Volkswagen is a German automotive manufacturing company headquartered in Wolfsburg, Germany. It designs, manufactures, and distributes passenger and commercial vehicles, motorcycles, engines, and turbomachinery. In 2014, Volkswagen produced over 10 million vehicles and had over 572,000 employees worldwide, making it one of the largest automakers by sales. It has a multi-brand strategy, operating brands such as Audi, Bentley, Bugatti, Lamborghini, Porsche, SEAT, Škoda, and Volkswagen, and is divided into its Automotive and Financial Services divisions.
Volkswagen's Marketing Strategy in IndiaAsrar Mohd
INTRODUCTION
Volkswagen (VW) is one of the world’s leading automobile manufacturers and the largest carmaker in Europe
Volkswagen in German language means people’s car
Founded - 28 May 1937 (75 years)
Founder(s) - Ferdinand Porsche
Headquarters - Wolfsburg, Germany
Slogan - Das Auto ("The Car")
Area served - 153 countries
Subsidiaries - Audi, Bugatti, Bentley, Lamborghini, Porsche, SEAT, Skoda, Volkswagen and Scania CV
Volkswagen's Marketing Strategy in IndiaAsrar Mohd
INTRODUCTION
Volkswagen (VW) is one of the world’s leading automobile manufacturers and the largest carmaker in Europe
Volkswagen in German language means people’s car
Founded - 28 May 1937 (75 years)
Founder(s) - Ferdinand Porsche
Headquarters - Wolfsburg, Germany
Slogan - Das Auto ("The Car")
Area served - 153 countries
Subsidiaries - Audi, Bugatti, Bentley, Lamborghini, Porsche, SEAT, Skoda, Volkswagen and Scania CV
Présentation pour les véhicules Volkswagen ainsi que la famille Volkswagen. Vous y trouverez de l'information sur l'entreprise en générale ainsi que les particuliaritées chez les véhicules Volkswagen.
This ppt is made by me and the ppt is based on the Ethical Issue. This ppt is contain four ethical issue (Virtue, Utilitarianism, Duty and rights). I'm Md. Tanzid Hossain Shawon, the student of Electrical & Electronic Engineering (EEE), at East West University, Dhaka, Bangladesh.
How Volkswagen Mocked Corporate Social Responsibility: “Diesel Gate” Outs Sus...Sage HR
How Volkswagen Mocked Corporate Social Responsibility:
“DieselGate” Outs Sustainable Business Sham
In September 2015, the automotive industry played witness to the largest scandal among its ranks in recent history, as Volkswagen was caught cheating with its pants down. The German car manufacturer had recently overtaken Toyota in sales, in the first half of 2015, to establish itself as the leader of the global car market. Though, this shouldn't have been a surprise to anyone, since VW was largely leading the automotive industry in terms of revenues, profits, and assets even in 2013.
The world was left with jaws agape in early September, as the German giant admitted to placing “cheat” software in roughly 11 million of its diesel-engined cars worldwide. Carried out since 2009 onwards, this subterfuge was perpetrated in an effort to deceive pollutant emissions testing in developed markets like US and EU. As investigations into the fraud continue, the primary reason seems to be that Volkswagen did not wish to install a Urea-based exhaust system marketed as AdBlue – roughly $336 per unit – into the “clean diesel” engines which they'd spent years developing for their 2009 models. In-house testing into the engines revealed that they emitted roughly 35 to 40 times the amount of nitrogen oxide, linked to smog, acid rain, asthma, and other illnesses, above the limits allowed by clean air legislation in developed nations.
Suddenly, the car manufacturer was faced with two options – go back to the drawing board and miss out on the 2009 car season, or spend exorbitant amounts of money to fix the problem by retro-fitting their engines with AdBlue. They chose option three – cheat through a “defeat device” software. Ironically, the test which ultimately uncovered the deception was carried out by independent American researchers – working for an NGO, rather than the EPA or other bigwig agencies – to show their European counterparts that diesel engines can be used with cleaner emissions. Despite their published efforts coming to light in 2014, however, the EPA was unable to make Volkswagen admit to the cheat till September 2015 – after threatening to withhold approval for VW's and Audi's 2016 diesel models.
