This document discusses various approaches for online new car sales, including those driven by automakers, dealers, and third parties. It examines models where customers can configure vehicles online and are then connected to dealers to complete the offline purchase. Other models involve direct online sales or marketplaces that connect buyers with dealers or private sellers. The document considers factors like impact on dealers, types of vehicles offered, and focus on pre-sales vs sales. It concludes that third party online sales could become more important for automakers' digital strategies if they combine large vehicle selection with improved customer experience when purchasing online.
STARBRANDS // BUILT TO SHINE: Luxury marketingSOFAMI.PL
Nasz pogląd czyli The Brand Marriage Company na marketing marek i produktów luksusowych a w szczególności ich strategię i budowę pod kątem segmentacji konsumentów dóbr luksusowych.
Our (The Brand Marriage Company) view on luxury marketing.especially luxury brand strategy and brand building in regards to luxury consumers segmentation.
Mix Digital is a full service digital marketing agency expertising in digital marketing strategy, social media marketing, web design & development, search marketing. We helps brand interacting sustainably with target audiences via digital platforms
This project aimed at building up the business model canvas of Porsche. In particular the focus is about the market introduction of the new Porsche mission e.
Disclaimer - None of the images used are mine. No copyright infringement intended. I will take down the slides if any person or entity will claim copyright rights over the images.
STARBRANDS // BUILT TO SHINE: Luxury marketingSOFAMI.PL
Nasz pogląd czyli The Brand Marriage Company na marketing marek i produktów luksusowych a w szczególności ich strategię i budowę pod kątem segmentacji konsumentów dóbr luksusowych.
Our (The Brand Marriage Company) view on luxury marketing.especially luxury brand strategy and brand building in regards to luxury consumers segmentation.
Mix Digital is a full service digital marketing agency expertising in digital marketing strategy, social media marketing, web design & development, search marketing. We helps brand interacting sustainably with target audiences via digital platforms
This project aimed at building up the business model canvas of Porsche. In particular the focus is about the market introduction of the new Porsche mission e.
Disclaimer - None of the images used are mine. No copyright infringement intended. I will take down the slides if any person or entity will claim copyright rights over the images.
Webloft is a Lagos based Digital Media Agency, We help BRANDS connect with CONSUMERS by building interactive experiences through the use of Content, Design, Technology and Performance Marketing.
Volkswagen's Marketing Strategy in IndiaAsrar Mohd
INTRODUCTION
Volkswagen (VW) is one of the world’s leading automobile manufacturers and the largest carmaker in Europe
Volkswagen in German language means people’s car
Founded - 28 May 1937 (75 years)
Founder(s) - Ferdinand Porsche
Headquarters - Wolfsburg, Germany
Slogan - Das Auto ("The Car")
Area served - 153 countries
Subsidiaries - Audi, Bugatti, Bentley, Lamborghini, Porsche, SEAT, Skoda, Volkswagen and Scania CV
ReportGarden’s digital marketing proposal template will provide a complete guide for pitching your services like SEO, PPC, digital content and video marketing, and showcase them with testimonials, deliverables, time-frame etc. This proposal has come up with one-click acceptance feature, pricing table and a sample contract at the end for faster sign-off.
Pitch Deck for Uptica Digital Agency - Los Angeles / Orange CountyUptica
Pitch deck for Uptica
--
Uptica: A digital agency services for SMBs & Startups
225 East Broadway, Suite V300
Glendale, CA 91205
Phone: (323) 813-1789
Email: info@uptica.com
http://uptica.com
L'Oréal brand La Roche Posay Brand Marketing Strategy Krishni Miglani
A presentation developed for a case study competition in 2012 for L'Oréal's brand La Roche Posay. Covers customer insights, barriers and a brand communication plan along with channel level strategy
Group Presentation about BMW including company presentation and brand analysis especially regarding the BMW film campaign (European University, MBA Term 3-2012, Media & Advertising)
Digital Marketing Plan for Shirt Lockers (non-real company).
This plan was created during my year coursing the Professional Diploma in DIgital Marketing in the Institute of Direct and Digital Marketing (the IDM) in London.
5 Best E-commerce Marketing Strategies to Boost Your Sales (2021 – 2022) DigitalMesh
Check out our presentation for the 5 best e-commerce marketing strategies that could boost your sales in 2021-2022. Reach out to our expert Ecommerce and Digital Marketing team for any assistance.
