the severity of prejudicial aggression/violence from the past. After you do this, research the severity of prejudicial aggression/violence that has gone on in the past decade. Target the same specific groups that have been the aggressor and victim in both your historical group and your present-day group. For instance, if you choose "black vs. white" in the 1950s, you must use the same group for your present-day group. Once you do this, discuss various ways that it is the same, as well as why it is different between the time periods. What influences have changed? Why is it better now, or worse now than in the past? Please discuss how the advancements in media (news, entertainment, and social media) have had on this issue, along with whatever you come up with outside of media influence. Make sure you back your information up with citations from your sources.
.
The document provides an analysis of the cereal industry and environment for Honey Nut Cheerios. It discusses key points:
- Cereal industry sales were $9.1 billion in 2008, peaking at $10.8 billion in 2009, then declining to $9.51 billion in 2012. Consumption has dropped 1% annually for a decade.
- The industry faces challenges like consumers choosing healthier/more convenient breakfasts and declining birth rates reducing the target demographic of children.
- General Mills' top competitors are Kellogg, Kraft, and PepsiCo, who together control 55% of the market. General Mills has 31% share.
- Trends impacting General Mills include
the paper is about the supply chain management ethical issues, dem.docxoreo10
the paper is about the supply chain management ethical issues, demographics, or environmental issues. In general, the paper is more strategic. You are expected to do your own research within the periodicals academic library. In other words, this is a research oriented assignment. You are expected to find other articles to compare, cite the authors properly, etc. It is a deliberately open assignment that is intended to promote analysis, information gathering, information processing and writing skills.
· 50% Articles and sources should be 2 years old at most and academic.
· A minimum of 2000 words per document is expected
· Must have Tables and Graphs (Tables are clear and complete. Text describing the graph in the body of the document shows understanding and analysis skills)
· Citation and reference
Table Of Contents
Executive Overview 3
Situation Analysis 4
Market Summary 5
Trends, growth, market share winners & losers 5
Segmentation & target market(s) 5
Environmental Scan 6
Social/Cultural Factors and Trends 6
Economic Factors 7
Technological Factors 8
Competition 8
Other factors 9
SWOT Analysis – key factors discovered 10
MKT 291 Industry Analysis Outline
1. Table of Contents (include page numbers)
2. Executive Overview (10 points)Executive Overview
The Colgate-Palmolive Company is a worldwide leading consumer products company committed to the care and cleanliness of families and-or their homes. It started in the early 19th century as a small soap and candle business founded by William Colgate. Now, more than 200 years later, Colgate-Palmolive serves and is trusted by millions of people worldwide. They sell their products in over 200 countries around the world and identify under brand names such as Colgate, Palmolive, Mennen, Irish Spring, Protex, Ajax, Axion, Soupline, Souavitel and Fab, Sorriso, and Kolynos. Colgate-Palmolive has an enormous market diffusion of 67.7%., which is actually 50% higher than the second leading brand. Colgate-Palmolive’s’ products are arranged as oral health, homecare product or personal product. As their market is evaluated, it is clear to see how the product diversion is segmented based on location and certain demographics. It is important for Colgate to recognize how certain regions act as well as understand their habits and lifestyle choices. This will enable them to promote their product in whatever way seems most fit. The economy, just as the environment, also greatly affects how Colgate must carry out their business. The economy can affect both the consumers and suppliers bargaining power, as well as the the rivalry among competitors, who place nearly identical products on the market. One of Colgate’s key competitors is Procter & Gamble Co. because they specialize in almost identical fields. Colgate obviously produces products that are ...
Whole Foods has experienced success over the past decade by establishing itself as the leader in the natural and organic food retailing industry. They currently operate 414 stores across North America and the UK. Their mission and strategies focus on profitability, community involvement, and an organizational philosophy of societal marketing. While demand for natural and organic products has increased industry growth, Whole Foods remains well positioned due to their reputation and loyal customer base. Their marketing objectives center on retaining customer loyalty by providing valuable healthy products and experiences.
The document discusses a SWOT analysis of Mama Earth, an Indian company that produces health, wellness, and baby care products. It identifies strengths such as reliable suppliers and strong branding, as well as weaknesses like a low number of outlets. Opportunities include expanding into new markets and adapting to changing consumer preferences, while threats include direct competition and rising costs.
Marketing PlanVita-Go, Inc., a division of PepsiCo1. Com.docxinfantsuk
Marketing Plan
Vita-Go, Inc., a division of PepsiCo
1. Company Description
Vita-Go, Inc. is a division of PepsiCo which was formed by Jennifer Stieffenhofer, Christine Stear, Sally Swartz, Ryan Tate, Jonathan Vick, Jaclyn Wisecarver, and Teel Witt to develop, market, and promote a product that is inexpensive and convenient for the consumer to utilize on a daily basis in order to promote wellness. Initially, the line was introduced in the Lynchburg, Virginia market, spread to Maryland within the next 2 years, and to North and South Carolina within the next few years.
To the best of Vita-Go’s knowledge, Vita-Go is the only product/beverage on the market today that, with just one simple twist of a cap and a shake of a bottle, releases a daily dose of vitamins and nutrients equal to a person’s recommended daily intake of vitamins. What also sets the bar high on this product in relation to others is the availability of the product. While most manufacturers feel that their product can only be available in health stores, Vita-Go is not only available in health stores, but also grocery, convenience, and superstores.
2. Strategic Focus and Plan
“This section covers three aspects of corporate strategy that influence the marketing plan: (1) the mission, (2) goals, and (3) core competency/sustainability competitive advantage” (Kerin, Hartley & Rudelius, p.47) of PepsiCo.
Mission
Vita-Go’s mission is in line with PepsiCo’s mission which is "to be the world's premier consumer products company focused on convenient foods and beverages. We seek to produce financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity" (PepsiCo, 2015).
Vision
"Our vision is put into action through programs and a focus on environmental stewardship, activities to benefit society, and a commitment to build shareholder value by making PepsiCo a truly sustainable company” (PepsiCo, 2015).
Performance with Purpose
Just like PepsiCo, “we're committed to achieving business and financial success while leaving a positive imprint on society - delivering what we call Performance with Purpose. Our approach to superior financial performance is straightforward - drive shareholder value. By addressing social and environmental issues, we also deliver on our purpose agenda, which consists of human, environmental, and talent sustainability" (PepsiCo, 2015).
Goals
For the next five years, Vita-Go seeks to accomplish the following goals:
· Nonfinancial goals - “As a leading food and beverage company, we believe we can play an important role in helping people lead healthier lives”, (PepsiCo). Vita-Go’s bottle will be manufactured by PepsiCo. PepsiCo, as well as Vita-Go, seeks to achieve a healthier lifestyle by presenting vitamins on the market that allow customers to enjoy their vitamin in-take.
1. To provide a heal ...
Johnson & Johnson is a global healthcare company founded in 1886 in New Jersey. It has over 114,000 employees worldwide and sells its products in 175 countries. The company's segments include consumer health, pharmaceuticals, and medical devices. It has a strong presence in India dating back to 1947. Johnson & Johnson is guided by its credo which outlines priorities for customers, employees, communities, and shareholders. The company's strategic capabilities include its diverse product portfolio and global presence.
UpTown Swirl Business Plan 1 BUS 559 – Dr. Andr.docxjessiehampson
UpTown Swirl Business Plan 1
BUS 559 – Dr. Andrea Banto
Week 10 Assignment 4: UpTown Swirl Business Plan
By: Deborah Hughes
March 16, 2020
UpTown Swirl Business Plan 2
Table of Contents
1.0 Executive Summary ...................................................................................................... 3
2.0 Company Description ................................................................................................... 5
3.0 Industry Analysis and Trends ...................................... Error! Bookmark not defined.
4.0 Target Market.............................................................................................................. 13
5.0 Competition................................................................................................................. 23
6.0 Strategic Postion and Risk Assessment ....................... Error! Bookmark not defined.
7.0 Marketing Plan and Sales Strategy .............................. Error! Bookmark not defined.
8.0 Operations Plan ............................................................ Error! Bookmark not defined.
9.0 Technology Plan .......................................................... Error! Bookmark not defined.
10.0 Management and Organziation Plan .......................... Error! Bookmark not defined.
11.0 Ethics and Social Responsibility Plan........................ Error! Bookmark not defined.
12.0 The Financials ............................................................ Error! Bookmark not defined.
UpTown Swirl Business Plan 3
1.0 Executive Summary
UpTown Swirl Business Plan 4
2.0 Company Description
Uptown Swirl is a unique company that aims to provide organic products to the
consumers who are health conservative in nature and wants to provide frozen yogurt,
milkshakes, and bite-size desserts. This is a competitive market as there are already exiting firms
in the market with similar products to offer. Uptown Swirl would be known to provide various
variety of non-alcoholic food products such as frozen yogurt, milkshake, and quick-bite dessert
UpTown Swirl Business Plan 5
(Berberich et al. 2016). This would be meant to attract most customers as the milkshake and
yogurt would be made from fresh ingredients (Wilson et al. 2016).
