The document discusses the future of marketing research and how technology will transform the industry. It predicts that real-time data collection and analysis will be essential, requiring new skills like data science and technical abilities. Automation, mobile technologies, and data aggregation will allow for continuous insights. Research will focus on utility and delivering value to consumers through gamification and new interfaces. Data exchanges and "research as a utility" will become common.
Digital breakfast with Jack presentation deckZoe Cheng
Jack Morton Hong Kong held a Digital Breakfast at sky100, ICC. Our expert Jonathan Wade, Head of Digital Practice of CMG and Guy Parsonage, Managing Director of Jack Morton Hong Kong shared his insights and trends on the of use of Digital within Brand Experience.
Here is the deck from our breakfast!
Thank you for those who have attended and for those who haven’t we hope to see you at our next breakfast or event.
Should you have questions regarding this topic, please contact me at zoe_cheng@jackmorton.com.hk
Digital breakfast with Jack presentation deckZoe Cheng
Jack Morton Hong Kong held a Digital Breakfast at sky100, ICC. Our expert Jonathan Wade, Head of Digital Practice of CMG and Guy Parsonage, Managing Director of Jack Morton Hong Kong shared his insights and trends on the of use of Digital within Brand Experience.
Here is the deck from our breakfast!
Thank you for those who have attended and for those who haven’t we hope to see you at our next breakfast or event.
Should you have questions regarding this topic, please contact me at zoe_cheng@jackmorton.com.hk
The Digital Intelligence Imperative — Driving Digital Customer Experiences W...Tealium
Joe Stanhope, Forrester Research
It’s no secret that marketing sophistication is growing by leaps and bounds to support the delivery of relevant and engaging customer experiences. And as marketing’s reach grows, so too has the remit of digital analytics. The emergence of digital analytics as a hub for understanding and optimizing customer experiences has placed a premium on the effective collection, processing, and distribution of data. This trend dovetails with the emergence of tag management solutions, which has rapidly become a key capability for supporting digital data management.
Want to get involved in our big data/big content efforts? Direct Tweet me at jmancini77 -- I also did a blog post on this topic -- http://www.digitallandfill.org/2012/03/big-data-and-big-content-just-hype-or-a-real-opportunity.html
How Emotional Are Users' Needs? Emotion in Query LogsMarina Santini
Emotional behaviour seems to be ubiquitous on the web. Predictably, social media web genres such as tweets, blog posts and blog comments show high emotional involvement. What about other genres on the web? In this talk, the focus is on the search query log genre. According to recent IR research, searchers’ behaviour is not only limited to traditional informational, navigational and transactional needs. A novel hypothesis is that the seeking behaviour is driven by emotion. But can emotion be detected by analysing the queries typed by users in a search box? In this talk, I will present the results of some experiments carried out to investigate whether it is possible to identify emotion in the query log genre, and discuss how emotion could be utilized to improve the relevance of retrieved documents in searches. These experiments are part of SearchInFocus, a study centred on search.
EDF2013 - Richard Benjamins: Big Data – Big opportunities – Big risks? And ...European Data Forum
Keynote talk of Richard Benjamins, Director of Business Intelligence at Telefonica Digital, at the European Data Forum 2013, 9 April 2013 in Dublin, Ireland: Big Data - Big Opportunities - Big Risks? And what about Europe?
Crunching “Big Data” to Drive 2012 Revenue Growth: The 5 Myths of Sales & Mar...MarketBridge
The amount of data created last year could fill 75 billion fully loaded 16GB iPads which, if stacked on top of one another, would reach 339 miles into the air. The exponential growth of customer data means deep Sales and Marketing analytics are more than just an opportunity for improvement.
Increasingly, basic Sales and Marketing performance reporting has become a competitive necessity for companies just to maintain market position.