Automotive companies have started to respond to changing customer buying behavior by piloting new online business models. However, most current initiatives are still removed from what customers expect.
Webloft is a Lagos based Digital Media Agency, We help BRANDS connect with CONSUMERS by building interactive experiences through the use of Content, Design, Technology and Performance Marketing.
Volkswagen's Marketing Strategy in IndiaAsrar Mohd
INTRODUCTION
Volkswagen (VW) is one of the world’s leading automobile manufacturers and the largest carmaker in Europe
Volkswagen in German language means people’s car
Founded - 28 May 1937 (75 years)
Founder(s) - Ferdinand Porsche
Headquarters - Wolfsburg, Germany
Slogan - Das Auto ("The Car")
Area served - 153 countries
Subsidiaries - Audi, Bugatti, Bentley, Lamborghini, Porsche, SEAT, Skoda, Volkswagen and Scania CV
ReportGarden’s digital marketing proposal template will provide a complete guide for pitching your services like SEO, PPC, digital content and video marketing, and showcase them with testimonials, deliverables, time-frame etc. This proposal has come up with one-click acceptance feature, pricing table and a sample contract at the end for faster sign-off.
Pitch Deck for Uptica Digital Agency - Los Angeles / Orange CountyUptica
Pitch deck for Uptica
--
Uptica: A digital agency services for SMBs & Startups
225 East Broadway, Suite V300
Glendale, CA 91205
Phone: (323) 813-1789
Email: info@uptica.com
http://uptica.com
L'Oréal brand La Roche Posay Brand Marketing Strategy Krishni Miglani
A presentation developed for a case study competition in 2012 for L'Oréal's brand La Roche Posay. Covers customer insights, barriers and a brand communication plan along with channel level strategy
Group Presentation about BMW including company presentation and brand analysis especially regarding the BMW film campaign (European University, MBA Term 3-2012, Media & Advertising)
Digital Marketing Plan for Shirt Lockers (non-real company).
This plan was created during my year coursing the Professional Diploma in DIgital Marketing in the Institute of Direct and Digital Marketing (the IDM) in London.
5 Best E-commerce Marketing Strategies to Boost Your Sales (2021 – 2022) DigitalMesh
Check out our presentation for the 5 best e-commerce marketing strategies that could boost your sales in 2021-2022. Reach out to our expert Ecommerce and Digital Marketing team for any assistance.
Automotive companies have started to respond to changing customer buying behavior by piloting new online business models. However, most current initiatives are still removed from what customers expect.
Digital plays a big role leading up to car purchase!
But you already knew that! The web is stuffed with tools and pros; however, have you aver made money out of those? If not, take a look!
Finalists and winners of the 2017 On-Site Online Leasing and Leadership Awards (OOLALAs), announced live during the company’s User Retreat in Palm Springs on January 25th.
The OOLALAs recognize customers who have achieved remarkable results using On-Site’s marketing and leasing solutions. 2017 award winners were selected from over 100 submissions across five categories: The Marketeer, The Webby, The Transformer, The Speed Leaser and The Adopter. On-Site also named its top partner of the year, The Alpha.
Online leasing allows prospective residents to search and apply for an apartment home within your community 24x7.
This slide deck provides industry data that explains how prospective apartment residents wish to use the internet when they apply for an apartment lease.
As in the modern days this Presentation covers the breif description about the introduction of Remote Sensing to the students of Civil Engineering with Basic concepts
Used Cars Market of India - Quikr ReviewManan Gupta
This presentation contains useful information on used cars market of India. Infographics on resale lifespan, resale values etc of various brands will be useful for anyone looking to buy or sell a car. Information is based on actual analysis done by Quikr , which is India's leading online classifieds company.
tells about history,physics of remote sensing,electromagnetic spectrum,black body radiation,atmospheric windows,interaction of EMR with atmosphere,earth surface features,spectral reflectance curves
5 Steps We Used to Set up Remote Working SuccessfullyTom Blondies
A Collection of Best Practices around Remote Work and Remote Project Delivery from the Who is Who of Remote Working.
There are plenty of great guides for remote work but few consider that quite a lot of work is nowadays done remotely. Be it with the offshore team in India or your colleagues in the US to align sales strategies, financial implications of activities, running your IT. This presentation tries to be a practical guide for your average remote interaction which for a lot of people is not very satisfying.
This is to design a circuit such that one can control home or industrial appliance using the help of remote. This circuit can be used to any of your home appliances (lamp, fan, radio, etc.) to make the appliance turn on/off from a TV remote control.
