The document summarizes a survey conducted for a car dealership to help increase sales. Addressable Minds, a patented predictive consumer intelligence tool, was used to develop survey questions, analyze results, and segment consumers. The survey asked potential car buyers about their preferences to identify effective marketing messages for different segments.
A good solution didn’t present itself until hybrids (vehicles that use more than one type of power) came about, with in-wheel electric motors. The same motor that drives the wheel can also be used as a generator if it drove the motor. Hybrid vehicles already had a high-capacity battery present in them, which stored electricity, and this was connected to the vehicle’s motor. All that was needed was to allow the motor to send electricity back toward the battery when required.
This document summarizes the marketing plan for Hero Pleasure, a scooter brand, and proposes extending the brand vertically with a new model called Hero Finesse. It discusses Hero Pleasure's market leadership in the scooter segment. The marketing plan for Finesse involves targeting affluent young women, positioning it as a status symbol, and promoting it through celebrity endorsements, print ads, and social media. It provides financial projections estimating revenue of Rs. 182.5 crore from sales of 25,000 units priced at Rs. 73,000 each and outlines expenditures, timelines, and communication strategies for launching Finesse.
This PPT is on automobile industry- four wheeler sector, by which you will be able to understand market share, and performance of automobile- four wheeler sector.
The document analyzes the electric car market in India, which currently makes up only 2-3% of the overall car market. It discusses factors that have contributed to the slow growth of electric cars in India such as high setup costs, expensive batteries, and limited range and speed compared to gasoline vehicles. It also examines the oligopolistic market structure of electric car manufacturers in India and strategies they can use such as product differentiation, limiting pricing, and reducing barriers to entry. For electric cars to succeed, the document suggests that factors like increasing income levels in smaller cities, rising fuel prices, and more government support will need to contribute to higher demand.
The document discusses factors affecting car buying behaviour in India. It provides an overview of the automobile industry in India, including key statistics and segments. It notes that the industry is growing rapidly, influenced by government policies and foreign investment. It also briefly outlines the major players in segments like cars, two-wheelers, commercial vehicles, and three-wheelers. Price ranges for popular car models in India are listed at the end.
This document provides an overview of the two-wheeler industry in India. It discusses the industry's origins and growth trends. The top manufacturers are listed, along with their market shares. A SWOT and PEST analysis of the industry is presented. Key government policies supporting the sector are outlined. The document also examines growth drivers and challenges, as well as the industry's contribution to the Indian economy.
A good solution didn’t present itself until hybrids (vehicles that use more than one type of power) came about, with in-wheel electric motors. The same motor that drives the wheel can also be used as a generator if it drove the motor. Hybrid vehicles already had a high-capacity battery present in them, which stored electricity, and this was connected to the vehicle’s motor. All that was needed was to allow the motor to send electricity back toward the battery when required.
This document summarizes the marketing plan for Hero Pleasure, a scooter brand, and proposes extending the brand vertically with a new model called Hero Finesse. It discusses Hero Pleasure's market leadership in the scooter segment. The marketing plan for Finesse involves targeting affluent young women, positioning it as a status symbol, and promoting it through celebrity endorsements, print ads, and social media. It provides financial projections estimating revenue of Rs. 182.5 crore from sales of 25,000 units priced at Rs. 73,000 each and outlines expenditures, timelines, and communication strategies for launching Finesse.
This PPT is on automobile industry- four wheeler sector, by which you will be able to understand market share, and performance of automobile- four wheeler sector.
The document analyzes the electric car market in India, which currently makes up only 2-3% of the overall car market. It discusses factors that have contributed to the slow growth of electric cars in India such as high setup costs, expensive batteries, and limited range and speed compared to gasoline vehicles. It also examines the oligopolistic market structure of electric car manufacturers in India and strategies they can use such as product differentiation, limiting pricing, and reducing barriers to entry. For electric cars to succeed, the document suggests that factors like increasing income levels in smaller cities, rising fuel prices, and more government support will need to contribute to higher demand.
The document discusses factors affecting car buying behaviour in India. It provides an overview of the automobile industry in India, including key statistics and segments. It notes that the industry is growing rapidly, influenced by government policies and foreign investment. It also briefly outlines the major players in segments like cars, two-wheelers, commercial vehicles, and three-wheelers. Price ranges for popular car models in India are listed at the end.
This document provides an overview of the two-wheeler industry in India. It discusses the industry's origins and growth trends. The top manufacturers are listed, along with their market shares. A SWOT and PEST analysis of the industry is presented. Key government policies supporting the sector are outlined. The document also examines growth drivers and challenges, as well as the industry's contribution to the Indian economy.
How the Sales & Distribution works for Honda Activa. The hierarchy of the sales team in Honda Showroom and time taken to deliver from Manufacturing unit.
Report on Studies of Electric Vehicle TechnologiesMAYANK ACHARYA
Detailed study on the basics and working of electric vehicles, comparison of different motors for EV application, comparison of different batteries for EV applications, Charging infrastructure for EV in India and a brief study on BMS(Battery Management System).
The document discusses the key components and technologies that future cars may utilize to be more sustainable and energy efficient. Future cars could use in-wheel motors that improve efficiency over conventional engines, regenerative braking to capture wasted kinetic energy, lightweight materials, and more advanced batteries. They may also incorporate solar panels, energy storing body panels, and increased automation and intelligence through integration with smart phones and advanced driver assistance systems. The goal is to develop cars that consume less energy, use renewable sources, and are more economical and eco-friendly.