The significance of the name itself conveys a message concerning the products we deal
with and to be of the best quality (Burns et al. 2016). The name also tries to give customers a
particular class by them being associated with the frozen yogurt, milkshake, and quick-bite
dessert. This would give this product a competitive advantage from the other companies that also
deal with frozen yogurt, milkshake, and quick-bite dessert (Wilson et al. 2016).
The company's primary aim is giving consumers non-alcoholic products so as the
customers’ needs can be fulfilled (Berberich et al. 2016). This ensures that there is saf ...
1. New market development involves researching new market segments and exploring opportunities to utilize existing goods or services with potential new consumers.
2. The product development process defines work to be done at both a macro and micro level across phases from research and preclinical trials to new drug application and production launch.
3. Strategies like market penetration, market development, product development and diversification presented in Ansoff's Matrix provide a framework for companies to understand uncertainties in growth.
Running head MARKETING PLAN PRODUCT AND PRICING 1Marketing.docxglendar3
Running head: MARKETING PLAN: PRODUCT AND PRICING
1Marketing Plan: Product and Pricing
7Marketing Plan: Product and Pricing
January 9, 2019Marketing Plan: Product and Pricing
The Product
Consumers normally view a product a physical item which they need to meet a particular need. However, it is imperative to recognize that the nature of a product can be explored further by looking its three different levels which can be considered as three different products which include the core, actual and augmented products, (Aghazadeh, 2015). This is what is referred to as the three levels of a product. The Core product is not an actual physical and tangible thing. It can not be touched or felt because it represents the benefit of the product which generates its value to the final consumers. In the case of the water, the benefit to the final users is quenching their thirst as well as improving their health by providing additional mineral with nutritional value to the final consumers of the bottled water.
A. Product Levels: Core, Actual and Augmented
Second, actual product refers to the tangible product. It is the final product that will be purchased and used by the targeted customers. The customers are able to get value out of the product. For instance, customers can look at the packing and the content information to determine whether or not the content of the water is good for their health. Also, consumers may look at the product, touch the packaging and feel it. This makes the customers have a better understanding of the product in terms of what it looks and feels like.
Lastly, the Augmented product refers to the non-physical part of the product which is made up of the value added to the product for which they may or may not opt to pay for the premium prices. When customers buy the bottled water, part of the augmented product is determining whether the packaging material is recyclable or biodegradable as it is the case for plastic bottling materials. The consumers might not have a problem paying premium prices when they know that they are doing so to protect and conserve their environment as well as argued by Akbar et al. (2017).
B. Product Life CycleThe product life cycle refers to the period when a product is developed, introduced into the market and when it is finally removed from the market. It is divided into four stages which include the introduction, Introduction if the first stage and this the point where the idea is implemented through research and development. The product is produced if the idea is determined to be feasible and potentially profitable.
C. BCG Model
The BCG Matrix is a model developed by the Boston Consulting Group and it focuses on helping businesses to develop profitable products and services for the current time as well as the future. It provides an effective framework that the business can utilize to analyze the growth and market share of the business. The model utilizes a chart with four quadrants. The .
Running head MARKETING PLAN PRODUCT AND PRICING 1Marketing.docxtodd581
Running head: MARKETING PLAN: PRODUCT AND PRICING
1Marketing Plan: Product and Pricing
7Marketing Plan: Product and Pricing
January 9, 2019Marketing Plan: Product and Pricing
The Product
Consumers normally view a product a physical item which they need to meet a particular need. However, it is imperative to recognize that the nature of a product can be explored further by looking its three different levels which can be considered as three different products which include the core, actual and augmented products, (Aghazadeh, 2015). This is what is referred to as the three levels of a product. The Core product is not an actual physical and tangible thing. It can not be touched or felt because it represents the benefit of the product which generates its value to the final consumers. In the case of the water, the benefit to the final users is quenching their thirst as well as improving their health by providing additional mineral with nutritional value to the final consumers of the bottled water.
A. Product Levels: Core, Actual and Augmented
Second, actual product refers to the tangible product. It is the final product that will be purchased and used by the targeted customers. The customers are able to get value out of the product. For instance, customers can look at the packing and the content information to determine whether or not the content of the water is good for their health. Also, consumers may look at the product, touch the packaging and feel it. This makes the customers have a better understanding of the product in terms of what it looks and feels like.
Lastly, the Augmented product refers to the non-physical part of the product which is made up of the value added to the product for which they may or may not opt to pay for the premium prices. When customers buy the bottled water, part of the augmented product is determining whether the packaging material is recyclable or biodegradable as it is the case for plastic bottling materials. The consumers might not have a problem paying premium prices when they know that they are doing so to protect and conserve their environment as well as argued by Akbar et al. (2017).
B. Product Life CycleThe product life cycle refers to the period when a product is developed, introduced into the market and when it is finally removed from the market. It is divided into four stages which include the introduction, Introduction if the first stage and this the point where the idea is implemented through research and development. The product is produced if the idea is determined to be feasible and potentially profitable.
C. BCG Model
The BCG Matrix is a model developed by the Boston Consulting Group and it focuses on helping businesses to develop profitable products and services for the current time as well as the future. It provides an effective framework that the business can utilize to analyze the growth and market share of the business. The model utilizes a chart with four quadrants. The .
12Week 6 Assignment 2In this essay I will discuss my.docxjesusamckone
1
2
Week 6 Assignment 2
In this essay I will discuss my opinion of General Mills greatest strengths and weaknesses. I will choose a way of strategy that the corporation should take to maximize their strengths along with explaining the steps they should take. Two segments of the general environment that has a high influence within the company will be addressed on how it affects General Mills. This essay will also evaluate two forces of competition that is important to General Mills. You will see my evaluation of the greatest external threats and greatest opportunity and explain how they should address them as well.
General Environment
The political environment is significant to the operations of general mills. New regulations regulating food quality standards is a significant threat to company operations. The high standards required for food products by the USA regulations may lead to the company dropping some of its brands which cannot meet the desired standards. Other political issues include changes in tax policies that may lead to higher taxes and reduction in the company’s operating profits. Such regulations can lead to the closure of firms in the industry as many cannot meet high standards and generate enough profits to offset high taxes at the same time.
The economic environment in which the company operates is characterized by rapid changes majorly on the consumer’s incomes which destabilizes their purchasing power hence the company sales. Inflationary trends in the USA are a cause for worry as they lead to rising input prices that often increase the firms operating costs (Green, 2017. The higher interest rates on borrowed capital also increase the company’s operating expenses hence adversely affecting the firm’s cash flows. This is also the case for other firms in the industry as adverse economic situations lead to low sales, high operation cots and small profits to the firms with some tending to operate on losses.
Five Forces of Competition
Item 1
One significant force of completion threatening the general mill's success and continued existence in the industry is the new entrants into the food industry. There are new upcoming industries interested in food processing which often comes with new brands into the market. The new firm's brands threaten the already existing products in the market as they may have a new feature which may lead to general mills losing customers and a significant market share to the new firms. Existence of many substitutes in the market is a considerable threat to the company (Hill, Schilling, & Jones, 2016). Customers often shift to various alternatives in case there is inflation is selling prices of general mills products. It is, therefore, right to argue that the selling prices of general mills products are dictated by the forces of demand and supply. Firms which set lower prices for their products often threaten the general mill's sales as they compete for customers forcing general mills to operate.