This presentation discusses the myths and "barriers" to creating powerful Sales
and Marketing analytics that can help you:
- Target your best customers
- Optimize marketing spend
- Increase sales conversions
- Improve retention and up-sell rates
The Amazing Ways Retail Giant Zalando Is Using Artificial IntelligenceBernard Marr
Zalando is not only a retail giant but a prominent technology company that uses its leadership in the European AI community to inform policies and ethics considerations as well as support other businesses with AI. They use machine learning and artificial intelligence to provide better customer experience, fashion recommendations, improve business operations, and more.
Kevin Benedict, Senior Analyst for Digital Transformation and Mobility at Cognizant, and Susan Miller, Chief Strategy Officer at AnyPresence, explore the ways companies can achieve an information advantage through digital and organizational transformation.
Description of Analytics as a value addition in an enterprise and the role of technology in bringing Analytics to fingertips of business managers.
BRIDGEi2i provides Business Analytics Solutions to enterprises globally, enabling them to achieve accelerated business impact harnessing the power of data. These analytics services and technology solutions enable business managers to consume more meaningful information from big data, generate actionable insights from complex business problems and make data driven decisions across pan-enterprise processes to create sustainable business impact.
More about Bridgei2i at: http://www.bridgei2i.com/about-us.html
Artificial intelligence (AI), machine learning (ML), and the Internet of Things are gaining momentum across enterprise environments. By incorporating these technologies into their strategic agendas, organizations industry-wide can streamline processes, anticipate customers’ needs and behaviors in real time, stimulate profitable growth, and deliver experiences that live up to the promise of digital.
The Digital Intelligence Imperative — Driving Digital Customer Experiences W...Tealium
Joe Stanhope, Forrester Research
It’s no secret that marketing sophistication is growing by leaps and bounds to support the delivery of relevant and engaging customer experiences. And as marketing’s reach grows, so too has the remit of digital analytics. The emergence of digital analytics as a hub for understanding and optimizing customer experiences has placed a premium on the effective collection, processing, and distribution of data. This trend dovetails with the emergence of tag management solutions, which has rapidly become a key capability for supporting digital data management.
Want to get involved in our big data/big content efforts? Direct Tweet me at jmancini77 -- I also did a blog post on this topic -- http://www.digitallandfill.org/2012/03/big-data-and-big-content-just-hype-or-a-real-opportunity.html
How Emotional Are Users' Needs? Emotion in Query LogsMarina Santini
Emotional behaviour seems to be ubiquitous on the web. Predictably, social media web genres such as tweets, blog posts and blog comments show high emotional involvement. What about other genres on the web? In this talk, the focus is on the search query log genre. According to recent IR research, searchers’ behaviour is not only limited to traditional informational, navigational and transactional needs. A novel hypothesis is that the seeking behaviour is driven by emotion. But can emotion be detected by analysing the queries typed by users in a search box? In this talk, I will present the results of some experiments carried out to investigate whether it is possible to identify emotion in the query log genre, and discuss how emotion could be utilized to improve the relevance of retrieved documents in searches. These experiments are part of SearchInFocus, a study centred on search.
EDF2013 - Richard Benjamins: Big Data – Big opportunities – Big risks? And ...European Data Forum
Keynote talk of Richard Benjamins, Director of Business Intelligence at Telefonica Digital, at the European Data Forum 2013, 9 April 2013 in Dublin, Ireland: Big Data - Big Opportunities - Big Risks? And what about Europe?
Crunching “Big Data” to Drive 2012 Revenue Growth: The 5 Myths of Sales & Mar...MarketBridge
The amount of data created last year could fill 75 billion fully loaded 16GB iPads which, if stacked on top of one another, would reach 339 miles into the air. The exponential growth of customer data means deep Sales and Marketing analytics are more than just an opportunity for improvement.
Increasingly, basic Sales and Marketing performance reporting has become a competitive necessity for companies just to maintain market position.