Now, after having lost its CEO in the wake of the scandal alongwith almost a fifth of its share value, Volkswagen is looking at criminal investigations from the US and Chinese governments, a legal penalty for $18 billion for the roughly 482,000 cars it sold in US, and class-action lawsuits from owners of post-2009 VW Jetta, Golf, Beetle, and Passat, as well as similar Audi diesel models. Even though the firm has set aside roughly $7.3 billion to deal with this scandal, early projections show that this amount may be grossly insufficient.
By now, we're sure that you have a flood of unanswered questions – What are these “defeat devices”? How do they affect the car's performance?
For more visit > > > cake.hr
The Italy AutoBook helps you to identify new customers in the Automotive industry and provides key contact information.
Automotive Intelligence for Professionals: The Italy AutoBook includes company profiles of OEM car makers, multinational and local automotive parts suppliers as well as organizations, media and exhibitions.
It also includes detailed statistics about Automotive sales, market share and OEM capacities.
Présentation pour les véhicules Volkswagen ainsi que la famille Volkswagen. Vous y trouverez de l'information sur l'entreprise en générale ainsi que les particuliaritées chez les véhicules Volkswagen.
This ppt is made by me and the ppt is based on the Ethical Issue. This ppt is contain four ethical issue (Virtue, Utilitarianism, Duty and rights). I'm Md. Tanzid Hossain Shawon, the student of Electrical & Electronic Engineering (EEE), at East West University, Dhaka, Bangladesh.
How Volkswagen Mocked Corporate Social Responsibility: “Diesel Gate” Outs Sus...Sage HR
How Volkswagen Mocked Corporate Social Responsibility:
“DieselGate” Outs Sustainable Business Sham
In September 2015, the automotive industry played witness to the largest scandal among its ranks in recent history, as Volkswagen was caught cheating with its pants down. The German car manufacturer had recently overtaken Toyota in sales, in the first half of 2015, to establish itself as the leader of the global car market. Though, this shouldn't have been a surprise to anyone, since VW was largely leading the automotive industry in terms of revenues, profits, and assets even in 2013.
The world was left with jaws agape in early September, as the German giant admitted to placing “cheat” software in roughly 11 million of its diesel-engined cars worldwide. Carried out since 2009 onwards, this subterfuge was perpetrated in an effort to deceive pollutant emissions testing in developed markets like US and EU. As investigations into the fraud continue, the primary reason seems to be that Volkswagen did not wish to install a Urea-based exhaust system marketed as AdBlue – roughly $336 per unit – into the “clean diesel” engines which they'd spent years developing for their 2009 models. In-house testing into the engines revealed that they emitted roughly 35 to 40 times the amount of nitrogen oxide, linked to smog, acid rain, asthma, and other illnesses, above the limits allowed by clean air legislation in developed nations.
Suddenly, the car manufacturer was faced with two options – go back to the drawing board and miss out on the 2009 car season, or spend exorbitant amounts of money to fix the problem by retro-fitting their engines with AdBlue. They chose option three – cheat through a “defeat device” software. Ironically, the test which ultimately uncovered the deception was carried out by independent American researchers – working for an NGO, rather than the EPA or other bigwig agencies – to show their European counterparts that diesel engines can be used with cleaner emissions. Despite their published efforts coming to light in 2014, however, the EPA was unable to make Volkswagen admit to the cheat till September 2015 – after threatening to withhold approval for VW's and Audi's 2016 diesel models.
Now, after having lost its CEO in the wake of the scandal alongwith almost a fifth of its share value, Volkswagen is looking at criminal investigations from the US and Chinese governments, a legal penalty for $18 billion for the roughly 482,000 cars it sold in US, and class-action lawsuits from owners of post-2009 VW Jetta, Golf, Beetle, and Passat, as well as similar Audi diesel models. Even though the firm has set aside roughly $7.3 billion to deal with this scandal, early projections show that this amount may be grossly insufficient.
By now, we're sure that you have a flood of unanswered questions – What are these “defeat devices”? How do they affect the car's performance?
For more visit > > > cake.hr
The Italy AutoBook helps you to identify new customers in the Automotive industry and provides key contact information.
Automotive Intelligence for Professionals: The Italy AutoBook includes company profiles of OEM car makers, multinational and local automotive parts suppliers as well as organizations, media and exhibitions.