Marketing Plan (Tractor Drug Company) Gaurav Arora
Tractor Drugs, an Indian pharmaceutical company, wants to expand into Southeast and West Asian markets. It has developed new life-saving drugs and seeks to penetrate these regions through a phased marketing plan. The plan involves distributing products through local warehouses, targeting hospitals and retailers, and promoting the brand's high quality yet affordable drugs and services through various online and offline advertising methods. The company aims to position itself as a reliable source for critical medications while keeping costs low.
Britannia Good Day biscuits are a popular product from Britannia Industries in the FMCG industry. Good Day biscuits target all ages and backgrounds with varied ingredients and premium positioning at an affordable price. They are marketed nationwide through Britannia's extensive distribution network of over 2500 wholesalers and retailers. Good Day faces competition from similar biscuits like Priyagold Butter Bite and Sunfeast, but maintains its market share through varied flavors, promotions, and competitive pricing.
This due diligence report provides an overview of Whole Foods Market, Inc. as of June 2012. It summarizes Whole Foods' corporate profile, strategy, management culture, industry, competitors, risks, legal matters, and financial position. Key points include:
1. Whole Foods operates 311 grocery stores in the U.S., Canada, and U.K., focusing on natural and organic products. It sees potential for expansion in new markets.
2. The company employs a decentralized leadership model with collective decision making. It aims to bring health and quality products to local communities.
3. Competition in the grocery industry is increasing, particularly from large retailers launching their own natural/organic lines. Whole
Similar to 9Project 1June 16th, 2019BGMT 364.docx (17)
For this assignment, review the articleAbomhara, M., & Koie.docxsleeperharwell
For this assignment, review the article:
Abomhara, M., & Koien, G.M. (2015). Cyber security and the internet of things: Vulnerabilities, threats, intruders, and attacks.
Journal of Cyber Security, 4
, 65-88. Doi: 10.13052/jcsm2245-1439.414
and evaluate it in 3 pages (800 words), in APA format with in-text citation using your own words, by addressing the following:
What did the authors investigate, and in general how did they do so?
Identify the hypothesis or question being tested
Summarize the overall article.
Identify the conclusions of the authors
Indicate whether or not you think the data support their conclusions/hypothesis
Consider alternative explanations for the results
Provide any additional comments pertaining to other approaches to testing their hypothesis (logical follow-up studies to build on, confirm or refute the conclusions)
The relevance or importance of the study
The appropriateness of the experimental design
When you write your evaluation, be brief and concise, this is not meant to be an essay but an objective evaluation that one can read very easily and quickly. Also, you should include a complete reference (title, authors, journal, issue, pages) you turn in your evaluation. This is good practice for your literature review, which you’ll be completing during the dissertation process.
.
For this assignment, provide your perspective about Privacy versus N.docxsleeperharwell
For this assignment, provide your perspective about Privacy versus National Security
. This is a particularly "hot topic" because of recent actions by the federal government taken against Apple. So, please use information from reliable sources to support your perspective.
This assignment should be 1.5 pages in length, using Times New Roman font (size 12), double spaced on a Word documen
.
For this assignment, provide your perspective about Privacy vers.docxsleeperharwell
For this assignment, provide your perspective about Privacy versus National Security
. This is a particularly "hot topic" because of recent actions by the federal government taken against Apple. So, please use information from reliable sources to support your perspective.
This assignment should be 1.5 pages in length, using Times New Roman font (size 12), double spaced on a Word document.
.
For this Assignment, read the case study for Claudia and find two to.docxsleeperharwell
For this Assignment, read the case study for Claudia and find two to three scholarly articles on social issues surrounding immigrant families.
In a 2- to 4-page paper, explain how the literature informs you about Claudia and her family when assessing her situation.
Describe two social issues related to the course-specific case study for Claudia that inform a culturally competent social worker.
Describe culturally competent strategies you might use to assess the needs of children.
Describe the types of data you would collect from Claudia and her family in order to best serve them.
Identify other resources that may offer you further information about Claudia’s case.
Create an eco-map to represent Claudia’s situation. Describe how the ecological perspective of assessment influenced how the social worker interacted with Claudia.
Describe how the social worker in the case used a strengths perspective and multiple tools in her assessment of Claudia. Explain how those factors contributed to the therapeutic relationship with Claudia and her family.
.
For this assignment, please start by doing research regarding the se.docxsleeperharwell
For this assignment, please start by doing research regarding the severity of prejudicial aggression/violence from the past. After you do this, research the severity of prejudicial aggression/violence that has gone on in the past decade. Target the same specific groups that have been the aggressor and victim in both your historical group and your present-day group. For instance, if you choose "black vs. white" in the 1950s, you must use the same group for your present-day group. Once you do this, discuss various ways that it is the same, as well as why it is different between the time periods. What influences have changed? Why is it better now, or worse now than in the past? Please discuss how the advancements in media (news, entertainment, and social media) have had on this issue, along with whatever you come up with outside of media influence. Make sure you back your information up with citations from your sources.
.
For this assignment, please discuss the following questionsWh.docxsleeperharwell
For this assignment, please discuss the following questions?
What was the name of the first computer network?
Who created this network
When did this network got established?
Explain one of the major disadvantages of this network at its initial stage
What is TCP?
Who created TCP?
What is IP?
When did it got implemented
How did the implementation of TCP/IP revolutionize communication technology?
Requirements:
You must write a minimum of two paragraphs, with two different citations, and every paragraph should have at least four complete sentences for each question. Every question should have a subtitle (Bold and Centered). You must also respond to at least two of your classmates’ posts with at least 100 words each before the due date. You need to use the discussion board header provided in the getting started folder. Please proofread your work before posting your assignment.
.
For this assignment, locate a news article about an organization.docxsleeperharwell
For this assignment, locate a news article about an organization who experienced an ethical issue related to communication. In 1,200 to 1,550 words, complete the following:
Discuss the circumstances of the incident, the organization’s decision making process, and the public and media reaction to the organization’s decision.
Presume you have been hired by that organization to help strengthen their communication efforts. Outline at least
four strategies
you would recommend the organization follow in the future to enhance the ethics of their communication.
.
For this assignment, it requires you Identifies the historic conte.docxsleeperharwell
For this assignment, it requires you Identifies the historic context of ideas and cultural traditions outside the U.S., and how they have influenced American culture.
Topic for this paper:
The history of ramen (technically started in China, moved and developed in Japan) now a pop culture cuisine in the U.S.
The paper should be in APA format and two full pages with double-spaced. Also, since you are researching and writing about new information, be sure cite your source (website name, address, date you visited it) at the end of the two pages, so I know where you got your information.
.
For this assignment, create a framework from which an international .docxsleeperharwell
For this assignment, create a framework from which an international human resource management function can address cultural challenges. Within your framework, devise a model that includes due diligence steps, merger steps, and post-merger steps that specifically address cultural acclimation and environmental acclimation, as well as bringing two workforces together.
Supported by a minimum of two academic sources.
.
For this assignment, create a 15-20 slide digital presentation in tw.docxsleeperharwell
For this assignment, create a 15-20 slide digital presentation in two parts to educate your colleagues about meeting the needs of specific ELLs and making connections between school and family.
Part 1
In the first part of your presentation, provide your colleagues with useful information about unique factors that affect language acquisition among LTELs, RAELs, and SIFEs.
This part of the presentation should include:
A description of the characteristics of LTELs, RAELs, and SIFEs
An explanation of the cultural, sociocultural, psychological, or political factors that affect the language acquisition of LTELs, RAELs, and SIFEs
A discussion of factors that affect the language acquisition of refugee, migrant, immigrant and Native American ELLs and how each of these ELLs may relate to LTELs, RAEL, or SIFEs
A discussion of additional factors that affect the language acquisition of grades K-12 LTELs, RAEL, and SIFEs
Part 2
In the second part of the presentation, recommend culturally inclusive practices within curriculum and instruction. Provide useful resources that would empower the family members of ELLs.
This part of the presentation should include:
Examples of curriculum and materials, including technology, that promote a culturally inclusive classroom environment.
Examples of strategies that support culturally inclusive practices.
A brief description of how home and school partnerships facilitate learning.
At least two resources for families of ELLs that would empower them to become partners in their child’s academic achievement.
Presenter’s notes, title, and reference slides that contain 3-5 scholarly resources.
.