Using remote to control appliances reduces human efforts without compromising on efficiency. It also saves time. Infrared (IR) light is an electromagnetic radiation with a wavelength longer than that of visible light, measured from the nominal edge of visible red light at 0.7 μm and extending conventionally to 300 μm,. These radiations with a frequency below our eyes sensitivity cannot be seen, but can only be felt by our skin temperature sensors. Infrared is interesting, because it is easily generated and doesn't suffer electromagnetic interference and so it is widely used in communication and control circuits. The adventure of using lots of infrared in TV remote controls helped engineers to work on innovative projects like controlling home appliances using TV remotes etc. Receiver in the circuit receives pulsed IR rays from the remote and decoded signal is thus received by relay driver whose output activates the corresponding home appliance. According to this, it makes sense that the logical direction about managing home appliances (HASs) in the near future is going to be by means of a remote control. But wireless technologies in domestics should be implemented carefully.
Une stratégie basée sur les préférences client, Jean-Louis NicqueInstitut Lean France
Comment l'approche Lean modifie la R&D chez Micro-Contrôle, découvrez le dans la présentation de Jean-Louis Nicque, directeur R&D de l'entreprise.
Découvrez d'autres retours d'expérience de Lean management sur notre chaine YouTube.
This is a presentation that focuses on autonomous vehicles technology. The presentation describes key sensor technologies integrated under the bonnet of a driverless car. After a brief introduction, the presentation dwells deeper into each sensor technology demonstrating examples of self driving cars such as Google's self driving car, DARPA URBAN challenge etc., along the way. It also introduces the concept of electronic control units which is responsible for collecting data from different sensors and respond to other units accordingly. The slides also build a platform for vehicle to vehicle communication technology, types and its application areas.
Analysis of case study Autobytel.com by Harvard Business School...
To get a copy of this report, share your views about the document with your email id in Comments section... I keep on updating my presentations and documents. To ensure that you don't miss any update or new uploads don't forget to press the "FOLLOW" and "LIKE" button. You can also mail me at manigarg21@gmail.com
Tactical Brand Marketing Plan - UBER Munich, GermanyEvelyn Sindermann
A market analysis of UBER in the German market (Munich) with recommendations for a tactical brand strategy that increases revenue to €8.2M by the end of 2015 and doubles the market share to 14.8% by 2020.
Digitalizing the Garage Industry - Presentation at AdTelligence workshop by Alberto Sanz de Lama, Managing Director of AutoScout24 at the NOAH 2013 Conference in London, Old Billingsgate on the 13th of November 2013.
Finaccord presentation car dealers and manufacturers as distribution channels...Intelligo Consulting
Car dealers and manufacturers as distribution channels - > Presentation at the 5th Annual Insurance Distribution Strategies Forum, Vienna, 17 October 2013
In this presentation we cover:
1.The carwow dealer website
2. carwow as a marketplace and how we attract customers
3. How we can help you hit both your targets & model mix
4. An update on industry regulations
5. What the future of retailing will hold and why it will be good for dealers.
Produced by Pattern, together with Google, it analyses the automotive sector and the customer experience. The final objective is to provide valuable information to companies in the sector in order to meet consumer expectations and improve the all-round experience.
Content:
Estudio Gearshift 2020
○ Introduction & Learnings from Covid-19
○ Audiences
○ Journey design: create impact, not noise
○ The modern research journey
○ Dealerships and the rise of online purchase options
Trend Report 01/2019: Focus Platforms in the automotive aftermarketSpeed4Trade GmbH
In the future others will decide in which workshop the car will be repaired: In the automotive parts aftermarket, new competitors from outside the industry such as insurance companies, automobile clubs and leasing companies are preparing to win over workshop customers. With the help of sophisticated parts and workshop portals, traders can react to the loss of customers.
The Trend Report 01 | 2019 with the focus on „Platforms in the Automotive Aftermarket“ “ is dedicated to this and other current discussion topics, such as the requirements for complete wheel configurators, honest practical insights into online shop projects and the future projects in the automotive aftermarket.
AUTOMOTIVE PRESENTATION: Will automotive manufacturers sell cars direct to co...Dowshan Humzah
A presentation that I gave titled 'Will automotive manufacturers sell cars direct to consumers?' as part of the Automotive Management, Digital Dealer Fair, at The Motorcycle Museum, Birmingham UK on 16th March 2001 (when I was marketing manager for Oneswoop.com - one of the first online new car retailers in 2000).
