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Cars ppt.

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Cars ppt.

  1. 1. Presentation of cars<br />By shikhankpunia &<br />shithilkumar…<br />
  2. 2. Cars below Rs.5 lacs<br />
  3. 3. Automobile Industry in India….<br /><ul><li>In India there 1 vehicle per 100 people and the figure is 82 for china. It is expected that the industry will achieve mass motorization by 2014.
  4. 4. India is 4th largest car market in Asia.</li></li></ul><li>Market share(2008-09)<br />
  5. 5. Positioning : On basis of Income<br />
  6. 6. About Maruti Suzuki<br /><ul><li>Subsidiary of Suzuki Motor Corporation of Japan
  7. 7. India's largest passenger car company
  8. 8. 25 Years of trust
  9. 9. It has a market share of 47.30% </li></li></ul><li>Product strategy of maruti<br /><ul><li>More fuel efficient cars
  10. 10. Eco friendly cars
  11. 11. More focus on A1 and A2 segments</li></li></ul><li>Product Strategy (Maruti)<br /><ul><li>A1
  12. 12. A2
  13. 13. 800,Cervo,Eeco,Alto
  14. 14. Zen Estilo , Wagon R , Ritz, Swift, A- Star</li></ul>Products<br />Product line<br />
  15. 15. Pricing Strategy (Maruti)<br /><ul><li>Price objective: Market share and Cost leadership
  16. 16. Price method : Markup pricing(Cost plus pricing)
  17. 17. Pricing strategy: Economical pricing</li></li></ul><li>Economy segment – Upto 3 lakhs (A1) Segment <br />Products:<br /><ul><li>Tata Nano
  18. 18. New Cheverolet Spark
  19. 19. Nissan ultra low car
  20. 20. Maruti Suzuki Cervo
  21. 21. Maruti Suzuki Eeco</li></li></ul><li>Target Customer of A1<br /><ul><li>Extremely price sensitive
  22. 22. Two wheeler users
  23. 23. Consumers who want a car
  24. 24. Value for money(durability at low cost)
  25. 25. First time buyers</li></li></ul><li>TATA NANO<br /><ul><li>First of it’s kind
  26. 26. Revolutionary design
  27. 27. Most economical car (1.25 to 1.80)
  28. 28. Compact size
  29. 29. Fuel efficiency-26km/ltr</li></li></ul><li>MARUTI SUZUKI CERVO<br /><ul><li>Engine -660cc
  30. 30. 60bhp
  31. 31. Estimated price – 1.5 lacs
  32. 32. Sleek design and exquisite features</li></li></ul><li>CHEVROLET SPARK 800<br /><ul><li>Smaller than sibling
  33. 33. Engine 800cc
  34. 34. Price tag – 3 lacs</li></li></ul><li>Nissan Ultra Low Car(ULC)<br /><ul><li>Stiff competition with Nano
  35. 35. Both petrol and diesel variants
  36. 36. Front engine unlike Nano
  37. 37. Estimated price range- 1.03 Lacs</li></li></ul><li>MARUTI EECO<br /><ul><li>Price-2.6 lacs to 2.8lacs (ex-showroom prices)
  38. 38. Multi purpose vehicle(MPU)
  39. 39. Available in both 5 seater and 7 seater
  40. 40. Will replace low selling versa
  41. 41. 1200cc engine
  42. 42. Sliding doors
  43. 43. Fuel efficiency is 15.1 km/ltr</li></li></ul><li>Price starting from 1 lac to 3 lacs (A1)<br />
  44. 44. A2 Segment<br />Mid - size segment – from 3 lakhs to 5 lakhs<br />Products:<br /><ul><li>Hyundai Santro ,i10
  45. 45. Chevrolet Spark , Uva
  46. 46. Tata Indica
  47. 47. Skoda Fabia</li></li></ul><li>I10<br />Target customer :<br /><ul><li>Middle to upper income professionals
  48. 48. College students </li></ul>Features :<br /><ul><li>True value for money
  49. 49. Comfortable ride
  50. 50. Style and speed </li></ul>Price:<br /><ul><li>3.31 lacs to 5.34 lacs</li></li></ul><li>Chevrolet Beat<br /><ul><li>Threat to Ritz and A star
  51. 51. Ex showroom price =Rs.3,34,990 to Rs. 4,56,447
  52. 52. 4 Variants
  53. 53. 1199cc engine (petrol engine)
  54. 54. Affordable small peppy car for </li></ul> Young India<br /><ul><li>Fantastic Interiors</li></li></ul><li>A STAR<br /><ul><li>Cute styling
  55. 55. Huge service network
  56. 56. Cramped interiors
  57. 57. Engine: 998cc petrol variant
  58. 58. Price: 3.8lacs to 4.52lacs
  59. 59. Value for money: No</li></li></ul><li>Volkswagen UP<br /><ul><li>Inspired by beetle
  60. 60. Engine in the rear like Nano
  61. 61. Space and comfort
  62. 62. Rear wheel drive configuration
  63. 63. Estimated price – 3.4 lacs</li></li></ul><li>Price A2 : 3.5 lacs(base models) <br />
  64. 64. A3 Segment<br />Segment – above 5 lakhs<br />Products:<br /><ul><li>Swift
  65. 65. Fiat Punto
  66. 66. Ritz
  67. 67. Volkswagen Polo</li></li></ul><li>Swift<br /><ul><li>Muscularity
  68. 68. A Maruti Suzuki brand
  69. 69. Awesum drive quality
  70. 70. Greater feeling of stability
  71. 71. Price – Rs.3.9 lacs to 6 lacs (ex-showroom price)
  72. 72. 1289cc petrol engine
  73. 73. Diesel engine also available</li></li></ul><li>Fiat Punto<br /><ul><li>Exceptional built quality
  74. 74. Superb handling
  75. 75. Expensive or lack of service
  76. 76. Outstanding quality of interiors</li></ul>Price:<br /><ul><li>4.19 lacs to 6.30 lacs</li></ul>(ex-showroom price)<br />
  77. 77. RITZ<br /><ul><li>Major threat to i10
  78. 78. The engine E10 compatibility</li></ul>PRICE<br /><ul><li>Rs.3.90 lacs to Rs.5.17 lacs</li></li></ul><li>Volkswagen Polo<br /><ul><li>Available with petrol and diesel engines
  79. 79. Expected price range starting from 4.5 lakhs
  80. 80. Power-1198cc
  81. 81. Variety of engines-
  82. 82. Trend line
  83. 83. Comfort line
  84. 84. Highline</li></li></ul><li>Price starting from 4.3 lacs<br />
  85. 85. conclusion<br />
  86. 86. THANK YOU!!<br />
  87. 87. Now A Qestion Minute<br />

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