This presentation discusses the myths and "barriers" to creating powerful Sales
and Marketing analytics that can help you:
- Target your best customers
- Optimize marketing spend
- Increase sales conversions
- Improve retention and up-sell rates
The Amazing Ways Retail Giant Zalando Is Using Artificial IntelligenceBernard Marr
Zalando is not only a retail giant but a prominent technology company that uses its leadership in the European AI community to inform policies and ethics considerations as well as support other businesses with AI. They use machine learning and artificial intelligence to provide better customer experience, fashion recommendations, improve business operations, and more.
Kevin Benedict, Senior Analyst for Digital Transformation and Mobility at Cognizant, and Susan Miller, Chief Strategy Officer at AnyPresence, explore the ways companies can achieve an information advantage through digital and organizational transformation.
Description of Analytics as a value addition in an enterprise and the role of technology in bringing Analytics to fingertips of business managers.
BRIDGEi2i provides Business Analytics Solutions to enterprises globally, enabling them to achieve accelerated business impact harnessing the power of data. These analytics services and technology solutions enable business managers to consume more meaningful information from big data, generate actionable insights from complex business problems and make data driven decisions across pan-enterprise processes to create sustainable business impact.
More about Bridgei2i at: http://www.bridgei2i.com/about-us.html
Artificial intelligence (AI), machine learning (ML), and the Internet of Things are gaining momentum across enterprise environments. By incorporating these technologies into their strategic agendas, organizations industry-wide can streamline processes, anticipate customers’ needs and behaviors in real time, stimulate profitable growth, and deliver experiences that live up to the promise of digital.
Welsh Consultants publishes- Big data has affected the way that organisations do business in every industry across the world, and real estate is no exception. Understanding the term ‘big data’ will help give context to how it helps in real estate analysis. Gartner’s explanation, circa 2001, is still considered the go-to definition: ‘Big data is high-volume, high-velocity and high-variety information assets that demand cost-effective, innovative forms of information processing that enable enhanced insights, superior decision-making, and effective process automation.’ This is often referred to as the ‘three Vs’ of big data. Essentially, big data is processing of large amounts of data, be it historic or real-time, and to which algorithms are applied to discover trends in user behaviour, predict future outcomes, or gain other business insights. The data sets can be structured or unstructured, and can be analysed to make precise and accurate business decisions. This paper reflects upon this in detail.
A synopsis of our MQWorx session. These are run in conjunction with our industry partners to help raise the awareness and understanding of the possibility of mobile...
Enigma is a Global Digital Transformation Agency
We build forward thinking bespoke digital business transformation models & solutions where the main competitors can’t deliver.
It’s the synergy of real time strategy and analytics combined to offline data sets that delivers an immersive experience for your needs.In today’s market where our customers have more choices than ever and competition fierce on their heels, they need to know what’s relevant, what interests and what inspires them as best as possible.
Your data might not tell you everything you need to know, but it’s the best place to start.
The rest, that’s all in the approach you take to execute a strategy or communication and how enticing your engagement is. It’s the interpretation of insight that makes
the real difference.
Understand the five important FinTech Trends and how you can leverage those for your business. Discover how the FinTech trends integrate technology, process and products. International use cases will be discussed in this presentation. This is a must-view webinar for retail banking operations staff, wealth managers, and technology teams supporting banking business.
Hispanic Digital and Print Media Conference 2012 - Oscar PadillaPortada
Unlocking Key Insights to Reach the Hispanic Consumer by Osar Padilla, Vice President of Strategy at Luminar. Presentation for Portada's 6th Annual Hispanic Digital and Print Media Conference in New York City.
Attend Portada's 2013 Latin Content Marketing Forum in Miami this June 4th, 2013.
Learn more at: http://www.portada-online.com/conferences
This second machine age has seen the rise of artificial intelligence (AI), or “intelligence” that is not the result of
human cogitation. It is now ubiquitous in many commercial products, from search engines to virtual assistants. aI is the result of exponential growth in computing power, memory capacity, cloud computing, distributed and parallel processing, open-source solutions, and global connectivity of both people
and machines. The massive amounts and the speed at which structured and unstructured (e.g., text, audio, video, sensor) data is being generated has made a necessity of speedily processing and generating meaningful, actionable insights from it.