This presentation provided a perspective of the potential market for online direct car sales and manufactures that had made a very early step into direct sales pre-Broadband at the dawn of the new millennium.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
15 ideas and frameworks on the art of storytelling
New Car Online Sales
1. Page 1 | 2014 | Concept Paper – Batten & Company
The Marketing & Sales Consultants of BBDO Worldwide
New Car Online Sales – Overview
2. Page 2 | 2014 | Concept Paper – Batten & Company
Common questions around New Car Online Sales.
Is online sales relevant for automotive brands?
What are the relevant business models?
Which kind of USP may threat an OEM?
Is there need for action for car makers and if so, how
urgent?
3. Page 3 | 2014 | Concept Paper – Batten & Company
New Car Sales Online Approaches
OEM direct
sales
Special
Editions Only
Focus
on Pre-Sales
Focus on
Sales
(Conventional)
Lead
generating
OEM driven 3rd party drivenDealer driven
Lead
generating
A B C
A1 A2 C1 C2 C3
Framework New Car Sales Online.
e.g. e.g. e.g. e.g.
+
e.g. e.g.
4. Page 4 | 2014 | Concept Paper – Batten & Company
Approaches with different impact on dealers.
Pre-Sales Sales Delivery
DealerOnline
(Conventional)
Lead
generating
DealerOnline
OEM direct
sales
DealerOnline
Lead
generating
DealerOnline
Focus
on Pre-Sales
DealerOnline
Focus
on Sales
DealerOnline
Special Editions
Only
A1
A2
B
C1
C2
C3
5. Page 5 | 2014 | Concept Paper – Batten & Company
Customer is able to configure a new car to be build. Lead will be referred to a car dealer for offline
sales. Mercedes-Benz car dealer or “Niederlassung” will than contact the customer and will send
the final sales contract.
(Conventional)
Lead
Generating
OEM conventional lead generating – Example Mercedes-Benz
- Car configurator and image
in focus
- Conventional lead generating
Uniqueness
Impressions
Sources: http://www.mercedes-benz.de
Used 1 day permission
Stock cars Build to order
X
X
Type of cars
A1
User Experience
Focus
6. Page 6 | 2014 | Concept Paper – Batten & Company
Customer can configure a new car to be build. Customer can file a buying request via the
homepage of BMW. BMW will then contact the customer and will send over the final sales
contract.
OEM direct
sales
OEM direct Sales – Example BMW i
- Direct sales of an OEM to the
end customer
- Only electric vehicles
(i-series)
Uniqueness
Impressions
Sources: http://www.bmw.de
Used 1 day permission
Stock cars Build to order
X
X
X
Type of cars
A2
User Experience
Focus
7. Page 7 | 2014 | Concept Paper – Batten & Company
New cars that are in stock at car dealers are being offered online at a country specific homepage.
Once a car is chosen the customer sends a contact request to the car dealer. The rest of the deal
is handled offline.
OEM direct
sales
OEM direct Sales – Example Citroen Car Store
Impressions
Sources: http://www.carstore.citroen.es/Entrada
Used 1 day permission
Stock cars Build to order
X
X
X
Type of cars
A2
- High price discounts on the
offers
- Delivery within 10 days
possible
Uniqueness
User Experience
Focus
8. Page 8 | 2014 | Concept Paper – Batten & Company
Possibility to buy new cars. Potential customer requests the price for a car via dealer’s homepage
and generates a lead for the respective car dealer. Customer is being contacted by sales
personnel to handle the deal offline.
Lead
generating
Lead Sales through car dealers homepage –
Example Capitol Toyota
Impressions
Sources: http://www.capitoltoyota.com/usedspecials.aspx#
Type of cars
Used 1 day permission
Stock cars Build to order
X
X
B
- Hassle-free car quote via E-mail
or text message. Stress-free car
buying
- Get information if and when
chosen car is available
Uniqueness
Price
Focus
9. Page 9 | 2014 | Concept Paper – Batten & Company
Displays new and used cars from dealers and private persons. Private sellers can advertise for
free (all Companies but dealers pay 10 Euros more). Dealers can chose accounts for 53.99 € up to
1,336.98 €. Customer selects a car and gets in touch with the seller via email. mobile.de also
generates extra revenue through advertisement on the homepage. Extra options like Top-listing for
an extra fee available (3€).