EFFECT OF CONSUMER BEHAVIOUR AND PERCEPTION ON CAR PURCHASE DECISION Gagan Gouda
This document summarizes a study on the effect of consumer behavior and perceptions on car purchase decisions in Lagos, Nigeria. The study utilized surveys of 350 car owners in Victoria Island, Lagos to analyze the factors influencing car purchases and consumers' level of satisfaction. Descriptive statistics, ANOVA, t-tests, chi-square tests, multiple regression, correlation analysis, factor analysis, and cluster analysis were used to analyze the data and identify key factors impacting purchase decisions and satisfaction among different consumer groups. The results provide insights into how manufacturers can better target prospective buyers by focusing on the most important product attributes and meeting consumers' criteria for choosing vehicles.
The document provides an outline of the history and operations of Mercedes Benz. It discusses the meaning of the company logo, its subsidiaries and alliances, global production locations, models of cars produced, and involvement in motorsports. Mercedes Benz has a long history and is a major global producer of passenger vehicles, trucks, buses and vans with production facilities around the world.
The document discusses electric vehicles (EVs). It defines different types of EVs, including battery electric vehicles (BEVs) which run entirely on batteries, plug-in hybrid electric vehicles (PHEVs) which can be plugged in and run partly on batteries, and hybrid electric vehicles (HEVs) which cannot be plugged in. It provides details on how each type works and its pros and cons. It also discusses the history of EVs, components of EVs like batteries and motors, EV infrastructure including charging stations, and high performance EVs like the NIO EP9 that can reach speeds up to 194 mph.
The document discusses electric vehicles in India, including the current status of EVs, government initiatives to promote EVs such as the FAME program, and guidelines for charging infrastructure. It notes that EVs currently make up only 1% of vehicle sales but the government aims to increase this to 30% by 2030 through incentives for production and purchase of EVs and by building out charging infrastructure nationwide.
This project outlines the design, construction, and testing of a hybrid motorcycle. The concept combines an internal combustion engine with an electric hub motor and battery system. The electric motor provides propulsion up to 50 km/hr, after which the petrol engine engages. When running on petrol, the battery recharges. The goal is to achieve a range of 150km for Rs. 100 worth of fuel. Components like the brushless DC hub motor and lithium-ion batteries were selected, modeled, assembled and tested. Future work will optimize the controller programming and load testing to refine the hybrid system performance.
Bajaj Auto is one of the largest vehicle manufacturers in India, founded in 1926. It started as an importer of two and three wheelers but now manufactures a range of motorcycles, scooters, and auto rickshaws. Bajaj Auto's vision is to be a global leader in motorcycles and three wheelers, and its mission is to provide innovative mobility solutions. The company recruits and trains employees, and provides welfare programs for them. It uses various marketing strategies like advertising, packaging, and public relations events to promote its products.
Market Research Report : Electric vehicle market in india 2014 - SampleNetscribes, Inc.
For the complete report, get in touch with us at: info@netscribes.com
Abstract :
Electric vehicle market is expected to witness phenomenal growth in the coming years. Increasing fuel costs, rise in pollution level and increasing government support will boost the adoption of electric vehicles in India.
The report highlights the analysis of the drivers and explains the factors for growth of the industry. Government Initiatives, Rise in fuel costs, Low operating and maintenance cost and foreign dependence for crude oil are the key drivers for the Electric Vehicle Market in India. Recently, MNRE had implemented the Alternate Fuels for Surface Transportation Program to subsidize the purchase of electric vehicles. Domestic electric vehicle industry has witnessed significant short term growth owing to the various initiatives undertaken by the Indian government. Fuel costs play a vital role in influencing the consumer’s automobile purchase decision. Indian automobile industry has been witnessing sluggish demand and one of the primary reasons for this is increase in fuel prices. Use of electric vehicles is likely to reduce the increasing dependence on foreign crude oil as electricity can be generated from various natural resources in India. As electric vehicles are considered to be zero-polluting, increasing usage of such vehicles can aid in bringing down the country’s level of pollution.
Table of Contents :
Slide 1: Executive Summary
Macroeconomic Indicators
Slide 2: Economic Indicators: GDP at cost factor cost: Quarterly (2011-12- 2014-15) & Inflation rate Monthly (Jul-Aug 2013 – Nov-Dec 2013)
Slide 3: Gross fiscal deficit: Monthly (Feb-2013-Jul 2013) & Exchange Rate: Monthly (Apr 2014- Sep 2014)
Slide 4: Lending rate: Annual (2011-12-2013-14); Trade Balance: Annual (2010-11-2013-14) & FDI: Annual (2009-10-2012-13)
Introduction
Slide 5: Electric Vehicle – Introduction and Types of Electric Vehicles – Technology-wise
Slide 6: Electric Vehicle Market – Transition
Slide 7: Shift towards Electric Mobility
Market Overview
Electric Vehicle
Slide 8: Electric Vehicle Market – Overview, Market Size and Growth (2013-2018e) (Value wise), Market Share – Segment-wise (2012-13)
Slide 9: Vehicle Lifecycle Cost Comparison across Supply Chain – Electric Vehicle vs. ICE Vehicles
Slide 10: Cost Comparison across Manufacturing Process – Electric Vehicle vs. ICE Vehicles
Major Segments
Slide 11: Electric Four Wheelers Market – Overview, Market Size and Growth (2013-2018e) (Value wise), Consumer Preference – Electric Vehicle Technology-wise
Slide 12-13: Electric Two Wheelers Market – Overview, Market Size and Growth (2013-2018e) (Value wise), Consumer Preference, Low Speed and High Speed Electric Two Wheeler Specifications
Slide 13: Electric Three Wheelers – Overview, Market Size and Growth (2013-2018e) (Value wise)
Market Analysis
Slide 14: Matrix of Key Challenges to Electric Vehicle Adoption – Segme
KTM was founded in 1934 in Austria as a metal workshop and began motorcycle manufacturing. Key milestones include starting serial production of the R100 in 1954 and launching their first moped, the Mecky, in 1957. In 2013, Bajaj Auto acquired a 48% stake in KTM, allowing KTM to launch their first bikes in India in 2012, including the popular Duke 200 and Duke 390 models. Currently KTM's top models in India are the Duke 390, Duke 250 and Duke 200 and they continue developing new motorcycle and vehicle models.