Applying AI & Search in Europe - featuring 451 ResearchLucidworks
In the current climate, it’s now more important than ever to digitally enable your workforce and customers.
Hear from Simon Taylor, VP Global Partners & Alliances, Lucidworks and Matt Aslett, Research Vice President, 451 Research to get the inside scoop on how industry leaders in Europe are developing and executing their digital transformation strategies.
In this webinar, we’ll discuss:
The top challenges and aspirations European business and technology leaders are solving using AI and search technology
Which search and AI use cases are making the biggest impact in industries such as finance, healthcare, retail and energy in Europe
What technology buyers should look for when evaluating AI and search solutions
Learn how retailers can leverage their own Big Data. Go from data sources to increasing profits, margins and market share at a fraction of the time and cost.
The Language of Discovery: Designing Big Data InteractionsJoe Lamantia
The Language of Discovery: A Grammar for Designing Big Data Interactions
The oncoming tidal wave of Big Data, with its rapidly evolving ecosystem of multi-channel information saturated environments and services, brings profound challenges and opportunities for the design of effective user experiences.
Looking deeper than the celebratory rhetoric of information quantity, at its core, Big Data makes possible unprecedented awareness and insight into every sphere of life; from business and politics, to the environment, arts and society. In this coming Age of Insight, 'discovery' is not only the purview of specialized Data Scientists who create exotic visualizations of massive data sets, it is a fundamental category of human activity that is essential to everyday interactions between people, resources, and environments.
To provide architects and designers with an effective starting point for creating satisfying and relevant user experiences that rely on discovery interactions, this session presents a simple analytical and generative toolkit for understanding how people conduct the broad range of discovery activities necessary in the information-permeated world.
Specifically, this session will present:
• A simple, research-derived language for describing discovery needs and activities that spans domains, environments, media, and personas
• Observed and reusable patterns of discovery activities in individual and collaborative settings
• Examples of the architecture of successful discovery experiences at small and large scales
• A vocabulary and perspective for discovery as a critical individual and organizational capability
• Leading edge examples from the rapidly emerging space of applied discovery
• Design futures and concepts exploring the possible evolution paths of discovery interactions
Everything Is Marketing, Everyone Must Be AgileScott Brinker
Keynote for Valtech's Agile Day 2012. Discusses the evolution of marketing into the broader mission of customer experience and how "agile marketing" principles and practices can help organizations succeed in this new era.
Where does mobile data fit in your infrastructure?mParticle
Connected devices are everywhere, and that means that opportunities for customer engagement are also everywhere. Learn where mobile data collection should fit in your martech infrastructure.
A secure architecture for m commerce users using biometerics and pin distribu...pradip patel
In Coastal area plants do not grow properly because of the seawater. So to overcome these difficulties, the use of this technique can provide a proper plant growth. The seawater combines a solar desalination system with an environment for cultivating crops in which transpiration is minimized. To provide fresh water we use sunlight, seawater and cooled humid air to supply more sustainable environment condition for cultivation of crops in arid coastal region. This project tries to describe simulation the seawater considering condition of the arid region in district like Kutch (Gujarat) and in many countries like Iran, Oman. With desalination of seawater, it aims to provide sustainable local production of food by combining a growing environment in which water usage is minimized by solar energy. The technique is adapted for farms in arid coastal region that are suffering from salt infected soils and shortages of potable ground water. This technique may produce around 90-95% of total fresh water.
2012 International CES Trend Guide & ReportAndy Hunter
Ipsos-IOTX Austin Futures Group and UPSTREAM Design Innovation teams take a look at this years 2012 International CES pre-show, with trend observations, technology examples and recommended panels and exhibits.