Focus
on Pre-Sales
Online marketplace and registered dealerships –
Example mobile.de
Impressions
Sources: http://cms.mobile.de/de/haendler_informationen/preisliste.html
Type of cars
Used 1 day permission
Stock cars Build to order
C1
- Possibility to research cars with
specific blogs and further
information given
- Wide choice
Uniqueness
Choice
Focus
10. Page 10 | 2014 | Concept Paper – Batten & Company
Possibility to set up preferences for a new car of a specific dealer. TRUECar issues a certificate
with a guarantee that the chosen dealer will offer the chosen car for the given price. Customer then
meets with the dealer to close the deal offline. TRUECar charges the dealers $299 for each
successful new-car transaction.
Focus
on Pre-Sales
Online marketplace and registered dealerships –
Example TRUECar
Impressions
Sources: http://www.truecar.com/
Type of cars
Used 1 day permission
Stock cars Build to order
X
X
X
C1
- No face-to-face negotiation
process
- Easy understandable price
analysis
Uniqueness
User Experience
Focus
11. Page 11 | 2014 | Concept Paper – Batten & Company
Opportunity to buy new or used cars from dealers and private persons. Customer chooses a car
and gets in touch with the seller via email. Advertising a car costs between £9.99 and £56.00 for
each ad. Earning money through extra advertisement on the homepage.
Focus
on Pre-Sales
Online marketplace and registered dealerships –
Example Autotrader.co.uk
Impressions
Sources: http://www.autotrader.co.uk/
Type of cars
Used 1 day permission
Stock cars Build to order
X
X
C1
- Possibility to research cars with
specific blogs
- 3 ways to sell a car – by
yourself, with experts help or to
a dealer
Uniqueness
Choice
Focus
12. Page 12 | 2014 | Concept Paper – Batten & Company
Possibility to configure a new car for leasing or financing with either the option to return it or buy
the car at the end of the leasing period. An offer is send to the customer and if he accepts Sixt
checks customers solvency. After a positive check Sixt sends the request to the car manufacturer.
Direct B2C offer only.
Focus
on Sales
New online car dealers – Example Sixt neuwagen
Impressions
Sources: http://www.sixt-neuwagen.de/
Type of cars
Used 1 day permission
Stock cars Build to order
XX
X
C2
- Discounts of up to 56% of the
listed price
- No banks or dealers involved
Uniqueness
Price
Focus
13. Page 13 | 2014 | Concept Paper – Batten & Company
Offers new cars for sale. Either directly refer “ready to buy” customer to dealer or handle the sale
in-house. For in-house sales the cars a purchased from Broker4cars before they sell it to the
customer. The customer gives preferences while broker4cars searches for the right dealer/offer
and contacts the customer afterwards.
Focus
on Sales
Impressions
Sources: http://www.broker4cars.co.uk/mercedes/new-mercedes-a-class.htm
Type of cars
Used 1 day permission
Stock cars Build to order
X X
X
C2
- Broker will identify a suitable
car option
- Provide trouble free and
enjoyable car buying
experience
Uniqueness
User Experience
Focus
Car brokers – Example broker4cars.co.uk
14. Page 14 | 2014 | Concept Paper – Batten & Company
Only new cars are displayed. Customer can choose from configuring a car or buying an in stock
car and either leasing or buying it. If the car is configured the details are send to a dealer to settle
the rest of the buying procedure offline. Dealers pay a fixed fee for each successful transaction.
Extra revenue through advertisement on website.
Focus
on Sales
Impressions
Sources: http://www.meinauto.de
Type of cars
Used 1 day permission
Stock cars Build to order
X
C2
- Possibility of a live consultation
- Complete manufacturer’s
warranty
Uniqueness
Choice
Focus
Car brokers – Example meinauto.de
15. Page 15 | 2014 | Concept Paper – Batten & Company
Customer configures a new car or selects an in stock car and is transferred to the cheapest dealer.
Buying procedure is then handled offline. Fees for the dealer only arise after a closed deal.
Focus
on Sales
Impressions
Sources: http://www.autohaus24.de
Type of cars
Used 1 day permission
Stock cars Build to order
X
C2
- Up to 44% discounts available
- Entire sales talk is handled by
autohaus24
Uniqueness
User Experience
Focus
Car brokers – Example autohaus24.de
16. Page 16 | 2014 | Concept Paper – Batten & Company
Customer can configure or select a new car. Possibility to buy or lease a car. After selecting the car
the customer is transferred to a dealer. The buying procedure is handled offline. Dealer can buy a
flat rate to advertise their cars and also promote/advertise the configurator on the dealers own
website (e.g. Pro-package 119€/6 months).