For this assignment, you are to complete aclinical case - narrat.docxsleeperharwell
For this assignment, you are to complete a
clinical case - narrated PowerPoint report
that will follow the SOAP note example provided below. The case report will be based on the clinical case scenario list below.
You are to approach this clinical scenario as if it is a real patient in the clinical setting.
Instructions:
Step 1
- Read the assigned clinical scenario and using your clinical reasoning skills, decide on the diagnoses. This step informs your next steps.
Step 2
- Document the given information in the case scenario under the appropriate sections, headings, and subheadings of the SOAP note.
Step 3
- Document all the classic symptoms typically associated with the diagnoses in Step 1. This information may NOT be given in the scenario; you are to obtain this information from your textbooks. Include APA citations.
Example of Steps 1 - 3:
You decided on Angina after reading the clinical case scenario (Step 1)
Review of Symptoms (list of classic symptoms):
CV: sweating, squeezing, pressure, heaviness, tightening, burning across the chest starting behind the breastbone
GI: indigestion, heartburn, nausea, cramping
Pain: pain to the neck, jaw, arms, shoulders, throat, back, and teeth
Resp: shortness of breath
Musculo: weakness
Step 4
– Document the abnormal physical exam findings typically associated with the acute and chronic diagnoses decided on in Step 1. Again, this information may NOT be given. Cull this information from the textbooks. Include APA citations.
Example of Step 4:
You determined the patient has Angina in Step 1
Physical Examination (list of classic exam findings):
CV: RRR, murmur grade 1/4
Resp: diminished breath sounds left lower lobe
Step 5
- Document the diagnoses in the appropriate sections, including the ICD-10 codes, from Step 1. Include three differential diagnoses. Define each diagnosis and support each differential diagnosis with pertinent positives and negatives and what makes these choices plausible. This information may come from your textbooks. Remember to cite using APA.
Step 6
- Develop a treatment plan for the diagnoses.
Only
use National Clinical Guidelines to develop your treatment plans. This information will not come from your textbooks. Use your research skills to locate appropriate guidelines. The treatment plan
must
address the following:
a) Medications (include the dosage in mg/kg, frequency, route, and the number of days)
b) Laboratory tests ordered (include why ordered and what the results of the test may indicate)
c) Diagnostic tests ordered (include why ordered and what the results of the test may indicate)
d) Vaccines administered this visit & vaccine administration forms given,
e) Non-pharmacological treatments
f) Patient/Family education including preventive care
g) Anticipatory guidance for the visit (be sure to include exactly what you discussed during the visit; review Bright Futures website for this section)
h) Follow-up appointment with a.
For this assignment, you are to complete aclinical case - narr.docxsleeperharwell
For this assignment, you are to complete a
clinical case - narrated PowerPoint report
that will follow the SOAP note example provided below. The case report will be based on the clinical case scenario list below.
You are to approach this clinical scenario as if it is a real patient in the clinical setting.
Instructions:
Step 1
- Read the assigned clinical scenario and using your clinical reasoning skills, decide on the diagnoses. This step informs your next steps.
Step 2
- Document the given information in the case scenario under the appropriate sections, headings, and subheadings of the SOAP note.
Step 3
- Document all the classic symptoms typically associated with the diagnoses in Step 1. This information may NOT be given in the scenario; you are to obtain this information from your textbooks. Include APA citations.
Example of Steps 1 - 3:
You decided on Angina after reading the clinical case scenario (Step 1)
Review of Symptoms (list of classic symptoms):
CV: sweating, squeezing, pressure, heaviness, tightening, burning across the chest starting behind the breastbone
GI: indigestion, heartburn, nausea, cramping
Pain: pain to the neck, jaw, arms, shoulders, throat, back, and teeth
Resp: shortness of breath
Musculo: weakness
Step 4
– Document the abnormal physical exam findings typically associated with the acute and chronic diagnoses decided on in Step 1. Again, this information may NOT be given. Cull this information from the textbooks. Include APA citations.
Example of Step 4:
You determined the patient has Angina in Step 1
Physical Examination (list of classic exam findings):
CV: RRR, murmur grade 1/4
Resp: diminished breath sounds left lower lobe
Step 5
- Document the diagnoses in the appropriate sections, including the ICD-10 codes, from Step 1. Include three differential diagnoses. Define each diagnosis and support each differential diagnosis with pertinent positives and negatives and what makes these choices plausible. This information may come from your textbooks. Remember to cite using APA.
Step 6
- Develop a treatment plan for the diagnoses.
Only
use National Clinical Guidelines to develop your treatment plans. This information will not come from your textbooks. Use your research skills to locate appropriate guidelines. The treatment plan
must
address the following:
a) Medications (include the dosage in mg/kg, frequency, route, and the number of days)
b) Laboratory tests ordered (include why ordered and what the results of the test may indicate)
c) Diagnostic tests ordered (include why ordered and what the results of the test may indicate)
d) Vaccines administered this visit & vaccine administration forms given,
e) Non-pharmacological treatments
f) Patient/Family education including preventive care
g) Anticipatory guidance for the visit (be sure to include exactly what you discussed during the visit; review Bright Futures website for this section)
h) Follow-up appointment wit.
For this assignment, you are provided with four video case studies (.docxsleeperharwell
For this assignment, you are provided with four video case studies (linked in the Resources). Review the cases of Julio and Kimi, and choose either Reese or Daneer for the third case. Review these two videos: •The Case of Julio: Julio is a 36-year-old single gay male. He is of Cuban descent. He was born and raised in Florida by his parents with his two sisters. He attended community college but did not follow through with his plan to obtain a four-year degree, because his poor test taking skills created barriers. He currently works for a sales promotion company, where he is tasked with creating ads for local businesses. He enjoys the more social aspects of his job, but tracking the details is challenging and has caused him to lose jobs in the past. He has been dating his partner, Justin, for five years. Justin feels it is time for them to commit and build a future. Justin is frustrated that Julio refuses to plan the wedding and tends to blame Julio’s family. While Julio’s parents hold some traditional religious values, they would welcome Justin into the family but are respectfully waiting for Julio to make his plans known. Justin is as overwhelmed by the details at home as he is at work. •The Case of Kimi: Kimi is a 48-year-old female currently separated from her husband, Robert, of 16 years. They have no children, which was consistent with Kimi’s desire to focus on her career as a sales manager. She told Robert a pregnancy would wreck her efforts to maintain her body. His desire to have a family was a goal he decided he needed to pursue with someone else. He left Kimi six months ago for a much younger woman and filed for divorce. Kimi began having issues with food during high school when she was on the dance team and felt self-conscious wearing the form-fitting uniform. During college, she sought treatment because her roommate became alarmed by her issues around eating. She never told her parents about this and felt it was behind her. Her parents are Danish and value privacy. They always expected Kimi to be independent. Her lack of communication about her private life did not concern them. They are troubled by Robert’s behavior and consider his conspicuous infidelity as a poor reflection upon their family. Kimi has moved in with her parents while she and Robert are selling the house, which has upended the balance in their relationship. For a third case, choose one of these videos: •The Case of Reese: -Reese is a 44-year-old married African American female. Her parents live in another state, and she is their only child. Her father is a retired Marine Lieutenant Colonel who was stationed both in the United States and overseas while Reese was growing up. She entered the Air Force as soon as she graduated high school at age 17 and has achieved the rank of Chief Master Sergeant. She has been married 15 years to John, and they recently discovered she is pregnant. The unexpected pregnancy has been quite disorienting for someone who has planned.
For this assignment, you are going to tell a story, but not just.docxsleeperharwell
For this assignment, you are going to tell a story, but not just any story. It will be a First Nations story, and it will be your version of it.
Choose one of the two stories at the end of this unit, either "Why the Flint-Rock Cannot Fight Back"
You can write of yourself telling one of the stories.
In telling your story, here is what you will need to consider:
Clarity of speech
Intonation
Pacing and pauses
You will also have to work out how to make this telling of the story yours. You might want to read it aloud with point form notes for a prompt or to memorize it. Perhaps you want to rewrite it so that it sounds more like your words. Maybe you will change names and place-names to those you are familiar with. If you are making a video or performing this live, you should practice facial and hand gestures as well as stance and body language. The purpose of all of this is to bring your own meaning to the story.