Volkswagen- Company, Competitors and ChangesRohan Monis
Volkswagen is a German automotive manufacturing company headquartered in Wolfsburg, Germany. It designs, manufactures, and distributes passenger and commercial vehicles, motorcycles, engines, and turbomachinery. In 2014, Volkswagen produced over 10 million vehicles and had over 572,000 employees worldwide, making it one of the largest automakers by sales. It has a multi-brand strategy, operating brands such as Audi, Bentley, Bugatti, Lamborghini, Porsche, SEAT, Škoda, and Volkswagen, and is divided into its Automotive and Financial Services divisions.
The document discusses various electric vehicles including cars and two-wheelers. For cars, it provides details on the Tesla Model S and Model 3, BMW i3 and i8, Ford Fusion Hybrid, Nissan Leaf, and Kia Niro Plug-In Hybrid. It lists their prices, battery capacities, speeds, charging times, and motor outputs. For two-wheelers, it discusses Thunder Wind, Omastar, BSA Street Rider, Palatino Angel, Okinawa Ridge+, Ather 450, Hero Flash E5, Ampere V48, Irrway NXP-500, and KVR-X, providing their maximum speeds, battery capacities, prices, charging times,
Mercedes-Benz IMC Marketing Campaign by Miles MinnaarMilesMinnaar
An IMC Marketing Campaign I created for my introduction to advertising class I took in 2020. Special thanks to Barry Smith, my professor, for teaching me.
India's automobile industry is growing, with over 1 vehicle per 100 people currently. Maruti Suzuki dominates the Indian market with a 47.3% share. It focuses on fuel-efficient and eco-friendly small cars in the A1 (under Rs. 3 lakhs) and A2 (Rs. 3-5 lakhs) segments. New models discussed that target the price-conscious A1 segment include the Tata Nano, Chevrolet Spark, and Maruti Suzuki Cervo and Eeco. The A2 segment sees competition between models like the Hyundai i10, Chevrolet Beat, and Maruti Suzuki A Star. The premium A3 segment consists of vehicles
Bridgestone provides tires for various applications including consumer, commercial, industrial, and agricultural uses. Their tires offer solutions to common problems through improved quality, design, environmental protection, and new products. Bridgestone tires meet customer expectations with their Bandag retreading technology that saves costs and resources while improving safety. Their Ecopia tires also provide environmental and performance benefits. Sales opportunities for distributors include commissions, gifts, mutual learning events, priority stocking, and referrals to generate new business. Sales strategies focus on quotas, marketing activities, CSR, referrals, relationships, and follow-ups.
Blu-Smart has carried out a comparative of India Vs countries like China, Belgium, Germany, Italy and many more with respect to electric vehicle policies, tax benefits & incentives applicable.
This presentation includes information about car automation software. It also include forms of the project. Car showroom automation software is developed using java , mysql database. It is also very useful for MCA, B.Tech students for their industrial project work.
How the Sales & Distribution works for Honda Activa. The hierarchy of the sales team in Honda Showroom and time taken to deliver from Manufacturing unit.
Report on Studies of Electric Vehicle TechnologiesMAYANK ACHARYA
Detailed study on the basics and working of electric vehicles, comparison of different motors for EV application, comparison of different batteries for EV applications, Charging infrastructure for EV in India and a brief study on BMS(Battery Management System).
The document discusses the key components and technologies that future cars may utilize to be more sustainable and energy efficient. Future cars could use in-wheel motors that improve efficiency over conventional engines, regenerative braking to capture wasted kinetic energy, lightweight materials, and more advanced batteries. They may also incorporate solar panels, energy storing body panels, and increased automation and intelligence through integration with smart phones and advanced driver assistance systems. The goal is to develop cars that consume less energy, use renewable sources, and are more economical and eco-friendly.
EFFECT OF CONSUMER BEHAVIOUR AND PERCEPTION ON CAR PURCHASE DECISION Gagan Gouda
This document summarizes a study on the effect of consumer behavior and perceptions on car purchase decisions in Lagos, Nigeria. The study utilized surveys of 350 car owners in Victoria Island, Lagos to analyze the factors influencing car purchases and consumers' level of satisfaction. Descriptive statistics, ANOVA, t-tests, chi-square tests, multiple regression, correlation analysis, factor analysis, and cluster analysis were used to analyze the data and identify key factors impacting purchase decisions and satisfaction among different consumer groups. The results provide insights into how manufacturers can better target prospective buyers by focusing on the most important product attributes and meeting consumers' criteria for choosing vehicles.