Focus
on Sales
Impressions
Sources: http://www.carneoo-pro.de/
Type of cars
Used 1 day permission
Stock cars Build to order
X
C2
- Only dealers within Germany –
no re-imports
- High discounts (up to 40%)
Uniqueness
Price
Focus
Car brokers – Example Carneoo
17. Page 17 | 2014 | Concept Paper – Batten & Company
Possibility to search for new or used cars (max. 24 months of use). Offers are displayed online
with the contact information for the dealer given. Option to email or call the dealer to handle sales
offline. Only professional import offers – no private car selling. Additional revenue through
advertisement.
Focus
on Sales
Impressions
Sources: http://www.eu-neuwagen.de/fahrzeugangebote.html
Type of cars
Used 1 day permission
Stock cars Build to order
C2
- Advertising to have the best
prices for re-imports
- Choose from new cars, stock
cars, employee’s car or used
cars
Uniqueness
Price
Focus
EU Imports - EU-neuwagen.de
18. Page 18 | 2014 | Concept Paper – Batten & Company
Only offering cars available from five dealers cooperating with Car Shop. Possibility to
book/reserve a car. Afterwards customers meet with Car Shop’s dealer to inspect the car and
handle the deal offline. Home delivery is an option.
Focus
on Sales
Impressions
Sources: http://www.carshop.co.uk/
Type of cars
Used 1 day permission
Stock cars Build to order
XX
C2
- 7 days money back guarantee
- Live video tours
- Price Match Promise
Uniqueness
Price
Focus
Car Supermarkets - Car Shop
19. Page 19 | 2014 | Concept Paper – Batten & Company
Selling cars through multi-media channels such as reward sites (Amex) or Twitter. E.g. a specific
BMW model has been offered at American Express for bidding within 24 hours.
Special
Editions Only
Impressions
Sources: http://www.forbes.com/sites/hannahelliott/2010/12/15/flash-sales-are-the-new-auto-marketing-stunts/
Type of cars
Used 1 day permission
Stock cars Build to order
X X
C3
- Very high price discounts
- Attraction and uncertainty
develop high involvement
Uniqueness
Price
Focus
Special Editions Only – Example Flash sales
20. Page 20 | 2014 | Concept Paper – Batten & Company
In general: Three kinds of customer strategies.
User Experience
Price
Choicemobile.de aims
on greatest choice
Hassle-free buying process
(personal agent) Best price for a defined car
If a supplier will succeed in bringing „Choice“ and „New User Experience“ together,
the process of selling new cars might change significantly.
21. Page 21 | 2014 | Concept Paper – Batten & Company
A strong player combining Choice and User Experience may be a “game
changer”.
User Experience
Price
Choice
New players aiming on a new kind of “buying experience” – not longer based on features but on
needs!
Hassle-free buying process
(personal agent) Best price for a defined car
mobile.de aims
on greatest choice
Choice plus UX
may threat
premium brands
22. Page 22 | 2014 | Concept Paper – Batten & Company
Relevance of online sales for an OEM’s digital strategy.
Recent figures indicate that online sales are
of less importance to premium sector
3rd party online providers will not
necessarily be crucial for worldwide sales
within the next 5 years
As today 3rd party online providers are no
threat to OEM‘s digital strategies
Current platforms do not offer „game
changing“ added value to the customers
These figures are not only unreliable, but
could also be subject to quick changes
3rd parties will be very crucial for the
success of an OEM’s overall digital
strategy (as partner or as competitor)
If 3rd parties are able to combine „Choice“
with „User Experience” striking online
players might emerge
If a strong player develops a new kind of
buying experience based on needs, this
may change (from features to needs)
— On one hand — — On the other hand —
23. Page 23 | 2014 | Concept Paper – Batten & Company
Batten & Company GmbH, Königsallee 92, 40212 Düsseldorf, T +49.211.1379-8539, F +49.211.1379-8742,
www.batten-company.com
Düsseldorf • Johannesburg • London • Madrid • Moskau • München • Shanghai • Tel Aviv • Zürich
Christian von Thaden
Managing Partner
Batten & Company GmbH
Königsallee 92
D-40212 Düsseldorf
Fon +49.211.1379.8748
Fax +49.211.1379.91.8748
Mobile +49.177.88.17.555
christian.von.thaden@batten-
company.com