HERE IS THE STORY
Why the Flint-Rock Cannot Fight Back
Sto-Way’-Na—Flint—was rich and powerful. His lodge was toward the sunrise. It was guarded by Squr-hein— Crane. He was the watcher. He watched from the top of a lone tree. When anybody approached, Crane would call out and warn Flint, and Flint would come out of his lodge and meet the visitor.
There was an open flat in front of the lodge. Flint met all his visitors there. Warriors and hunters came and bought flint for arrow-points and spear-heads. They paid Flint big prices for the privilege of chipping off the hard stone. Some who needed flint for their weapons were poor and could not buy. These poor persons Flint turned away.
Coyote heard about Flint and, as he wanted some arrow-points, he asked his squas-tenk’ to help him. Squas-tenk’ refused.
“Hurry, do what I ask, or I will throw you away and let the rain wash you— wash you cold,” said Coyote, and then the power gave him three rocks that were harder than the flint-rock. It also gave him a little dog that had only one ear. But this ear was sharp, like a knife; it was a knife- ear.
Then to his wife, Mole, Coyote said: “Go and make your underground trails in the flat where Sto-way’-na lives. When you have finished and see me talking with him, show yourself so we can see you.”
Then Coyote set out for Flint’s lodge. As he got near it, he had his power make a fog to cover the land, and thick fog spread over everything. Crane, the watcher, up in the lone tree, could not see Coyote. He did not know that Coyote was around.
Coyote climbed the tree and took Crane from his high perch and broke his neck. Crane had no time to cry out. Then Coyote went on to Flint’s lodge. He was almost there when Flint’s dog, Grizzly Bear, jumped out of the lodge and ran toward him.
Coyote was not scared, and he yelled at Flint: “Stop your grizzly bear dog! Stop him, or my dog will kill him.”
That amused Flint, who was looking through the doorway. He saw that Coyote’s one-eared dog was very small, hardly a mouthful for Grizzly Bear. Fli.
For this assignment, you are asked to prepare a Reflection Paper. Af.docxsleeperharwell
For this assignment, you are asked to prepare a Reflection Paper. After you finish the reading assignment, reflect on the concepts and write about it. What do you understand completely? What did not quite make sense? The purpose of this assignment is to provide you with the opportunity to reflect on the material you finished reading and to expand upon those thoughts
A Reflection Paper is an opportunity for you to express your thoughts about the material by writing about them.
The writing you submit must meet the following requirements:
be at least two pages;
include your thoughts about the main topics
APA Stlye
.
For this assignment, you are asked to prepare a Reflection Paper. .docxsleeperharwell
For this assignment, you are asked to prepare a Reflection Paper. After you finish the reading assignment, reflect on the concepts and write about it. What do you understand completely? What did not quite make sense? The purpose of this assignment is to provide you with the opportunity to reflect on the material you finished reading and to expand upon those thoughts. If you are unclear about a concept, either read it again, or ask your professor. Can you apply the concepts toward your career? How?
This is not a summary. A Reflection Paper is an opportunity for you to express your thoughts about the material by writing about them.
The writing you submit must meet the following requirements:
be at least two pages;
include your thoughts about the main topics; and
include financial performance, quality performance, and personnel performance.
Format the Reflection Paper in your own words using APA style, and include citations and references as needed to avoid instances of plagiarism.
The reading assignment that you are to reflect on is Chapter 11, in the text. My written lecture for this Unit is basically a reflection on Chapter 11. Find an interesting part or two of the chapter and tell me what you got out of it. It's not a hard assignment. If you read my lecture, you will see the part of Chapter 11 that intrigued me the most was the subject of codetermination on page 367. Anything that intrigues you in Chapter 11 is fine with me.
Written Lecture
Does the ringisei decision-making process by consensus, which is used by the Japanese, reach the same conclusion as the top-down methods, which are used by American management? Some might label the Japanese decision-making system as simply procrastination. Others appreciate the method and expect productive outcomes. One major challenge is to build an organizational culture to adopt the practice of ringisei. If only half of an organization uses ringisei, it is likely to cause miscommunication and result in frustration.
The ringisei is based on the theory that the employee is an important part of the overall success of an enterprise. It is common to hear a lot about
empowering the employees
. Is creativity and innovation rewarded, ignored, or punished for the lower level employee in America?
Could the Japanese system of decision making have led to the controversy of what Toyota knew about unintended acceleration problems? This may be the best example of the use of silence in the Japanese culture frustrating Americans as a nation. This is not an explicit accusation of Toyota or of Japanese culture. Rather, it is inserted here to demonstrate potential consequences of management methods, processes, systems, and decision making. Read pages 106-108 of Luthans and Doh (2012) concerning this topic. The cause of the unintended acceleration problem announced by the United States government was due to bad floor mats or driver error. Initially, electronic problems were not mentioned.
The March 2011 Fuku.
For this assignment, you are asked to conduct some Internet research.docxsleeperharwell
This document instructs students to research a malware, virus, or DOS attack by summarizing findings from an internet source in 3-4 paragraphs. The summary should include the name of the malware/virus, date of incident, impact/damage caused, how it was detected, and a reference citation.
For this assignment, you are a professor teaching a graduate-level p.docxsleeperharwell
For this assignment, you are a professor teaching a graduate-level public administration administrative law course at a traditional state university. Your task is to develop a formal presentation providing an overview of administrative law—specifically by comparing and contrasting the key defining aspects of administrative law within the American three-branch federal government structure, explaining how these functions are overseen/regulated, and ultimately, interpreting how they serve the common good of the public-at-large.
Your presentation must include the following with specific examples:
Articulate an understanding of how federal agencies enforce their regulations.
Explain the fundamental role that agency rulemaking plays in regulating society-at-large.
Compare both formal rulemaking and informal rulemaking.
Articulate the similarities and differences between rulemaking and adjudication.
Analyze the various methods of oversight exercised by the judicial, legislative, and executive branches of the federal government over administrative agencies.
Articulate how special interest groups (to include the media) can influence and/or shape public opinion about administrative agencies and place a spotlight on individual policies.
Incorporate appropriate animations, transitions, and graphics as well as speaker notes for each slide. The speaker notes may be comprised of brief paragraphs or bulleted lists and should cite material appropriately. Add audio to each slide using the
Media
section of the
Insert
tab in the top menu bar for each slide.
Support your presentation with at least seven scholarly resources
.
In addition to these specified resources, other appropriate scholarly resources may be included.
Length: 15 slides (with a separate reference slide)
Notes Length: 200-350 words for
each slide
Be sure to include citations for quotations and paraphrases with references in APA format and style where appropriate.
.
For this assignment, we will be visiting the PBS website,Race .docxsleeperharwell
For this assignment, we will be visiting the PBS website,
Race: The Power of Illusion
. Click on the "Learn More" link, and proceed to visit these links:
What is Race? (View All)
Sorting People (Complete both "Begin Sorting" and "Explore Traits")
Race Timeline (View All)
Human Diversity (Complete both the Quiz and "Explore Diversity")
Me, My Race & I (View Slideshow Menu)
Where Race Lives (View All)
Given the
enormous
amount of information presented in this website, discuss what was most interesting and surprising to you in
EAC
H of the links.
Post your 200 word assignment.
Discussion Board Activity:
Now that you have learned that the race is a social concept rather than a biological truth respond to TWO fellow students with your thoughts on prejudice and discrimination pertaining to deviance, social class, and race.
(I'll send you two replies)
Due November 3rd
.
For this assignment, the student starts the project by identifying a.docxsleeperharwell
For this assignment, the student starts the project by identifying a clinical population of interest. Then, the student is to locate (10) nursing research articles from peer-reviewed nursing journals that reflect the clinical population of their interest. From the articles, the student identifies what has been researched and is currently known about their clinical population. The student is to write a summary of each article in a tabular format and submit a single summary table of all articles that provides a review of current knowledge on the selected population ( example and form will be provided ).
.
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
তাই একজন নাগরিক হিসাবে এই তথ্য গুলো আপনার জানা প্রয়োজন ...।
বিসিএস ও ব্যাংক এর লিখিত পরীক্ষা ...+এছাড়া মাধ্যমিক ও উচ্চমাধ্যমিকের স্টুডেন্টদের জন্য অনেক কাজে আসবে ...