It also includes detailed statistics about Automotive sales, market share and OEM capacities.
Automotive Intelligence for Professionals: The Italy AutoBook includes company profiles of OEM car makers, multinational and local automotive parts suppliers as well as organizations, media and exhibitions.
It also includes detailed statistics about Automotive sales, market share and OEM capacities.
The Italy AutoBook helps you to identify new customers in the Automotive industry and provides key contact information.
Automotive Intelligence for Professionals: The China AutoBook includes company profiles of OEM car makers, multinational and local automotive parts suppliers as well as organizations, media and exhibitions.
It also includes detailed statistics about Automotive sales, market share, OEM capacities and information about new programs 2017-20.
The China AutoBook helps you to identify new customers in the Automotive industry in China and provides key contact information.
Automotive Intelligence for Professionals: The South Korea AutoBook includes company profiles of OEM car makers, multinational and local automotive parts suppliers as well as organizations, media and exhibitions.
It also includes detailed statistics about Automotive sales, market share and OEM capacities.
The South Korea AutoBook helps you to identify new customers in the Automotive industry and provides key contact information.
Aaitf2015 automotive aftermarket industry and tuning; china, shenzhenWhereInFair
China, the business hub for the automotive aftermarket
• In 2013, the sales volume of cars in China reached 21.9841 million units, up 13.89% year on year compared with 2.72% in 2011 and 4.15% in 2012.
• There is a higher gross margin in automotive aftermarket, and dealers are actively contributing to the accelerated growth of the aftermarket.
• In 2013, China’s revenue in the auto after-sales service sector accounted for 12% of the market, but it had a larger contribution to gross profit (above 45%).
The South Korea AutoBook helps you to identify new customers in the Automotive industry and provides key contact information.
Automotive Intelligence for Professionals: The South Korea AutoBook includes company profiles of OEM car makers, multinational and local automotive parts suppliers as well as organizations, media and exhibitions.
It also includes detailed statistics about Automotive sales, market share and OEM capacities.
Brief Study On Volkswagen And Its Business Work Swaraj93Mane
It deals with "How Volkswagen Started their journey and are now having a world wide presence and deals with the strategies used to have global presence.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
3. Type Public (AG)
Industry Automotive
Founded Berlin, Germany (28 May 1937)
Headquarters Wolfsburg, Germany
Number of locations 100 production facilities across 27 countries
Area served Worldwide
Key people
Ferdinand K. Piëch (Chairman)
Martin Winterkorn (CEO)
Products
Automobiles, commercial vehicles, engines,
motorcycles, turbomachinery
Production output 10.14 million (2014)
Services
Banking, financing, fleet management,
insurance, leasing
4. Revenue €197 billion (2013)
Operating income €11.7 billion (2013)
Profit €9.006 billion (2013)
Total assets €323.4 billion (2013)
Total equity €83.628 billion (2013)
Owner
Porsche Automobil Holding SE (50.7%)
State of Lower Saxony (20%)
Qatar Holding LLC (17%)
Capital Group Companies (4.097%
participation, 5.6% voting rights)
Number of employees 572,800 (2013)
Divisions
•Automotive Division
•Financial Services Division
Subsidiaries
Transportation
Designing Facilities
Financial Services
Others
Website volkswagenag.com
5.
6. Volkswagen Group and its subsidiaries, is a German
multinational automotive manufacturing company
headquartered in Wolfsburg, Lower Saxony, Germany.
It designs, manufactures and distributes passenger and
commercial vehicles, motorcycles, engines, and turbo
machinery and offers related services including
financing, leasing and fleet management.
In 2012, it produced the second-largest number of motor
vehicles of any company in the world, behind Toyota and
ahead of General Motors.
It has maintained the largest market share in Europe for
over two decades. As of 2013, it ranked ninth in the
Fortune Global 500 list of the world's largest companies.
In 2014, it has reached production output of
10.14 million (2014)
7. Volkswagen Group sells passenger cars under the Audi, Bentley,
Bugatti, Lamborghini, Porsche, SEAT, Škoda and Volkswagen
marques; motorcycles under the Ducati brand; and commercial
vehicles under the MAN, Scania, Neoplan and Volkswagen
Commercial Vehicles marques.