The document provides an outline of the history and operations of Mercedes Benz. It discusses the meaning of the company logo, its subsidiaries and alliances, global production locations, models of cars produced, and involvement in motorsports. Mercedes Benz has a long history and is a major global producer of passenger vehicles, trucks, buses and vans with production facilities around the world.
The document discusses electric vehicles (EVs). It defines different types of EVs, including battery electric vehicles (BEVs) which run entirely on batteries, plug-in hybrid electric vehicles (PHEVs) which can be plugged in and run partly on batteries, and hybrid electric vehicles (HEVs) which cannot be plugged in. It provides details on how each type works and its pros and cons. It also discusses the history of EVs, components of EVs like batteries and motors, EV infrastructure including charging stations, and high performance EVs like the NIO EP9 that can reach speeds up to 194 mph.
The document discusses electric vehicles in India, including the current status of EVs, government initiatives to promote EVs such as the FAME program, and guidelines for charging infrastructure. It notes that EVs currently make up only 1% of vehicle sales but the government aims to increase this to 30% by 2030 through incentives for production and purchase of EVs and by building out charging infrastructure nationwide.
This project outlines the design, construction, and testing of a hybrid motorcycle. The concept combines an internal combustion engine with an electric hub motor and battery system. The electric motor provides propulsion up to 50 km/hr, after which the petrol engine engages. When running on petrol, the battery recharges. The goal is to achieve a range of 150km for Rs. 100 worth of fuel. Components like the brushless DC hub motor and lithium-ion batteries were selected, modeled, assembled and tested. Future work will optimize the controller programming and load testing to refine the hybrid system performance.
Bajaj Auto is one of the largest vehicle manufacturers in India, founded in 1926. It started as an importer of two and three wheelers but now manufactures a range of motorcycles, scooters, and auto rickshaws. Bajaj Auto's vision is to be a global leader in motorcycles and three wheelers, and its mission is to provide innovative mobility solutions. The company recruits and trains employees, and provides welfare programs for them. It uses various marketing strategies like advertising, packaging, and public relations events to promote its products.
Market Research Report : Electric vehicle market in india 2014 - SampleNetscribes, Inc.
For the complete report, get in touch with us at: info@netscribes.com
Abstract :
Electric vehicle market is expected to witness phenomenal growth in the coming years. Increasing fuel costs, rise in pollution level and increasing government support will boost the adoption of electric vehicles in India.
The report highlights the analysis of the drivers and explains the factors for growth of the industry. Government Initiatives, Rise in fuel costs, Low operating and maintenance cost and foreign dependence for crude oil are the key drivers for the Electric Vehicle Market in India. Recently, MNRE had implemented the Alternate Fuels for Surface Transportation Program to subsidize the purchase of electric vehicles. Domestic electric vehicle industry has witnessed significant short term growth owing to the various initiatives undertaken by the Indian government. Fuel costs play a vital role in influencing the consumer’s automobile purchase decision. Indian automobile industry has been witnessing sluggish demand and one of the primary reasons for this is increase in fuel prices. Use of electric vehicles is likely to reduce the increasing dependence on foreign crude oil as electricity can be generated from various natural resources in India. As electric vehicles are considered to be zero-polluting, increasing usage of such vehicles can aid in bringing down the country’s level of pollution.
Table of Contents :
Slide 1: Executive Summary
Macroeconomic Indicators
Slide 2: Economic Indicators: GDP at cost factor cost: Quarterly (2011-12- 2014-15) & Inflation rate Monthly (Jul-Aug 2013 – Nov-Dec 2013)
Slide 3: Gross fiscal deficit: Monthly (Feb-2013-Jul 2013) & Exchange Rate: Monthly (Apr 2014- Sep 2014)
Slide 4: Lending rate: Annual (2011-12-2013-14); Trade Balance: Annual (2010-11-2013-14) & FDI: Annual (2009-10-2012-13)
Introduction
Slide 5: Electric Vehicle – Introduction and Types of Electric Vehicles – Technology-wise
Slide 6: Electric Vehicle Market – Transition
Slide 7: Shift towards Electric Mobility
Market Overview
Electric Vehicle
Slide 8: Electric Vehicle Market – Overview, Market Size and Growth (2013-2018e) (Value wise), Market Share – Segment-wise (2012-13)
Slide 9: Vehicle Lifecycle Cost Comparison across Supply Chain – Electric Vehicle vs. ICE Vehicles
Slide 10: Cost Comparison across Manufacturing Process – Electric Vehicle vs. ICE Vehicles
Major Segments
Slide 11: Electric Four Wheelers Market – Overview, Market Size and Growth (2013-2018e) (Value wise), Consumer Preference – Electric Vehicle Technology-wise
Slide 12-13: Electric Two Wheelers Market – Overview, Market Size and Growth (2013-2018e) (Value wise), Consumer Preference, Low Speed and High Speed Electric Two Wheeler Specifications
Slide 13: Electric Three Wheelers – Overview, Market Size and Growth (2013-2018e) (Value wise)
Market Analysis
Slide 14: Matrix of Key Challenges to Electric Vehicle Adoption – Segme
KTM was founded in 1934 in Austria as a metal workshop and began motorcycle manufacturing. Key milestones include starting serial production of the R100 in 1954 and launching their first moped, the Mecky, in 1957. In 2013, Bajaj Auto acquired a 48% stake in KTM, allowing KTM to launch their first bikes in India in 2012, including the popular Duke 200 and Duke 390 models. Currently KTM's top models in India are the Duke 390, Duke 250 and Duke 200 and they continue developing new motorcycle and vehicle models.