हिंदी वर्णमाला पीपीटी, hindi alphabet PPT presentation, hindi varnamala PPT, Hindi Varnamala pdf, हिंदी स्वर, हिंदी व्यंजन, sikhiye hindi varnmala, dr. mulla adam ali, hindi language and literature, hindi alphabet with drawing, hindi alphabet pdf, hindi varnamala for childrens, hindi language, hindi varnamala practice for kids, https://www.drmullaadamali.com
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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This presentation was provided by Steph Pollock of The American Psychological Association’s Journals Program, and Damita Snow, of The American Society of Civil Engineers (ASCE), for the initial session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session One: 'Setting Expectations: a DEIA Primer,' was held June 6, 2024.
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptxEduSkills OECD
Iván Bornacelly, Policy Analyst at the OECD Centre for Skills, OECD, presents at the webinar 'Tackling job market gaps with a skills-first approach' on 12 June 2024
2. Introduction:
The company is renowned for the delivery of the best natural
products. The demand for these products is not limited to the
US or Europe but is also high in China. Due to this, the
company has decided to expand its product in these regions.
Along with the expansion of their primary business, they have
also introduced a whole new product range for infants,
including an interest in pursuing an infant formula.
The external and internal factors of this new product line are
analyzed so that favorable/unfavorable conditions that the
company may face while introducing their new infant food line
are examined. The paper presents a comprehensive view of
SWOT analysis, PESTEL analysis, and Porter’s Five Forces
analysis. All these analyses are summed up into goals and
objectives that will be used in introducing this new product
line.
PESTEL analysis:
Political
Currently, the company is free from any political barriers as it
is successfully doing business in six countries. However,
expanding the business in China, which is known as the biggest
economy, can create a barrier for them. The changing
regulations related to food standards and market actions may be
a barrier for this new product line (Candela, 2019). The stability
of the government in China also questions the risk as a part of
the internationalization process. Also, the impending tariffs
imposed by President Trump could hurt Great Start’s business
in China. According to CNBC, “the Chinese authorities appear
to be making operations more difficult for some companies.”
(CNBC, May 2019) There has been decreased traffic and more
inspections.
Economic:
The economic factor is quite favorable for this new product if
they introduce it to new markets like China. However, the
3. changing inflation rate, income level of people, and economic
growth rate will affect the buying of these products. These are
the factors that influence the buying power of the population. If
these factors are under control, then there are many chances that
this product sale will outperform.
Furthermore, the changes in consumer budget give rise to cost-
conscious consumers. Here, the increase in prices of raw
material due to changes in the inflation rate also affect the
prices of products. A potentially concerning but advantageous
thing to note is China’s One Belt, One Road Initiative.
According to the Council of Foreign Relations, the new Silk
Road would stretch from East Asia to Europe. “Some analysts
see the project as an unsettling extension of China’s rising
power.” (CFR, 2019) This Silk Road could make shipping our
products more cost-effective, considering Great Start has
locations in Switzerland, Belgium, and the Netherlands but
considering the tariffs that affect American businesses in China
could be potentially damaging.
Social:
The social factors are favorable for the company because the
consumer attitude has changed as they prefer healthier products
for their family, and this product promises to deliver a healthy
life for their infants. This product is available for everyone
regardless of the difference in cultural settings. Under the social
factors, it is essential to understand consumer behavior so that a
personal approach to marketing can be ensured. Thus, the
consumers view the firm as an agency that empowers their
wider external environment.
Technological:
The technology environment is supportive of the company
because the incorporation of the research and development
department within the company helps them develop products
that are demanded by consumers. Also, the markets where the
company operates are renowned for their technological impact
on the world. Therefore, this technological advancement is
supportive of the business operation of developing an infant
4. food line.
Environmental:
The environmental concerns are high-level all over the world
due to the high rate of global warming (Candela, 2019). So the
company always tries to incorporate sustainable environmental
practices that provide the least damage to the environment.
Furthermore, the Eco-sustainable commitments of the company
towards India and Brazil, where these natural pharmaceutical
ingredients are produced, promotes the company’s commitment
towards the triple bottom line.
Legal:
The company must develop this new product as per the legal
acts of supplements similar to what the company is already
doing. All the companies who manufacture this supplement
product are free from any lawsuit due to their strong adherence
to these laws. The company is already in this product line and
knows all the legal implications related to this new infant
product line; therefore, the legal factors are also comfortable
for this new product line.
SWOT Analysis:
Strength
Strength according to Lumen Candela “internal characteristics
of the business that give it an advantage over competitors.”
(Lumen Candale, 2019)
The current strengths of the company are listed below:
1. Competitive advantage is the greatest strength of the
company that outstands them against others. The longevity of
Great Start has made it a well-known brand which gives the
company a competitive advantage over their competition. This
competitive edge is the reason for their immense growth. It is
5. the strength of the company because they continuously focus on
improving the health of people and try to solve their health
issues with natural products. They are not focusing on only one
age group but presented a diversified range of products for
people of different age groups.
2. Great Start Nutrition also focused on customer need, and as
per the requirement and demand of customers, they innovate
new products that help them in curing their various health
issues.
3. Great Start Nutrition’s product range is not limited to
medicine protein bars, vitamins, and food supplements, and
other items are manufactured. Hence, their whole product range
provides quality products for people.
4. These natural and better-tasting products differentiate them
from others. This is the reason why they are popular among
consumers.
5. Now, they are targeting infants and introducing a whole
new range of infant product line that is purely made from
natural products. In their current competition hardly any who
offers such a variety of natural infant products. This opening
will give them a leg up against the current competition.
6. Moreover, the research and development department of the
company is their greatest strength. Due to extensive research,
they can introduce new products.
Weakness
1. Currently, the gross sales of the company are $45 billion,
but their substantial investment in technology and raw material
makes the investment cost high. This will automatically lead to
high prices of products. Under the financial crises, or high
inflation in China and low economic growth, the buying power
of consumers is less. Thus, the customers will not be able to
6. buy these high priced products. Therefore, after carefully
analyzing the financial condition of the company and future
economic perspective, they should invest in research and
development.
2. As the company is operating in different countries and
nutritional standards of each country are different,
manufacturing a product as per each market’s dietary rules is
difficult. Following China’s strict tariffs and business,
regulations can make operating and generating revenue
difficult.
3. The company is in intense competition with many
multinationals like Nature’s Bounty, whose products are
penetrating the market due to effective marketing strategies.
The company has no marketing plan that will introduce its new
product to the market. Thus, marketing is the weakest point of
the company on which they have to work.
4. Static sales in the domestic market are also a weakness
because if their sales are not increasing in the local market and
the management of the company fails to increase sales; then it is
difficult for them to promote sales in other countries.
Opportunities
There are a lot of opportunities for the company that they can
explore. Some of the opportunities are listed below:
1. The decisive external factor of the company is favorable for
growth or expansion that they can use to overcome their
weaknesses.
2. They can incorporate more technology and apply advanced
research techniques in the manufacturing of natural
supplements. Through innovative research techniques, they can
explore more natural ingredients that they can add in their
products.
7. 3. New ideas and innovation lead to the development of new
products, like the infant product line. This allows them to keep
their existing customers and grow with more customers as well.
4. The expansion of the business into China is an excellent
opportunity for them where they can take advantage of these
economically strong markets.
5. The world’s population is increasing day by day, as is
consumer interest in natural products due to health
consciousness. This allows them to serve this highly populated
market.
6. As all the competitors are manufacturing infant products
from processed food, this is the only company producing natural
infant products. Thus, it allows them to meet the needs of most
of the people and increase their sale.
Threats
The external and internal threats that the company face is
summarized in the following points:
1. The intense competition and presence of multinationals in
more markets are the main threats as the company is in direct
competition with them.
2. The buyer has greater power due to the presence of more
choices and country loyalty. They might opt for a Chinese brand
or something local vs. Great Start nutrition.
3. Due to the change in economic condition, there is a change in
prices due to which the price of raw material varies. This
variability leads to a change in the price of the product.
Sometimes, this rapid change in price disturbs the profit of the
8. company. Hence the CSR initiatives of the company are
disturbed.
4. The dynamics in the external environment affects the
decision making of the company and also heightens the
competition.
5. Rapid technological change and rapid advancement drive
innovation-related challenges within the company.