Digital Immersion: What's Next for Social Media MarketingAndy Hunter
Social Media Evolution. An Open Thinking Exchange long form, digital immerson report on the state of social media for marketers.
Report curated and written with Graham Saxton, Ipsos Open Thinking Exchange - Global Insights..
From the Ipsos The Open Thinking Exchange, the innovation center of Ipsos, an independent company which ranks fifth among global research firms. Our mission: to challenge convention, take risks and use our collective intelligence in the service of our clients to foster innovation.
Think Big: A New Social Point Of View for Marketing.Andy Hunter
Presentation to the UT McCombs Business School-Marketing Fellows group.
(for more thinking see experiencefreak.com)
Think Big: A New Social Point of View, discusses the impact of technology on marketing and the need to change the management context, organizational structures and philosophy behind executing marketing campaigns.
Everything's increasing social.. and social media as a tactic is the wrong context. Storytelling campaigns that have inherently social elements and a social currency will be the future of brand marketing.
Inspiration and fodder for the presentation includes past thinking from thought leaders Henry Jenkins, Jane McGonigal, Mark Earls, Russell Davies and others.
This presentation was created as a thought piece for the retail-consumer electronic category in 2007. Before the mainstreaming of social media tracking, consumer reviews and social e-commerce technologies, this thinking presumed blending online and offline social media into the retail space would add utility, brand value and sales associate credibility to the retail environment.
CURATED TRANSMEDIA CASE STUDY
Case Study and Cannes submission by 42 Entertainment. I refer to this case often, a very good view of how branding will emerge with ubiquitous storytelling elements, arg, event and social media components for a "slow burn" evolution.
* I did not plan or execute this campaign, I'm a huge fan of the work and think it's some of the most breakthrough execution seen in the last 3 years.
Presentation to NASA JPL team , an open dialogue and the PURSUIT teams thought on observations, cultural relevance, brand opportunities and communications strategies to re-connect with a broader audience.
1. WIRED
FOR
REAL
TIME:
The
Technology
Future
of
Marke<ng
Research.
Ipsos
IOTX
–
Technology
Point-‐Of-‐View
and
Compe<<ve
Benchmark
RESEARCH
FUTURES
GROUP–
August
8,
2011
2. WE
ARE
PLANNING
FOR
WHAT’S
NEXT
We actively seek, observe and
experiment with new technologies.
With curiosity, passion and process, we
are creating the future, helping clients
solve business problems more quickly,
efficiently with an entrepreneurial spirit.
.
3. GLOBAL
BRANDS
DEMAND
TRANSFORMATION
TECHNOLOGY SPEED DECISIVE INTEGRATED SOLUTION
EVOLUTION TO MARKET ACTIONS DATA SET SERVICES
Global business demands and disruptive market realities are moving the world’s largest brands to
create agile processes and on-demand, entrepreneurial business cultures. Information and data
fuel these new “networked” intelligence enterprises where continuous insight will work harder to
solve the everyday need and the universal, big picture business problems of the future.
Insight in real time.
4. NEW
COMPETITION
&
OPPORTUNITY
The world is opening up for companies that previously couldn’t afford the research
and analytics data that is now readily available on the Internet.
… research and analytics are now very inexpensive, and that’s causing the
traditional CMO world to change.”
…marketing analysts will need to be steeped in mathematics and statistics skills.
June 03, 2011 CMO.com/McKinsey 4
5. "The
simple
answer
is
(for
P&G)
to
run
the
business
in
real-‐<me,
the
ability
to
predict
what
is
going
to
happen.
For
that
it
is
very
important
for
us…
to
accelerate
decision-‐making
and
to
be
able
to
respond
on
the
fly
in
a
very
agile
way.
What
is
cri<cal
is
to
eliminate
all
the
unnecessary
human
touch
points.”
P&G
CEO
BOB
MCDONALD
P&G
CIO
Filippo
Passerini
6. "What
you
find
is,
as
you
digi<ze
your
work,
the
biggest
issue
doesn't
become
the
ability
to
digi<ze,
the
biggest
issue
becomes
the
source
of
data.