Volkswagen- Company, Competitors and ChangesRohan Monis
Volkswagen is a German automotive manufacturing company headquartered in Wolfsburg, Germany. It designs, manufactures, and distributes passenger and commercial vehicles, motorcycles, engines, and turbomachinery. In 2014, Volkswagen produced over 10 million vehicles and had over 572,000 employees worldwide, making it one of the largest automakers by sales. It has a multi-brand strategy, operating brands such as Audi, Bentley, Bugatti, Lamborghini, Porsche, SEAT, Škoda, and Volkswagen, and is divided into its Automotive and Financial Services divisions.
The document discusses various electric vehicles including cars and two-wheelers. For cars, it provides details on the Tesla Model S and Model 3, BMW i3 and i8, Ford Fusion Hybrid, Nissan Leaf, and Kia Niro Plug-In Hybrid. It lists their prices, battery capacities, speeds, charging times, and motor outputs. For two-wheelers, it discusses Thunder Wind, Omastar, BSA Street Rider, Palatino Angel, Okinawa Ridge+, Ather 450, Hero Flash E5, Ampere V48, Irrway NXP-500, and KVR-X, providing their maximum speeds, battery capacities, prices, charging times,
Mercedes-Benz IMC Marketing Campaign by Miles MinnaarMilesMinnaar
An IMC Marketing Campaign I created for my introduction to advertising class I took in 2020. Special thanks to Barry Smith, my professor, for teaching me.
India's automobile industry is growing, with over 1 vehicle per 100 people currently. Maruti Suzuki dominates the Indian market with a 47.3% share. It focuses on fuel-efficient and eco-friendly small cars in the A1 (under Rs. 3 lakhs) and A2 (Rs. 3-5 lakhs) segments. New models discussed that target the price-conscious A1 segment include the Tata Nano, Chevrolet Spark, and Maruti Suzuki Cervo and Eeco. The A2 segment sees competition between models like the Hyundai i10, Chevrolet Beat, and Maruti Suzuki A Star. The premium A3 segment consists of vehicles
Bridgestone provides tires for various applications including consumer, commercial, industrial, and agricultural uses. Their tires offer solutions to common problems through improved quality, design, environmental protection, and new products. Bridgestone tires meet customer expectations with their Bandag retreading technology that saves costs and resources while improving safety. Their Ecopia tires also provide environmental and performance benefits. Sales opportunities for distributors include commissions, gifts, mutual learning events, priority stocking, and referrals to generate new business. Sales strategies focus on quotas, marketing activities, CSR, referrals, relationships, and follow-ups.
Blu-Smart has carried out a comparative of India Vs countries like China, Belgium, Germany, Italy and many more with respect to electric vehicle policies, tax benefits & incentives applicable.
This presentation includes information about car automation software. It also include forms of the project. Car showroom automation software is developed using java , mysql database. It is also very useful for MCA, B.Tech students for their industrial project work.
This document describes a vehicle management system that allows companies to manage transportation for employees. It has four main modules: bus management, route management, employee management, and passenger management. The system allows administrators to create user accounts, manage employee and transportation category information, and add/update routes. Employees can request transportation and approve transportation requests. The system tracks transportation usage and costs through reports. It was developed using Java and is meant to help companies efficiently manage fleet vehicles and transportation for employees.
This document summarizes a bike showroom management software project. The software allows admin to manage bike information, customer details, employees and billing. It converts the manual paperwork process to a computerized system. Key features include adding, viewing, searching, updating and deleting bike and customer information. The project was developed using C programming language, which is widely used and has compilers for many computer architectures.
This document outlines an online vehicle showroom web application that allows customers to buy and book vehicles online. The proposed application would track customer records, online bookings, vehicle records, and provide an easy-to-use interface. Key features include allowing customers to register, save vehicles to wish lists, search for and view vehicle details, and view purchase and billing records by logging into their account. The admin can add or edit customer and vehicle data, while dealers can handle customers, communicate via email, and reset passwords. Modules include login/registration, admin functions to add vehicles, a vehicle search, booking page, and dealer/employee functions.
This document describes a proposed vehicle booking and management system called BookMyVehicle. The system aims to automate vehicle, maintenance, and employee information to improve services. It contains modules for administration, guests, vehicles, and vehicle details. The administration module allows managing vehicle data and booking requests. Guests can search vehicles and make bookings. The vehicles module displays vehicle listings. And the vehicle details module provides maintenance and repair histories that are only accessible to administrators.
This document summarizes a vehicle store and sales management system that allows customers to search for vehicle information, store locations, insurance and loan options from a central database. The database contains information on vehicles, branches, employees, customers, insurance policies and loans. Relationships between these entities are defined through primary and foreign keys. The system architecture includes a back-end database, application programs to calculate costs, and a front-end of PHP/XHTML pages for customer inquiries.
A large automobile manufacturer hired 15 techies to build a dealer database management system over 12 months using Windows Azure Cloud and NoSQL databases. The system provides dealer information management, communication features, form uploading and customization, inventory management integrated with point-of-sale systems, membership management, and scheduling capabilities to help manage their large network of dealers.
This document describes a project to develop a system to centralize sales, service, and deals for automobile industries. The project aims to make management of cars and customers more efficient by reducing effort. It will allow users to login and search for vehicles by attributes like model, price, manufacture date, mileage. Administrators, sellers and buyers will be able to interact on a centralized platform for automotive transactions and services. The document outlines the scope, objectives, technologies and frameworks to be used including Java, HTML, CSS, SQL, JDBC and more. Diagrams including activity, ER, use case and DFD are proposed to design the system.