Porter’s Five Forces Analysis:
Threats of new entrants:
There is no legal barrier applied to the new entrant. Hence, the
threat of new entrants is high because of great innovation and
new ways of doing business make way for opportunities to enter
this industry. Due to globalization, the door for new companies
all over the world is open so that they can invest in this
industry. Competition is created due to the new value
proposition to customers, lower pricing strategy, and reducing
cost, which is some of the strategies that new entrants applied
for penetration into this market. As the company has operated
for more than 50 years, they know how to tackle these
challenges. Practical barriers are also adopted by the company
to safeguard its competitive edge.
Bargaining power of suppliers.
There are several suppliers of the company from which they buy
the product. Some raw material they also imported from
different parts of the world, as there are limited suppliers of raw
material. Hence, Great Start is in a dominant position that
decreases the profit margins of the company. These suppliers
use their negotiation power to charge high prices from the
companies. Therefore, the cost of raw material is high. These
suppliers impact the overall profitability of the company.
9. Bargaining power of buyers.
Buyers always want to purchase the best products at a low
price, and they always demand a lot. It affects the profitability
of the company in the long run. Due to the presence of
competitors, the company cannot charge their own desired
prices, but they have to set the prices as per the prices of their
competitors. The extent to which the customers are more
powerful, the greater will be their bargaining power. Hence,
they have a higher ability to seek offers and discounts. Due to
the growing tension in China, buyers may consider buying from
local Chinese brands. (CNBC, 2019)
The threat of substitute product:
The industry profitability suffers when the new products and
services meet a similar customer need in different ways
(Candela, 2019). For example, infant products are already
offered by competitors. Therefore, the threat of substitution is
high. However, it is also a fact that competitors made their
product from processed food, and Great Start made their product
from natural ingredients. This is the difference between the
substitute products and company products. This differentiation
between the two available products brings the graph of the high
threat of substitute to normal because of the natural ingredients
that are used in the infant product line.
Rivalry among the existing companies:
Rivalry among the existing companies is present, but this
rivalry is not so intense as to put the prices of products down in
the overall industry, so the whole industry suffers. This intense
competition does not toll over the long term profitability of the
organization. Great Start doesn’t need to worry about their
competition due to differentiation. According to Lumen
Candela, differentiation is creating a unique service or product
and is strongly associated with an organization’s brand. Great
Start Nutrition will be breaking into the infant formula and will
have a competitive edge against their current competition.
(Lumen Candela, n.d.)
10. Goals and Objectives;
Goal 1:
Offers healthier and tastier choices for infants.
Objectives:
• The company aims to launch such food and beverages for
infants that are made from natural products. These products are
primarily for mothers-to-be, new mothers, and infants, as well
as children.
• The company aims to reduce sugar, saturated fat, and
sodium from these new products.
• These new infant products are enriched with vegetables,
grains, luxurious fiber, nuts, and seeds that are added in
beverages and foods.
• The company’s main objective to simplify the ingredients
list that is used in new product range and no artificial flavor and
color is added in it.
• These products are made under micronutrients fortification.
Most often, the products that are for infants are not healthier
due to the integration of artificial ingredients. The taste of these
products is also unpleasant for the infants, causing them to
resist. Hence, the goal of the company is to introduce such a
product range for infants that are healthier and tasty.
Goal 2:
Inspire people to live a healthy life and feed their infants and
themselves with nutritional products.
Objective:
• The main objective of the company is to explain and apply
the nutritional information on the packaging at points of sale.
• Proper guidance on portions of products is given.
• Healthy cooking, lifestyle, and eating for infants are also
promoted through marketing efforts.
• Empower the parents to foster healthy eating for their
infants.
• The company aims to provide breastfeeding substitute
products for those infants who cannot have this. Nevertheless,
11. the company supports the ideals behind breastfeeding first.
• Promotes a healthier food option for infants through a wide
range of natural products.
Nutritional products are s need for every one of us. Not only do
adults need it, but it is imperative for infants as well. Therefore,
the company aims to provide nutritional products that inspire
and promote a healthy lifestyle. The same goal is promoted in
the set objective of the company that they intend to achieve
through this infant product line.
Goal 3:
Shares build and apply nutritional knowledge for strong growth
of infants.
Objectives:
• The company aims to deliver complete knowledge to new
mothers.
• Knowledge is aimed to be delivered to mothers within the
first 1000 days of infancy
• The company promotes healthy products and ensures that
these products are made from natural ingredients. It also
provides personalized nutrition, as well.
However, merely providing a healthy nutritional product to
customers is not enough. The goal of the company is to share,
build, and apply the nutritional knowledge for the better
development of infants that are required in their first 1000 days
of life. Through this goal, the company aims to provide
complete knowledge about nutrition to mothers, so that they can
know the importance of this infant diet for their children.
Goal 4:
Makes infant formula that is affordable and accessible.
Objectives:
• The company aims to take collective action and also address
nutritional gaps.
• Deliver such product that reduces the deficiency level.
• Launching an organic version of products as per the age of
the infant.
The price range of infant products is always high because of
12. artificial products used in manufacturing, but the goal of the
company is to make it accessible and affordable for everyone.
Therefore, they aim to deliver this product range at affordable
prices. Through this product, the nutritional gaps and deficiency
are appropriately addressed.
Step 6: Competitive Analysis
In the vitamin and food supplements industry, the three major
competitors of the company are Amway, Pfizer, and Treerly
Nature’s Bounty. The products of Amway include snacks and
multivitamins. For example, their Double X supplements feature
superfood organic beet powder, and superfood organic matcha
powder is in its premium products. Treely Nature’s Bounty is a
corporation that manufactures gummies, herbs, and
multivitamins for different needs and age groups.
The strengths of Nature’s Bounty are its worldwide presence
and high demand, along with affordable prices. These features
make their multivitamins prominent. The target market of
Nature’s Bounty is not the developed countries, but in
underdeveloped countries where their products are equally
famous and demand is also high.
From the competitor analysis, it is analyzed that although the
three companies are the leading competitors and their products
are present all over the world, the products of Great Start
Nutrition for infants outperform them. This is due to the natural
ingredients that make their product more prominent among
others. In competitors’ products, different vitamins and
supplements are added that gives an artificial flavor, but the
products of Great Start Nutrition are 100% original, with no
synthetic supplements or color added. Therefore, this infant
formula will be better for the company that makes this product
and as famous as their other products. Due to workshops run by
divisions, consumer preferences are known and can be used for
current and future projects.
13. References
Candela, L. (2019, 1 1). Internal Inputs to Strategy. Retrieved
from lumenlearning.com:
https://courses.lumenlearning.com/boundless-
management/chapter/internal-inputs-to-strategy/
Candela, L. (2019, 1 1). External Inputs to Strategy. Retrieved
from lumenlearning.com:
https://courses.lumenlearning.com/boundless-
management/chapter/external-inputs-to-strategy/
Chengevelyn. (2019, May 22). American businesses in China:
Tariffs are hurting us. Retrieved June 15, 2019, from
https://www.cnbc.com/2019/05/22/trump-tariff-increases-
hurting-us-businesses-in-china-survey-says.html
China's Massive Belt and Road Initiative. (n.d.). Retrieved June
15, 2019, from https://www.cfr.org/backgrounder/chinas-
massive-belt-and-road-initiative
Great Start Nutrition Company Profile
Welcome!
The assessment projects for this class will examine different
facets of the leadership of
Great Start Nutrition, Inc. You will be exploring leadership
within Great Start Nutrition
Company Profile with the driving question of “what skills does
14. a Great Start Nutrition
leader need to lead the company now and in the future?”
History
Barney Pfife was a young apprentice working for Andrew
Griffith, owner of a small
apothecary shop in Yonkers, New York. During his
apprenticeship, Pfife created a
general energy elixir that was based on a home remedy of his
mother’s back in England.
The elixir was produced specifically for many of Griffith’s
special customers. Made of
all natural ingredients the elixir provided B12 and other
vitamins to promote a
healthy immune system. The energy boost was noticeable after
only a week’s use.
The reputation of the elixir grew.
