India's automobile industry is growing, with over 1 vehicle per 100 people currently. Maruti Suzuki dominates the Indian market with a 47.3% share. It focuses on fuel-efficient and eco-friendly small cars in the A1 (under Rs. 3 lakhs) and A2 (Rs. 3-5 lakhs) segments. New models discussed that target the price-conscious A1 segment include the Tata Nano, Chevrolet Spark, and Maruti Suzuki Cervo and Eeco. The A2 segment sees competition between models like the Hyundai i10, Chevrolet Beat, and Maruti Suzuki A Star. The premium A3 segment consists of vehicles

1. Presentation of carsBy shikhankpunia &shithilkumar…

2. Cars below Rs.5 lacs

3. Automobile Industry in India….In India there 1 vehicle per 100 people and the figure is 82 for china. It is expected that the industry will achieve mass motorization by 2014.

4. India is 4th largest car market in Asia.Market share(2008-09)

5. Positioning : On basis of Income

6. About Maruti SuzukiSubsidiary of Suzuki Motor Corporation of Japan

7. India's largest passenger car company

8. 25 Years of trust

9. It has a market share of 47.30% Product strategy of marutiMore fuel efficient cars

10. Eco friendly cars

11. More focus on A1 and A2 segmentsProduct Strategy (Maruti)A1

12. A2

13. 800,Cervo,Eeco,Alto

14. Zen Estilo , Wagon R , Ritz, Swift, A- StarProductsProduct line

15. Pricing Strategy (Maruti)Price objective: Market share and Cost leadership

16. Price method : Markup pricing(Cost plus pricing)

17. Pricing strategy: Economical pricingEconomy segment – Upto 3 lakhs (A1) Segment Products:Tata Nano

18. New Cheverolet Spark

19. Nissan ultra low car

20. Maruti Suzuki Cervo

21. Maruti Suzuki EecoTarget Customer of A1Extremely price sensitive

22. Two wheeler users

23. Consumers who want a car

24. Value for money(durability at low cost)

25. First time buyersTATA NANOFirst of it’s kind

26. Revolutionary design

27. Most economical car (1.25 to 1.80)

28. Compact size

29. Fuel efficiency-26km/ltrMARUTI SUZUKI CERVOEngine -660cc

30. 60bhp

31. Estimated price – 1.5 lacs

32. Sleek design and exquisite featuresCHEVROLET SPARK 800Smaller than sibling