I've tried my level best to indulge in arranging and providing the best information regarding this topic. check it out ,i hope it caters to your requirements.
Dont just copy paste, take reference and i am sure you can make it better than me.
Have a good day.!
Regards : Manik Dutt
_kindly comment if you find it worth your concern_
The document discusses project scope definition and management. It states that project scope involves identifying and describing all work needed to produce the project's product in sufficient detail so the team understands their tasks and reasonably foreseeable work is included. It also discusses defining the scope of the project and product, developing a project scope statement, identifying deliverables, and using a "Green Car" example to illustrate scope concepts.
The survey revealed that fuel economy was the most important factor for both car and truck buyers when deciding on a new vehicle purchase. Cost of ownership and power/performance were the second and third most important factors. When asked to rank factors, fuel economy was ranked as the top factor for both car and truck buyers, followed by cost of ownership and power/performance, showing that fuel economy is the most important even when directly compared to other factors. Versatility and utility was more important to truck buyers than car buyers. Environmental impact, technology, and advanced safety systems were among the least important factors for both car and truck buyers.
Hyundai entered the Indian automobile market in 1966 and is now the second largest manufacturer. As major market share was held by Ford and Maruti Suzuki, Hyundai approached Bollywood star Shahrukh Khan as their brand ambassador to help promote sales. Television commercials featuring Khan became a widely used promotional tool. Hyundai also engaged in sponsorships and used posters, danglers, and in-showroom activities like test drives to encourage people to learn about their vehicles. The KC Hyundai showroom established in 2007 promotes sales through newspapers, radio, billboards, and offers rebates and discounts especially during festivals to boost sales.
This document discusses various approaches for online new car sales, including those driven by automakers, dealers, and third parties. It examines models where customers can configure vehicles online and are then connected to dealers to complete the offline purchase. Other models involve direct online sales or marketplaces that connect buyers with dealers or private sellers. The document considers factors like impact on dealers, types of vehicles offered, and focus on pre-sales vs sales. It concludes that third party online sales could become more important for automakers' digital strategies if they combine large vehicle selection with improved customer experience when purchasing online.
This document describes vehicle management software for garage owners and mechanics. The software allows users to enter vehicle and customer data only once and then perform multiple tasks with that data. It enables searching by vehicle, customer, or other methods. Users can enter customer and vehicle details, select customers from a dropdown box. The software can be customized with a company logo and reports, and is available as a single user cloud or PC version with a one-time fee of £49.
The document provides an introduction and overview of a proposed Vehicle Management System that would upgrade an existing standalone system to a web-based online system. It describes problems with the current manual vehicle management process and outlines the scope and objectives of the new project, which include developing a searchable online system for vehicle registration and accident reporting. The methodology, requirements analysis, feasibility study, data flow diagrams, and functional and non-functional requirements are also summarized.
Delighting your customers is more important than ever. Think about the impact of social networking and how quickly you receive negative information about your company. Think about how many brands have either exceeded or dwindled since social networking has increased. By exceeding all expectations with the simple steps to customer delight you will be on the path to stronger customer retention and business growth.
The document outlines the steps for mapping an ER or EER model to a relational database schema. It discusses:
1. The 7 steps for mapping entity types, relationship types, attributes, and other constructs from an ER model to relations. This includes mapping entities, relationships, attributes, specializations/generalizations.
2. Additional steps 8 and 9 for mapping special constructs from an EER model like specialization/generalization and categories/union types. Various options for mapping these constructs are presented.
3. Examples are provided throughout to illustrate how each modeling construct in sample ER/EER diagrams would be mapped to relations and keys following the outlined steps. Figures show both the ER/EER
The document appears to be a questionnaire about mobile phone usage and purchasing preferences. It contains 15 questions regarding demographics, current phone usage, factors considered when purchasing a new phone like price and brand, level of satisfaction with current phone, influences on purchase decisions, and how purchasing behaviors may change. The questions aim to understand preferences to help market mobile phone brands.
A project report on analysis of the pre owned car market in hublli of true valueBabasab Patil
This document analyzes the pre-owned car market in Hubli for Bellad Motors' Maruti True Value program. It finds that most potential customers are professionals aged 25-45 who are interested in buying a certified pre-owned car. However, many are unaware of or unwilling to purchase from Maruti True Value due to concerns about price and preference for local uncertified dealers. The document recommends Bellad Motors target promotional activities at younger professionals and focus on changing perceptions about the True Value program by emphasizing its benefits over local dealers.
The document summarizes a study conducted using Addressable Minds to develop targeted messaging to increase attendance at movie theaters. Addressable Minds is a scientific method that accurately defines consumer attitudes and preferences to help with product design, messaging, and consumer engagement. The study involved surveying potential movie viewers and analyzing the results to identify market segments and develop personalized marketing phrases for each segment. The goal was to create messages that would appeal to different target audiences and increase movie theater turnout.
This 3-sentence summary provides the high-level information about the document:
The document discusses a study conducted using Addressable Minds, a patented scientific process, to understand consumer preferences for computer purchases by defining attitudes and segmenting the market; it reviews the business issue of increasing computer sales when fewer are interested in standard options, and describes how Addressable Minds works by cutting across traditional segmentation methods to detect hidden preferences through online surveys and statistical analysis.