It is divided into two primary divisions, the Automotive Division
and the Financial Services Division, and has approximately 340
subsidiary companies
Volkswagen was founded in 1937 to manufacture the car which
would become known as the Beetle.
The company's production grew rapidly in the 1950s and 1960s, and
in 1965 it acquired Auto Union, which subsequently produced the
first post-war Audi models.
Volkswagen launched a new generation of front-wheel drive vehicles
in the 1970s, including the Passat, Polo and Golf; the latter became its
bestseller.
Volkswagen acquired a controlling stake in SEAT in 1986, making it
the first non-German marque of the company, and acquired control
of Škoda in 1994, of Bentley, Lamborghini and Bugatti in 1998, Scania
in 2008 and of Ducati, MAN and Porsche in 2012.
9. Toyota and General Motors are the major competitors on a global
scale with Ford following closely.
Sales (as of 2009): Toyota – 7.3 million units
General Motors – 6.5 million units
Volkswagen – 6.29 million units.
Ford – 5.73 million units
Major Markets: Toyota - Japan and North America
General Motors – United States and
China
Volkswagen – Europe and China
Ford – United States and Europe
Competition Analysis
12. Iconic Brand portfolio, giving customers ample
choice.
Self substitutes: Brands compete amongst
themselves.
Technological leadership.(DSG Engines: sold over
3.5 million units)
Innovative designs and concept cars to satisfy
tomorrows needs.
Competitive Advantage
13. BRIC: Markets and Volkswagen standings
Volkswagen owns 19.9% stake in Suzuki, which owns 54%stake in Maruti Suzuki
Mode of entry:
China: Joint Ventures.
Brazil: owned
subsidiary
and joint venture.
Russia: owned
subsidiary
India: owned subsidiary
and strategic
alliance
14. Objective: Ensuring profitable growth and
creating sustainable value.
Focus: expansion of brand and product
portfolio alongside increase in GLOBAL
footprints and emerging market presence.
Capital targets: more than 16% ROI and
20% ROE(pre tax)
Plan 2018
15.
16. Plan 2018: organization driven by innovation.
Global reach and research centers across continents of various brands.
Regional head offices at Shanghai, Chattanooga and Wolfsburg being the head
quarters
17. • In mature markets , luxury cars account
for 10-15% of sales, while in India just
3% of sales comprises of premium
vehicles.
• Delhi and Mumbai account for nearly
50% of luxury car sales.
• Emerging markets show a younger
profile compared to developed ones.
• The average luxury car buyer in India is
around 35 years old , Globally it would
be 43-45.
• Indian consumers are value –sensitive
not price sensitive.
Overview Of The Luxury Car
Market 2014
Mercedes-Benz analysis
19. Expansion of Product Portfolio
Service Options
Expansion of Dealer Network
Customer Connection
Competitive Advantage Towards
Volkswagen Competitors
20.
21. Volkswagen Structure
It is divided into two primary divisions, the
Automotive Division and the Financial
Services Division, and has approximately 340
subsidiary companies.
The company has operations in
approximately 150 countries and operates 100
production facilities across 27 countries.
It holds a 19.9% non-controlling shareholding
in Suzuki and has two major joint-ventures in
China
22. In 2013, Volkswagen Group's largest single country market
was China with 3.27 million units delivered, followed by
Germany with 1.16 million units. Divided by regions, Western
Europe was the largest market of the Volkswagen Group with
3.65 million units in 2013, followed by Asia-Pacific with 3.64
million, and South America with 908,000 units delivered in 2013.
The European ranking of automakers is compiled monthly by the
European Auto Manufacturers' Association ACEA. Volkswagen
has held the top spot in Europe uninterrupted for more than two
decades.
The company narrowly missed being the top global automaker in
the first half of 2014, selling 5.07 million vehicles in the six
months ending June 30, 2014, just behind Toyota which notched
up 5.1 million vehicle sales.
Volkswagen Sales & Market Share
25. Volkswagen intends to deploy intelligent
innovations and technologies to become a
world leader in customer satisfaction and
quality
The goal is to increase unit sales to more
than 10 million vehicles a year
Volkswagen aims to be the most attractive
employer in the automotive industry by
2018
Volkswagen strategy for 2018