In 1922, Pfife took over Griffith’s apothecary shop renaming
the business, Pfife’s
Apothecary. At that time, Pfife decided to bottle his elixir and
sell the formula to
everyone rather than selected customers. Pfife also gave bottles
of the elixir to local
peddlers who sold the product along with their wares receiving
a commission on each
bottle sold. By 1929, the product was well known in Sherrill,
New York. Encouraged
by the success in Yonkers Pfife decided to branch out to New
York City.
In 1932, Pfife built a small manufacturing plant near the store
where he mixed and
bottled the elixir for sale. By 1934, Pfife expanded sales by
15. putting the elixir in a quarter of
the apothecary shops in New York City. Sales were booming
and customers inquired
about other products that Pfife’s had.
In 1936, Pfife started a new product called Rest Assured,
another of his mother’s recipes.
This product offered relief from night sweats and anxiety
caused by menopausal
symptoms or nerves. When this product proved a “secret
success” with the ladies, Pfife
decided to bring his mother, Clara, from England, and put her to
work making new natural
products. With his mother’s help, Pfife grew the business into a
small but successful
manufacturer of natural products.
The name of the company was changed to Pfife’s Elixirs and
Remedies. The
business continued to grow and with his mother’s death in 1938
the company had a gross
revenue of $210,000 a year. The depression took a toll on
company profits but people
wanted a boosts to their health and were able to afford Pfife’s
products as opposed
to the medicine offered by doctors and hospitals. During World
War II the company
supplied the troops with a natural caffeine (Wake Up) product
that would keep soldiers
awake for long periods of time and heighten their mental
alertness. Government
contracts derived from Wake UP boosted the revenue of the
company considerably and
ushered in a new wave of interest of natural products.
By 1950 Pfife turned over the reins of the daily operations of
16. the business to his children
but remained on the Board of his family owned company. By
this time, the company had
expanded its manufacturing plants and sales nationally to
include Dearborn, Michigan,
Santa Fe, New Mexico, Plainfield, Illinois and Jacksonville,
Florida. The revenue of the
company was now close to $3 million.
In the 1960’s the social climate in America had changed and
pharmaceutical companies
took on greater importance in the treatment of people’s health.
The discovery of new
drugs and better health care shifted the confidence in the
American perspective away
from natural products to traditional western medicine. Although
the counter culture of
America still supported natural supplements, popularity for
Pfife’s products waned.
In 1965, Barney’s granddaughter, Beatrice, took over the
Research and Development
Department (R&D) after receiving a degree in chemistry from
Harvard. She had been
trained as a child by her grandmother, Barney’s mother, and
knew how the recipes should
look. However, she had new ideas and with the approach of the
1970’s, was ready to
join the “Anjolie perfume commercial” lifestyle depiction of a
70’s women that “they could
bring home the bacon and fry it up too.”
Due to the downturn in sales by 1970, the company turned to
17. other countries for its sales
base. Starting in Belgium and other European countries where
natural products are
highly credible, Pfife began to license the sale of the company’s
products to local
manufacturers. Name recognition grew and by the 1980’s the
company was grossing over
4 million dollars in gross sales. The company moved operations
and manufactured
o v e r s e a s t o t h e Netherlands. Barney Pfife died in 1982
shortly after seeing his
first grandchild, Warren Pfife, take over the President’s positon
of the company.
Studying the trends in the 1990’s about the resurgence of
natural health products Warren
decided it was time for Pfife’s to focus on the new interest in
homeopathic and natural
products especially at home in America where sales were static.
In 1996, Warren Pfife,
wanting to get a sleeker and more modern feel to the company’s
products changed the
company name and logo. No longer was Pfife’s a mom and pop
operation but an
international business. Pfife’s Elixirs and Remedies was now
Great Start Nutrition
Company. While the products would continue to show the old
Pfife logo, for name
recognition the new logo would take prominence on the
packaging.
By 2000 the company was grossing about 1 billion in sales with
an increase in market
share. By 2012, Great Start Nutrition had a 20% market share
of the supplement
business with approximately $25 billion in sales. The company
18. is now interested in
expanding into infant formula.
.
Currently sales for the company are at $32 billion. Warren Pfife
is still President and
CEO. The stock is still held by the family and all senior
management positions are held
by family members.
Current Company Vision: To help consumers achieve the
healthiest life possible way.
Current Mission: Our products ensure healthy living and
healthy people.
Current Fact Sheet
World Headquarters Yonkers, NY
President Warren Pfife
2018 Employees 42,500 in 7 countries worldwide
MANUFACTURING
OPERATIONS
19. United States
Dearborn, MI; Santa Fe, NM; Plainfield, IL:
Jacksonville, FL
Asia Ho Chi Minh City, Vietnam
South and Central America Valparaiso, Chile
Canada Quebec City, Quebec, Canada
Europe Belgium, Netherlands, Switzerland
Product Lines
Protein and Fitness: Personal Care: Vitamins and Food
Supplements; Infant Formula (pending)
Major Competitors
Protein and Fitness: Vitamin Shoppe
Personal Care: Sanofi, Colgate-Palmolive, Alberto-
Culver
Vitamins and Food Supplements: Amway; Pfizer,
Treerly Nature’s Bounty, Caribbean Lines
Current Business Philosophy
20. Great Start Nutrition has determined its long-term planning
pattern should be no
longer than three years. Three years seems more flexible than
the seven year
planning pattern previously used as change in the business
climate has made it
imperative to be more flexible. Gaining a competitive edge and
the need for
innovation are the main focus for the next three years along
with the company’s
commitment to socially responsible. The company has a strong
image for producing
natural products and has a strong connection to the community.
Protection of
suppliers and control over product quality is critical to doing
business.
Current Growth Plans
Business and Sales
Great Start Nutrition is looking to expand and is exploring the
opening of a new
manufacturing, sales, and distribution facility in the next year.
Currently, products are
sold throughout the US and the European division but there is a
great demand for its
current product in Malaysia and China. It was decided by
senior leadership to explore a
potential manufacturing and sales presence in these areas, which
would potentially
21. increase sales and would fall under the control of a new
Executive Director. As in keeping
with the all-natural products, the company wants to bring a
greener footprint to its new
facility going beyond what many competitors have in place.
This is an opportunity to gain
market share while introducing a new product line. This effort
would provide an excellent
test case for new products that would position Great Start
Nutrition as a leaders in
innovative infant products.
Product Development
The company has recently expanded and is now interested in
pursuing infant formula.
Current Eco Sustainability Commitments
Currently, Great Start Nutrition has commitments to build
housing for several
communities in New Zealand and India where natural
pharmaceutical ingredients are
produced.
Innovation and Adaptability
Changes to organizational structure and organizational culture
are being planned to
introduce more collaborative decision making as well as shared
resources and
communication. This emphasis is to encourage the exchange of
ideas, create an
environment that fosters new ideas and makes change easier to
22. implementation
initiatives. Great Start Nutrition is concerned that the stateside
organization is driving
the overseas divisions and that new ideas stem from cultural
differences between
employees. Customer innovation workshops run by the various
divisions have
highlighted that R&D in Europe and Vietnam see differences in
consumer preferences
from US consumer preferences, and there is a push to
incorporate this knowledge across
current and future facilities. It is believed that US controlled
resources are ignoring these
product preferences and is impeding overseas sales. Corporate
leaders are interested
in addressing any cultural gap that exist.
Current Corporate Culture
Pfife’s new image has made the c o m p a n y less cohesive
since the business owners
seek to be people builders who cultivate the next generation
rather than power players
who dominates every aspect of the business. Still the family
leaders are committed to
keeping the family history as a symbol for the company. It is
believed that the family’s
cultural connection gives support to collaborative decision
making something the
Company has been successful in promoting throughout the
organization. It is also seen
by the owners that their family and employees makes up the
company’s customers.
The family wants to encourage a customer centric culture, one
that allows employees
23. to see everything through the perspective of the customer and to
make decisions
with the customer’s view always paramount. Furthermore, there
would be a
companywide accountability to the customer in all departments.
The owner wants a
workforce that gives an extraordinary customer experience in
every product it makes.
Current Organizational Structure
This company has a geographic divisional structure. However,
within each division is a
functional structure with production and sales at the hub. R&D,
HR, IT and Finance have
small staff in each division whose primary job it is to liaison
with headquarters to implement
decisions made by the division.
Heading all the divisions is the President and CEO, Warren
Pfife. Housed
at headquarters is the R&D, HR, IT, and Finance Divisions