…
if
I'm
only
geng
data
from
a
provider
once
every
three
months,
that
data
is
worthless.
.
…Many
suppliers
can't
supply
in
real
P&G
CEO
BOB
MCDONALD
=me.
So,
we
have
discussions
with
many
of
those
suppliers.”
11. LOCATION-‐ VISUAL
GAMIFICATION
BASED
/
SEARCH
SIMULATORS/
GEO-‐SOCIAL
VOICE
PREDICTIVE
RECOGNITION
REAL
TIME
TOOLS
META
DATA
QUANTIFIED
AUGMENTED
SELF
REALITY
MAPPING
LEVERAGING
RFID
/
DISTRACTION
SENSORS
20. gameifica<on
meta-‐data
partners
programming
diy
tools
white
label
rouMng
and
diy
tools
recruitment
based
apps
SAMPLE
TRENDS
21. SAMPLE
IMPLICATIONS
• Combination of enhanced DIY tools and readily accessible respondents is dangerous and can
make the operational process of a “big company provider” a limitation instead of an advantage
• Research and polling applications are numerous. Everyone from marketers to acquaintances
wants feedback. The request for information can become overwhelming and respondent level
branding will be important.
• As consumers become more conscious of passive data links and realize potential impact on
privacy trust will become more important. Its expected that information will only be shared with key
partners again speaking to importance of respondent level branding.
22. In-‐Store
Diary
Shopper
Survey
App
SMS
Integrated
Polling
Techniques
Ad
EvaluaMon
Tools
Mobile
FacilitaMon
Behavioral
&
ModeraMon
Study
Social
Content
CuraMon
MOBILE
TRENDS
23. mobile
possibiliMes
• GEO LOCATION ANALYSIS
• ACCELLEROMETER, GESTURE & MOTION SENSORING
• PHOTO RECOGNITION & IMAGE ANALYSIS
• FRONT END CAMERA APP (FOR RESEARCH)
• AUDIO/VIDEO AD RECOGNITION
• PASSIVE/PREDICTIVE MOBILE BEHAVIOR MODELING
• AUTOMATED SURVEY INTERCEPT
• INTEGRATED PASSIVE DATA THRU APPS
• MOBILE WEB CAM INTEGRATION
• EXPLORE & SURVEY, GEO GAMIFICATION
25. THE
FUTURE
IS…
meta-‐data
exchanges
immersive
interfaces
field
automaMon
research-‐as-‐uMlity
the
fluid
tracker
aggregaMon
science
lo-‐fi
field
hacking
automated
dialogue
c-‐suite
technicians
mass
sensoring
digital
kpi
analyMcal
middleware
lifestream
mining
26. meta-‐data
exchanges
Passive data networks and massive stored value held
within millions of online web properties will be unlocked.
Organic, automated data collection technology will
evolve to continuously transfer anonymous data
between brands, people and third party intelligence
seekers. Concurrently, market based exchange
markets for buying and selling data will emerge.
27.
28. Evolving from the growth of "gamified research",
research and marketing insight specialists will
create more consumer directed digital tools and
products that provide value to consumer with the
transparent objective to collect marketing data.
research-‐as-‐uMlity
29.
30. aggregaMon
science
Complex statistical models, search algorithm,
neural networks, natural language processing,
photo/video analysis, emotional sentiment mining
and digital ethnography will evolve to create more
meaning and actionable insight for marketers. The
fields of marketing science, search, social science,
and agent-based/predictive modeling will ramp up
collaboration to yield innovative results.
31.
32. Intelligent applications will become a mainstream
engagement method for marketing research and
communication firms to reach out to customers,
survey respondents and connect with influencers in
an more efficient and effective way.
automated
dialogue
33.
34. mass
sensoring
Integrated in-lab, enviro-mobile and online
biometric research finally breaks through.