The document summarizes a study conducted to identify messaging that would appeal to potential fans of a new baseball team. An Addressable Minds survey was administered to 52 individuals and analyzed to identify two key segments - casual fans and fanatics. The results showed that messaging targeted to one segment would not necessarily appeal to the other and could hurt engagement. The conclusion is that segmentation is important to crafting effective marketing messages for different types of potential fans.
This document provides information about a final report on social networking from December 2011. It discusses how social networks need to know how to market to new users of all ages. It then introduces Addressable Minds, a technique created by Dr. Howard Moskowitz that uses conjoint analysis and surveys to develop targeted messaging for different market segments based on their preferences. The document provides an example of potential messaging developed for social networks using Addressable Minds.
The document summarizes a survey conducted by Addressable Minds to identify messaging that would appeal to potential customers of vacation resorts. Addressable Minds uses scientific techniques like conjoint analysis and experimental design to develop customized survey questions, analyze responses, and segment audiences based on their preferences. The results help determine which marketing phrases would be most effective for different groups regarding online banking services at resorts.
The document proposes Addressable Minds, a system to personalize educational messages for students to motivate them in learning math. It conducted a survey of high school students to understand their interests and developed marketing phrases to target different student mindsets. The results revealed what messaging works and students' attitudes across the US, with the goal of sending each student the most effective message to improve their math learning.
The survey assessed high school students' interest in learning math through various messages. It identified 4 segments among respondents: Fun (39%), Comfortable Setting (26%), Working Together (35%). The Fun segment responded most positively to humor-based messages that portrayed math class as enjoyable. The Comfortable Setting segment preferred messages about a relaxed learning environment. The Working Together segment favored collaborative, team-based learning approaches. No single messaging approach appealed to all segments equally, suggesting a need for tailored messaging strategies.
The survey examined messaging to encourage purchasing CDs rather than illegally downloading music. It identified two key segments: Extras/Promotion Hunters interested in bonus features with CDs, and Realist/True Fans interested in the artist and music itself. The survey presented 48 message combinations and analyzed which increased interest in CD purchases and feelings against illegal downloads for each segment. Messaging appealing to one segment did not always appeal to the other.
The document summarizes a study conducted using Addressable Minds to develop targeted messaging for increasing gym membership. Addressable Minds is a technique that uses surveys to uncover hidden consumer preferences and segment the market. The study team developed survey questions, analyzed the results to identify 4 market segments, and created tailored marketing phrases for each segment aimed at gyms.
This presentation outlines a marketing campaign for a brand. It includes an agenda, insights about the brand, audience and key idea. The campaign strategy section maps out the tactics across awareness, consideration and purchase phases. Executions like video, social media assets and banners are presented. Finally, suggestions are made for budget, timeline and measuring the campaign's success.
This document discusses new digital media products and services for Generations X and Y. It outlines a study conducted using Mind Genomics and conjoint analysis to identify consumer mindsets and their preferences for different features of new digital media. 300 respondents rated their interest and willingness to pay for various concepts with features grouped into 7 categories. The results were analyzed to segment the market and identify which features appealed most to different consumer mindset groups. The goal was to help companies customize their digital offerings to specific segments.
Conversion Conference - What's in YOUR toolkit?Craig Sullivan
This set of slides lists 12 practical tools, techniques or services you can use to improve conversion rates.
There are handy lists of companies and websites that will make a welcome addition to the stuff that all marketers should be using.
Tesco voice of the customer: achieving a 360 customer viewlocalinsight
The document summarizes Maria Sealey's presentation on achieving a 360-degree customer view at LGA's Customer Insight Conference. The presentation covers capturing customer views through multiple channels, bridging data silos between departments to get a complete view, and challenges in integrating customer data. It provides examples of tools for gathering customer insights like social media monitoring, surveys, and focus groups to get both prompted and unprompted feedback. The presentation also discusses how customers now research online and shop across channels, calling for a unified approach to customer insight.
4 Strategies for Developing a Unified Digital ExperienceHanson Inc
This document outlines four strategies for developing a unified digital experience. It recommends (1) really knowing your audience through personas and visit scenarios, (2) executing content strategically as a publisher, (3) supporting all platforms and connecting experiences across visits, and (4) executing only cross-channel campaigns. The key is measuring everything and testing continuously to refine efforts into a cohesive customer experience across channels.
"Novo cenário da comunicação global" / Marketing Inflection Point
8 principles for success:
1) We can´t generalise any more ..need to plan segmented
2)Tipping Points: Customer expectations being disrupted
3)Need to contextualise change for our prospect
4)Be organised: Conscious competence
5)You & Me: New roles & New competition
6)We need to build value added services to have a differential
7)We all need to be curious and proactive
8) New specialist career opportunities
Addressing Top CEO Priorities through Social Media Marketing and MetricsJacques Pavlenyi
Presented at the August 21 2012 Business Marketing Association's Southern California Chapter meeting. The world is changing - becoming more social, even in traditionally conservative B2B. B2B marketing is maturing, with social leading to more measurable successes. But taking b2b social media marketing to the next level is easier than you might think. This presentation hopes to help you:
-- Understand how to better align social media marketing with key strategic initiatives
-- Learn how to focus on the social metrics that matter
-- See applicable examples of real b2b social media marketing benefits
These views are my own and do not represent those of my employer.