Technology we see today within research lab
environments, in-store with RFID, embedded
within mobile devices via accelerometer and with
every online behavior will blend to make biometric
a more continuous, trackable method.
35.
36. One dimensional interfaces and dashboards will
increasingly evolve to three dimensional,
interaction designed, data layered, geo-temporal
and discovery based interfaces where users can
surf, explore and determine insights. This will
compliment more volumetric, measurement and
financial based interfaces
immersive
interfaces
37.
38. analyMcal
middleware
Powerful software tools, with data processing technology,
geo-temporal mapping, and social clustering will become
more accessible. Automated, easy to use analytical tools
will be created to increase efficiency and speed to market
value of research analysis, with a focus in intuitive, visual
reporting at every step.
39.
40. field
automaMon
Mobile tools, more immersive collaboration
platforms and aggregation processes will
be created, enhancing the value of
qualitative research and achieving
continuous market access.
41.
42. the
fluid
tracker
E-doc/paper reporting will wane as
primary delivery method and custom
online interfaces and web based
43.
44. lo-‐fi
field
hacking
In emerging markets that are imperative to global
brand business, inventive, lo-fi mobile and "digital
hacked" qualitative methods will emerge that
connect to respondents that are digitally connected
in ways less mainstream to western audiences.
45.
46. c-‐suite
technicians
Pressured to evolve and adapt.. racing to
achieve "real time" data tracking, response
and ROI.. big brands will merge the functions
of information, research and information
technology functions, disrupting the
marketplace that marketing research orgs
operate in and pressing acquisition with back-
end data enginerring, business intelligence,
social monitoring and marketing software-as-
service (SaaS) technology firms.
47.
48.
49. data-‐as-‐media
Research firms take on the client demand for data
applications and design by acquiring web
development, info design, user experience, search,
interface and mobile application resources typically
connected to interactive agencies, technology
design boutiques, and startup/vc funded business.
50.
51. social
enterprise
command
Social monitoring platforms will evolve to
become "command and control" centers for
clients to track, sense, respond to
consumers and collaborate to create new
value and resonance in the marketplace.
52.
53. digital
kpi
Marketers will model online, social and
passive data to create blended scoring
and equity measures that supplement
traditional metrics.
54.
55. An old adage states…
“A picture is worth a 1,000 words.”
Today, embedded within the digital
lifestream’s and open social media forums
of millions of people online lies an
abundance of data in pictures, video’s,
words and interactions. Making sense of
these stories in a meaningful, automated
way is the next frontier for marketing
research.
lifestream
mining
58. CULTURAL
EVOLUTION
INTEGRATED
TECHNICAL
SKILLS
=
SCIENCE
+
TECHNOLOGY
FROM
INFO
TECH
INFRASTRUCTURE
TO
TECH
PRODUCTIZATION
SPECIALTY
+
AGILE,
MATRIXED
SOLUTIONS
INSIGHTFUL
LEAPS
OF
FAITH
+
RISK
TAKING
DESIGN
+
USER
CENTRICITY
UPFRONT
SUSPENDING
DISBELIEF
=
EXPERIMENTING
WITH
NEW
MODELING
HUMAN
EXPERTISE
FOR
TECHNOLOGY
59. IP
TRANSFORMATION
API
&
ALGORITHM
ENGINEERS
INTERFACE
DESIGNERS,
WEB
DESIGN
+
TECHNOLOGISTS
LONG
TERM
ACQUISITION
+
PARTNER
DEVELOPMENT
STRATEGy
ON
&
OFF
ROADMAP
PRODUCT
DEVELOPMENT
MARKETING
&
DIGITAL
AGENCY
COLLABORATION
PRODUCT
SPECIFIERS
+
USER
EXPERIENCE
STRATEGISTS
EXPANDED
DATA
MANAGEMENT
SKILLSETS
60. For
more
informa<on
contact:
Andy
Hunter,
VP
IOTX
Futures
andy.hunter@ipsos.com