Before The Moment of Intent: Utilizing Content to Shape The Buyer's Journeyjohn harris
Marketers often focus on the moment of intent—that time period when the consumer is ready to move forward and take action. Maybe it’s a phone call, maybe it’s an in-store visit or maybe just a specific search query. But the consumer’s journey does not start at the moment of intent. It begins many steps back with needs, desires and interest. To reach these consumers at their pre-intent phases, brands need to develop a content marketing strategy that accounts for the consumer’s mindset while in the interest and discovery phases, where content focus is less confined.
The document discusses the future of marketing research and how technology will transform the industry. It predicts that real-time data collection and analysis will be essential, requiring new skills like data science and technical abilities. Automation, mobile technologies, and data aggregation will allow for continuous insights. Research will focus on utility and delivering value to consumers through gamification and new interfaces. Data exchanges and "research as a utility" will become common.
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The document discusses the potential for using social media and text analytics to gain insights from online conversations. It provides examples of how different types of social media listening and analysis can be used to track topics, measure sentiment, analyze influencers and locations. Challenges discussed include setting up analytics software, interpreting new online languages, and managing large data sets. The document suggests that while formal research studies currently make up 20% of insights, more information is available through online listening which may shift the balance in the future.
Core and Paths: Designing Findability from the Inside and OutAre Halland
This document introduces a new framework called Core+Paths for information architecture design. It describes seven "deadly sins" of poor IA, such as abstraction and information overload. The framework focuses on prioritizing essential content and functionality as the "Core", then providing inward paths like search and outward paths like calls to action to guide users to and from the Core. Examples are given of how a municipality website could apply this framework with services as the Core and various inward and outward paths.
How do people view employment? Does it differ for those who have jobs, want jobs or are discouraged? We identified 3 mental models that transcend age, gender, income, region and employment status. The findings challenge conventional notions of unemployment and point towards new directions for creating employment, policy and services. Study funded by SEI Center for Advanced Studies in Management at the Wharton School.
Listening data collection concerns and ethics, rappaport, qiquestioninginstitute
Consumers do not have a single approach to privacy but several, research shows. Details and implications for collection of conversations for research purposes are presented.
The document summarizes a report about conducting market research for new steak house restaurants. It found that [1] customers want variety beyond just steak, a child-free section after 9pm, and high-quality ingredients. [2] Customers can be segmented into those seeking social experiences, focused on food, and desiring elegant ambiance. [3] Successful steak houses will identify their target customer segment and cater to what matters most to that group.
The document describes a study conducted using Addressable Minds to identify effective messaging for increasing ticket sales to musical concerts. A survey was developed with categories of different music genres and elements tailored to each. The results analyzed which messaging was most convincing and drove certain feelings to help the music industry better advertise to potential concertgoers.
The document summarizes a report on using market segmentation to help movie theaters attract more customers. It discusses conducting a survey that identified three key customer segments - Value Seekers, Laid Back Customers, and Movie Fanatics - who are interested in different messaging approaches. The survey also found that discounts and membership clubs appealed most to attracting customers overall but different elements resonated more with each segment. The report concludes that targeting separate messaging to the three segments identified could help movie theaters better advertise to and engage different types of potential customers.
This document summarizes research into energy drink consumption among teenagers and young adults. It used the Addressable Minds program to segment consumers into three groups - Party People, Flavor Lovers, and Health Enthusiasts. Different messaging was identified as most effective for each segment. The research found that flavor, effectiveness, and health were major concerns and that bottle design and colors were also important influences on teenage consumption of energy drinks. Peer pressure and endorsements had less impact than initially thought.
The document summarizes the results of a survey on eating disorders in adolescent girls. It identifies 3 key segments among respondents: 1) control seekers, 2) those aware of but don't care about eating habits, and 3) those with low self-esteem. The survey found erratic eating habits and poor self-image are common among all girls surveyed. Total interest levels differed from interests of each identified segment.
1) The document discusses a marketing project to help a chocolate manufacturer increase sales by better understanding customer segments.
2) A survey of 57 individuals identified two main customer segments - health and cost conscious buyers versus chocolate lovers.
3) The survey found that different messaging appeals to each segment. Health-focused messaging would not attract chocolate lovers, while variety and discounts appeal most to both segments.
4) The project team developed an online "Segmentation Wizard" to quickly identify which segment a customer belongs to in order to target the right marketing messages.
The document is a report about improving cafeteria food options at high schools. It identifies three student segments: open minded eaters who want variety and value, big eaters who prefer large portions, and nutritionists who favor organic and fresh local options. Student preferences for each segment are outlined, with open minded eaters liking buffet options and value, big eaters preferring large portions, and nutritionists favoring organic and avoiding fried foods. The report provides insights into how to better market cafeteria food to these different student groups.
The document reports on a survey conducted to understand customer preferences for banquet halls. The survey found there are two key segments - party goers, who want fun experiences, and cost-conscious customers, who prioritize affordability. The survey results can help banquet halls tailor their marketing messages and offerings to each segment's priorities such as included services, reasonable rates, and accessibility.
Traditional Segmentation : - Identify segments in database by behaviors, psycho-demographics - Create marketing messages … deliver them…hope they buy - These segments may seem homogeneous -- but minds are not These segments have minds that are HETEROGENEOUS Response-Based, Addressable Mind Segmentation - Expose customers to message vignettes by Experimental Design - Identify profoundly different mind-sets that pervade the customer base - Type a customer into a mind-set using ‘scratch test’ + data mining - For a person …. RIGHT MESSAGE, RIGHT EXPERIENCE